Wayra

Wayra UK Limited is an accelerator focused on early-stage technology startups, operating in various sectors including healthcare, information technology, cyber security, smart transport, and 5G. Established in 2012 and headquartered in London, it serves as a subsidiary of Wayra Investigación y Desarrollo, S.L.U. Wayra UK runs multiple acceleration programs, offering funding and support to innovative ventures. The Wayra Call invites startups developing digital products and services, providing investment along with acceleration services such as office space and access to a network of mentors and industry partners. Additionally, specialized programs like Velocity Health and Wayra Fair By Design offer direct cash investments to healthcare and other tech startups. Wayra UK aims to transform startups into scale-ups by connecting them with significant business development opportunities and investments, leveraging its global reach through Telefónica’s network to foster innovation and collaboration in the entrepreneurial ecosystem.

Bruno Moraes

Managing Director

Paloma Castellano Sanz

Director - Wayra Madrid

Past deals in Digital Marketing

Swipii

Venture Round in 2019
Swipii Labs Ltd. operates a customer loyalty and marketing platform tailored for small businesses. Established in 2012 and based in Glasgow, United Kingdom, the company provides various tools that help local businesses enhance their marketing efforts and compete with larger brands. Swipii's offerings include digital loyalty programs, email marketing solutions, and customer data tracking to facilitate the growth of small enterprises. The platform enables consumers to automatically collect points and earn rewards through card-linking technology, encouraging them to discover local offers and save money on everyday purchases. Additionally, Swipii promotes community engagement by allowing users to share deals with friends and family.

PostedIn

Venture Round in 2017
PostedIn SpA is a Chilean company that operates an online platform designed for the creation and management of on-demand content. Founded in 2013 and based in Providencia, the company specializes in producing a variety of content types, including articles, social media publications, e-books, infographics, and videos. PostedIn serves as a hub for organic marketing solutions in Latin America, offering tailored inbound marketing strategies that focus on lead attraction and search engine optimization. The platform aids in developing original content and implements digital public relations and link-building campaigns to enhance website authority. Additionally, PostedIn provides technological innovation through its content marketing platform, allowing clients to manage their content processes efficiently and improve web performance.

Decidata

Seed Round in 2017
Decidata specializes in providing marketing software that enables brands to effectively manage and optimize their advertising campaigns across various channels. Their proprietary technology offers real-time analytics for television commercials, allowing clients to detect, monitor, and analyze their impact. By synchronizing TV advertising with digital marketing efforts, Decidata helps companies integrate their online and offline strategies seamlessly. This innovative approach includes features for comparing, buying, and controlling campaigns, ultimately enhancing advertisers' ability to maximize returns on their investments.

Crehana

Seed Round in 2017
Crehana is an online training platform based in Lima, Peru, that caters to creative and digital professionals in Latin America and Spain. Founded in 2015, it offers over 500 courses covering diverse subjects such as design, coding, digital marketing, leadership, and soft skill development. The platform emphasizes affordable, project-based learning to facilitate skill acquisition and professional growth. Crehana aims to address the skills gap in the region by providing accessible education and training solutions for both individuals and companies, helping to fulfill professional aspirations through innovative online courses.

Datagran

Venture Round in 2017
Datagran, Inc. is a company that specializes in developing artificial intelligence solutions aimed at enhancing digital marketing strategies. Founded in 2017 and headquartered in New York, with additional offices in several international locations, Datagran offers a suite of tools designed to streamline and optimize digital campaigns. Key products include adOptimizer for campaign optimization, adAnalyzer for audience insights, adCreator for automated creative content generation, and bigdataAnalysis for trend analysis and return on investment insights. These tools empower marketing teams by centralizing sales and marketing data, allowing for real-time performance analysis and predictive capabilities. Notable clients of Datagran include Coors Light, Subway, Audi, Bic, and Honda.

lyra. | Digital Agency

Seed Round in 2017
lyra. is a digital agency specialized in strategy, design and development. Our goal is to improve your customer's experience and optimize your business channels. We cover the full cycle of any digital business, working hand by hand with our clients in the areas of Strategy, Design, Development, UI/UX, Analytics, Marketing and Operations.

Swipii

Seed Round in 2016
Swipii Labs Ltd. operates a customer loyalty and marketing platform tailored for small businesses. Established in 2012 and based in Glasgow, United Kingdom, the company provides various tools that help local businesses enhance their marketing efforts and compete with larger brands. Swipii's offerings include digital loyalty programs, email marketing solutions, and customer data tracking to facilitate the growth of small enterprises. The platform enables consumers to automatically collect points and earn rewards through card-linking technology, encouraging them to discover local offers and save money on everyday purchases. Additionally, Swipii promotes community engagement by allowing users to share deals with friends and family.

OrbitalAds

Venture Round in 2016
OrbitalAds is a software-as-a-service (SaaS) platform that specializes in optimizing keyword management for Google Search campaigns. It offers a language-agnostic tool designed to enhance decision-making for paid advertising efforts. The platform employs proprietary technology to facilitate real-time management and optimization of online marketing campaigns. Key features include automated advertisement generation, bidding strategies, reporting capabilities, and a target URL scoring tool, all aimed at helping clients effectively create and refine their online advertising initiatives. By streamlining these processes, OrbitalAds enables businesses to save time and reduce costs in their marketing efforts.

Swipii

Angel Round in 2015
Swipii Labs Ltd. operates a customer loyalty and marketing platform tailored for small businesses. Established in 2012 and based in Glasgow, United Kingdom, the company provides various tools that help local businesses enhance their marketing efforts and compete with larger brands. Swipii's offerings include digital loyalty programs, email marketing solutions, and customer data tracking to facilitate the growth of small enterprises. The platform enables consumers to automatically collect points and earn rewards through card-linking technology, encouraging them to discover local offers and save money on everyday purchases. Additionally, Swipii promotes community engagement by allowing users to share deals with friends and family.

Matchinguu

Seed Round in 2015
We are a mobile ad-tech company. Our goal is to change the way app publishers and advertisers interact with audiences. Through our realtime push- and proximity-marketing platform we empower engagement that is more targeted and highly relevant. We believe that optimizing audience sizes for relevance will always lead to the highest customer satisfaction and conversion. A seamless flow between the physical reality and the digital world is optimizing ROI for our app publishers. By connecting apps in our network, we provide new options to grow traffic and deliver innovative monetization opportunities without being intrusive to their users.

Genwords

Grant in 2015
Genwords is a digital marketing agency based in Cordoba, Argentina, founded in 2013. The company specializes in content writing services, offering a range of products that include articles, blog posts, and product reviews tailored for online engagement. In addition to content creation, Genwords provides services in content marketing, inbound marketing, web positioning, and e-commerce solutions. The agency aims to help businesses enhance their online presence by generating relevant and original content that increases traffic and conversion rates. Furthermore, Genwords operates an online marketplace where users can find over 600 premium digital tools, including WordPress plugins and website templates, to assist in web design and development.

Lobster

Angel Round in 2015
Lobster is a platform that facilitates the licensing of visual content directly from social media users to brands, agencies, and the media. Utilizing advanced AI technology, Lobster searches major social networks and cloud storage providers to access billions of authentic images and videos. This service addresses the challenge of sourcing relevant content for media campaigns by streamlining the process of finding high-quality, real-time visuals. By employing image recognition and metadata analysis, Lobster identifies original content created by everyday individuals, offering an alternative to traditional stock photography. This approach not only enhances the authenticity of visual storytelling but also simplifies the content acquisition process for users, allowing them to showcase their work without copyright concerns.

FLUVIP

Convertible Note in 2014
Fluvip LLC is an influencer marketing company operating in Latin America and the United States. Founded in 2013, it provides a technology platform that enables advertisers to identify suitable social content influencers for their marketing campaigns using artificial intelligence. The platform facilitates connections between brands and influencers across multiple channels, including Twitter, Instagram, Facebook, and blogs. Fluvip also measures user reactions and behaviors on social networks to generate segmentation insights, aiding in the creation of effective advertising campaigns. The company is headquartered in Redwood City, California, and was originally founded in Bogotá, Colombia.

PropelAd

Venture Round in 2014
PropelAd is an e-commerce marketing automation solution that shows how shoppers behave and convert that knowledge into increased sales. It uses web and emails first-party data to power lifecycle remarketing campaigns for brands and online retailers. Target browsers who abandoned carts, engaged visitors, unengaged visitors, specific product viewers or nurture your current customers with ease. It was founded in 2012 and is headquartered in Palo Alto, California.

Wayin

Series C in 2014
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services, including strategy planning, creative studio services, campaign management, and analytics. The company's platform allows users to design, configure, and publish engaging campaigns across various digital channels, helping brands connect with consumers in real-time. Serving over 300 brands across more than 80 countries, Wayin collaborates with notable clients such as CNN, Coca-Cola, and Vodafone. As of 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Social & Beyond

Convertible Note in 2014
Social & Beyond transforms the free wifi at your POS into a social media marketing tool to reach both your customers and their friends. Easily create campaigns to attract followers and likes to your Facebook page, boost downloads of your iOS and Android apps, viralize coupons and promotions, poll your customers, etc.

FLUVIP

Convertible Note in 2014
Fluvip LLC is an influencer marketing company operating in Latin America and the United States. Founded in 2013, it provides a technology platform that enables advertisers to identify suitable social content influencers for their marketing campaigns using artificial intelligence. The platform facilitates connections between brands and influencers across multiple channels, including Twitter, Instagram, Facebook, and blogs. Fluvip also measures user reactions and behaviors on social networks to generate segmentation insights, aiding in the creation of effective advertising campaigns. The company is headquartered in Redwood City, California, and was originally founded in Bogotá, Colombia.

FoneSense

Seed Round in 2014
FoneSense Ltd. is a mobile marketing company based in Carriganore, Ireland, that offers a platform for advertisers to engage with consumers through advertising jingles on smartphones. The application enables brands to enhance recognition within specific demographics by compensating smartphone users whenever their phone rings and plays the jingle. In addition to facilitating brand promotion, FoneSense provides advertising and marketing agencies with valuable statistics related to the effectiveness of their campaigns. Established in 2009, FoneSense aims to create meaningful connections between brands and consumers through innovative mobile engagement strategies.

Lobster

Seed Round in 2014
Lobster is a platform that facilitates the licensing of visual content directly from social media users to brands, agencies, and the media. Utilizing advanced AI technology, Lobster searches major social networks and cloud storage providers to access billions of authentic images and videos. This service addresses the challenge of sourcing relevant content for media campaigns by streamlining the process of finding high-quality, real-time visuals. By employing image recognition and metadata analysis, Lobster identifies original content created by everyday individuals, offering an alternative to traditional stock photography. This approach not only enhances the authenticity of visual storytelling but also simplifies the content acquisition process for users, allowing them to showcase their work without copyright concerns.

Wayin

Venture Round in 2014
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services, including strategy planning, creative studio services, campaign management, and analytics. The company's platform allows users to design, configure, and publish engaging campaigns across various digital channels, helping brands connect with consumers in real-time. Serving over 300 brands across more than 80 countries, Wayin collaborates with notable clients such as CNN, Coca-Cola, and Vodafone. As of 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Social Tools

Convertible Note in 2013
Social Tools is a Social Marketing Suite, that enables Agencies and Marketers to run low-cost promotions and contests on Facebook. Social Tools allows brands to build and Run any kind of promotion such as sweepstakes, image contest, coupons, giveaways, and much more, on any Facebook page, website or mobile device, on a very easy way. Social Tools enables brands grow their social audience, engage consumers, and drive sales reducing the CPA and increasing the ROI in Social Media.

PropelAd

Seed Round in 2013
PropelAd is an e-commerce marketing automation solution that shows how shoppers behave and convert that knowledge into increased sales. It uses web and emails first-party data to power lifecycle remarketing campaigns for brands and online retailers. Target browsers who abandoned carts, engaged visitors, unengaged visitors, specific product viewers or nurture your current customers with ease. It was founded in 2012 and is headquartered in Palo Alto, California.

Omnigy

Seed Round in 2013
Omnigy is a digital service company based in Peru that specializes in marketing and advertising solutions for businesses of all sizes. The company offers an online platform designed to help clients develop and manage their digital strategies effectively. This platform enables users to plan, manage, and analyze their digital initiatives, facilitating a comprehensive approach to digital strategy management. Through its innovative application, Omnigy aims to enhance the ability of organizations to navigate the digital landscape and achieve their marketing goals.

Ocapi

Seed Round in 2013
Ocapi is a Brazilian demand-side platform specializing in the display advertising industry. Founded in 2010 and headquartered in Sao Paulo, the company offers a robust online platform that allows organizations to launch advertising campaigns and digital banners. Its flagship product, Smart Displays, indexes e-commerce offers and presents dynamic ad units with high conversion potential, catering to online stores, content portals, and ad networks. In addition to its primary advertising services, Ocapi also provides digital marketing, analytics, and advertising solutions for various sectors, including retail, media, and automotive, aiming to deliver billions of impressions each month.

Wayin

Series B in 2013
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services, including strategy planning, creative studio services, campaign management, and analytics. The company's platform allows users to design, configure, and publish engaging campaigns across various digital channels, helping brands connect with consumers in real-time. Serving over 300 brands across more than 80 countries, Wayin collaborates with notable clients such as CNN, Coca-Cola, and Vodafone. As of 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

BrandMe

Seed Round in 2013
Global technology, digital advertising and marketing. We create technology and tools that connect brands with influential content creators. We create the most influential hispanic influencer marketing platform with tools like: * Marketplace with more than 1M creators * Global Searcher of Creators ( more than 50 M ) * Profile analytics of any user in the digital universe with demographic data and fake followers * IA section with tools for the influencer marketing * Work with Fortune 500 Brands directly in the region

EadBox

Grant in 2013
Eadbox is a platform used by Education Entrepreneurs to create and sell online courses to large audiences. Through Eadbox, every day thousands of authors teaches millions of students online. Its unique value proposition aggregates three main elements: 1. Technology: SaaS software for authors to easily create and sell online course, in their own branded website. their customer values content and video security, tools for professional certification management, live streaming and webinar technology 2. Services: their unique best practices framework. Every new Eadbox customer has a customer success manager, specialists support and business intelligence. Their service team helps customers to apply the best practices in online course creation and launch it using the best digital marketing strategies. 3. Lead Generation: boost sales for customers. Through affiliate strategies, digital marketing support and marketplaces, Eadbox connects customers products to large audiences helping the whole ecosystem to increase sales.

Red Innova

Seed Round in 2013
Red Innova is a prominent conference focused on innovation, technology, and entrepreneurship in Latin America, serving as a platform for connecting local and international stakeholders. It brings together media leaders, entrepreneurs, executives, investors, academics, developers, and bloggers for two days of sharing experiences, ideas, and projects. The event fosters a vibrant social community dedicated to promoting creativity and collaboration within the innovation landscape, enabling participants to engage with the latest trends and developments in their fields. Through these gatherings, Red Innova plays a significant role in bridging the gap between Latin America and the global market.

Social & Beyond

Seed Round in 2013
Social & Beyond transforms the free wifi at your POS into a social media marketing tool to reach both your customers and their friends. Easily create campaigns to attract followers and likes to your Facebook page, boost downloads of your iOS and Android apps, viralize coupons and promotions, poll your customers, etc.

Viralica

Grant in 2012
Viralica is an online advertising platform designed to simplify the creation and management of AdWords campaigns for e-commerce stores. By enabling users to set up effective advertising campaigns in just minutes, Viralica alleviates the complexities often associated with online advertising. The platform provides valuable insights, allowing businesses to track which ads generate traffic and how many sales result from their campaigns. Additionally, Viralica offers optimization advice to enhance campaign performance and increase sales. The service integrates seamlessly with major e-commerce platforms such as Shopify, Big Commerce, and Magento Go, making it accessible to a wide range of online retailers.

Iencuentra

Seed Round in 2012
Iencuentra, located in Miraflores, Peru, specializes in mobile application development services aimed at helping clients leverage personalized marketing strategies with measurable outcomes. The company focuses on creating mobile applications that can be utilized in various contexts, including marketing campaigns, seminars, online stores, and contests. Additionally, Iencuentra offers a content management system that allows clients to create and update information for smartphones, enabling them to tailor their applications to meet specific needs effectively. By facilitating quick and easy access to desired information through mobile technology, Iencuentra supports businesses in gaining a competitive advantage.

Social Tools

Seed Round in 2012
Social Tools is a Social Marketing Suite, that enables Agencies and Marketers to run low-cost promotions and contests on Facebook. Social Tools allows brands to build and Run any kind of promotion such as sweepstakes, image contest, coupons, giveaways, and much more, on any Facebook page, website or mobile device, on a very easy way. Social Tools enables brands grow their social audience, engage consumers, and drive sales reducing the CPA and increasing the ROI in Social Media.

Social & Beyond

Grant in 2012
Social & Beyond transforms the free wifi at your POS into a social media marketing tool to reach both your customers and their friends. Easily create campaigns to attract followers and likes to your Facebook page, boost downloads of your iOS and Android apps, viralize coupons and promotions, poll your customers, etc.

Wayin

Venture Round in 2012
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services, including strategy planning, creative studio services, campaign management, and analytics. The company's platform allows users to design, configure, and publish engaging campaigns across various digital channels, helping brands connect with consumers in real-time. Serving over 300 brands across more than 80 countries, Wayin collaborates with notable clients such as CNN, Coca-Cola, and Vodafone. As of 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Viralica

Seed Round in 2012
Viralica is an online advertising platform designed to simplify the creation and management of AdWords campaigns for e-commerce stores. By enabling users to set up effective advertising campaigns in just minutes, Viralica alleviates the complexities often associated with online advertising. The platform provides valuable insights, allowing businesses to track which ads generate traffic and how many sales result from their campaigns. Additionally, Viralica offers optimization advice to enhance campaign performance and increase sales. The service integrates seamlessly with major e-commerce platforms such as Shopify, Big Commerce, and Magento Go, making it accessible to a wide range of online retailers.

EadBox

Angel Round in 2012
Eadbox is a platform used by Education Entrepreneurs to create and sell online courses to large audiences. Through Eadbox, every day thousands of authors teaches millions of students online. Its unique value proposition aggregates three main elements: 1. Technology: SaaS software for authors to easily create and sell online course, in their own branded website. their customer values content and video security, tools for professional certification management, live streaming and webinar technology 2. Services: their unique best practices framework. Every new Eadbox customer has a customer success manager, specialists support and business intelligence. Their service team helps customers to apply the best practices in online course creation and launch it using the best digital marketing strategies. 3. Lead Generation: boost sales for customers. Through affiliate strategies, digital marketing support and marketplaces, Eadbox connects customers products to large audiences helping the whole ecosystem to increase sales.
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