Wayra

Wayra UK Limited, established in 2012 and headquartered in London, is a tech startup accelerator specializing in early venture investments. It runs industry-specific acceleration programs, providing funding and resources to innovative digital product and service startups in sectors such as healthcare, information technology, cybersecurity, smart transport, and 5G. Wayra UK invests up to €0.25 million per startup, offering direct cash investment, office space, mentorship, and access to global networks. It also operates targeted programs like Velocity Health and GCHQ Cyber Accelerator, tailored to specific industries. Wayra UK is a subsidiary of Wayra Investigación y Desarrollo, S.L.U., and is part of Telefónica's global open innovation hub, connecting entrepreneurs with the company and generating joint business opportunities.

Marta Antunez

Investment Director Wayra Spain

Bruno Moraes

Managing Director

Agustin Rotondo

Managing Director

Paloma Castellano Sanz

Director - Wayra Madrid

Gary Stewart

Director

Past deals in Madrid

Bcas

Seed Round in 2023
Bcas is a Madrid based fintech unlocking access to quality education through student finance for students from all backgrounds.

CounterCraft

Seed Round in 2020
CounterCraft, established in 2015, specializes in advanced cybersecurity solutions, offering a full-spectrum cyber deception and threat hunting platform. Headquartered in London with operations in Madrid, Washington DC, and R&D in San Sebastian, the company serves global Fortune500 clients, including financial institutions, critical infrastructures, governments, and law enforcement agencies. CounterCraft's Threat Deception platform creates controlled synthetic environments, luring attackers into engaging with fake digital assets instead of real systems and data. This proactive approach buys key stakeholders valuable time to respond to evolving threats, while continuously generating relevant threat intelligence. The platform integrates with incident response workflows and proactively mitigates risks from ongoing attacks by reconfiguring defensive systems in real-time.

Ludus Global

Funding Round in 2019
LUDUS is a 30-employees company based in Bilbao, Madrid and with 4 commercial delegations in 2 additional countries. We are a technology-driven company dedicated exclusively to the development of Virtual Reality (VR) solutions for the emergency and industry sectors. We are specialized in the virtualization of multinationals’ critical protocols with high stress levels, achieving the best quality standards in Europe and Latam markets. We have developed more than 100 customized VR projects for more than 30 industry and emergency SMEs and large companies such as Volkswagen, Naturgy, UBE, Ford, BP, ThyssenKrupp or BASF.

GOVERTIS Advisory Services

Seed Round in 2018
GOVERTIS Advisory Services S.L. is a specialized advisory firm based in Valencia, Spain, with additional offices in Barcelona, Madrid, Bogota, and Lima. Established in 2005 and formerly known as GESDATOS Software SL, the company focuses on information technology governance, cybersecurity, integrated risk management, and legal compliance. GOVERTIS provides a comprehensive range of services that address cybersecurity across various sectors, including IT, industrial, and IoT, as well as privacy, IT law, operational risk, and corporate legal compliance. The firm merges legal and technological perspectives to deliver tailored solutions for both private and public sector clients. Additionally, GOVERTIS offers customizable training videos to enhance client knowledge and capability in these critical areas.

CounterCraft

Seed Round in 2018
CounterCraft, established in 2015, specializes in advanced cybersecurity solutions, offering a full-spectrum cyber deception and threat hunting platform. Headquartered in London with operations in Madrid, Washington DC, and R&D in San Sebastian, the company serves global Fortune500 clients, including financial institutions, critical infrastructures, governments, and law enforcement agencies. CounterCraft's Threat Deception platform creates controlled synthetic environments, luring attackers into engaging with fake digital assets instead of real systems and data. This proactive approach buys key stakeholders valuable time to respond to evolving threats, while continuously generating relevant threat intelligence. The platform integrates with incident response workflows and proactively mitigates risks from ongoing attacks by reconfiguring defensive systems in real-time.

CounterCraft

Seed Round in 2016
CounterCraft, established in 2015, specializes in advanced cybersecurity solutions, offering a full-spectrum cyber deception and threat hunting platform. Headquartered in London with operations in Madrid, Washington DC, and R&D in San Sebastian, the company serves global Fortune500 clients, including financial institutions, critical infrastructures, governments, and law enforcement agencies. CounterCraft's Threat Deception platform creates controlled synthetic environments, luring attackers into engaging with fake digital assets instead of real systems and data. This proactive approach buys key stakeholders valuable time to respond to evolving threats, while continuously generating relevant threat intelligence. The platform integrates with incident response workflows and proactively mitigates risks from ongoing attacks by reconfiguring defensive systems in real-time.

Green Momit

Grant in 2015
Green Momit, founded in January 2012 and based in Madrid, Spain, specializes in the development of smart home technologies aimed at enhancing quality of life through energy efficiency. The company designs, manufactures, and sells innovative smart devices that focus on energy management. Their flagship products include smart temperature sensors that can reduce energy bills by up to 30%. These devices learn user habits to optimize energy savings, ensuring comfort by automatically adjusting heating or cooling when residents are home and turning off when they leave. Users can control their home temperature remotely via mobile devices, helping them manage energy expenditure effectively. Green Momit also has commercial offices in London, UK, and emphasizes research and development and international growth in its operations.

Localistico

Grant in 2015
Localistico Ltd. is a London-based company that operates a cloud-based platform aimed at enhancing local marketing for businesses with physical locations. Established in 2014, the platform enables users to manage their online presence across major local and mapping services, ensuring accurate representation of critical information such as opening hours and services offered. Localistico's tools allow businesses to monitor and correct issues like duplicate listings and incorrect details, while also enabling a centralized management of location data and online reputation. The platform serves a diverse range of sectors, including retail, hospitality, and real estate, and provides valuable analytics to help businesses optimize their marketing efforts and improve customer engagement. Localistico's customer support teams are located in both London and Madrid, supporting a growing B2B client base, which includes notable brands.

MamboCar

Seed Round in 2015
MamboCar operates an online peer-to-peer car rental platform based in Madrid, Spain. Founded in 2012, the company connects travellers with car owners in cities like Madrid, Barcelona, Malaga, and Mallorca. Users can register for free using their Facebook profiles, with trust levels indicated by a Social Trust Rank. The platform facilitates communication through chat and email, along with helpful tools for users.

Green Momit

Grant in 2014
Green Momit, founded in January 2012 and based in Madrid, Spain, specializes in the development of smart home technologies aimed at enhancing quality of life through energy efficiency. The company designs, manufactures, and sells innovative smart devices that focus on energy management. Their flagship products include smart temperature sensors that can reduce energy bills by up to 30%. These devices learn user habits to optimize energy savings, ensuring comfort by automatically adjusting heating or cooling when residents are home and turning off when they leave. Users can control their home temperature remotely via mobile devices, helping them manage energy expenditure effectively. Green Momit also has commercial offices in London, UK, and emphasizes research and development and international growth in its operations.

Upplication

Seed Round in 2014
Upplication is an online platform based in Madrid, Spain, allowing businesses to create and manage their own mobile applications and multi-device websites. Founded in 2012, the platform provides tools for companies to showcase their product catalogs, complete with images, descriptions, and pricing. Users can easily organize products into categories, promote offers and discounts, and manage content through an intuitive dashboard. Upplication supports the development of apps for both Android and iOS, allowing businesses to upload their creations to Google Play and the App Store. Each company can utilize a single account to create multiple apps and websites with custom domains. To enhance customer engagement, businesses can implement features such as sign-in options, online payments via credit card or PayPal, and customer data management. Upplication also facilitates real-time notifications for new orders through the dashboard and email, streamlining the e-commerce experience for both businesses and their customers.

Zeus

Grant in 2014
Zeus Creative Technologies develops and sells three-dimensional printers and scanners. It was founded in 2013 and is based in Madrid, Spain.Zeuseye is a massive 3D model database that helps designers to outperform their work in an amazing time.

Green Momit

Seed Round in 2014
Green Momit, founded in January 2012 and based in Madrid, Spain, specializes in the development of smart home technologies aimed at enhancing quality of life through energy efficiency. The company designs, manufactures, and sells innovative smart devices that focus on energy management. Their flagship products include smart temperature sensors that can reduce energy bills by up to 30%. These devices learn user habits to optimize energy savings, ensuring comfort by automatically adjusting heating or cooling when residents are home and turning off when they leave. Users can control their home temperature remotely via mobile devices, helping them manage energy expenditure effectively. Green Momit also has commercial offices in London, UK, and emphasizes research and development and international growth in its operations.

Alise Devices

Grant in 2014
Alise Devices, S.L. is a Madrid-based company founded in 2011 as a spin-off from the Technical University of Madrid. It specializes in the design, manufacture, and marketing of document security solutions and brand authentication films. The company’s flagship product, LILIAC, is a flexible plastic film that remains transparent under natural light and is utilized in high-security applications such as banknotes and identification documents. Alise Devices has developed its technologies over five years of research and holds an international patent for its innovations. The firm is supported by a team of PhDs and technical experts, focusing on nanotechnology and advanced printing techniques. Alise Devices aims to provide clients with unique, cutting-edge solutions in the anti-counterfeiting sector, enabling the identification of counterfeit documents and currency.

Green Momit

Grant in 2014
Green Momit, founded in January 2012 and based in Madrid, Spain, specializes in the development of smart home technologies aimed at enhancing quality of life through energy efficiency. The company designs, manufactures, and sells innovative smart devices that focus on energy management. Their flagship products include smart temperature sensors that can reduce energy bills by up to 30%. These devices learn user habits to optimize energy savings, ensuring comfort by automatically adjusting heating or cooling when residents are home and turning off when they leave. Users can control their home temperature remotely via mobile devices, helping them manage energy expenditure effectively. Green Momit also has commercial offices in London, UK, and emphasizes research and development and international growth in its operations.

Touch of Classic

Grant in 2014
Touch of Classic is a startup established in 2013, located in Madrid, Spain, and operating within Wayra, Telefonica's accelerator program. The company specializes in developing interactive applications designed for children to engage with classic literature, art, and music. By utilizing touch and multimedia features, Touch of Classic creates a platform that allows young users to explore cultural heritage and understand historical context in an entertaining and educational manner. The company is dedicated to providing quality content that not only captivates children's attention but also fosters a love for classic works.

Mirubee

Seed Round in 2014
Mirubee is a Madrid-based company that specializes in manufacturing devices designed to quantify electricity consumption by various electrical appliances. The company offers innovative energy-efficiency solutions tailored for small and medium-sized enterprises as well as domestic users. Mirubee empowers consumers to gain insights into their energy usage through a combination of hardware and software. Its intuitive and cost-effective monitoring tools, along with a web-based platform, provide disaggregated data on energy consumption. This enables users to make informed decisions regarding energy efficiency and effectively manage their electricity bills.

cuaQea

Convertible Note in 2014
cuaQea S.L., founded in 2013 and based in Madrid, Spain, operates a voice micro-blog and social network designed for smartphone users. The platform enables individuals to record and share voice messages, emphasizing the importance of personal expression through one's own voice. By providing a more dynamic and human alternative to traditional text-based communication, cuaQea aims to enhance the way emotions and feelings are conveyed online. The service is designed to be user-friendly, catering to individuals who may face challenges in using smartphones, such as the visually impaired. Through its innovative approach, cuaQea seeks to create a more engaging social media experience that transcends the limitations of conventional text messaging.

Zeus

Convertible Note in 2014
Zeus Creative Technologies develops and sells three-dimensional printers and scanners. It was founded in 2013 and is based in Madrid, Spain.Zeuseye is a massive 3D model database that helps designers to outperform their work in an amazing time.

Upplication

Convertible Note in 2014
Upplication is an online platform based in Madrid, Spain, allowing businesses to create and manage their own mobile applications and multi-device websites. Founded in 2012, the platform provides tools for companies to showcase their product catalogs, complete with images, descriptions, and pricing. Users can easily organize products into categories, promote offers and discounts, and manage content through an intuitive dashboard. Upplication supports the development of apps for both Android and iOS, allowing businesses to upload their creations to Google Play and the App Store. Each company can utilize a single account to create multiple apps and websites with custom domains. To enhance customer engagement, businesses can implement features such as sign-in options, online payments via credit card or PayPal, and customer data management. Upplication also facilitates real-time notifications for new orders through the dashboard and email, streamlining the e-commerce experience for both businesses and their customers.

Green Momit

Seed Round in 2013
Green Momit, founded in January 2012 and based in Madrid, Spain, specializes in the development of smart home technologies aimed at enhancing quality of life through energy efficiency. The company designs, manufactures, and sells innovative smart devices that focus on energy management. Their flagship products include smart temperature sensors that can reduce energy bills by up to 30%. These devices learn user habits to optimize energy savings, ensuring comfort by automatically adjusting heating or cooling when residents are home and turning off when they leave. Users can control their home temperature remotely via mobile devices, helping them manage energy expenditure effectively. Green Momit also has commercial offices in London, UK, and emphasizes research and development and international growth in its operations.

MamboCar

Grant in 2013
MamboCar operates an online peer-to-peer car rental platform based in Madrid, Spain. Founded in 2012, the company connects travellers with car owners in cities like Madrid, Barcelona, Malaga, and Mallorca. Users can register for free using their Facebook profiles, with trust levels indicated by a Social Trust Rank. The platform facilitates communication through chat and email, along with helpful tools for users.

Touch of Classic

Grant in 2013
Touch of Classic is a startup established in 2013, located in Madrid, Spain, and operating within Wayra, Telefonica's accelerator program. The company specializes in developing interactive applications designed for children to engage with classic literature, art, and music. By utilizing touch and multimedia features, Touch of Classic creates a platform that allows young users to explore cultural heritage and understand historical context in an entertaining and educational manner. The company is dedicated to providing quality content that not only captivates children's attention but also fosters a love for classic works.

Touch of Classic

Convertible Note in 2013
Touch of Classic is a startup established in 2013, located in Madrid, Spain, and operating within Wayra, Telefonica's accelerator program. The company specializes in developing interactive applications designed for children to engage with classic literature, art, and music. By utilizing touch and multimedia features, Touch of Classic creates a platform that allows young users to explore cultural heritage and understand historical context in an entertaining and educational manner. The company is dedicated to providing quality content that not only captivates children's attention but also fosters a love for classic works.

cuaQea

Seed Round in 2013
cuaQea S.L., founded in 2013 and based in Madrid, Spain, operates a voice micro-blog and social network designed for smartphone users. The platform enables individuals to record and share voice messages, emphasizing the importance of personal expression through one's own voice. By providing a more dynamic and human alternative to traditional text-based communication, cuaQea aims to enhance the way emotions and feelings are conveyed online. The service is designed to be user-friendly, catering to individuals who may face challenges in using smartphones, such as the visually impaired. Through its innovative approach, cuaQea seeks to create a more engaging social media experience that transcends the limitations of conventional text messaging.

Touch of Classic

Seed Round in 2013
Touch of Classic is a startup established in 2013, located in Madrid, Spain, and operating within Wayra, Telefonica's accelerator program. The company specializes in developing interactive applications designed for children to engage with classic literature, art, and music. By utilizing touch and multimedia features, Touch of Classic creates a platform that allows young users to explore cultural heritage and understand historical context in an entertaining and educational manner. The company is dedicated to providing quality content that not only captivates children's attention but also fosters a love for classic works.

MamboCar

Seed Round in 2013
MamboCar operates an online peer-to-peer car rental platform based in Madrid, Spain. Founded in 2012, the company connects travellers with car owners in cities like Madrid, Barcelona, Malaga, and Mallorca. Users can register for free using their Facebook profiles, with trust levels indicated by a Social Trust Rank. The platform facilitates communication through chat and email, along with helpful tools for users.

Green Momit

Seed Round in 2013
Green Momit, founded in January 2012 and based in Madrid, Spain, specializes in the development of smart home technologies aimed at enhancing quality of life through energy efficiency. The company designs, manufactures, and sells innovative smart devices that focus on energy management. Their flagship products include smart temperature sensors that can reduce energy bills by up to 30%. These devices learn user habits to optimize energy savings, ensuring comfort by automatically adjusting heating or cooling when residents are home and turning off when they leave. Users can control their home temperature remotely via mobile devices, helping them manage energy expenditure effectively. Green Momit also has commercial offices in London, UK, and emphasizes research and development and international growth in its operations.

Alise Devices

Grant in 2013
Alise Devices, S.L. is a Madrid-based company founded in 2011 as a spin-off from the Technical University of Madrid. It specializes in the design, manufacture, and marketing of document security solutions and brand authentication films. The company’s flagship product, LILIAC, is a flexible plastic film that remains transparent under natural light and is utilized in high-security applications such as banknotes and identification documents. Alise Devices has developed its technologies over five years of research and holds an international patent for its innovations. The firm is supported by a team of PhDs and technical experts, focusing on nanotechnology and advanced printing techniques. Alise Devices aims to provide clients with unique, cutting-edge solutions in the anti-counterfeiting sector, enabling the identification of counterfeit documents and currency.

PanamNav

Convertible Note in 2012
PanamNav is a Madrid-based company that specializes in space and time authentication solutions. Its technology is designed to enhance security across various applications, including mobile payments and cloud services. By leveraging unique authentication methods, PanamNav aims to protect users and ensure the integrity of digital transactions and data storage.

Hiveplay Tech

Convertible Note in 2012
Hiveplay Tech, S.L. is a Madrid-based company that offers an innovative music service designed for venues such as bars and restaurants. Founded in 2012, the company has developed a social jukebox application that allows customers to vote for the next song to be played, enhancing the overall experience for patrons. Venue operators can easily download and install a player on their computers, enabling them to curate a playlist based on customer preferences. Simultaneously, users can access the Hiveplay application on their smartphones to participate in song selection. This interactive approach to music in public spaces aims to create a more engaging and personalized atmosphere for guests.

Mirubee

Convertible Note in 2012
Mirubee is a Madrid-based company that specializes in manufacturing devices designed to quantify electricity consumption by various electrical appliances. The company offers innovative energy-efficiency solutions tailored for small and medium-sized enterprises as well as domestic users. Mirubee empowers consumers to gain insights into their energy usage through a combination of hardware and software. Its intuitive and cost-effective monitoring tools, along with a web-based platform, provide disaggregated data on energy consumption. This enables users to make informed decisions regarding energy efficiency and effectively manage their electricity bills.

365looks

Seed Round in 2012
365looks is fashion shopper companion that recreates the personal shopper experience and is completely free to the end user. Wayra startup 2011 Madrid.

Valioo

Grant in 2012
Valioo is a Madrid-based company that has developed a web and mobile platform enabling consumers to trade their personal information with businesses. Its innovative approach aims to redirect a substantial portion of corporate marketing budgets towards funding non-governmental organizations (NGOs). The company's mobile application automates micropayments and provides personalized recommendations for financing NGO projects. Users can gather information, visualize their financing goals, and advertise them, creating a unique marketplace that benefits both users and NGOs while offering businesses a means to facilitate these micropayment services.

Mirubee

Grant in 2012
Mirubee is a Madrid-based company that specializes in manufacturing devices designed to quantify electricity consumption by various electrical appliances. The company offers innovative energy-efficiency solutions tailored for small and medium-sized enterprises as well as domestic users. Mirubee empowers consumers to gain insights into their energy usage through a combination of hardware and software. Its intuitive and cost-effective monitoring tools, along with a web-based platform, provide disaggregated data on energy consumption. This enables users to make informed decisions regarding energy efficiency and effectively manage their electricity bills.

365looks

Seed Round in 2011
365looks is fashion shopper companion that recreates the personal shopper experience and is completely free to the end user. Wayra startup 2011 Madrid.

Mirubee

Seed Round in 2011
Mirubee is a Madrid-based company that specializes in manufacturing devices designed to quantify electricity consumption by various electrical appliances. The company offers innovative energy-efficiency solutions tailored for small and medium-sized enterprises as well as domestic users. Mirubee empowers consumers to gain insights into their energy usage through a combination of hardware and software. Its intuitive and cost-effective monitoring tools, along with a web-based platform, provide disaggregated data on energy consumption. This enables users to make informed decisions regarding energy efficiency and effectively manage their electricity bills.

Valioo

Seed Round in 2011
Valioo is a Madrid-based company that has developed a web and mobile platform enabling consumers to trade their personal information with businesses. Its innovative approach aims to redirect a substantial portion of corporate marketing budgets towards funding non-governmental organizations (NGOs). The company's mobile application automates micropayments and provides personalized recommendations for financing NGO projects. Users can gather information, visualize their financing goals, and advertise them, creating a unique marketplace that benefits both users and NGOs while offering businesses a means to facilitate these micropayment services.
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