Wayra

Wayra UK Limited is an accelerator focused on early-stage technology startups, primarily in sectors such as healthcare, information technology, cybersecurity, and smart transport. Founded in 2012 and headquartered in London, it operates as a subsidiary of Wayra Investigación y Desarrollo, S.L.U. Wayra UK provides various acceleration programs that include direct cash investments, such as up to €0.25 million for its Wayra Call and £34,000 for the Velocity Health program, which also offers an additional cash prize. Other initiatives include the Wayra Fair By Design program and the GCHQ Cyber Accelerator, which supports cybersecurity startups with grants. The firm aims to connect innovative entrepreneurs with resources, mentorship, and a network of partners to foster business growth, leveraging its affiliation with Telefónica to enhance its reach within the global entrepreneurial ecosystem.

Kyle Tsai

Investor

Past deals in Advertising

Ativa Propaganda

Seed Round in 2019
Ativa Propaganda offers creative solutions in communication, corporate events, promotional actions, and social media. The experience and the innovative spirit make the company an agency that is always ready for new challenges, offering the best creative solutions for business of segments. It is founded on 2000 and is headquartered in Feira de Santana, Brazil.

Vensy

Venture Round in 2018
Vensy Limited operates a sports marketing platform that connects brands with sports influencers, facilitating sponsorship opportunities and marketing campaigns. The platform leverages machine learning and artificial intelligence to enhance the discovery of athletes for brand sponsorships. Established in 2016 and based in London, Vensy focuses on providing a streamlined and objective approach for brands to identify suitable athletes, while also assisting athletes in building and monetizing their marketability. By using data-driven technology, Vensy aims to enhance visibility and accessibility for both brands and sports talent, ultimately fostering strong connections between athletes and their engaged fanbases.

PostedIn

Venture Round in 2017
PostedIn SpA is a Chilean company founded in 2013 that operates an online platform for requesting on-demand content. Based in Providencia, it serves as a dynamic marketplace for content providers, offering a variety of materials including articles, social media publications, e-books, infographics, and videos. The platform is designed to assist agencies in planning, creating, and managing their content production, facilitating inbound marketing strategies and digital campaigns. By delivering high-quality content and templates, PostedIn enables enterprises to effectively share and post relevant materials, thereby attracting potential customers and enhancing their marketing efforts.

Decidata

Seed Round in 2017
Decidata develops solutions to help companies bridge the gap between their online and offline marketing strategy. Decidata's proprietary technology detects, monitors and analyzes every TV commercial, allowing our clients to synchronize them in real time with their digital marketing campaigns. This solution is a first step towards a full digital integration of marketing campaign purchase and monitoring, based on Programmatic TV and Digital Billboards.

Datagran

Venture Round in 2017
Datagran, Inc. is a company that specializes in developing an artificial intelligence suite tailored for digital marketing strategy. Founded in 2017 and headquartered in New York, with additional offices in multiple international locations, Datagran provides tools that enhance digital campaign performance. Its flagship product, adOptimizer, integrates various functionalities to optimize campaigns, create and analyze digital assets in real time, and forecast future outcomes. Other offerings include adAnalyzer, which provides audience-based insights; adCreator, which automates creative content generation; and bigdataAnalysis, which delivers trend analysis and insights to improve return on investment. Datagran's clients include well-known brands such as Coors Light, Subway, Audi, Bic, and Honda, positioning the company as a significant player in the marketing technology sector.

Dataholics

Venture Round in 2017
DATAHOLICS is a social-based company that offers social score credit and ID marketing services. The company is based in Sao Paulo.

OrbitalAds

Venture Round in 2016
Orbital Advertising, S.L. operates a platform designed to assist companies and agencies in creating, managing, and optimizing advertisements across various platforms and languages. Established in 2016 and based in Madrid, Spain, the company offers tools for automatic real-time campaign management, which helps identify opportunities to reduce costs and enhance results. Its platform includes a campaign monitoring dashboard that enables users to analyze online campaign performance and refine strategies as needed. Additionally, OrbitalAds provides a language-agnostic solution that streamlines keyword management for Google Search campaigns, facilitating more effective decision-making and improving visibility in search results.

Brandtrack

Pre Seed Round in 2016
Brandtrack, Inc. is a Buenos Aires-based company that offers a software solution for commercial music reproduction in various businesses. Founded in 2014, it provides a platform that curates music playlists tailored to brand characteristics and customer profiles, ensuring a seamless background music experience for establishments such as restaurants, retail stores, and hotels. The software operates offline, allowing businesses to play music without an Internet connection, and includes features for integrating commercial advertisements and promotional voiceovers. Brandtrack's service also offers a web control panel for users to monitor music playback in their locations, ensuring compliance with curated selections. Additionally, the company provides legal music licenses, simplifying the process for businesses while enhancing the overall customer experience.

smArDS

Venture Round in 2016
smArDS is an advanced audio-visual tool that automatically detects points within audiovisual content to insert ads. It also t provides the best time and place to insert publicity in entertainment videos improving ad completion rates. The tool is specially designed for increasing the number of insertion points in video streaming services while maintaining your Video Ad Completion Rates. Internet video providers may use smArDS as a solution that can be easily installed on their servers.

OhmyFi

Venture Round in 2016
OhmyFi is a web platform for marketing, entertainment, communications, loyalty and studies in real-time through WiFi. The platform converts WiFi into a free software that allows users to customize, communicate and engage with clients, mediate the implementation of experiences with the highest quality content, interests, tastes and motivations. They using cloud technology and Wi-Fi connections builds user profiles for companies to create advertising and marketing strategies. OhmyFi was founded in 2014 and is headquartered in Bogota, Colombia.

Socialgest

Venture Round in 2015
SocialGest is a marketing and advertising company that specializes in social media management. It offers a platform designed to improve online presence and generate leads for businesses. The application allows users to schedule and automatically post content across multiple social media channels without the need for push notifications. Additionally, SocialGest provides social media analysis tools that help clients assess their performance and optimize their strategies. By leveraging technology, SocialGest aims to enhance its clients' revenues and overall social media presence.

Matchinguu

Seed Round in 2015
Matchinguu is a mobile ad-tech company that focuses on enhancing the interaction between app publishers and advertisers through its innovative proximity-marketing platform. The platform utilizes geo-location data to enable targeted advertising, allowing apps, advertisers, and brands to send contextual mobile notifications that effectively engage audiences. By optimizing audience sizes for relevance, Matchinguu aims to improve customer satisfaction and conversion rates. The company connects various apps within its network, offering new opportunities for traffic growth and innovative monetization strategies while ensuring a non-intrusive user experience. Ultimately, Matchinguu facilitates a seamless integration of the physical and digital realms, maximizing return on investment for app publishers.

Localistico

Grant in 2015
Localistico Ltd. operates an online platform that assists businesses in enhancing their visibility across local and mapping services. Founded in 2014 and headquartered in London, the company offers tools that enable users to manage their business profiles, safeguard key location data, and monitor listings for accuracy, such as opening hours and services provided. Localistico’s services are beneficial for a diverse range of industries, including retail, hospitality, and real estate, allowing them to optimize their presence on platforms like Google and Apple Maps. The platform also provides analytics to track online-to-offline interactions, helping businesses evaluate their marketing effectiveness. With customer support teams located in London and Madrid, Localistico serves a growing B2B clientele, which includes notable brands such as Starbucks and Morrisons.

Geenapp

Seed Round in 2015
Geenapp Internet, S.L. is a Barcelona-based company established in 2013 that specializes in mobile application promotion. It has developed an intelligent platform designed to enhance user acquisition for app developers and provide effective advertising solutions for marketers. The platform streamlines the promotion process by utilizing smart algorithms and data analytics to match mobile applications with appropriate advertising slots. It enables advertisers to track and optimize campaigns based on various metrics such as downloads, user demographics, and engagement levels. By automating and simplifying the app promotion process, Geenapp aims to make it more accessible and profitable for all stakeholders involved, including advertisers and publishers.

Tappx

Seed Round in 2014
Tappx operates an online cross-promotion advertising platform tailored for mobile app developers. It allows these developers to promote their applications at no cost by exchanging advertisements with one another. Through this system, developers earn credits by displaying ads from other apps, which are then used to promote their own applications. This model is particularly beneficial for developers seeking to enhance their app's visibility during its initial launch phase in the competitive app market. Tappx hosts a diverse array of apps from users worldwide, fostering a community where developers can collaborate and support each other's growth in app monetization and user acquisition.

Tappx

Debt Financing in 2014
Tappx operates an online cross-promotion advertising platform tailored for mobile app developers. It allows these developers to promote their applications at no cost by exchanging advertisements with one another. Through this system, developers earn credits by displaying ads from other apps, which are then used to promote their own applications. This model is particularly beneficial for developers seeking to enhance their app's visibility during its initial launch phase in the competitive app market. Tappx hosts a diverse array of apps from users worldwide, fostering a community where developers can collaborate and support each other's growth in app monetization and user acquisition.
DINO - Divulgador de Notícias is a web-based platform for online content distribution. It also distributes and publishes the content in more than 150 websites, news portals, and blogs. The platform helps companies, PR agencies, and marketing professionals to distribute and automatically publish their contents on our network with more than 150 news portals, websites, and blogs. Additionally, Din sends content to journalist database with more than 25,000 professionals. By using DINO, any business is able to distribute its contents easily. The company writes and send themselves their content cutting the costs related to PR Agencies. Using our intuitive online platform, the company can add and send contents with photos, videos, and attachments. In a few minutes, we guarantee the content will be published in at least 40 websites, blogs, and news portals. DINO was founded in 2013 and is headquartered in Sao Paulo, Brazil.

Ocapi

Venture Round in 2014
Ocapi is a demand-side platform focused on the display advertising industry. The company’s flagship product, Smart Displays, indexes e-commerce offers and displays a dynamic ad unit to its users with a high conversion potential. The platform is designed to serve billions of impressions per month and is suitable for online stores, content portals, and ad networks. Founded in 2010, Ocapi is based in Sao Paulo, Brazil.

FLUVIP

Convertible Note in 2014
Fluvip is an influencer marketing company operating in Latin America and the United States, specializing in connecting brands with social content influencers across various platforms, including Twitter, Instagram, Facebook, and blogs. Founded in 2013 by Sebastian Jasminoy, the company utilizes an advanced technology platform powered by artificial intelligence to help advertisers identify suitable influencers for their marketing campaigns. Fluvip's approach includes measuring user reactions and behaviors on social networks to generate segmentation results, enabling the execution of more effective marketing campaigns. The company is headquartered in Bogotá, Colombia, and has expanded its presence to Redwood City, California.

Makelight

Convertible Note in 2014
Makelight Interactive Limited, founded in 2012 and based in London, United Kingdom, specializes in interactive solutions for smartphones that enhance live events. The company enables audience engagement by transforming mobile phones into tools for crowd-wide interactions, including synchronized light and video displays, as well as voting mechanisms using colored pixels generated by smartphones. Makelight Interactive is committed to innovation, continually developing new smart special effects based on its proprietary technology and unique intellectual property. Through its offerings, the company aims to enrich the experience of live events and create value for both organizers and attendees.

PropelAd

Venture Round in 2014
PropelAd is an e-commerce marketing automation solution that shows how shoppers behave and convert that knowledge into increased sales. It uses web and emails first-party data to power lifecycle remarketing campaigns for brands and online retailers. Target browsers who abandoned carts, engaged visitors, unengaged visitors, specific product viewers or nurture your current customers with ease. It was founded in 2012 and is headquartered in Palo Alto, California.

Wayin

Series C in 2014
Wayin, the Digital Campaign CMS platform enables marketers and agencies to ideate, create and reuse interactive experiences that can be published across all digital channels. Wayin services more than 300 brands across 80 countries and 10 industries including leaders like CNN, Coca Cola, MLB, AOL, Discovery and Vodafone.

Social & Beyond

Convertible Note in 2014
Social & Beyond S.L., founded in 2012 and based in Barcelona, Spain, specializes in online marketing solutions that leverage Wi-Fi to enhance business visibility. The company offers a software platform that converts free Wi-Fi access at points of sale into an effective social media marketing tool. This innovative approach enables businesses to engage with customers and their networks by facilitating campaigns that increase social media following, promote mobile app downloads, and disseminate promotions and coupons. By bridging the gap between offline and online interactions, Social & Beyond effectively links brands with their customers at crucial moments, thereby enhancing customer engagement and marketing reach.

Cinemad

Seed Round in 2014
Cinemad.tv LLC, based in Buenos Aires, Argentina, specializes in developing applications for video streaming with a focus on interactive video advertising. Recognizing the growing importance of video as a media format, Cinemad provides tools that allow brands to enrich their videos with interactive elements such as buy buttons and registration forms. This enhances viewer engagement and improves return on investment compared to traditional advertising formats. The platform supports cross-device functionality, enabling interactive videos to be displayed on various platforms, including social media and websites. Additionally, Cinemad offers performance metrics to help clients measure and optimize their interactive campaigns, ultimately aiding in customer engagement and content monetization.

Winclap

Pre Seed Round in 2014
WinClap Corp specializes in software solutions designed to enhance pricing analytics and marketing execution for mobile application marketers. Founded in 2014 and headquartered in Córdoba, Argentina, with additional offices in Buenos Aires and São Paulo, the company provides tools that deliver competitive insights and analytics on marketing data, allowing marketers to optimize their advertising expenditures. WinClap's services include consultative media buying to activate and refine marketing strategies, a creative studio focused on performance improvement, and an AI-driven budget allocation tool aimed at maximizing return on investment. By facilitating a transition from data-driven to AI-driven marketing, WinClap empowers mobile app marketers to achieve smarter user acquisition, engagement, and retention.

FLUVIP

Convertible Note in 2014
Fluvip is an influencer marketing company operating in Latin America and the United States, specializing in connecting brands with social content influencers across various platforms, including Twitter, Instagram, Facebook, and blogs. Founded in 2013 by Sebastian Jasminoy, the company utilizes an advanced technology platform powered by artificial intelligence to help advertisers identify suitable influencers for their marketing campaigns. Fluvip's approach includes measuring user reactions and behaviors on social networks to generate segmentation results, enabling the execution of more effective marketing campaigns. The company is headquartered in Bogotá, Colombia, and has expanded its presence to Redwood City, California.

AWR Ideas

Seed Round in 2014
AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

MusicAll

Grant in 2014
MUSICALL (www.musicall.co) connects HAVE to quality music (Artists, Composers, Music Producers) with whom LOOKING music (Advertising agencies, audiovisual producers, music producers, etc.) for your projects (advertising campaigns, films, TV shows, music projects by other artists, video, and more) via a technology platform. Through MusiCall who seek find music music content they need much faster and easier, from anywhere in the world. MusiCall seeks to connect with new musicians music marketing opportunities as well as new trends in marketing and monetization of content.

Tappx

Seed Round in 2014
Tappx operates an online cross-promotion advertising platform tailored for mobile app developers. It allows these developers to promote their applications at no cost by exchanging advertisements with one another. Through this system, developers earn credits by displaying ads from other apps, which are then used to promote their own applications. This model is particularly beneficial for developers seeking to enhance their app's visibility during its initial launch phase in the competitive app market. Tappx hosts a diverse array of apps from users worldwide, fostering a community where developers can collaborate and support each other's growth in app monetization and user acquisition.

FoneSense

Seed Round in 2014
FoneSense Ltd. is a mobile marketing company based in Carriganore, Ireland, that specializes in enhancing brand recognition through innovative advertising strategies. The company's application leverages advertising jingles, rewarding smartphone users when their phones ring and the jingle is played. This unique approach not only engages users but also provides valuable statistics for advertising and marketing agencies to assess campaign effectiveness. FoneSense's platform ensures high engagement rates by delivering targeted messages at optimal times, maximizing user impressions for advertisers. Founded in 2009, FoneSense continues to develop new marketing channels, promoting effective mobile app advertising solutions.

Wayin

Venture Round in 2014
Wayin, the Digital Campaign CMS platform enables marketers and agencies to ideate, create and reuse interactive experiences that can be published across all digital channels. Wayin services more than 300 brands across 80 countries and 10 industries including leaders like CNN, Coca Cola, MLB, AOL, Discovery and Vodafone.

SocialTools

Convertible Note in 2013
Social Tools is a Social Marketing Suite, that enables Agencies and Marketers to run low-cost promotions and contests on Facebook. Social Tools allows brands to build and Run any kind of promotion such as sweepstakes, image contest, coupons, giveaways, and much more, on any Facebook page, website or mobile device, on a very easy way. Social Tools enables brands grow their social audience, engage consumers, and drive sales reducing the CPA and increasing the ROI in Social Media.

SuperLikers

Grant in 2013
SuperLikers is a company based in Colombia that offers a social and gamified loyalty platform aimed at enhancing social media marketing strategies for agencies, brands, and small businesses. The platform provides an online, self-service tool that enables clients to create and manage comprehensive loyalty programs and gamified campaigns. By leveraging the communities of customers, distributors, and employees, SuperLikers helps businesses boost customer engagement and drive consumption through innovative loyalty initiatives.

PropelAd

Seed Round in 2013
PropelAd is an e-commerce marketing automation solution that shows how shoppers behave and convert that knowledge into increased sales. It uses web and emails first-party data to power lifecycle remarketing campaigns for brands and online retailers. Target browsers who abandoned carts, engaged visitors, unengaged visitors, specific product viewers or nurture your current customers with ease. It was founded in 2012 and is headquartered in Palo Alto, California.

Omnigy

Seed Round in 2013
Omnigy is a company based in Peru that offers an online platform designed to help businesses develop effective digital strategies. The platform provides tools and resources that enable organizations to enhance their digital presence and optimize their marketing efforts in the online space. By focusing on digital strategy development, Omnigy aims to support businesses in navigating the complexities of the digital landscape and achieving their marketing goals.

Ocapi

Seed Round in 2013
Ocapi is a demand-side platform focused on the display advertising industry. The company’s flagship product, Smart Displays, indexes e-commerce offers and displays a dynamic ad unit to its users with a high conversion potential. The platform is designed to serve billions of impressions per month and is suitable for online stores, content portals, and ad networks. Founded in 2010, Ocapi is based in Sao Paulo, Brazil.

Wayin

Series B in 2013
Wayin, the Digital Campaign CMS platform enables marketers and agencies to ideate, create and reuse interactive experiences that can be published across all digital channels. Wayin services more than 300 brands across 80 countries and 10 industries including leaders like CNN, Coca Cola, MLB, AOL, Discovery and Vodafone.

AWR Ideas

Grant in 2013
AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

Ocapi

Grant in 2013
Ocapi is a demand-side platform focused on the display advertising industry. The company’s flagship product, Smart Displays, indexes e-commerce offers and displays a dynamic ad unit to its users with a high conversion potential. The platform is designed to serve billions of impressions per month and is suitable for online stores, content portals, and ad networks. Founded in 2010, Ocapi is based in Sao Paulo, Brazil.

MusicAll

Seed Round in 2013
MUSICALL (www.musicall.co) connects HAVE to quality music (Artists, Composers, Music Producers) with whom LOOKING music (Advertising agencies, audiovisual producers, music producers, etc.) for your projects (advertising campaigns, films, TV shows, music projects by other artists, video, and more) via a technology platform. Through MusiCall who seek find music music content they need much faster and easier, from anywhere in the world. MusiCall seeks to connect with new musicians music marketing opportunities as well as new trends in marketing and monetization of content.

Social & Beyond

Seed Round in 2013
Social & Beyond S.L., founded in 2012 and based in Barcelona, Spain, specializes in online marketing solutions that leverage Wi-Fi to enhance business visibility. The company offers a software platform that converts free Wi-Fi access at points of sale into an effective social media marketing tool. This innovative approach enables businesses to engage with customers and their networks by facilitating campaigns that increase social media following, promote mobile app downloads, and disseminate promotions and coupons. By bridging the gap between offline and online interactions, Social & Beyond effectively links brands with their customers at crucial moments, thereby enhancing customer engagement and marketing reach.

Marfeel

Series A in 2013
Marfeel Solutions, S.L. is a Barcelona-based company founded in 2011 that offers an ad-optimized mobile design solution for publishers and professional bloggers. The company specializes in helping clients monetize mobile traffic by creating and optimizing mobile websites tailored to user habits and behavior. Marfeel's proprietary technology dynamically adjusts site layouts to enhance readership, engagement, and page views, ultimately driving ad revenue. Its platform ensures consistency between mobile and desktop content without the need for extensive IT support, as all updates are managed through the cloud. With partnerships involving over 20,000 global ad networks, Marfeel provides access to premium advertisers, reaching more than 500 million readers monthly. Recognized by Google and named a Top 100 European Startup by WIRED Magazine, Marfeel has also received accolades from Gartner and Forrester, solidifying its position in the mobile marketing sector. The company is backed by notable investors, including Nauta Capital and BDMI.

Makelight

Seed Round in 2013
Makelight Interactive Limited, founded in 2012 and based in London, United Kingdom, specializes in interactive solutions for smartphones that enhance live events. The company enables audience engagement by transforming mobile phones into tools for crowd-wide interactions, including synchronized light and video displays, as well as voting mechanisms using colored pixels generated by smartphones. Makelight Interactive is committed to innovation, continually developing new smart special effects based on its proprietary technology and unique intellectual property. Through its offerings, the company aims to enrich the experience of live events and create value for both organizers and attendees.

Viralica

Grant in 2012
AdWords is a great tool to drive new customers to E-commerce stores, but setting up campaigns can be really overwhelming. Viralica makes AdWords easy and fast. With Viralica creating effective AdWords campaigns takes only minutes, and tracking results is easy and effortless. Viralica lets stores see which ads are driving traffic, how many sales their campaigns have produced, and provides advice on how to optimize campaigns and increase sales. Viralica integrates with Shopify, Big Commerce, Magento Go and the largest E-commerce platforms worldwide.

Clipyoo

Grant in 2012
CLIPYOO offers a huge portfolio of 10 seconds professional high-definition stock video footage, which can be used without licensing restrictions by professionals or amateurs in films, TV, documentaries, ads, corporate communication, educational, and family videos in a very simple manner: find the clip, pay a one-time royalty fee, download it instantly, and use it freely. CLIPYOO get all this footage through professional crowdsourcing. Content owners can monetize their stock footage by uploading it to CLIPYOO, and they can earn a commission each time one of their clips is downloaded

SocialTools

Seed Round in 2012
Social Tools is a Social Marketing Suite, that enables Agencies and Marketers to run low-cost promotions and contests on Facebook. Social Tools allows brands to build and Run any kind of promotion such as sweepstakes, image contest, coupons, giveaways, and much more, on any Facebook page, website or mobile device, on a very easy way. Social Tools enables brands grow their social audience, engage consumers, and drive sales reducing the CPA and increasing the ROI in Social Media.

AWR Ideas

Seed Round in 2012
AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

Social & Beyond

Grant in 2012
Social & Beyond S.L., founded in 2012 and based in Barcelona, Spain, specializes in online marketing solutions that leverage Wi-Fi to enhance business visibility. The company offers a software platform that converts free Wi-Fi access at points of sale into an effective social media marketing tool. This innovative approach enables businesses to engage with customers and their networks by facilitating campaigns that increase social media following, promote mobile app downloads, and disseminate promotions and coupons. By bridging the gap between offline and online interactions, Social & Beyond effectively links brands with their customers at crucial moments, thereby enhancing customer engagement and marketing reach.

PropelAd

Angel Round in 2012
PropelAd is an e-commerce marketing automation solution that shows how shoppers behave and convert that knowledge into increased sales. It uses web and emails first-party data to power lifecycle remarketing campaigns for brands and online retailers. Target browsers who abandoned carts, engaged visitors, unengaged visitors, specific product viewers or nurture your current customers with ease. It was founded in 2012 and is headquartered in Palo Alto, California.

Marfeel

Series A in 2012
Marfeel Solutions, S.L. is a Barcelona-based company founded in 2011 that offers an ad-optimized mobile design solution for publishers and professional bloggers. The company specializes in helping clients monetize mobile traffic by creating and optimizing mobile websites tailored to user habits and behavior. Marfeel's proprietary technology dynamically adjusts site layouts to enhance readership, engagement, and page views, ultimately driving ad revenue. Its platform ensures consistency between mobile and desktop content without the need for extensive IT support, as all updates are managed through the cloud. With partnerships involving over 20,000 global ad networks, Marfeel provides access to premium advertisers, reaching more than 500 million readers monthly. Recognized by Google and named a Top 100 European Startup by WIRED Magazine, Marfeel has also received accolades from Gartner and Forrester, solidifying its position in the mobile marketing sector. The company is backed by notable investors, including Nauta Capital and BDMI.

Wayin

Venture Round in 2012
Wayin, the Digital Campaign CMS platform enables marketers and agencies to ideate, create and reuse interactive experiences that can be published across all digital channels. Wayin services more than 300 brands across 80 countries and 10 industries including leaders like CNN, Coca Cola, MLB, AOL, Discovery and Vodafone.

Viralica

Seed Round in 2012
AdWords is a great tool to drive new customers to E-commerce stores, but setting up campaigns can be really overwhelming. Viralica makes AdWords easy and fast. With Viralica creating effective AdWords campaigns takes only minutes, and tracking results is easy and effortless. Viralica lets stores see which ads are driving traffic, how many sales their campaigns have produced, and provides advice on how to optimize campaigns and increase sales. Viralica integrates with Shopify, Big Commerce, Magento Go and the largest E-commerce platforms worldwide.

Clipyoo

Convertible Note in 2012
CLIPYOO offers a huge portfolio of 10 seconds professional high-definition stock video footage, which can be used without licensing restrictions by professionals or amateurs in films, TV, documentaries, ads, corporate communication, educational, and family videos in a very simple manner: find the clip, pay a one-time royalty fee, download it instantly, and use it freely. CLIPYOO get all this footage through professional crowdsourcing. Content owners can monetize their stock footage by uploading it to CLIPYOO, and they can earn a commission each time one of their clips is downloaded

Makelight

Seed Round in 2012
Makelight Interactive Limited, founded in 2012 and based in London, United Kingdom, specializes in interactive solutions for smartphones that enhance live events. The company enables audience engagement by transforming mobile phones into tools for crowd-wide interactions, including synchronized light and video displays, as well as voting mechanisms using colored pixels generated by smartphones. Makelight Interactive is committed to innovation, continually developing new smart special effects based on its proprietary technology and unique intellectual property. Through its offerings, the company aims to enrich the experience of live events and create value for both organizers and attendees.

Blue Butterfly

Convertible Note in 2012
Blue Butterfly is a direct and web marketing company focused on mailing, business mailing, copywriting, and press campaigns. The company is based in Switzerland.

Blue Butterfly

Seed Round in 2012
Blue Butterfly is a direct and web marketing company focused on mailing, business mailing, copywriting, and press campaigns. The company is based in Switzerland.

SuperLikers

Seed Round in 2012
SuperLikers is a company based in Colombia that offers a social and gamified loyalty platform aimed at enhancing social media marketing strategies for agencies, brands, and small businesses. The platform provides an online, self-service tool that enables clients to create and manage comprehensive loyalty programs and gamified campaigns. By leveraging the communities of customers, distributors, and employees, SuperLikers helps businesses boost customer engagement and drive consumption through innovative loyalty initiatives.

Evomote

Grant in 2012
Evomote is a Spanish startup that transforms its clients’ smartphones into personalized TV guides. The company’s solution includes a multi-platform app, which lets users receive general and personalized recommendations that they can also share with their friends. Evomote is headquartered in Madrid, Spain.

Valioo

Grant in 2012
Valioo is a Madrid-based company that has developed a web and mobile platform allowing consumers to trade their personal information with businesses. The platform aims to redirect a portion of corporate marketing budgets into funding for non-governmental organizations (NGOs). It features a mobile application that automates micropayments, providing personalized recommendations for financing NGO projects. Users can gather information, visualize their funding goals, and advertise these objectives, facilitating the connection between businesses and NGO funding initiatives. Through this innovative approach, Valioo seeks to create a sustainable model that benefits both consumers and charitable organizations.

Clipyoo

Seed Round in 2011
CLIPYOO offers a huge portfolio of 10 seconds professional high-definition stock video footage, which can be used without licensing restrictions by professionals or amateurs in films, TV, documentaries, ads, corporate communication, educational, and family videos in a very simple manner: find the clip, pay a one-time royalty fee, download it instantly, and use it freely. CLIPYOO get all this footage through professional crowdsourcing. Content owners can monetize their stock footage by uploading it to CLIPYOO, and they can earn a commission each time one of their clips is downloaded

Evomote

Seed Round in 2011
Evomote is a Spanish startup that transforms its clients’ smartphones into personalized TV guides. The company’s solution includes a multi-platform app, which lets users receive general and personalized recommendations that they can also share with their friends. Evomote is headquartered in Madrid, Spain.

Valioo

Seed Round in 2011
Valioo is a Madrid-based company that has developed a web and mobile platform allowing consumers to trade their personal information with businesses. The platform aims to redirect a portion of corporate marketing budgets into funding for non-governmental organizations (NGOs). It features a mobile application that automates micropayments, providing personalized recommendations for financing NGO projects. Users can gather information, visualize their funding goals, and advertise these objectives, facilitating the connection between businesses and NGO funding initiatives. Through this innovative approach, Valioo seeks to create a sustainable model that benefits both consumers and charitable organizations.
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