Wayra UK

Wayra UK is the corporate venture arm and accelerator of Wayra, the global open-innovation program of Telefónica. It runs accelerator programs for early-stage technology startups across industries including health care, information technology, cybersecurity, smart transport and smart city, and 5G, providing investment and acceleration support. The unit connects startups with Telefónica’s networks and partners to enable collaboration and scale opportunities, aiming to generate joint business opportunities between innovators and Telefónica. As part of a worldwide network spanning multiple countries, Wayra UK positions itself as a bridge between entrepreneurs and corporate-scale opportunity, facilitating access to capital, mentorship, and business development.
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Marta Antunez

Investment Director Wayra Spain

Paloma Castellano Sanz

Director - Wayra Madrid

Bruno Moraes

Managing Director

Agustin Rotondo

Managing Director

Gary Stewart

Director

Kyle Tsai

Investor

Past deals in Advertising

Ativa Propaganda

Seed Round in 2019
Ativa Propaganda offers creative solutions in communication, corporate events, promotional actions, and social media. The experience and the innovative spirit make the company an agency that is always ready for new challenges, offering the best creative solutions for business of segments. It is founded on 2000 and is headquartered in Feira de Santana, Brazil.

Vensy

Venture Round in 2018
Vensy Limited is a sports marketing platform that facilitates connections between brands and sports influencers. Established in 2016 and based in London, the company leverages machine learning and artificial intelligence technologies to enhance marketing campaigns for brands that sponsor sports teams and events. Vensy offers a user-friendly interface that allows brands to discover suitable athletes for sponsorship, while simultaneously assisting athletes in building and monetizing their marketability. The platform is designed to provide objectivity, visibility, and accessibility, creating a streamlined environment where brands and talent can converge effectively.

Decidata

Seed Round in 2017
Decidata provides marketing software and solutions that bridge online and offline advertising. Its technology detects and analyzes television commercials in real time, enabling brands to synchronize TV campaigns with digital marketing efforts across channels, including programmatic TV and digital billboards. The software lets brands compare, buy, control and optimize campaigns, using real-time TV analytics and ad recognition to monitor performance, measure impact, and improve returns. By aligning TV activity with digital campaigns, Decidata helps advertisers achieve coordinated, data-driven marketing that spans broadcast and online media.

Datagran

Venture Round in 2017
Datagran, Inc. is a technology company that specializes in developing an artificial intelligence suite for digital marketing strategies. Founded in 2017 and headquartered in New York, with additional offices in cities including Los Angeles, Houston, Warsaw, Istanbul, Bogota, Buenos Aires, and Mexico City, Datagran provides a comprehensive toolkit for optimizing digital advertising. Its flagship product, adOptimizer, integrates various functionalities to enhance campaign performance, including real-time analysis and future performance predictions. The company also offers adAnalyzer for audience insights, adCreator for automated creative content, and bigdataAnalysis for trend analysis to improve return on investment. Datagran's innovative solutions cater to notable clients such as Coors Light, Subway, Audi, Bic, and Honda, enabling marketing teams to streamline their processes and enhance advertising efficiency.

Playrcart

Venture Round in 2016
Playrcart Ltd. is a technology company based in London that operates a platform designed to enhance the marketing and distribution of products through video content. Founded in 2011, Playrcart simplifies the consumer journey by enabling real-time transactions within video, allowing users to purchase third-party products directly from the player. The platform not only reduces online friction significantly but also delivers valuable first-party data to brand and retail partners. Playrcart's innovative approach has garnered recognition, including awards for its performance marketing campaigns in partnership with notable brands. The company aims to fully monetize digital assets and increase engagement for consumer brands by transforming video editorials into shoppable content. Furthermore, Playrcart has participated in various programs and initiatives aimed at driving technological advancements, having been endorsed by multiple global organizations.

OrbitalAds

Venture Round in 2016
OrbitalAds is a software-as-a-service (SaaS) company that specializes in online marketing automation, focusing on optimizing Google Search campaigns. Its innovative platform utilizes proprietary technology to streamline the keyword management process, enabling clients to manage and enhance their advertising efforts in real-time. OrbitalAds offers automated solutions for ad generation, bidding, and reporting, which aids businesses in improving their online visibility and aligning their campaigns with the way consumers search for products. By providing a language-agnostic tool, OrbitalAds enhances decision-making capabilities, ultimately saving clients time and resources while maximizing the effectiveness of their advertising strategies.

Brandtrack

Pre Seed Round in 2016
Brandtrack, Inc. is a software company based in Buenos Aires, Argentina, that offers a background music platform tailored for commercial establishments. Founded in 2014, Brandtrack provides a solution that allows businesses to curate music playlists based on their brand identity and customer demographics, enhancing the shopping experience. The platform enables users to manage music across multiple locations without requiring an Internet connection, and it includes features such as the ability to incorporate commercial advertisements and voiceovers into playlists. Brandtrack serves a diverse clientele, including banks, restaurants, gyms, and retail stores, ensuring compliance with legal music licensing. By offering professionally curated playlists and a user-friendly web control panel, Brandtrack simplifies music management for businesses, allowing them to engage customers more effectively.

smArDS

Venture Round in 2016
smArDS is an advanced audio-visual tool that automatically detects points within audiovisual content to insert ads. It also t provides the best time and place to insert publicity in entertainment videos improving ad completion rates. The tool is specially designed for increasing the number of insertion points in video streaming services while maintaining your Video Ad Completion Rates. Internet video providers may use smArDS as a solution that can be easily installed on their servers.

OhmyFi

Venture Round in 2016
OhmyFi is a technology company established in 2014, based in Bogota, Colombia. It operates a web platform that transforms WiFi into a versatile tool for businesses to engage with clients, gather insights, and enhance marketing strategies. The platform uses cloud technology and WiFi connections to build user profiles, enabling companies to tailor communications, experiences, and advertisements according to customers' interests and behaviors. OhmyFi serves businesses of varying sizes and industries, aiming to improve customer loyalty, understanding, and overall business strategies through innovative WiFi-based solutions.

CamOn

Seed Round in 2015
CamOn specializes in Augmented Reality (AR) solutions for brands, media, and advertisers. With over 200 global clients, it offers customized AR experiences for objects and images like newspapers, magazines, and products.

Matchinguu

Seed Round in 2015
Matchinguu is a mobile advertising technology company dedicated to transforming the interaction between app publishers and advertisers. It specializes in a real-time push and proximity marketing platform that enhances audience engagement through targeted and contextually relevant advertising. By leveraging geo-location data, Matchinguu enables apps, advertisers, and brands to deliver mobile notifications that resonate with their users, thus generating sales leads and improving customer conversion rates. The company aims to create a seamless connection between the physical and digital worlds, optimizing return on investment for app publishers while providing innovative monetization opportunities that respect user experience.

Usheru

Venture Round in 2015
Usheru is a technology platform that facilitates direct ticketing and marketing data insights for film distributors. By integrating cinema point-of-sale systems with film websites, Usheru allows consumers to easily book tickets while providing film distributors with crucial tools for tracking marketing spend and connecting it to actual ticket purchases. The company offers an insights platform, Usheru Analytics, which provides real-time visibility into the success of marketing campaigns. This enables distributors to understand consumer behavior and build a database of film enthusiasts. Usheru addresses the significant challenge of rising marketing costs in the film industry by offering data-driven solutions and a direct response advertising framework, ultimately fostering stronger connections between film distributors and their audiences.

Lobster

Angel Round in 2015
Lobster is a platform that facilitates the licensing of visual content directly from social media users, catering to brands, agencies, and media outlets. Utilizing advanced AI technology, Lobster efficiently scans major social networks and prominent cloud storage providers to source billions of authentic images and videos. This service addresses the challenge of finding high-quality, relevant content that aligns with specific brand narratives or media campaigns. By employing image recognition and metadata analysis, Lobster's algorithm identifies original and genuine content created by everyday individuals. The platform simplifies the process of acquiring visual assets, allowing users to access a diverse range of media without the complexities of copyright concerns.

Geenapp

Seed Round in 2015
Geenapp is a mobile application discovery platform that streamlines the promotion of apps by uniting various campaigns into a single, intelligent system. The platform enhances the app promotion process by automating tasks and connecting stakeholders, thereby increasing accessibility, transparency, and quality. It tracks download popularity based on factors such as device type, operating system, country, and user interests, allowing application developers to effectively acquire users through various performance-based campaigns, including cost per install, cost per engagement, and cost per action. Through its innovative approach, Geenapp aims to make app promotion more efficient and profitable for developers.

Tappx

Seed Round in 2014
Tappx is a global platform empowering mobile app developers to promote their apps for free through cross-promotion. It operates on a credit system: users earn credits by displaying ads from other apps, which they can then use to promote their own. Tappx hosts a diverse collection of apps from around the world.

Geenapp

Seed Round in 2014
Geenapp is a mobile application discovery platform that streamlines the promotion of apps by uniting various campaigns into a single, intelligent system. The platform enhances the app promotion process by automating tasks and connecting stakeholders, thereby increasing accessibility, transparency, and quality. It tracks download popularity based on factors such as device type, operating system, country, and user interests, allowing application developers to effectively acquire users through various performance-based campaigns, including cost per install, cost per engagement, and cost per action. Through its innovative approach, Geenapp aims to make app promotion more efficient and profitable for developers.

Beautifeye

Seed Round in 2014
Beautifeye is an image analysis SaaS platform capable of automatically extracting marketing insights from social network photos. We believe that there is a vast reserve of untapped data widely available online. There are more than two billion images uploaded on social networks each and every day. We know that brands using exclusively text-based analytics cannot see these images - Beautifeye can. With our tools, brands can see their customers' engagement with their product, and elicit actionable marketing insights from these images. We sell to brands to help them measure the sentiment of their customers. Currently, they are struggling with exclusively text-based tools that cannot see the 2Bn+ images shared every day on social networks. Images are the most engaging, powerful & common media on social networks. Beautifeye gives marketers powerful eyes to see their customers' images. We analyse these images and provide actionable insights about products and consumers. We use a highly novel approach involving cutting edge Computer Vision & Machine Learning and we use the abundant images that are already out there, shared by the consumers themselves. We process and analyse images on a large scale, with significant savings on time and cost for our customers. The market for image-mining is newer and more interesting than text-mining because people react in a deeper way to images and images are open to more interpretation than text.

Tappx

Debt Financing in 2014
Tappx is a global platform empowering mobile app developers to promote their apps for free through cross-promotion. It operates on a credit system: users earn credits by displaying ads from other apps, which they can then use to promote their own. Tappx hosts a diverse collection of apps from around the world.

Ocapi

Venture Round in 2014
Ocapi is a demand-side platform based in Sao Paulo, Brazil, specializing in the display advertising industry. Established in 2010, the company provides an online platform that allows organizations to launch advertising campaigns and digital banners, primarily through its flagship product, Smart Displays. This product indexes e-commerce offers and presents dynamic ad units with a high conversion potential to users. Ocapi's platform is capable of serving billions of impressions monthly and caters to various sectors, including retail, media, and automotive. In addition to advertising services, the company also offers digital marketing and analytics solutions, enabling clients to optimize their advertising strategies effectively.

FLUVIP

Convertible Note in 2014
Fluvip LLC is an influencer marketing company operating in Latin America and the United States, specializing in connecting brands with social content influencers through a technology platform. Founded in 2013, the company provides tools that utilize artificial intelligence to help advertisers identify the most suitable influencers for their campaigns. Fluvip's platform spans multiple channels, including Twitter, Instagram, Vine, Facebook, and blogs, enabling brands to effectively engage with their target audiences. Additionally, the company measures user reactions and behaviors on social networks to produce segmentation results that enhance campaign effectiveness. Headquartered in Redwood City, California, with roots in Bogotá, Colombia, Fluvip aims to streamline the advertising process for brands by facilitating informed decision-making through detailed analytics.

Seenapse

Seed Round in 2014
Seenapse is an AI-powered SaaS platform designed for brainstorming and ideation. It surpasses other AI tools like ChatGPT in generating original ideas, making it highly effective for marketers, innovators, and advertisers seeking creative solutions.

Wayin

Series C in 2014
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services including strategy planning, creative design, campaign management, and analytics. The company's platform allows users to ideate, create, and publish interactive campaigns across various digital channels, enabling more than 300 brands in over 80 countries to engage with their audiences effectively. Wayin's clientele includes notable organizations such as CNN, Coca-Cola, and MLB, demonstrating its capability to deliver authentic and interactive marketing experiences. As of July 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Cinemad

Seed Round in 2014
Cinemad is a provider of interactive video advertising services designed to enhance customer engagement and awareness. The company offers a platform that allows users to create and enrich videos with interactive applications, such as buy buttons and registration forms, to improve return on investment and boost viewer interaction. By supporting video uploads from various sources and enabling cross-device distribution through HTML5 and Flash technology, Cinemad ensures that interactive videos can be seamlessly displayed across multiple platforms, including social media and websites. Additionally, the platform provides performance metrics to help clients measure and optimize their interactive campaigns, ultimately aiming to turn viewers into customers.

Winclap

Pre Seed Round in 2014
Winclap is a Growth Transformation company that assists brands in enhancing their user attraction, acquisition, retention, and monetization strategies. It offers a suite of solutions including growth framework consultancy, owned-media management, media buying, creator-based content generation, measurement analytics, and AI-driven budget allocation.

FLUVIP

Convertible Note in 2014
Fluvip LLC is an influencer marketing company operating in Latin America and the United States, specializing in connecting brands with social content influencers through a technology platform. Founded in 2013, the company provides tools that utilize artificial intelligence to help advertisers identify the most suitable influencers for their campaigns. Fluvip's platform spans multiple channels, including Twitter, Instagram, Vine, Facebook, and blogs, enabling brands to effectively engage with their target audiences. Additionally, the company measures user reactions and behaviors on social networks to produce segmentation results that enhance campaign effectiveness. Headquartered in Redwood City, California, with roots in Bogotá, Colombia, Fluvip aims to streamline the advertising process for brands by facilitating informed decision-making through detailed analytics.

AWR Ideas

Seed Round in 2014
AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

Tappx

Seed Round in 2014
Tappx is a global platform empowering mobile app developers to promote their apps for free through cross-promotion. It operates on a credit system: users earn credits by displaying ads from other apps, which they can then use to promote their own. Tappx hosts a diverse collection of apps from around the world.

FoneSense

Seed Round in 2014
FoneSense Ltd. is a mobile engagement platform based in Carriganore, Ireland, that specializes in utilizing advertising jingles on smartphones to enhance brand recognition among targeted demographics. Founded in 2009, the company offers a unique service where smartphone users are compensated when their phones ring with an advertising jingle. This innovative approach benefits advertising and marketing agencies by enabling them to effectively reach consumers while also providing valuable statistics on the performance of their advertising campaigns. Through its platform, FoneSense facilitates a direct connection between brands and consumers, making it a significant player in the mobile marketing landscape.

Videobot

Grant in 2014
Videobot Limited is a Dublin-based company founded in 2013 that specializes in a smart video platform designed for recording, managing, and playing back mobile videos. Its flagship product, the VBOT platform, caters to broadcasters, publishers, and mobile operators by enabling them to curate and syndicate user-generated videos across various devices, including smartphones, tablets, browsers, and smart TVs. Videobot empowers brands to enhance audience engagement and promote products through innovative video content. The platform provides tools for businesses to maintain control over their video assets, from recording and content management to delivery, thereby differentiating itself from major social media networks. With features such as real-time video applications, customizable branding, and streamlined workflows, VBOT significantly reduces deployment time and streaming costs while improving productivity and return on investment for enterprises.

Lobster

Seed Round in 2014
Lobster is a platform that facilitates the licensing of visual content directly from social media users, catering to brands, agencies, and media outlets. Utilizing advanced AI technology, Lobster efficiently scans major social networks and prominent cloud storage providers to source billions of authentic images and videos. This service addresses the challenge of finding high-quality, relevant content that aligns with specific brand narratives or media campaigns. By employing image recognition and metadata analysis, Lobster's algorithm identifies original and genuine content created by everyday individuals. The platform simplifies the process of acquiring visual assets, allowing users to access a diverse range of media without the complexities of copyright concerns.

Wayin

Venture Round in 2014
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services including strategy planning, creative design, campaign management, and analytics. The company's platform allows users to ideate, create, and publish interactive campaigns across various digital channels, enabling more than 300 brands in over 80 countries to engage with their audiences effectively. Wayin's clientele includes notable organizations such as CNN, Coca-Cola, and MLB, demonstrating its capability to deliver authentic and interactive marketing experiences. As of July 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Singular

Seed Round in 2013
Singular is a Venezuelan company established in 2013 that specializes in developing augmented reality solutions aimed at enhancing human experiences. The firm focuses on creating innovative augmented reality products tailored for top brand advertisers, delivering engaging and immersive experiences. Through its advanced technology, Singular aims to transform how brands interact with their audiences, ultimately enhancing the effectiveness of advertising in a digital landscape.

Social Tools

Convertible Note in 2013
Social Tools is a social marketing suite that allows agencies and marketers to create and manage a variety of promotions on Facebook and other platforms. The tool facilitates the implementation of sweepstakes, image contests, coupons, and giveaways, making it easy for brands to engage consumers and enhance their online presence. By leveraging these promotional tools, Social Tools helps brands grow their social media audience, drive consumer engagement, and ultimately increase sales. The platform is designed to reduce customer acquisition costs and improve return on investment in social media marketing, making it an effective solution for businesses looking to enhance their promotional strategies.

Omnigy

Seed Round in 2013
Omnigy is a digital service company based in Peru that specializes in developing online platforms for creating and managing digital strategies. The company offers marketing and advertising services tailored to businesses of all sizes. Its flagship application allows users to plan, manage, and analyze their digital strategies effectively, providing tools that enhance strategic decision-making in the digital landscape.

Ocapi

Seed Round in 2013
Ocapi is a demand-side platform based in Sao Paulo, Brazil, specializing in the display advertising industry. Established in 2010, the company provides an online platform that allows organizations to launch advertising campaigns and digital banners, primarily through its flagship product, Smart Displays. This product indexes e-commerce offers and presents dynamic ad units with a high conversion potential to users. Ocapi's platform is capable of serving billions of impressions monthly and caters to various sectors, including retail, media, and automotive. In addition to advertising services, the company also offers digital marketing and analytics solutions, enabling clients to optimize their advertising strategies effectively.

Videobot

Seed Round in 2013
Videobot Limited is a Dublin-based company founded in 2013 that specializes in a smart video platform designed for recording, managing, and playing back mobile videos. Its flagship product, the VBOT platform, caters to broadcasters, publishers, and mobile operators by enabling them to curate and syndicate user-generated videos across various devices, including smartphones, tablets, browsers, and smart TVs. Videobot empowers brands to enhance audience engagement and promote products through innovative video content. The platform provides tools for businesses to maintain control over their video assets, from recording and content management to delivery, thereby differentiating itself from major social media networks. With features such as real-time video applications, customizable branding, and streamlined workflows, VBOT significantly reduces deployment time and streaming costs while improving productivity and return on investment for enterprises.

tipple.me

Seed Round in 2013
Tipple.me – from Voucherlink – generates enhanced marketing data for global drink brands by using social platforms to facilitate purchase, gifting and product promotion transactions. And the App makes payment easier for consumers. Tipple.me is a direct consumer social interaction tool, allowing Brands/Off-Licences/Nightclubs & Pubs to promote their products and events. Tipple is committed to promoting responsible drinking at all times and discourages irresponsible consumption of alcohol. To find out more about responsible consumption you can visit drinkaware.ie

Wayin

Series B in 2013
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services including strategy planning, creative design, campaign management, and analytics. The company's platform allows users to ideate, create, and publish interactive campaigns across various digital channels, enabling more than 300 brands in over 80 countries to engage with their audiences effectively. Wayin's clientele includes notable organizations such as CNN, Coca-Cola, and MLB, demonstrating its capability to deliver authentic and interactive marketing experiences. As of July 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Comenta TV

Seed Round in 2013
Comenta TV is a company that enhances live television broadcasts and events by integrating a social layer that facilitates real-time audience engagement. It provides tools that allow social producers to access and analyze a vast amount of data, capturing relevant social media interactions as viewers comment about the shows they are watching. By identifying viewer interactions, Comenta TV offers real-time metrics and analytics to television networks, producers, and advertisers, enabling them to understand their audience's engagement and preferences. The company’s technology includes an algorithm to index social media comments, tools for on-air audience integration, and analytics to inform media buying decisions. Comenta TV's services range from one-time fees to monthly subscriptions, catering to television networks and production companies looking to enhance audience interaction and monetization opportunities. Founded in Delaware, Comenta TV's development team operates from Buenos Aires, and the company is currently collaborating with various networks across Argentina.

BrandMe

Seed Round in 2013
Global technology, digital advertising and marketing. We create technology and tools that connect brands with influential content creators. We create the most influential hispanic influencer marketing platform with tools like: * Marketplace with more than 1M creators * Global Searcher of Creators ( more than 50 M ) * Profile analytics of any user in the digital universe with demographic data and fake followers * IA section with tools for the influencer marketing * Work with Fortune 500 Brands directly in the region

AWR Ideas

Grant in 2013
AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

Ocapi

Grant in 2013
Ocapi is a demand-side platform based in Sao Paulo, Brazil, specializing in the display advertising industry. Established in 2010, the company provides an online platform that allows organizations to launch advertising campaigns and digital banners, primarily through its flagship product, Smart Displays. This product indexes e-commerce offers and presents dynamic ad units with a high conversion potential to users. Ocapi's platform is capable of serving billions of impressions monthly and caters to various sectors, including retail, media, and automotive. In addition to advertising services, the company also offers digital marketing and analytics solutions, enabling clients to optimize their advertising strategies effectively.

Predictvia

Non Equity Assistance in 2013
Predictvia is a company that specializes in developing a predictive analytics platform aimed at enhancing marketing efforts and providing valuable market insights. The platform utilizes advanced technology to analyze large data sets, enabling the classification and grouping of participants within social network environments. By employing sophisticated algorithms, Predictvia allows clients to extract and evaluate content attributes effectively. This capability helps clients monitor critical market variables, detect emerging trends, and gain insights on demand, thereby equipping them to respond proactively to potential challenges and opportunities in consumer markets.

Aatag

Seed Round in 2013
Aatag is an information technology company based in Sao Paulo, Brazil, founded in 2010. The company specializes in creating a platform that allows users to access personalized products and services tailored to their social profiles and preferences. By utilizing RFID technology, Aatag enables users to interact seamlessly with services without the need for traditional devices, such as smartphones or computers. Users can grant micro-permissions to access their social graphs, facilitating customized interactions. For instance, a user can send a message or a gift to a loved one by simply waving an RFID card. Aatag's platform supports the Internet of Things by providing an open system through which service providers can connect with user profiles and preferences, enhancing the overall customer experience while maintaining privacy and control.

Marfeel

Series A in 2013
Marfeel is an ad tech platform for publishers that enables the creation, optimization and monetization of mobile websites. The platform analyzes audience behavior and usage patterns to automatically adjust mobile site layouts, improving readership, engagement, page views, loading times, and ad revenue. Updates are delivered via the cloud, ensuring content remains consistent across desktop and mobile without IT intervention. It partners with thousands of ad networks and exchanges to secure high-quality premium ads and monetization opportunities. Serving hundreds of millions of readers monthly, Marfeel helps publishers and bloggers monetize mobile traffic and sustain growth. The company has formed a strategic alliance with Google and has earned industry recognition for its mobile marketing work.

Predictvia

Non Equity Assistance in 2013
Predictvia is a company that specializes in developing a predictive analytics platform aimed at enhancing marketing efforts and providing valuable market insights. The platform utilizes advanced technology to analyze large data sets, enabling the classification and grouping of participants within social network environments. By employing sophisticated algorithms, Predictvia allows clients to extract and evaluate content attributes effectively. This capability helps clients monitor critical market variables, detect emerging trends, and gain insights on demand, thereby equipping them to respond proactively to potential challenges and opportunities in consumer markets.

Viralica

Grant in 2012
Viralica is a technology company that simplifies Google AdWords for e-commerce businesses. It enables users to create effective AdWords campaigns swiftly and effortlessly, integrating with major platforms like Shopify, BigCommerce, and Magento Go. Viralica's platform tracks campaign performance, providing insights into traffic drivers and sales generated, along with optimization advice to boost sales.

Social Tools

Seed Round in 2012
Social Tools is a social marketing suite that allows agencies and marketers to create and manage a variety of promotions on Facebook and other platforms. The tool facilitates the implementation of sweepstakes, image contests, coupons, and giveaways, making it easy for brands to engage consumers and enhance their online presence. By leveraging these promotional tools, Social Tools helps brands grow their social media audience, drive consumer engagement, and ultimately increase sales. The platform is designed to reduce customer acquisition costs and improve return on investment in social media marketing, making it an effective solution for businesses looking to enhance their promotional strategies.

AWR Ideas

Seed Round in 2012
AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

Marfeel

Series A in 2012
Marfeel is an ad tech platform for publishers that enables the creation, optimization and monetization of mobile websites. The platform analyzes audience behavior and usage patterns to automatically adjust mobile site layouts, improving readership, engagement, page views, loading times, and ad revenue. Updates are delivered via the cloud, ensuring content remains consistent across desktop and mobile without IT intervention. It partners with thousands of ad networks and exchanges to secure high-quality premium ads and monetization opportunities. Serving hundreds of millions of readers monthly, Marfeel helps publishers and bloggers monetize mobile traffic and sustain growth. The company has formed a strategic alliance with Google and has earned industry recognition for its mobile marketing work.

Viralica

Seed Round in 2012
Viralica is a technology company that simplifies Google AdWords for e-commerce businesses. It enables users to create effective AdWords campaigns swiftly and effortlessly, integrating with major platforms like Shopify, BigCommerce, and Magento Go. Viralica's platform tracks campaign performance, providing insights into traffic drivers and sales generated, along with optimization advice to boost sales.

Wayin

Venture Round in 2012
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services including strategy planning, creative design, campaign management, and analytics. The company's platform allows users to ideate, create, and publish interactive campaigns across various digital channels, enabling more than 300 brands in over 80 countries to engage with their audiences effectively. Wayin's clientele includes notable organizations such as CNN, Coca-Cola, and MLB, demonstrating its capability to deliver authentic and interactive marketing experiences. As of July 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Sezion

Convertible Note in 2012
Sezion is a technology company that specializes in automated video generation at scale. Its SaaS platform enables businesses to create personalized videos from any content feed without requiring coding skills. Sezion's solutions enhance SEO by up to 53%, improve sales by 6% to 30%, increase visitor time by two minutes, and boost brand recognition by 70%. The platform offers tools for automatic editing, syncing, commenting, and uploading, generating videos tailored to each product in an online catalog or enhancing user-uploaded content with intros, logos, texts, and quality improvements. Founded by Harán Lerma, Josías De La Espada, and Jonatan Bertuzzi, Sezion aims to empower businesses to engage customers more effectively through data-personalized videos.

Aatag

Seed Round in 2012
Aatag is an information technology company based in Sao Paulo, Brazil, founded in 2010. The company specializes in creating a platform that allows users to access personalized products and services tailored to their social profiles and preferences. By utilizing RFID technology, Aatag enables users to interact seamlessly with services without the need for traditional devices, such as smartphones or computers. Users can grant micro-permissions to access their social graphs, facilitating customized interactions. For instance, a user can send a message or a gift to a loved one by simply waving an RFID card. Aatag's platform supports the Internet of Things by providing an open system through which service providers can connect with user profiles and preferences, enhancing the overall customer experience while maintaining privacy and control.

Sezion

Grant in 2012
Sezion is a technology company that specializes in automated video generation at scale. Its SaaS platform enables businesses to create personalized videos from any content feed without requiring coding skills. Sezion's solutions enhance SEO by up to 53%, improve sales by 6% to 30%, increase visitor time by two minutes, and boost brand recognition by 70%. The platform offers tools for automatic editing, syncing, commenting, and uploading, generating videos tailored to each product in an online catalog or enhancing user-uploaded content with intros, logos, texts, and quality improvements. Founded by Harán Lerma, Josías De La Espada, and Jonatan Bertuzzi, Sezion aims to empower businesses to engage customers more effectively through data-personalized videos.

Valioo

Grant in 2012
Valioo is a Madrid-based company that has developed a web and mobile platform enabling consumers to trade their personal information with businesses. Its innovative approach aims to redirect a substantial portion of corporate marketing budgets towards funding non-governmental organizations (NGOs). The company's mobile application automates micropayments and provides personalized recommendations for financing NGO projects. Users can gather information, visualize their financing goals, and advertise them, creating a unique marketplace that benefits both users and NGOs while offering businesses a means to facilitate these micropayment services.

Sezion

Seed Round in 2011
Sezion is a technology company that specializes in automated video generation at scale. Its SaaS platform enables businesses to create personalized videos from any content feed without requiring coding skills. Sezion's solutions enhance SEO by up to 53%, improve sales by 6% to 30%, increase visitor time by two minutes, and boost brand recognition by 70%. The platform offers tools for automatic editing, syncing, commenting, and uploading, generating videos tailored to each product in an online catalog or enhancing user-uploaded content with intros, logos, texts, and quality improvements. Founded by Harán Lerma, Josías De La Espada, and Jonatan Bertuzzi, Sezion aims to empower businesses to engage customers more effectively through data-personalized videos.

Valioo

Seed Round in 2011
Valioo is a Madrid-based company that has developed a web and mobile platform enabling consumers to trade their personal information with businesses. Its innovative approach aims to redirect a substantial portion of corporate marketing budgets towards funding non-governmental organizations (NGOs). The company's mobile application automates micropayments and provides personalized recommendations for financing NGO projects. Users can gather information, visualize their financing goals, and advertise them, creating a unique marketplace that benefits both users and NGOs while offering businesses a means to facilitate these micropayment services.

Qinaya

Seed Round in 2011
Qinaya offers a range of web design and development, SEO, print advertising, and corporate graphic line services.
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