Wayra

Wayra UK Limited is an accelerator focused on early-stage technology startups, operating in various sectors including healthcare, information technology, cyber security, smart transport, and 5G. Established in 2012 and headquartered in London, it serves as a subsidiary of Wayra Investigación y Desarrollo, S.L.U. Wayra UK runs multiple acceleration programs, offering funding and support to innovative ventures. The Wayra Call invites startups developing digital products and services, providing investment along with acceleration services such as office space and access to a network of mentors and industry partners. Additionally, specialized programs like Velocity Health and Wayra Fair By Design offer direct cash investments to healthcare and other tech startups. Wayra UK aims to transform startups into scale-ups by connecting them with significant business development opportunities and investments, leveraging its global reach through Telefónica’s network to foster innovation and collaboration in the entrepreneurial ecosystem.

Bruno Moraes

Managing Director

Paloma Castellano Sanz

Director - Wayra Madrid

Past deals in Marketing

Celes

Seed Round in 2024
Celes provides AI-powered solutions designed to address key challenges in marketing, finance, sales, and supply chain for retailers. The company focuses on helping clients gain a deeper understanding of their customers, which enhances their campaigns, promotions, and communications. This understanding leads to improved customer retention, increased average ticket prices, and higher units sold per transaction. By analyzing and processing extensive data, Celes enables retailers to optimize their stock levels, determine optimal pricing, and deliver effective promotions. The firm's goal is to serve as a comprehensive operating system that transforms complex data into actionable insights, facilitating better cash flow management for businesses in the retail sector.

Celes

Seed Round in 2023
Celes provides AI-powered solutions designed to address key challenges in marketing, finance, sales, and supply chain for retailers. The company focuses on helping clients gain a deeper understanding of their customers, which enhances their campaigns, promotions, and communications. This understanding leads to improved customer retention, increased average ticket prices, and higher units sold per transaction. By analyzing and processing extensive data, Celes enables retailers to optimize their stock levels, determine optimal pricing, and deliver effective promotions. The firm's goal is to serve as a comprehensive operating system that transforms complex data into actionable insights, facilitating better cash flow management for businesses in the retail sector.

Ritmo

Seed Round in 2021
RITMO is a cash flow management platform designed specifically for e-commerce businesses in Europe and Latin America. The company offers an all-in-one financial solution that facilitates efficient management of cross-border payments and provides access to flexible funding. By supporting entrepreneurs in the digital economy, RITMO enables them to focus on growing their businesses rather than managing financial complexities. In addition to funding, RITMO analyzes company data and the effectiveness of digital marketing campaigns using artificial intelligence, allowing e-commerce and SaaS companies to scale their operations without equity dilution. This comprehensive approach helps businesses optimize their marketing investments and enhance overall performance.

Swipii

Venture Round in 2019
Swipii Labs Ltd. operates a customer loyalty and marketing platform tailored for small businesses. Established in 2012 and based in Glasgow, United Kingdom, the company provides various tools that help local businesses enhance their marketing efforts and compete with larger brands. Swipii's offerings include digital loyalty programs, email marketing solutions, and customer data tracking to facilitate the growth of small enterprises. The platform enables consumers to automatically collect points and earn rewards through card-linking technology, encouraging them to discover local offers and save money on everyday purchases. Additionally, Swipii promotes community engagement by allowing users to share deals with friends and family.

Pobuca

Non Equity Assistance in 2018
Pobuca Ltd is a software development and IT integration company that specializes in providing business solutions for marketing, sales, and customer service sectors. Founded in 2016 and headquartered in London, the company has additional offices in Gdansk, Dubai, and a research and development facility in Athens. Pobuca offers a go-to-market platform designed to enhance customer experiences for brands and retailers, enabling them to engage effectively with their customers and streamline operations. The platform includes features such as customer segmentation, journey mapping, and loyalty program management, all aimed at improving customer satisfaction and loyalty. As a Microsoft Gold Certified Partner, Pobuca has been recognized as a leading provider in digital transformation, operating in 30 countries globally and supporting businesses in leveraging technology to achieve growth.

Popertee

Funding Round in 2018
Popertee Ltd. operates an online marketplace that connects brands and businesses with vacant spaces in Ireland, enabling property owners to list their available locations for short-term marketing and retail campaigns. Founded in 2016 in Dublin by CEO Lucinda Kelly, the platform has evolved to focus on providing data-driven insights to help brands and marketing agencies optimize their physical campaigns. By utilizing artificial intelligence and behavioral data, Popertee facilitates the matching of brands with ideal locations, while also offering support in marketing, fit-out, and insurance. The company serves a diverse clientele, ranging from small startups to global brands, aiming to enhance the effectiveness and measurement of experiential marketing efforts.

Social Miner

Seed Round in 2018
Social Miner is a marketing automation platform headquartered in Sao Paulo, Brazil, founded in 2013. The company specializes in utilizing artificial intelligence and big data to enhance People Marketing, enabling businesses to identify and engage with website visitors based on their interests and behaviors. By analyzing data collected from social networks and user navigation, Social Miner provides insights into consumer profiles and interactions. This approach allows companies to automate their communication strategies and foster closer connections with their customers. As of September 2020, Social Miner operates as a subsidiary of Locaweb Serviços de Internet S.A.

Vensy

Venture Round in 2018
Vensy is a sports marketing platform that provides a simple way for brands to discover the best athletes to sponsor, while also helping athletes build and monetize their marketability. Founded in 2017, Vensy is focused on providing objectivity, visibility, and accessibility to the market. At the heart of Vensy is its data-driven technology, which is used to bring together both brands and talent under one roof.

Decidata

Seed Round in 2017
Decidata specializes in providing marketing software that enables brands to effectively manage and optimize their advertising campaigns across various channels. Their proprietary technology offers real-time analytics for television commercials, allowing clients to detect, monitor, and analyze their impact. By synchronizing TV advertising with digital marketing efforts, Decidata helps companies integrate their online and offline strategies seamlessly. This innovative approach includes features for comparing, buying, and controlling campaigns, ultimately enhancing advertisers' ability to maximize returns on their investments.

Genially

Seed Round in 2017
Genially is a leading platform in interactive visual communication, offering an online tool that enables users to create a variety of digital media, including presentations, infographics, quizzes, and animated content. The platform is designed for individuals and organizations seeking to enhance their visual communication without needing extensive design or programming skills. Users can choose from over 1,000 templates or create content from scratch, incorporating interactive elements and animations to engage audiences effectively. Genially serves a diverse community, including business professionals, educators, marketers, and designers, and is utilized by notable companies such as Hulu, Danone, Michelin, and Heineken. The tool streamlines the content creation process, allowing users to produce visually striking materials quickly and easily.

Datagran

Venture Round in 2017
Datagran, Inc. is a company that specializes in developing artificial intelligence solutions aimed at enhancing digital marketing strategies. Founded in 2017 and headquartered in New York, with additional offices in several international locations, Datagran offers a suite of tools designed to streamline and optimize digital campaigns. Key products include adOptimizer for campaign optimization, adAnalyzer for audience insights, adCreator for automated creative content generation, and bigdataAnalysis for trend analysis and return on investment insights. These tools empower marketing teams by centralizing sales and marketing data, allowing for real-time performance analysis and predictive capabilities. Notable clients of Datagran include Coors Light, Subway, Audi, Bic, and Honda.

lyra. | Digital Agency

Seed Round in 2017
lyra. is a digital agency specialized in strategy, design and development. Our goal is to improve your customer's experience and optimize your business channels. We cover the full cycle of any digital business, working hand by hand with our clients in the areas of Strategy, Design, Development, UI/UX, Analytics, Marketing and Operations.

Codec

Seed Round in 2017
Codec is a cultural intelligence platform that combines artificial intelligence with human creativity to explore cultural trends that drive business growth. By analyzing vast amounts of digital content, Codec groups audiences into significant cultural communities based on shared interests, leaders, and identities. The platform provides brands with valuable insights that enhance their marketing strategies, content creation, and media activation. Notable clients include major companies such as Unilever, L’Oreal, and Procter & Gamble, which leverage these insights to engage their target audiences effectively. Codec’s innovative approach has earned recognition as a leading artificial intelligence product in marketing and as one of the most disruptive businesses in the UK.

Hexagon Data

Pre Seed Round in 2017
Hexagon Data is a prominent Customer Data Strategy firm based in Latin America, with offices in Mexico and Bogotá. The company specializes in assisting businesses in effectively reaching their audiences and consumers through optimal communication channels. By emphasizing the importance of understanding customer preferences and behaviors, Hexagon Data helps clients enhance their customer experiences. Their services encompass data acquisition, management, activation, and monetization, all aligned with the clients' overarching strategies and marketing goals. The firm employs a team of strategic and technical consultants who collaborate closely with clients' in-house teams to facilitate the adoption of new customer data technologies and optimize the use of their Marketing Cloud Stack. Additionally, Hexagon Data provides managed services and implementation support, enabling organizations to navigate the complexities of customer data and improve their business performance through audience-based intelligence.

DATAHOLICS

Venture Round in 2017
DATAHOLICS is a social-based company that offers social score credit and ID marketing services. The company is based in Sao Paulo.

Codec

Non Equity Assistance in 2016
Codec is a cultural intelligence platform that combines artificial intelligence with human creativity to explore cultural trends that drive business growth. By analyzing vast amounts of digital content, Codec groups audiences into significant cultural communities based on shared interests, leaders, and identities. The platform provides brands with valuable insights that enhance their marketing strategies, content creation, and media activation. Notable clients include major companies such as Unilever, L’Oreal, and Procter & Gamble, which leverage these insights to engage their target audiences effectively. Codec’s innovative approach has earned recognition as a leading artificial intelligence product in marketing and as one of the most disruptive businesses in the UK.

Store Level

Grant in 2016
StoreLevel offers next-generation omni-channel solutions. Audit, panels and field surveys to ensure the effectiveness of your marketing strategies in a precise manner, on a large scale and at a national level.

Swipii

Seed Round in 2016
Swipii Labs Ltd. operates a customer loyalty and marketing platform tailored for small businesses. Established in 2012 and based in Glasgow, United Kingdom, the company provides various tools that help local businesses enhance their marketing efforts and compete with larger brands. Swipii's offerings include digital loyalty programs, email marketing solutions, and customer data tracking to facilitate the growth of small enterprises. The platform enables consumers to automatically collect points and earn rewards through card-linking technology, encouraging them to discover local offers and save money on everyday purchases. Additionally, Swipii promotes community engagement by allowing users to share deals with friends and family.

OrbitalAds

Venture Round in 2016
OrbitalAds is a software-as-a-service (SaaS) platform that specializes in optimizing keyword management for Google Search campaigns. It offers a language-agnostic tool designed to enhance decision-making for paid advertising efforts. The platform employs proprietary technology to facilitate real-time management and optimization of online marketing campaigns. Key features include automated advertisement generation, bidding strategies, reporting capabilities, and a target URL scoring tool, all aimed at helping clients effectively create and refine their online advertising initiatives. By streamlining these processes, OrbitalAds enables businesses to save time and reduce costs in their marketing efforts.

Incubapps

Convertible Note in 2016
We help unskilled retailers to build their mobile presence seamlessly and effortless. Our key differentiator factors are: Subscription free; apps built in minutes and same day live; no need to upload apps to mobile stores; focus on known customers; location and geofence; push last minute offers instantly; booking and marketing platforms; mobile payments and loyalty campaigns.

Inkpact

Seed Round in 2016
In a sea of digital noise, we help you stand out from the crowd. Our secure online platform allows you to create personalised handwritten mail marketing campaigns. In a few simple steps our fully automated and integrated service delivers notes and gifts directly to your recipients’ door. Every note is handwritten by real people, helping you connect on a personal level.

Swipii

Angel Round in 2015
Swipii Labs Ltd. operates a customer loyalty and marketing platform tailored for small businesses. Established in 2012 and based in Glasgow, United Kingdom, the company provides various tools that help local businesses enhance their marketing efforts and compete with larger brands. Swipii's offerings include digital loyalty programs, email marketing solutions, and customer data tracking to facilitate the growth of small enterprises. The platform enables consumers to automatically collect points and earn rewards through card-linking technology, encouraging them to discover local offers and save money on everyday purchases. Additionally, Swipii promotes community engagement by allowing users to share deals with friends and family.

Pixoneye

Seed Round in 2015
Pixoneye is a data analytics SaaS company, which analyses and provides consumer insights via platform dashboard by using machine learning on mobile users' photo-galleries to create advanced user segmentations. They harness the full potential of image understanding on mobile devices to provide the ultimate key to capture the consumer's ever-changing needs. They redefine personalized marketing by offering unparalleled predictive accuracy and actionable clustering and can be integrated with client's CRM system, marketing automation, and/or ad-serving platform, etc. Pixoneye's picture-perfect solutions ensure you'll never be left out of the consumer's picture.

Socialgest

Venture Round in 2015
SocialGest is a comprehensive suite of tools designed for the professional management of social media networks. The platform provides real-time analytics that can be exported, enabling users to track their performance effectively. It allows for automated content publishing and engagement generation, facilitating a streamlined approach to social media marketing. By leveraging technology, SocialGest helps clients enhance their online presence and generate leads, ultimately aiming to increase revenues through improved social media strategies.

Matchinguu

Seed Round in 2015
We are a mobile ad-tech company. Our goal is to change the way app publishers and advertisers interact with audiences. Through our realtime push- and proximity-marketing platform we empower engagement that is more targeted and highly relevant. We believe that optimizing audience sizes for relevance will always lead to the highest customer satisfaction and conversion. A seamless flow between the physical reality and the digital world is optimizing ROI for our app publishers. By connecting apps in our network, we provide new options to grow traffic and deliver innovative monetization opportunities without being intrusive to their users.

Localistico

Grant in 2015
Localistico Ltd. operates a cloud-based platform that assists businesses in managing their online presence and location data across various local and mapping platforms. Founded in 2014 and based in London, the company enables users to optimize their profiles, safeguard essential information like opening hours and services, and monitor multiple locations for accuracy. Localistico's platform aims to enhance foot traffic to physical stores by facilitating locally targeted searches and gathering analytics on online-to-offline interactions. It serves a diverse clientele, including retailers, hotels, restaurants, and other service-oriented businesses, helping them better assess their marketing efforts and improve their online reputation through centralized management of reviews and user-generated content. With support teams located in London and Madrid, Localistico has established a strong presence in the local marketing sector, catering to notable clients such as Starbucks and Morrisons.

Lobster

Angel Round in 2015
Lobster is a platform that facilitates the licensing of visual content directly from social media users to brands, agencies, and the media. Utilizing advanced AI technology, Lobster searches major social networks and cloud storage providers to access billions of authentic images and videos. This service addresses the challenge of sourcing relevant content for media campaigns by streamlining the process of finding high-quality, real-time visuals. By employing image recognition and metadata analysis, Lobster identifies original content created by everyday individuals, offering an alternative to traditional stock photography. This approach not only enhances the authenticity of visual storytelling but also simplifies the content acquisition process for users, allowing them to showcase their work without copyright concerns.

Geenapp

Seed Round in 2015
Geenapp is a mobile application discovery platform that streamlines app promotion for developers. It offers an intelligent system that aggregates various app campaigns, making the promotion process more accessible and efficient. By automating key processes and tracking the popularity of downloads based on factors such as device, operating system, geographical location, and user interests, Geenapp provides valuable insights to application developers. This enables them to effectively acquire users through various pricing models, including cost per install, cost per engagement, and cost per action. Ultimately, Geenapp aims to enhance the transparency and quality of app promotion, facilitating a more reliable and profitable experience for developers.

Harpoon Connect

Convertible Note in 2015
Harpoon Connect is headquartered in Ireland. They enable facebook users buy gift vouchers for their friends in their favourite local shops and hang out places. They launched their first product into the entertainment sector. The product integrates with Facebook Events to allow bars, restaurants and other venues create their own events and to issue promotional vouchers for drinks and other offers.

Master Kiwi

Seed Round in 2014
Master Kiwi is an innovative platform that streamlines the creation of video games for designers and marketers, enhancing marketing campaigns. It offers a comprehensive catalog of pre-designed games, allowing users to generate customized games quickly through a simple and intuitive interface. This capability enables companies to align the games with their branding and image effectively. The platform supports major mobile operating systems, including Android and Apple, as well as touchscreen devices, making it accessible for a wide audience. By eliminating the need for programming skills, Master Kiwi empowers advertisers to engage their target markets creatively and efficiently.

Geenapp

Seed Round in 2014
Geenapp is a mobile application discovery platform that streamlines app promotion for developers. It offers an intelligent system that aggregates various app campaigns, making the promotion process more accessible and efficient. By automating key processes and tracking the popularity of downloads based on factors such as device, operating system, geographical location, and user interests, Geenapp provides valuable insights to application developers. This enables them to effectively acquire users through various pricing models, including cost per install, cost per engagement, and cost per action. Ultimately, Geenapp aims to enhance the transparency and quality of app promotion, facilitating a more reliable and profitable experience for developers.

DINO - Divulgador de Notícias

Grant in 2014
DINO - Divulgador de Notícias is a web-based platform for online content distribution. It also distributes and publishes the content in more than 150 websites, news portals, and blogs. The platform helps companies, PR agencies, and marketing professionals to distribute and automatically publish their contents on our network with more than 150 news portals, websites, and blogs. Additionally, Din sends content to journalist database with more than 25,000 professionals. By using DINO, any business is able to distribute its contents easily. The company writes and send themselves their content cutting the costs related to PR Agencies. Using our intuitive online platform, the company can add and send contents with photos, videos, and attachments. In a few minutes, we guarantee the content will be published in at least 40 websites, blogs, and news portals. DINO was founded in 2013 and is headquartered in Sao Paulo, Brazil.

Plazapoints (Cuponium)

Seed Round in 2014
PlazaPoints allows you to reward your customers for choosing your business. You will be able to meet them and interact with them 24x7 across all digital media in real time. Request more information here.

Seenapse

Seed Round in 2014
Seenapse is an artificial intelligence-based platform designed to enhance brainstorming and ideation processes by generating divergent ideas quickly and efficiently. It combines human lateral thinking with the rapid processing capabilities of AI, allowing marketers, innovators, and advertisers to produce hundreds of original concepts in a matter of minutes. Seenapse aims to outperform traditional AI tools by focusing on creativity and originality, making it a valuable resource for professionals in creative industries seeking to foster innovation.

Joinnus

Grant in 2014
Joinnus is an online platform designed to simplify the process of creating, promoting, and managing events for organizers and companies. It enables users to quickly set up events, sell tickets, and share them across social networks to enhance visibility and engagement. By facilitating instant ticket sales and promotion, Joinnus helps organizers attract attendees and fill event capacities while allowing participants to connect with friends and discover local happenings. The platform serves as a bridge between event organizers and attendees, leveraging technology to transform fans of various events—such as concerts, conferences, and parties—into effective promoters for those events.

Wayin

Series C in 2014
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services, including strategy planning, creative studio services, campaign management, and analytics. The company's platform allows users to design, configure, and publish engaging campaigns across various digital channels, helping brands connect with consumers in real-time. Serving over 300 brands across more than 80 countries, Wayin collaborates with notable clients such as CNN, Coca-Cola, and Vodafone. As of 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Mobiliz

Seed Round in 2014
Mobiliz is a developer of a mobile payment and targeted marketing platform that allows users to make secure transactions directly from their mobile phones or wireless devices, independent of their carrier or financial institution. The service caters to both banked and unbanked individuals, as it does not require a bank account, enabling payments to be made nationally and internationally. Users can send and receive funds through various means, including IVR, SMS, web apps, or a standard web browser, with immediate access to their funds. Mobiliz provides an alternative to cash for local and remote payments, eliminating the need for costly POS hardware and maintenance. The platform also incorporates location and time-based targeted marketing, allowing businesses to engage customers effectively and efficiently. Overall, Mobiliz offers a versatile and secure solution for mobile payments, meeting the needs of a diverse clientele.

Social & Beyond

Convertible Note in 2014
Social & Beyond transforms the free wifi at your POS into a social media marketing tool to reach both your customers and their friends. Easily create campaigns to attract followers and likes to your Facebook page, boost downloads of your iOS and Android apps, viralize coupons and promotions, poll your customers, etc.

Winclap

Pre Seed Round in 2014
Winclap is a Growth Transformation company focused on enhancing how brands attract, acquire, retain, and monetize users, particularly within the mobile app sector. The company offers a range of services designed to transition marketing from data-driven approaches to AI-driven strategies. Its offerings include consultative media buying to optimize marketing channels, a creative studio that develops effective content, and an AI-powered budget allocation tool aimed at maximizing return on investment. Winclap integrates technology, expertise, and creator input to deliver tailored growth solutions that help mobile app marketers improve user acquisition, engagement, and retention.

Venddo.com

Seed Round in 2014
We do the hard part for you. Our algorithms will show profiles with high interest in your product or service, so you just put yourself in contact with them and even can close the sale on our platform. Monitoring your brand Monitoring your competition Provide technical support super fast Meet the opinion leaders in your niche Establishes a quality relationship with your customers

Cinemad

Seed Round in 2014
Cinemad specializes in interactive video advertising, aiming to enhance customer engagement and awareness. Recognizing the growing demand for effective video marketing, Cinemad offers a platform that allows users to enrich their videos with interactive elements, such as buy buttons and registration forms. Users can easily upload videos from their devices or import them from popular platforms like YouTube. The company's technology supports cross-device functionality, enabling videos to be displayed across various channels, including social media and websites. Additionally, Cinemad provides performance metrics to help clients measure and optimize their interactive campaigns, ultimately improving return on investment and user engagement.

Greenpark

Venture Round in 2014
Greenpark is a global brand publishing agency that specializes in performance-driven content creation. The company focuses on helping brands connect with their audiences through meaningful content that leverages data-driven insights and machine learning. Its services include an in-house studio for tailored content production, search engine optimization, and ongoing adjustments to enhance website performance. Greenpark aims to engage customers effectively by utilizing techniques such as keyword segmentation and journalist training, ensuring content remains relevant and impactful. Through its innovative approach, Greenpark has established itself as a leader in the content marketing industry.

Sqwiz

Convertible Note in 2014
Sqwiz Limited is a London-based company that offers a platform for small local business owners and entrepreneurs to easily create and manage their websites. Established in 2014, Sqwiz allows users to build personalized, fully responsive websites by utilizing information already available on their Facebook Pages, such as business name, location, contact details, operating hours, and photos. This streamlined process enables businesses to establish a digital presence quickly and efficiently, while ensuring their sites are optimized for search engines. The platform is designed to be user-friendly, making it accessible for those with limited technical expertise.

Frockadvisor

Grant in 2014
Frockadvisor is a dedicated social platform for fashion fans, connecting you to the fashion community and creating a dialogue between you and your favourite stores. They provide visibility through mapping the sector, customer service and sales lead generation through 'fotocon', and engagement and retention through their content channel. Ultimately they endorse to their community. Their revenue streams are subscription for retailers to enter their 'Circle of Excellence', brand integrated content on their content channel and commission on sales through their platfrom. They have embedded tracking technology to follow the conversation from the platform into the store to log increased footfall and sales.

FoneSense

Seed Round in 2014
FoneSense Ltd. is a mobile marketing company based in Carriganore, Ireland, that offers a platform for advertisers to engage with consumers through advertising jingles on smartphones. The application enables brands to enhance recognition within specific demographics by compensating smartphone users whenever their phone rings and plays the jingle. In addition to facilitating brand promotion, FoneSense provides advertising and marketing agencies with valuable statistics related to the effectiveness of their campaigns. Established in 2009, FoneSense aims to create meaningful connections between brands and consumers through innovative mobile engagement strategies.

Videobot

Grant in 2014
Videobot Limited, based in Dublin, Ireland, specializes in a smart video platform called VBOT, which facilitates the recording, management, and playback of mobile videos. The platform caters to broadcasters, publishers, mobile operators, eCommerce businesses, and brands, enabling them to curate and syndicate user-generated content across various devices, including smartphones, tablets, and smart TVs. VBOT offers a comprehensive suite of solutions designed to enhance audience engagement, highlight products, and optimize video marketing strategies. With its customizable and scalable features, the platform allows enterprises to maintain control over their video assets from recording to delivery, significantly reducing deployment time and costs. VBOT's capabilities include real-time video applications, advanced video encoding, and the generation of branded video players that improve click rates and lower streaming expenses. This innovative approach positions Videobot at the forefront of the evolving online video landscape, empowering businesses to create compelling storytelling experiences for their audiences.

Lobster

Seed Round in 2014
Lobster is a platform that facilitates the licensing of visual content directly from social media users to brands, agencies, and the media. Utilizing advanced AI technology, Lobster searches major social networks and cloud storage providers to access billions of authentic images and videos. This service addresses the challenge of sourcing relevant content for media campaigns by streamlining the process of finding high-quality, real-time visuals. By employing image recognition and metadata analysis, Lobster identifies original content created by everyday individuals, offering an alternative to traditional stock photography. This approach not only enhances the authenticity of visual storytelling but also simplifies the content acquisition process for users, allowing them to showcase their work without copyright concerns.

BuddyBounce

Venture Round in 2014
BuddyBounce is a digital advocacy platform to identify, engage and leverage online influencers. On one side is a community for fans to support the people and things they love by creating and sharing content around their favourite celebrities and brands or entering fan missions. On the other side is a powerful analytics dashboard that allows celebrities and brands to engage with fans on a personal level, set up fan missions, syndicate content and monitor fan activities across all of their social media networks. - Shortlisted at the BAA as ‘Best Female Investment of the Year’ 2014 - Winner of Music Tech Pitch 4.5 2014 - Selected for BBCW Labs 2014 - Finalist at the Digital Innovation Contest: Cross-Sector Exploration 2014 - Finalist at EMI Innovation Challenge 2013 - Second Place at Grammy Music Technology Lab Los Angeles 2013 - WayraUK Alumni 2012 - Winner of Shortlist Tech Startup Competition 2012 - Winner at Startup weekend 2010

Wayin

Venture Round in 2014
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services, including strategy planning, creative studio services, campaign management, and analytics. The company's platform allows users to design, configure, and publish engaging campaigns across various digital channels, helping brands connect with consumers in real-time. Serving over 300 brands across more than 80 countries, Wayin collaborates with notable clients such as CNN, Coca-Cola, and Vodafone. As of 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Social Tools

Convertible Note in 2013
Social Tools is a social marketing suite that allows agencies and marketers to create and manage a variety of promotions on Facebook and other platforms. The tool facilitates the implementation of sweepstakes, image contests, coupons, and giveaways, making it easy for brands to engage consumers and enhance their online presence. By leveraging these promotional tools, Social Tools helps brands grow their social media audience, drive consumer engagement, and ultimately increase sales. The platform is designed to reduce customer acquisition costs and improve return on investment in social media marketing, making it an effective solution for businesses looking to enhance their promotional strategies.

MobAppCreator

Grant in 2013
MobAppCreator is a powerful self-service app platform that allows anyone to quickly and inexpensively build their own iPhone and Android applications and connect directly with consumers. You can create, customize and manage mobile apps in just 3 Steps: -1- Build: Build your app by dragging modules and adding your content -2- Try : Try it in your device without waiting for the publishing process -3- Publish: Distribute your app by publishing it on the Google Play & Apple Store MobAppCreator is Fast, Easy, and Powerful MobAppCreator apps can be instantly updated from anywhere in the world with the online content management system. Built-in MobAppCreator features include media (music, photos, video, catalogs), events, and customer interaction (with Facebook/Twitter viral spread). Musicians, conferences, authors, athletes, politicians, hotels, bars restaurants and churches have use MobAppCreator's highly customizable tools to build powerful mobile apps.

SuperLikers

Grant in 2013
SuperLikers.com is an online and Self-Service Platform that allows brands to leverage the value of their customers, distributors and employees communities through state of the art 360º Loyalty Programs.

Popdeem

Grant in 2013
Popdeem is a social rewards platform designed to enhance customer engagement for local businesses by leveraging social media to drive word-of-mouth marketing. The company offers a Software Development Kit (SDK) that integrates seamlessly with existing loyalty programs, allowing businesses to reward their customers for sharing brand experiences on social platforms. This functionality enables brands to identify influential customers within their loyalty programs, thereby amplifying authentic marketing efforts. By encouraging customers to share their experiences, Popdeem helps businesses increase spending and visit frequency. To date, the company has secured over €1.1 million in funding from various investors, including venture capital firms and angel investors.

Cuiker

Convertible Note in 2013
Social network based on mobile that allows you to discover the best city data and share them with friends, in a very simple and fun. Cuiker allows vitrinear the "chips" of your favorite stores in the city, discovering the latest promotions and news.

Platter

Seed Round in 2013
Platter helps cooks share ideas in the simplest format - photos. But unlike Instagram, we reveal the creative process behind the pictures. First, cooks tag their dishes with ingredients. This means we can find ideas for the whatever is in your fridge. Cooks also tag cookbooks and suppliers. This makes us an open platform for food discovery. Our aim is to be the world's social graph of taste - the place home cooks go for ideas and the food brands go for data.

Frockadvisor

Seed Round in 2013
Frockadvisor is a dedicated social platform for fashion fans, connecting you to the fashion community and creating a dialogue between you and your favourite stores. They provide visibility through mapping the sector, customer service and sales lead generation through 'fotocon', and engagement and retention through their content channel. Ultimately they endorse to their community. Their revenue streams are subscription for retailers to enter their 'Circle of Excellence', brand integrated content on their content channel and commission on sales through their platfrom. They have embedded tracking technology to follow the conversation from the platform into the store to log increased footfall and sales.

Lanzaloya.com

Seed Round in 2013
LanzaloYA.com (means "Launch it now" on spanish), is a platform that helps you create the website your business needs on a matter of weeks, while it connects you with real life tech advisors that will take your requests and help you throughout the entire process. We take care of the infrastructure, maintenance and technology while you take care of your business!

Omnigy

Seed Round in 2013
Omnigy is a digital service company based in Peru that specializes in marketing and advertising solutions for businesses of all sizes. The company offers an online platform designed to help clients develop and manage their digital strategies effectively. This platform enables users to plan, manage, and analyze their digital initiatives, facilitating a comprehensive approach to digital strategy management. Through its innovative application, Omnigy aims to enhance the ability of organizations to navigate the digital landscape and achieve their marketing goals.

Videobot

Seed Round in 2013
Videobot Limited, based in Dublin, Ireland, specializes in a smart video platform called VBOT, which facilitates the recording, management, and playback of mobile videos. The platform caters to broadcasters, publishers, mobile operators, eCommerce businesses, and brands, enabling them to curate and syndicate user-generated content across various devices, including smartphones, tablets, and smart TVs. VBOT offers a comprehensive suite of solutions designed to enhance audience engagement, highlight products, and optimize video marketing strategies. With its customizable and scalable features, the platform allows enterprises to maintain control over their video assets from recording to delivery, significantly reducing deployment time and costs. VBOT's capabilities include real-time video applications, advanced video encoding, and the generation of branded video players that improve click rates and lower streaming expenses. This innovative approach positions Videobot at the forefront of the evolving online video landscape, empowering businesses to create compelling storytelling experiences for their audiences.

tipple.me

Seed Round in 2013
Tipple.me – from Voucherlink – generates enhanced marketing data for global drink brands by using social platforms to facilitate purchase, gifting and product promotion transactions. And the App makes payment easier for consumers. Tipple.me is a direct consumer social interaction tool, allowing Brands/Off-Licences/Nightclubs & Pubs to promote their products and events. Tipple is committed to promoting responsible drinking at all times and discourages irresponsible consumption of alcohol. To find out more about responsible consumption you can visit drinkaware.ie

Wayin

Series B in 2013
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services, including strategy planning, creative studio services, campaign management, and analytics. The company's platform allows users to design, configure, and publish engaging campaigns across various digital channels, helping brands connect with consumers in real-time. Serving over 300 brands across more than 80 countries, Wayin collaborates with notable clients such as CNN, Coca-Cola, and Vodafone. As of 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

MobAppCreator

Seed Round in 2013
MobAppCreator is a powerful self-service app platform that allows anyone to quickly and inexpensively build their own iPhone and Android applications and connect directly with consumers. You can create, customize and manage mobile apps in just 3 Steps: -1- Build: Build your app by dragging modules and adding your content -2- Try : Try it in your device without waiting for the publishing process -3- Publish: Distribute your app by publishing it on the Google Play & Apple Store MobAppCreator is Fast, Easy, and Powerful MobAppCreator apps can be instantly updated from anywhere in the world with the online content management system. Built-in MobAppCreator features include media (music, photos, video, catalogs), events, and customer interaction (with Facebook/Twitter viral spread). Musicians, conferences, authors, athletes, politicians, hotels, bars restaurants and churches have use MobAppCreator's highly customizable tools to build powerful mobile apps.

BrandMe

Seed Round in 2013
Global technology, digital advertising and marketing. We create technology and tools that connect brands with influential content creators. We create the most influential hispanic influencer marketing platform with tools like: * Marketplace with more than 1M creators * Global Searcher of Creators ( more than 50 M ) * Profile analytics of any user in the digital universe with demographic data and fake followers * IA section with tools for the influencer marketing * Work with Fortune 500 Brands directly in the region

Predictvia

Non Equity Assistance in 2013
Predictvia is a developer of a predictive analytics platform that focuses on enhancing marketing efforts and providing deep market insights. The company specializes in training automatic-learning systems, or "learners," that continually acquire knowledge about consumer markets. This enables clients to monitor critical variables, identify trends proactively, and derive insights as needed. By leveraging advanced technology, Predictvia processes large data sets to classify and group participants in social networks, and it creates algorithms that facilitate the extraction and evaluation of content attributes. This comprehensive approach allows clients to gain valuable market insights efficiently.

Red Innova

Seed Round in 2013
Red Innova is a prominent conference focused on innovation, technology, and entrepreneurship in Latin America, serving as a platform for connecting local and international stakeholders. It brings together media leaders, entrepreneurs, executives, investors, academics, developers, and bloggers for two days of sharing experiences, ideas, and projects. The event fosters a vibrant social community dedicated to promoting creativity and collaboration within the innovation landscape, enabling participants to engage with the latest trends and developments in their fields. Through these gatherings, Red Innova plays a significant role in bridging the gap between Latin America and the global market.

Social & Beyond

Seed Round in 2013
Social & Beyond transforms the free wifi at your POS into a social media marketing tool to reach both your customers and their friends. Easily create campaigns to attract followers and likes to your Facebook page, boost downloads of your iOS and Android apps, viralize coupons and promotions, poll your customers, etc.

Plazapoints (Cuponium)

Seed Round in 2013
PlazaPoints allows you to reward your customers for choosing your business. You will be able to meet them and interact with them 24x7 across all digital media in real time. Request more information here.

EventsTag

Seed Round in 2013
We are EventsTag, a rapidly growing start-up: passionate about connecting brands and customers through original, innovative and irresistibly shareable social media content, powered by our own advanced experiential tech platform.

Lanzaloya.com

Convertible Note in 2013
LanzaloYA.com (means "Launch it now" on spanish), is a platform that helps you create the website your business needs on a matter of weeks, while it connects you with real life tech advisors that will take your requests and help you throughout the entire process. We take care of the infrastructure, maintenance and technology while you take care of your business!

Predictvia

Non Equity Assistance in 2013
Predictvia is a developer of a predictive analytics platform that focuses on enhancing marketing efforts and providing deep market insights. The company specializes in training automatic-learning systems, or "learners," that continually acquire knowledge about consumer markets. This enables clients to monitor critical variables, identify trends proactively, and derive insights as needed. By leveraging advanced technology, Predictvia processes large data sets to classify and group participants in social networks, and it creates algorithms that facilitate the extraction and evaluation of content attributes. This comprehensive approach allows clients to gain valuable market insights efficiently.

Nethub

Convertible Note in 2013
Cloud based tool to centralize consumer information from any type of marketing interaction of B2C companies, that let do a natural and intuitive consumer data knowledge and profiling based on innovate semantic tagging system.

Nethub

Seed Round in 2012
Cloud based tool to centralize consumer information from any type of marketing interaction of B2C companies, that let do a natural and intuitive consumer data knowledge and profiling based on innovate semantic tagging system.

Cuiker

Grant in 2012
Social network based on mobile that allows you to discover the best city data and share them with friends, in a very simple and fun. Cuiker allows vitrinear the "chips" of your favorite stores in the city, discovering the latest promotions and news.

Iencuentra

Seed Round in 2012
Iencuentra, located in Miraflores, Peru, specializes in mobile application development services aimed at helping clients leverage personalized marketing strategies with measurable outcomes. The company focuses on creating mobile applications that can be utilized in various contexts, including marketing campaigns, seminars, online stores, and contests. Additionally, Iencuentra offers a content management system that allows clients to create and update information for smartphones, enabling them to tailor their applications to meet specific needs effectively. By facilitating quick and easy access to desired information through mobile technology, Iencuentra supports businesses in gaining a competitive advantage.

Discreetic

Grant in 2012
Discreetic focuses on the development and design of online and offline marketing initiatives.

Social & Beyond

Grant in 2012
Social & Beyond transforms the free wifi at your POS into a social media marketing tool to reach both your customers and their friends. Easily create campaigns to attract followers and likes to your Facebook page, boost downloads of your iOS and Android apps, viralize coupons and promotions, poll your customers, etc.

Social Tools

Seed Round in 2012
Social Tools is a social marketing suite that allows agencies and marketers to create and manage a variety of promotions on Facebook and other platforms. The tool facilitates the implementation of sweepstakes, image contests, coupons, and giveaways, making it easy for brands to engage consumers and enhance their online presence. By leveraging these promotional tools, Social Tools helps brands grow their social media audience, drive consumer engagement, and ultimately increase sales. The platform is designed to reduce customer acquisition costs and improve return on investment in social media marketing, making it an effective solution for businesses looking to enhance their promotional strategies.

Platter

Seed Round in 2012
Platter helps cooks share ideas in the simplest format - photos. But unlike Instagram, we reveal the creative process behind the pictures. First, cooks tag their dishes with ingredients. This means we can find ideas for the whatever is in your fridge. Cooks also tag cookbooks and suppliers. This makes us an open platform for food discovery. Our aim is to be the world's social graph of taste - the place home cooks go for ideas and the food brands go for data.

Popdeem

Seed Round in 2012
Popdeem is a social rewards platform designed to enhance customer engagement for local businesses by leveraging social media to drive word-of-mouth marketing. The company offers a Software Development Kit (SDK) that integrates seamlessly with existing loyalty programs, allowing businesses to reward their customers for sharing brand experiences on social platforms. This functionality enables brands to identify influential customers within their loyalty programs, thereby amplifying authentic marketing efforts. By encouraging customers to share their experiences, Popdeem helps businesses increase spending and visit frequency. To date, the company has secured over €1.1 million in funding from various investors, including venture capital firms and angel investors.

Viralica

Seed Round in 2012
Viralica is an online advertising platform designed to simplify the creation and management of AdWords campaigns for e-commerce stores. By enabling users to set up effective advertising campaigns in just minutes, Viralica alleviates the complexities often associated with online advertising. The platform provides valuable insights, allowing businesses to track which ads generate traffic and how many sales result from their campaigns. Additionally, Viralica offers optimization advice to enhance campaign performance and increase sales. The service integrates seamlessly with major e-commerce platforms such as Shopify, Big Commerce, and Magento Go, making it accessible to a wide range of online retailers.

Wayin

Venture Round in 2012
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services, including strategy planning, creative studio services, campaign management, and analytics. The company's platform allows users to design, configure, and publish engaging campaigns across various digital channels, helping brands connect with consumers in real-time. Serving over 300 brands across more than 80 countries, Wayin collaborates with notable clients such as CNN, Coca-Cola, and Vodafone. As of 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Fanchimp

Seed Round in 2012
Fanchimp is a service designed to assist online shop owners in enhancing their sales through effective social media marketing. It offers a user-friendly platform that allows these owners to create successful marketing campaigns on Facebook and Twitter with just a few clicks. By utilizing Fanchimp, shop owners can access tools that suggest and select content aimed at attracting new followers, effectively transforming them into proficient marketers. This solution provides the same return on investment as hiring a social media agency but is more affordable and easier to navigate, making it an attractive option for businesses looking to boost their online presence and drive customer engagement.

Blue Butterfly

Convertible Note in 2012
Blue Butterfly is a direct and web marketing company focused on mailing, business mailing, copywriting, and press campaigns. The company is based in Switzerland.

Cuiker

Seed Round in 2012
Social network based on mobile that allows you to discover the best city data and share them with friends, in a very simple and fun. Cuiker allows vitrinear the "chips" of your favorite stores in the city, discovering the latest promotions and news.

Noknoker

Convertible Note in 2012
Noknoker is a customer loyalty digital card (iPhone & Android App) and even a physical plastic card that let customers earn rewards each time visit/buy in their favorite places. Noknoker is a consumer-facing loyalty platform and a merchant-facing marketing machine. For consumers, Noknoker eliminates the need to carry multiple punch cards with a seamless digital check-in to access rewards and perks. Using Noknoker merchants now have an entirely new and simple way to connect with their customers using social, mobile and email marketing. With one click, merchants can learn more about their customers by viewing campaign redemption activity.

Proxly

Pre Seed Round in 2012
Proxly is a mobile proximity marketing platform that enables businesses to bridge consumers’ physical and digital worlds. It is a smartphone-powered universal identity signal that brings access and personalized experiences, provides mobile access throughout commercial buildings and at the workplace. Proxly was founded in 2012 and is headquartered in London, England.

Sezion

Convertible Note in 2012
Sezion provides a cloud-based platform that specializes in the automatic generation of personalized videos from various content feeds, enhancing marketing strategies and customer engagement. The company’s solutions include tools for automatic editing, syncing, commenting, and uploading, allowing clients to create personalized marketing videos that significantly boost SEO, sales, and brand recognition. Sezion's technology can automatically edit videos by adding intros, logos, and text, as well as enhance the quality of the original content. Notably, it can generate tailored videos for products using data from clients' databases, optimizing the presentation of product information. Founded by Harán Lerma, Josías De La Espada, and Jonatan Bertuzzi, Sezion combines expertise in marketing, creativity, design, and technology to deliver effective video solutions.

Fanchimp

Grant in 2012
Fanchimp is a service designed to assist online shop owners in enhancing their sales through effective social media marketing. It offers a user-friendly platform that allows these owners to create successful marketing campaigns on Facebook and Twitter with just a few clicks. By utilizing Fanchimp, shop owners can access tools that suggest and select content aimed at attracting new followers, effectively transforming them into proficient marketers. This solution provides the same return on investment as hiring a social media agency but is more affordable and easier to navigate, making it an attractive option for businesses looking to boost their online presence and drive customer engagement.

Plazapoints (Cuponium)

Seed Round in 2012
PlazaPoints allows you to reward your customers for choosing your business. You will be able to meet them and interact with them 24x7 across all digital media in real time. Request more information here.

SuperLikers

Seed Round in 2012
SuperLikers.com is an online and Self-Service Platform that allows brands to leverage the value of their customers, distributors and employees communities through state of the art 360º Loyalty Programs.

Sezion

Grant in 2012
Sezion provides a cloud-based platform that specializes in the automatic generation of personalized videos from various content feeds, enhancing marketing strategies and customer engagement. The company’s solutions include tools for automatic editing, syncing, commenting, and uploading, allowing clients to create personalized marketing videos that significantly boost SEO, sales, and brand recognition. Sezion's technology can automatically edit videos by adding intros, logos, and text, as well as enhance the quality of the original content. Notably, it can generate tailored videos for products using data from clients' databases, optimizing the presentation of product information. Founded by Harán Lerma, Josías De La Espada, and Jonatan Bertuzzi, Sezion combines expertise in marketing, creativity, design, and technology to deliver effective video solutions.

Sezion

Seed Round in 2011
Sezion provides a cloud-based platform that specializes in the automatic generation of personalized videos from various content feeds, enhancing marketing strategies and customer engagement. The company’s solutions include tools for automatic editing, syncing, commenting, and uploading, allowing clients to create personalized marketing videos that significantly boost SEO, sales, and brand recognition. Sezion's technology can automatically edit videos by adding intros, logos, and text, as well as enhance the quality of the original content. Notably, it can generate tailored videos for products using data from clients' databases, optimizing the presentation of product information. Founded by Harán Lerma, Josías De La Espada, and Jonatan Bertuzzi, Sezion combines expertise in marketing, creativity, design, and technology to deliver effective video solutions.

Noknoker

Seed Round in 2011
Noknoker is a customer loyalty digital card (iPhone & Android App) and even a physical plastic card that let customers earn rewards each time visit/buy in their favorite places. Noknoker is a consumer-facing loyalty platform and a merchant-facing marketing machine. For consumers, Noknoker eliminates the need to carry multiple punch cards with a seamless digital check-in to access rewards and perks. Using Noknoker merchants now have an entirely new and simple way to connect with their customers using social, mobile and email marketing. With one click, merchants can learn more about their customers by viewing campaign redemption activity.

Nethub

Seed Round in 2011
Cloud based tool to centralize consumer information from any type of marketing interaction of B2C companies, that let do a natural and intuitive consumer data knowledge and profiling based on innovate semantic tagging system.

Discreetic

Seed Round in 2011
Discreetic focuses on the development and design of online and offline marketing initiatives.
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