Wayra

Flash Park is a technology company focused on enhancing urban mobility by addressing the challenges of on-street parking. It has developed an AI-based platform that utilizes Internet of Things (IoT) devices to monitor available parking spaces in real-time. These devices are designed to operate autonomously, powered by solar energy and equipped with 5G connectivity. By employing machine learning algorithms, Flash Park's system can accurately predict the availability of parking spaces and detect unauthorized parking. This innovative approach aims to reduce the time drivers spend searching for parking and subsequently lower fuel consumption, contributing to more efficient and sustainable urban environments.

HOPU aims to create Human Oriented Products (HOPU), it means putting people in the centre and the creation of solutions, thinking always about user experiences and value engineering. We generate urban innovations through the latest technologies such as AI, IoT and Data-Quality. We engage citizens and decision makers, to guarantee that data is understandable by everybody, intuitive and usable. We are there to support any decision for urban development and digital transformation through data-powered tools with dashboards, decision support tools and genuine IoT devices to monitor impact, sustainability, environment, noise, weather, air quality status etc. We mix data, technology and people to get a really powerful urban innovation tool. We aim to support the creation of Smart Cities in the present and the future, where citizens and visitors really feel that they are in a Smart City. The main problem that we targeting is to support technicians and urban planners in their decision making process, thereby we aim to guarantee that decisions are considering the right sustainability, climate change, air quality and human-centric indicators. The solution is called Smart Spot which is an integral solution for human-centralised sustainable and scalable Smart Cities. Environmental monitoring solution; covering digital services with dashboard and decision support tools based on AI algorithms compatible with reference platforms as FIWARE. These digital services are complemented by in-situ environment monitors based on IoT technology enabling to monitor noise, people affluence/density and gases: nitrous vapours (NO/NO2), sulphides (H2S/SO2), carbon monoxide/dioxide (CO/CO2), Ozone, and other toxic substances as alcohols, ouds (VOCs); particulate matter (PM) to identify specific nanoparticulate such as dust (PM10), pollens (over PM40), pollutants (PM2.5) and viruses (under PM1). Being able to monitor levels of toxicity, pollution and air quality; with high reliability and data quality (certified and verified by our own certified labs).

HOPU aims to create Human Oriented Products (HOPU), it means putting people in the centre and the creation of solutions, thinking always about user experiences and value engineering. We generate urban innovations through the latest technologies such as AI, IoT and Data-Quality. We engage citizens and decision makers, to guarantee that data is understandable by everybody, intuitive and usable. We are there to support any decision for urban development and digital transformation through data-powered tools with dashboards, decision support tools and genuine IoT devices to monitor impact, sustainability, environment, noise, weather, air quality status etc. We mix data, technology and people to get a really powerful urban innovation tool. We aim to support the creation of Smart Cities in the present and the future, where citizens and visitors really feel that they are in a Smart City. The main problem that we targeting is to support technicians and urban planners in their decision making process, thereby we aim to guarantee that decisions are considering the right sustainability, climate change, air quality and human-centric indicators. The solution is called Smart Spot which is an integral solution for human-centralised sustainable and scalable Smart Cities. Environmental monitoring solution; covering digital services with dashboard and decision support tools based on AI algorithms compatible with reference platforms as FIWARE. These digital services are complemented by in-situ environment monitors based on IoT technology enabling to monitor noise, people affluence/density and gases: nitrous vapours (NO/NO2), sulphides (H2S/SO2), carbon monoxide/dioxide (CO/CO2), Ozone, and other toxic substances as alcohols, ouds (VOCs); particulate matter (PM) to identify specific nanoparticulate such as dust (PM10), pollens (over PM40), pollutants (PM2.5) and viruses (under PM1). Being able to monitor levels of toxicity, pollution and air quality; with high reliability and data quality (certified and verified by our own certified labs).

Configured Things specializes in cross-domain configuration management solutions aimed at safely managing systems across trust boundaries. The company develops a configuration management tool that allows for decentralized control over various types of equipment. This tool is designed to configure dynamic systems and environments, with particular emphasis on applications such as physical and virtualized control rooms, as well as multi-use digital spaces. By enabling clients to effectively manage complex collections of devices and services, Configured Things addresses the challenges associated with managing intricate systems across diverse operational contexts.

Espacios Digitales IoT is a Colombian company founded in 2017, specializing in developing Internet of Things (IoT) solutions that link machines and devices to the internet. The company provides the ANNIE IoT operating system, enabling seamless cloud connectivity for various machines. Espacios Digitales IoT also offers innovative solutions such as click-and-collect machines that facilitate e-commerce integration, as well as food and non-perishable product vending systems. Additionally, the company supplies digital signage for mini vending applications and software solutions that enhance inventory management, payment processing, API integrations, and tracking product expiry information. Through its tailored technology, Espacios Digitales IoT aims to optimize corporate processes and enhance connectivity for businesses.

Iotag is an IT company focused on improving operational performance in the agricultural sector through innovative IoT technology. It provides a tracking solutions platform specifically designed for pastoral farms, allowing farmers to monitor their cattle, including bulls and cows, over distances of 10 to 15 kilometers. The company's smart cattle ear tags automate the detection of important events related to breeding and health management, enabling farmers to respond promptly to illnesses and births. By leveraging this technology, Iotag aims to enhance the efficiency and profitability of cattle farming operations worldwide.

MYSPHERA provides award-winning open Internet of Things for Healthcare solutions to acute care hospitals, senior living organizations, and patient homes around the world. MYSPHERA solutions empower Clinicians, Patients, and Healthcare Management with smart sensor-driven on-demand actionable information to improve patient care outcomes while increasing efficient management of resources in hospitals, senior living residences, and patient homes MYSPHERA provides its breathrough solutions to healthcare organizations in Europe, Middle East and Latin America.

Valerann Ltd, founded in 2014 and based in Tel Aviv, Israel, with an additional office in London, specializes in manufacturing wireless sensors and developing software aimed at improving roadway operations. The company offers a range of products, including V-API for data accumulation, a cloud control center for data analysis and consolidation, and Sense-X for analyzing the relationship between vehicles and road lanes. Valerann's solutions empower road network operators by transforming complex data from road infrastructure into actionable insights, enhancing traffic management and safety. By leveraging artificial intelligence, Valerann's platform provides real-time, high-resolution information that enables swift responses to traffic situations, ultimately aiming to reduce accidents, alleviate congestion, and support the development of Connected and Autonomous Vehicles.

QuadMinds is a software-as-a-service (SaaS) company specializing in logistics efficiency solutions across Latin America and Spain. The company provides a platform that helps businesses optimize their supply chain management by utilizing Internet of Things technology to connect and monitor their assets. This innovative approach enables organizations to enhance their logistics processes, improve service delivery, and reduce operational costs. With over 500 companies relying on the QuadMinds platform, it supports the planning, certification, and optimization of daily operations, facilitating more than 125,000 deliveries optimized daily. QuadMinds is committed to guiding its clients through digital transformation and the adoption of advanced technological solutions tailored to meet their market needs.

Engidi specializes in the design and development of wearable devices for worker safety. It aims to materialize the concept of the Internet of Things to improve workers safety in the industrial sector, among others. The company is driven by a mission to become the global leader in the digital transformation of occupational health and safety departments, bringing tools that enable constant update of the state of the workers and valuable data in real-time to reduce the time of reaction int he event of an accident. Engidi was founded in 2015 and is headquartered in Barcelona, Spain.

Helping our customer to digitally reinvent their business using the Internet of Things

Mobilus Labs Limited is a technology company specializing in wearable voice communication devices and a comprehensive software platform. Founded in 2017 and based in London, the company focuses on facilitating hands-free and ear-free voice transmission for teams across various sectors. Its product lineup includes mobiWAN, designed for use in harsh and noisy environments; MobiWan_TR, which utilizes bone conduction technology for audio delivery; and mobiTWO, a hybrid communication device that combines VOIP and walkie-talkie features. Mobilus Labs integrates advanced technologies such as artificial intelligence-driven voice bots and voice recognition algorithms, enabling seamless communication through a combination of networks like Wi-Fi, LTE, GSM, and radio. This innovative approach allows users to communicate privately or broadcast messages to larger groups. The company was previously known as Noto Technologies Limited until its name change in March 2020.

Sensing Feeling Limited is a London-based company that specializes in developing Internet of Things (IoT) human behavior sensing products tailored for business applications. Founded in 2013, the company leverages advanced technologies such as computer vision and machine learning to provide reliable and effective measurement of aggregated human behavior within physical spaces. Its innovative software enables real-time monitoring of behavioral indices, allowing organizations to enhance safety, understand risks, and improve customer experiences. By utilizing deep learning and artificial intelligence, Sensing Feeling's solutions are designed to accurately sense and analyze the behavior of individuals and groups, as well as vehicles and other assets, thereby supporting effective management in safety-critical environments.

Conntac GmbH, established in 2013 and based in Augsburg, Germany, specializes in creating software solutions tailored for Internet service providers. The company offers a comprehensive self-service platform that empowers customers to troubleshoot and resolve their Internet access issues independently, thereby reducing the need for direct contact with service hotlines. Conntac's solutions include user-friendly applications, management dashboards, and support chat functionalities, all designed to enhance the customer experience. By combining network measurements with straightforward guidance, Conntac helps users identify and address common problems within their home networks. The company emphasizes customization and continuous optimization of its solutions to meet the specific needs of its clients, ensuring a measurable return on investment and improved service delivery. Conntac aims to be a reliable partner for businesses seeking to innovate and enhance their self-service capabilities.

BeCheckin is a technology company that specializes in providing digital transformation solutions for smart buildings and multimedia environments. The company develops a guest engagement platform designed to automate the check-in process and enhance the overall guest experience in hotels, holiday apartments, garages, and community facilities. Through its mobile-enabled systems, BeCheckin allows users to manage and control various aspects of their environment, including access, air conditioning, lighting, electricity, security, telecommunications, and multimedia. This interconnected system not only streamlines operations but also provides clients with valuable insights into room usage and conditions, facilitating a more efficient and user-friendly experience.

Switchee Limited is a technology company based in London, United Kingdom, specializing in connected devices and analytics for landlords and residents in the social housing sector. Founded in 2014, Switchee has established itself as a market leader by providing an Internet-connected smart thermostat that enables effective management of heating and hot water in homes. The company's solution empowers large residential landlords to optimize their property portfolios by identifying maintenance issues, reducing fuel costs, and enhancing communication with residents. Switchee's thermostat not only helps landlords save money—yielding a return of £2 for every £1 invested—but also fosters improved living conditions by addressing issues like fuel poverty and dampness. The device serves as a two-way communication platform with residents while collecting environmental data that informs a comprehensive insights engine and landlord dashboard. Through its innovative approach, Switchee has transformed the interaction between landlords and residents, making property management more efficient and responsive to the needs of tenants.

Inipop is a technological hub based in Buenos Aires, Argentina, focused on the development of Internet of Things (IoT) products and solutions across Latin America. Founded in 2013, the company specializes in creating integrated software and hardware solutions that leverage artificial intelligence and big data to enhance operational efficiency for businesses and assist governments in establishing smart cities. Inipop's offerings include monitoring, controlling, optimizing, and automating processes through real-time data generation via interconnected sensors and devices. The company serves various vertical markets, including retail, smart cities, industrial sectors, and agriculture, with design operations in Argentina and manufacturing capabilities in China, the United States, and Mexico. Notably, Inipop has also developed the first self-driving car in Latin America, underscoring its commitment to innovation in hard tech.

1248 enables companies to put their products online, at scale, without having to write reams of code. We're experienced developers of connected products. Today, every connected product exists in its own vertical "silo". You can't take an App built for one product and use it with another product. This is because, despite the many open standards in use, there is a lack of conventions about how those standards are used, in particular to make the API's machine-readable.

Creating new IoT devices is hard work. Companies have to design, prototype, and manufacture the thing, plus build the app and develop the cloud platform to store the data, all from scratch. thethings.iO makes a back-end for Internet of Things. It allows companies to focus more on the product and less on the database and the underlying cloud platform. Think of it like AWS or Parse.com specifically for IoT. thethings.iO frees up hardware companies to focus on what they do best: build awesome new things. We do this in three simple ways: 1) Back-end: You can deploy a fully-scalable real-time storage solution within hours for a fraction of the cost. 2) Front-end: We integrate things from multiple sources in one intuitive web interface or mobile app. 3) Interoperability: This lets you easily connect to other IoTs to build more innovative apps. Because when things talk with each other, their functionality augments, and you get more. We are a Wayra Barcelona startup since July 2014. Stay tunned...

momit drives innovation in the Internet of Things (IoT) arena with focus in Energy Efficiency At momit, we design, manufacture and sale smart and connected devices With a strong focus on R&D and internationalization, momit delivers the smart solutions that customers need It was founded in January 2012 and is based in Madrid, Spain. momit has commercial offices in London, UK

Smart Drone specializes in the design, development, and manufacturing of drones equipped with artificial intelligence, enabling them to operate autonomously and coordinate for joint tasks. The company primarily serves the construction sector by offering work progress reporting services through aerial filming, surveying, and live video streaming. Their innovative Winged Link Service allows users to stream video and control drones via the internet, providing clients with efficient and cost-effective solutions for their aerial needs. By focusing on both specialized and basic applications of unmanned aircraft, Smart Drone enhances operational capabilities for various industries.

FarmApp is a Colombian company that specializes in designing and developing mobile applications tailored for the agricultural production industry. It aims to enhance food production management by integrating technology into farming practices. FarmApp has created an Integrated Pest Management platform that combines scouting and fumigation applications with sensors and Internet of Things (IoT) automation. This innovative solution allows farmers to monitor biological threats to their crops and manage various factors affecting agricultural productivity. By leveraging advanced technology, FarmApp enables growers to streamline operations and make informed decisions, ultimately improving crop health and yields.

momit drives innovation in the Internet of Things (IoT) arena with focus in Energy Efficiency At momit, we design, manufacture and sale smart and connected devices With a strong focus on R&D and internationalization, momit delivers the smart solutions that customers need It was founded in January 2012 and is based in Madrid, Spain. momit has commercial offices in London, UK

LESS Industries S.A. is an Argentina-based company that specializes in cloud-based telemetry services, primarily targeting the Internet of Things (IoT) sector. The company develops solutions aimed at facilitating the monitoring and management of remote and geographically dispersed industrial environments. One of its key offerings is Silo Bag Telemetry, which allows users to monitor real-time conditions of grain stored in silo bags, access historical data, and identify unforeseen events. Additionally, LESS Industries incorporates GPS-enabled sensors into its solutions to enhance tracking and data collection capabilities. Through these innovations, the company aims to improve operational efficiency and decision-making for its clients.

Creating new IoT devices is hard work. Companies have to design, prototype, and manufacture the thing, plus build the app and develop the cloud platform to store the data, all from scratch. thethings.iO makes a back-end for Internet of Things. It allows companies to focus more on the product and less on the database and the underlying cloud platform. Think of it like AWS or Parse.com specifically for IoT. thethings.iO frees up hardware companies to focus on what they do best: build awesome new things. We do this in three simple ways: 1) Back-end: You can deploy a fully-scalable real-time storage solution within hours for a fraction of the cost. 2) Front-end: We integrate things from multiple sources in one intuitive web interface or mobile app. 3) Interoperability: This lets you easily connect to other IoTs to build more innovative apps. Because when things talk with each other, their functionality augments, and you get more. We are a Wayra Barcelona startup since July 2014. Stay tunned...

Vanderdroid is a company focused on creating innovative products that enhance home automation experiences. It specializes in developing lighting control devices that utilize Bluetooth technology to manage energy consumption effectively. These devices offer the advantages of LED lamps, enabling users to automate and control their energy usage in residential and commercial settings. By doing so, Vanderdroid's solutions help homeowners and building owners achieve energy savings of up to 80 percent, contributing to reduced utility costs and promoting sustainable living.

momit drives innovation in the Internet of Things (IoT) arena with focus in Energy Efficiency At momit, we design, manufacture and sale smart and connected devices With a strong focus on R&D and internationalization, momit delivers the smart solutions that customers need It was founded in January 2012 and is based in Madrid, Spain. momit has commercial offices in London, UK

momit drives innovation in the Internet of Things (IoT) arena with focus in Energy Efficiency At momit, we design, manufacture and sale smart and connected devices With a strong focus on R&D and internationalization, momit delivers the smart solutions that customers need It was founded in January 2012 and is based in Madrid, Spain. momit has commercial offices in London, UK

Modebo specializes in providing innovative Internet of Things (IoT) solutions aimed at enhancing energy efficiency in buildings. Through its Virtual Chief Engineer (VCE) technology, Modebo delivers comprehensive insights into energy consumption, allowing users to monitor and optimize energy performance effectively. The company employs homeostatic design principles and incorporates passive architecture, control systems, and automation to create energy-efficient environments. By leveraging these technologies, Modebo enables clients to significantly reduce energy consumption and achieve substantial cost savings for their operations.

momit drives innovation in the Internet of Things (IoT) arena with focus in Energy Efficiency At momit, we design, manufacture and sale smart and connected devices With a strong focus on R&D and internationalization, momit delivers the smart solutions that customers need It was founded in January 2012 and is based in Madrid, Spain. momit has commercial offices in London, UK

CENTERSONIC is the easy way to build your smart home It's a vendor independent Smarthome-solution which features easy installation, configuration and operation. It makes your everyday life even more comfortable: controlling lights, dimmer switches, shutters and blinds, heating, smoke detectors, hifi, temperature sensors, door- and window sensors, surveillance cameras, telephones, TV sets, audio and video components.

Excelera is a platform integrator based in Barcelona, specializing in the simplification of sensor system integration across various devices and industries, including the Internet of Things and automotive sectors. Founded in 2010, the company develops advanced digital measuring technology that transforms data converters into sensor hubs, enabling the creation of smart sensor systems characterized by ultra-low power consumption and enhanced metrological performance. Excelera's innovative solutions facilitate the design and performance of sensor systems while simultaneously reducing costs and accelerating time-to-market for clients. By providing efficient, nanoscalable, and accurate sensor data converters, Excelera supports a wide range of consumer and professional applications.

Vanderdroid is a company focused on creating innovative products that enhance home automation experiences. It specializes in developing lighting control devices that utilize Bluetooth technology to manage energy consumption effectively. These devices offer the advantages of LED lamps, enabling users to automate and control their energy usage in residential and commercial settings. By doing so, Vanderdroid's solutions help homeowners and building owners achieve energy savings of up to 80 percent, contributing to reduced utility costs and promoting sustainable living.

Modebo specializes in providing innovative Internet of Things (IoT) solutions aimed at enhancing energy efficiency in buildings. Through its Virtual Chief Engineer (VCE) technology, Modebo delivers comprehensive insights into energy consumption, allowing users to monitor and optimize energy performance effectively. The company employs homeostatic design principles and incorporates passive architecture, control systems, and automation to create energy-efficient environments. By leveraging these technologies, Modebo enables clients to significantly reduce energy consumption and achieve substantial cost savings for their operations.

Celotor is a company that specializes in developing an IoT-based heat detection system for cattle. Its primary product is a detector that identifies when cows are in heat, specifically when they are standing or mounting. The device utilizes wireless temperature sensors to monitor heat stress in livestock, allowing for real-time notifications via text messages to inseminators. Additionally, Celotor's system facilitates the storage of insemination records online, thereby enabling livestock farmers to effectively track estrus activity in their herds. This innovation aims to enhance reproductive efficiency and streamline the breeding process in the livestock industry.

Modebo specializes in providing innovative Internet of Things (IoT) solutions aimed at enhancing energy efficiency in buildings. Through its Virtual Chief Engineer (VCE) technology, Modebo delivers comprehensive insights into energy consumption, allowing users to monitor and optimize energy performance effectively. The company employs homeostatic design principles and incorporates passive architecture, control systems, and automation to create energy-efficient environments. By leveraging these technologies, Modebo enables clients to significantly reduce energy consumption and achieve substantial cost savings for their operations.

Excelera is a platform integrator based in Barcelona, specializing in the simplification of sensor system integration across various devices and industries, including the Internet of Things and automotive sectors. Founded in 2010, the company develops advanced digital measuring technology that transforms data converters into sensor hubs, enabling the creation of smart sensor systems characterized by ultra-low power consumption and enhanced metrological performance. Excelera's innovative solutions facilitate the design and performance of sensor systems while simultaneously reducing costs and accelerating time-to-market for clients. By providing efficient, nanoscalable, and accurate sensor data converters, Excelera supports a wide range of consumer and professional applications.

Aatag is an information technology company based in Sao Paulo, Brazil, founded in 2010. The company specializes in creating a platform that allows users to access personalized products and services tailored to their social profiles and preferences. By utilizing RFID technology, Aatag enables users to interact seamlessly with services without the need for traditional devices, such as smartphones or computers. Users can grant micro-permissions to access their social graphs, facilitating customized interactions. For instance, a user can send a message or a gift to a loved one by simply waving an RFID card. Aatag's platform supports the Internet of Things by providing an open system through which service providers can connect with user profiles and preferences, enhancing the overall customer experience while maintaining privacy and control.

momit drives innovation in the Internet of Things (IoT) arena with focus in Energy Efficiency At momit, we design, manufacture and sale smart and connected devices With a strong focus on R&D and internationalization, momit delivers the smart solutions that customers need It was founded in January 2012 and is based in Madrid, Spain. momit has commercial offices in London, UK

Celotor is a company that specializes in developing an IoT-based heat detection system for cattle. Its primary product is a detector that identifies when cows are in heat, specifically when they are standing or mounting. The device utilizes wireless temperature sensors to monitor heat stress in livestock, allowing for real-time notifications via text messages to inseminators. Additionally, Celotor's system facilitates the storage of insemination records online, thereby enabling livestock farmers to effectively track estrus activity in their herds. This innovation aims to enhance reproductive efficiency and streamline the breeding process in the livestock industry.

Excelera is a platform integrator based in Barcelona, specializing in the simplification of sensor system integration across various devices and industries, including the Internet of Things and automotive sectors. Founded in 2010, the company develops advanced digital measuring technology that transforms data converters into sensor hubs, enabling the creation of smart sensor systems characterized by ultra-low power consumption and enhanced metrological performance. Excelera's innovative solutions facilitate the design and performance of sensor systems while simultaneously reducing costs and accelerating time-to-market for clients. By providing efficient, nanoscalable, and accurate sensor data converters, Excelera supports a wide range of consumer and professional applications.

Celotor is a company that specializes in developing an IoT-based heat detection system for cattle. Its primary product is a detector that identifies when cows are in heat, specifically when they are standing or mounting. The device utilizes wireless temperature sensors to monitor heat stress in livestock, allowing for real-time notifications via text messages to inseminators. Additionally, Celotor's system facilitates the storage of insemination records online, thereby enabling livestock farmers to effectively track estrus activity in their herds. This innovation aims to enhance reproductive efficiency and streamline the breeding process in the livestock industry.

Modebo specializes in providing innovative Internet of Things (IoT) solutions aimed at enhancing energy efficiency in buildings. Through its Virtual Chief Engineer (VCE) technology, Modebo delivers comprehensive insights into energy consumption, allowing users to monitor and optimize energy performance effectively. The company employs homeostatic design principles and incorporates passive architecture, control systems, and automation to create energy-efficient environments. By leveraging these technologies, Modebo enables clients to significantly reduce energy consumption and achieve substantial cost savings for their operations.

Aatag is an information technology company based in Sao Paulo, Brazil, founded in 2010. The company specializes in creating a platform that allows users to access personalized products and services tailored to their social profiles and preferences. By utilizing RFID technology, Aatag enables users to interact seamlessly with services without the need for traditional devices, such as smartphones or computers. Users can grant micro-permissions to access their social graphs, facilitating customized interactions. For instance, a user can send a message or a gift to a loved one by simply waving an RFID card. Aatag's platform supports the Internet of Things by providing an open system through which service providers can connect with user profiles and preferences, enhancing the overall customer experience while maintaining privacy and control.

Celotor is a company that specializes in developing an IoT-based heat detection system for cattle. Its primary product is a detector that identifies when cows are in heat, specifically when they are standing or mounting. The device utilizes wireless temperature sensors to monitor heat stress in livestock, allowing for real-time notifications via text messages to inseminators. Additionally, Celotor's system facilitates the storage of insemination records online, thereby enabling livestock farmers to effectively track estrus activity in their herds. This innovation aims to enhance reproductive efficiency and streamline the breeding process in the livestock industry.

Celotor is a company that specializes in developing an IoT-based heat detection system for cattle. Its primary product is a detector that identifies when cows are in heat, specifically when they are standing or mounting. The device utilizes wireless temperature sensors to monitor heat stress in livestock, allowing for real-time notifications via text messages to inseminators. Additionally, Celotor's system facilitates the storage of insemination records online, thereby enabling livestock farmers to effectively track estrus activity in their herds. This innovation aims to enhance reproductive efficiency and streamline the breeding process in the livestock industry.