Wayra

Wayra UK Limited is an accelerator focused on early-stage technology startups, operating in various sectors including healthcare, information technology, cyber security, smart transport, and 5G. Established in 2012 and headquartered in London, it serves as a subsidiary of Wayra Investigación y Desarrollo, S.L.U. Wayra UK runs multiple acceleration programs, offering funding and support to innovative ventures. The Wayra Call invites startups developing digital products and services, providing investment along with acceleration services such as office space and access to a network of mentors and industry partners. Additionally, specialized programs like Velocity Health and Wayra Fair By Design offer direct cash investments to healthcare and other tech startups. Wayra UK aims to transform startups into scale-ups by connecting them with significant business development opportunities and investments, leveraging its global reach through Telefónica’s network to foster innovation and collaboration in the entrepreneurial ecosystem.

Bruno Moraes

Managing Director

Paloma Castellano Sanz

Director - Wayra Madrid

Past deals in Augmented Reality

YBVR

Seed Round in 2021
YBVR is a technology company focused on creating video-centric immersive experiences tailored for the sports industry. Since its inception in 2017, YBVR has established a robust presence in the immersive sports sector, providing high-quality experiences across various platforms, including mobile, web, and XR devices. The company has partnered with notable organizations such as Real Madrid, the Australian Open, the Winter X Games, Euroleague Basketball, and the Fan Controlled Football League, among others, to enhance their immersive technology offerings. In 2022, YBVR expanded its reach by launching Xtadium in collaboration with Meta, positioning it as a premier destination for sports in the Metaverse, featuring content from major sports leagues like the NBA, UFC, and NASCAR. Through its innovative platform, YBVR enables broadcasting networks and content creators to deliver enriched immersive experiences for large-scale live events and entertainment.

YBVR

Seed Round in 2018
YBVR is a technology company focused on creating video-centric immersive experiences tailored for the sports industry. Since its inception in 2017, YBVR has established a robust presence in the immersive sports sector, providing high-quality experiences across various platforms, including mobile, web, and XR devices. The company has partnered with notable organizations such as Real Madrid, the Australian Open, the Winter X Games, Euroleague Basketball, and the Fan Controlled Football League, among others, to enhance their immersive technology offerings. In 2022, YBVR expanded its reach by launching Xtadium in collaboration with Meta, positioning it as a premier destination for sports in the Metaverse, featuring content from major sports leagues like the NBA, UFC, and NASCAR. Through its innovative platform, YBVR enables broadcasting networks and content creators to deliver enriched immersive experiences for large-scale live events and entertainment.

YBVR

Convertible Note in 2018
YBVR is a technology company focused on creating video-centric immersive experiences tailored for the sports industry. Since its inception in 2017, YBVR has established a robust presence in the immersive sports sector, providing high-quality experiences across various platforms, including mobile, web, and XR devices. The company has partnered with notable organizations such as Real Madrid, the Australian Open, the Winter X Games, Euroleague Basketball, and the Fan Controlled Football League, among others, to enhance their immersive technology offerings. In 2022, YBVR expanded its reach by launching Xtadium in collaboration with Meta, positioning it as a premier destination for sports in the Metaverse, featuring content from major sports leagues like the NBA, UFC, and NASCAR. Through its innovative platform, YBVR enables broadcasting networks and content creators to deliver enriched immersive experiences for large-scale live events and entertainment.

EmotionsAR

Venture Round in 2017
EmotionsAR is a Barcelona-based company that specializes in creating customizable augmented reality experiences aimed at enhancing customer engagement and meeting brand objectives. Founded in 2012 by Josep Ballesté and Carlos Montanyà, EmotionsAR offers a powerful Software as a Service (SaaS) platform that allows businesses to develop and implement unique marketing campaigns efficiently. The platform encompasses various aspects of augmented reality, including creativity, design, development, publishing, and performance measurement, enabling companies to effectively connect with their customers and boost productivity. Through its innovative solutions, EmotionsAR aims to deliver high emotional impact in marketing strategies.

CamOn

Seed Round in 2015
CamOn is an immersive technology company that specializes in Augmented Reality (AR) and Extended Reality (XR) solutions tailored for brands, media, and advertisers. With a portfolio of over 200 clients worldwide, CamOn provides creative and fully-customized solutions that leverage advanced technology to enhance user engagement. The company's digital content platform allows users to transform everyday objects and images, such as newspapers, magazines, and products, into interactive experiences. This innovative approach enables clients to easily develop and implement their own AR campaigns, effectively bridging the gap between the physical and digital worlds.

GiveVision

Seed Round in 2015
GiveVision is a company that develops innovative software for smart glasses aimed at assisting blind and partially sighted individuals. Its technology functions as an intelligent companion, capable of recognizing text, people, places, and objects, thereby providing users with relevant information on demand. This enhances mobility and independence for those with severe sight impairments. Additionally, the company's wearable vision aid device utilizes augmented and virtual reality technology to help restore sight, enabling visually impaired users to perceive their surroundings both up close and at a distance. Through its advancements, GiveVision seeks to transform the lives of those diagnosed with untreatable sight loss.

Magic Foto

Seed Round in 2015
1 Trillion pictures and videos will be taken during 2014. This huge amount of recording is boosting the picture market with new products like photo books, greeting cards and albums, but what about your videos? Can you print them? The answer is Magic Foto. Add your videos to your printed memories. Your pictures will come alive when seen through our app, and you will discover a new amazing way to share your pictures with family and friends.

Magic Foto

Convertible Note in 2014
1 Trillion pictures and videos will be taken during 2014. This huge amount of recording is boosting the picture market with new products like photo books, greeting cards and albums, but what about your videos? Can you print them? The answer is Magic Foto. Add your videos to your printed memories. Your pictures will come alive when seen through our app, and you will discover a new amazing way to share your pictures with family and friends.

Singular

Seed Round in 2013
Singular is a Venezuelan company established in 2013 that specializes in developing augmented reality solutions aimed at enhancing human experiences. The firm focuses on creating innovative augmented reality products tailored for top brand advertisers, delivering engaging and immersive experiences. Through its advanced technology, Singular aims to transform how brands interact with their audiences, ultimately enhancing the effectiveness of advertising in a digital landscape.

PleIQ

Seed Round in 2013
PleIQ is a Chilean start-up focused on developing innovative educational solutions that blend physical toys with digital experiences through Augmented Reality. Its products aim to enhance learning for preschoolers by creating interactive and adaptive experiences that cater to multiple intelligences. The company has received several accolades for its contributions to the ed-tech sector, including recognition as the Global Best Ed-Tech Solution during the COVID-19 pandemic and Best EdTech Innovation in Latin America. PleIQ's approach emphasizes fostering curiosity and engagement in young learners, allowing them to explore and learn in a dynamic way.
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