Wayra

Wayra UK Limited is an accelerator focused on early-stage technology startups, operating in various sectors including healthcare, information technology, cyber security, smart transport, and 5G. Established in 2012 and headquartered in London, it serves as a subsidiary of Wayra Investigación y Desarrollo, S.L.U. Wayra UK runs multiple acceleration programs, offering funding and support to innovative ventures. The Wayra Call invites startups developing digital products and services, providing investment along with acceleration services such as office space and access to a network of mentors and industry partners. Additionally, specialized programs like Velocity Health and Wayra Fair By Design offer direct cash investments to healthcare and other tech startups. Wayra UK aims to transform startups into scale-ups by connecting them with significant business development opportunities and investments, leveraging its global reach through Telefónica’s network to foster innovation and collaboration in the entrepreneurial ecosystem.

Bruno Moraes

Managing Director

Paloma Castellano Sanz

Director - Wayra Madrid

Past deals in Madrid

CounterCraft

Seed Round in 2020
CounterCraft is a leading provider of cyber deception and counterintelligence solutions aimed at detecting and responding to targeted cyber attacks. Established in 2015, the company operates globally, serving Fortune 500 clients, including major financial institutions, critical infrastructures, governments, and law enforcement agencies. CounterCraft's Threat Deception platform utilizes advanced campaign automation and synthetic environments to mislead attackers, allowing them to engage with fake digital assets instead of actual operational systems. This innovative approach generates relevant threat intelligence from interactions with threat actors, giving organizations critical insights to enhance their security posture. By integrating seamlessly with incident response workflows, CounterCraft enables defenders to proactively adjust their defenses in real time, ultimately reducing the risks posed by evolving threats. With offices in London, Madrid, and Washington DC, and research and development based in San Sebastian, CounterCraft continuously addresses the challenges of modern cybersecurity.

GOVERTIS Advisory Services

Seed Round in 2018
GOVERTIS Advisory Services S.L. is an advisory firm based in Valencia, Spain, with additional offices in Barcelona, Madrid, Bogota, and Lima. Established in 2005 and formerly known as GESDATOS Software SL, the company specializes in information technology governance, cybersecurity, integrated risk management, and legal compliance. GOVERTIS provides a comprehensive range of services that address the needs of both private and public sectors, focusing on areas such as cybersecurity, privacy, IT law, operational risk, and business management. The firm emphasizes unifying legal and technological perspectives to offer tailored solutions in governance, regulatory compliance, and cyber resilience. Additionally, GOVERTIS offers customizable training videos to enhance client understanding and preparedness in these critical areas. As of August 2020, it operates as a subsidiary of ElevenPaths.

CounterCraft

Seed Round in 2018
CounterCraft is a leading provider of cyber deception and counterintelligence solutions aimed at detecting and responding to targeted cyber attacks. Established in 2015, the company operates globally, serving Fortune 500 clients, including major financial institutions, critical infrastructures, governments, and law enforcement agencies. CounterCraft's Threat Deception platform utilizes advanced campaign automation and synthetic environments to mislead attackers, allowing them to engage with fake digital assets instead of actual operational systems. This innovative approach generates relevant threat intelligence from interactions with threat actors, giving organizations critical insights to enhance their security posture. By integrating seamlessly with incident response workflows, CounterCraft enables defenders to proactively adjust their defenses in real time, ultimately reducing the risks posed by evolving threats. With offices in London, Madrid, and Washington DC, and research and development based in San Sebastian, CounterCraft continuously addresses the challenges of modern cybersecurity.

CounterCraft

Seed Round in 2016
CounterCraft is a leading provider of cyber deception and counterintelligence solutions aimed at detecting and responding to targeted cyber attacks. Established in 2015, the company operates globally, serving Fortune 500 clients, including major financial institutions, critical infrastructures, governments, and law enforcement agencies. CounterCraft's Threat Deception platform utilizes advanced campaign automation and synthetic environments to mislead attackers, allowing them to engage with fake digital assets instead of actual operational systems. This innovative approach generates relevant threat intelligence from interactions with threat actors, giving organizations critical insights to enhance their security posture. By integrating seamlessly with incident response workflows, CounterCraft enables defenders to proactively adjust their defenses in real time, ultimately reducing the risks posed by evolving threats. With offices in London, Madrid, and Washington DC, and research and development based in San Sebastian, CounterCraft continuously addresses the challenges of modern cybersecurity.

Green Momit

Grant in 2015
momit drives innovation in the Internet of Things (IoT) arena with focus in Energy Efficiency At momit, we design, manufacture and sale smart and connected devices With a strong focus on R&D and internationalization, momit delivers the smart solutions that customers need It was founded in January 2012 and is based in Madrid, Spain. momit has commercial offices in London, UK

Localistico

Grant in 2015
Localistico Ltd. operates a cloud-based platform that assists businesses in managing their online presence and location data across various local and mapping platforms. Founded in 2014 and based in London, the company enables users to optimize their profiles, safeguard essential information like opening hours and services, and monitor multiple locations for accuracy. Localistico's platform aims to enhance foot traffic to physical stores by facilitating locally targeted searches and gathering analytics on online-to-offline interactions. It serves a diverse clientele, including retailers, hotels, restaurants, and other service-oriented businesses, helping them better assess their marketing efforts and improve their online reputation through centralized management of reviews and user-generated content. With support teams located in London and Madrid, Localistico has established a strong presence in the local marketing sector, catering to notable clients such as Starbucks and Morrisons.

MamboCar

Seed Round in 2015
Mambocar is an online platform that connects travellers with car owners and enables them to hire cars in various Spanish cities such as Madrid, Barcelona, Malaga, Mallorca, and more. Car owners and travellers can log in using their Facebook profiles and register for free in the site in order to access the service. Mambocar also has a chat platform, email facilities, help tools, and more. Social Trust Rank, a bar showing an initial trust level of each user, is calculated according to his or her activities in social media. Mambocar was launched in 2012 and is operated from Madrid, Spain.

Green Momit

Grant in 2014
momit drives innovation in the Internet of Things (IoT) arena with focus in Energy Efficiency At momit, we design, manufacture and sale smart and connected devices With a strong focus on R&D and internationalization, momit delivers the smart solutions that customers need It was founded in January 2012 and is based in Madrid, Spain. momit has commercial offices in London, UK

Zeus

Grant in 2014
Zeus Creative Technologies develops and sells three-dimensional printers and scanners. It was founded in 2013 and is based in Madrid, Spain.Zeuseye is a massive 3D model database that helps designers to outperform their work in an amazing time.

Green Momit

Seed Round in 2014
momit drives innovation in the Internet of Things (IoT) arena with focus in Energy Efficiency At momit, we design, manufacture and sale smart and connected devices With a strong focus on R&D and internationalization, momit delivers the smart solutions that customers need It was founded in January 2012 and is based in Madrid, Spain. momit has commercial offices in London, UK

Alise Devices

Grant in 2014
Alise Devices, S.L. is a Spanish company, founded in 2011 as a spin-off from the Technical University of Madrid, specializing in the design, manufacture, and marketing of advanced security devices and films for document security and brand authentication. The company has developed LILIAC, a flexible plastic film that maintains transparency under natural light, making it suitable for integration with high-security applications like banknotes and identification documents. With a strong emphasis on research and development, Alise Devices leverages expertise in nanotechnology and advanced printing techniques, supported by an international patent and a team of PhDs. Their innovative solutions are aimed at combating counterfeiting, providing clients with effective tools for identifying fraudulent documents and currency. The company has received backing from Telefónica through its Wayra business accelerator, enhancing its capabilities in the high-security sector.

Mirubee

Seed Round in 2014
Mirubee, based in Madrid, Spain, specializes in manufacturing devices that measure electricity consumption for both small and medium-sized enterprises (SMEs) and domestic users. The company offers an innovative energy-efficiency solution that combines hardware and software, allowing users to monitor and analyze their energy usage across individual appliances. Through an intuitive and cost-effective monitoring tool and a web-based platform, Mirubee provides disaggregated data on energy consumption, enabling clients to make informed decisions regarding their energy efficiency. This approach empowers consumers to take control of their electricity bills while promoting sustainable energy practices.

Green Momit

Grant in 2014
momit drives innovation in the Internet of Things (IoT) arena with focus in Energy Efficiency At momit, we design, manufacture and sale smart and connected devices With a strong focus on R&D and internationalization, momit delivers the smart solutions that customers need It was founded in January 2012 and is based in Madrid, Spain. momit has commercial offices in London, UK

Zeus

Convertible Note in 2014
Zeus Creative Technologies develops and sells three-dimensional printers and scanners. It was founded in 2013 and is based in Madrid, Spain.Zeuseye is a massive 3D model database that helps designers to outperform their work in an amazing time.

cuaQea

Convertible Note in 2014
cuaQea is a social voice micro-blog.

Green Momit

Seed Round in 2013
momit drives innovation in the Internet of Things (IoT) arena with focus in Energy Efficiency At momit, we design, manufacture and sale smart and connected devices With a strong focus on R&D and internationalization, momit delivers the smart solutions that customers need It was founded in January 2012 and is based in Madrid, Spain. momit has commercial offices in London, UK

Touch of Classic

Convertible Note in 2013
Touch of Classic is a Madrid-based startup founded in 2013 that focuses on creating interactive applications designed for children. The company specializes in developing smartphone and tablet apps that present classic stories, music, and artworks in an engaging and educational format. By combining multimedia elements with traditional content, Touch of Classic aims to foster a love for cultural heritage and history among young users. The applications not only entertain but also provide children with valuable learning experiences, ensuring that classic literature and art are accessible and enjoyable for the next generation. The company operates within Wayra, an accelerator program by Telefonica, which supports its mission to blend education and entertainment effectively.

Alise Devices

Grant in 2013
Alise Devices, S.L. is a Spanish company, founded in 2011 as a spin-off from the Technical University of Madrid, specializing in the design, manufacture, and marketing of advanced security devices and films for document security and brand authentication. The company has developed LILIAC, a flexible plastic film that maintains transparency under natural light, making it suitable for integration with high-security applications like banknotes and identification documents. With a strong emphasis on research and development, Alise Devices leverages expertise in nanotechnology and advanced printing techniques, supported by an international patent and a team of PhDs. Their innovative solutions are aimed at combating counterfeiting, providing clients with effective tools for identifying fraudulent documents and currency. The company has received backing from Telefónica through its Wayra business accelerator, enhancing its capabilities in the high-security sector.

Touch of Classic

Seed Round in 2013
Touch of Classic is a Madrid-based startup founded in 2013 that focuses on creating interactive applications designed for children. The company specializes in developing smartphone and tablet apps that present classic stories, music, and artworks in an engaging and educational format. By combining multimedia elements with traditional content, Touch of Classic aims to foster a love for cultural heritage and history among young users. The applications not only entertain but also provide children with valuable learning experiences, ensuring that classic literature and art are accessible and enjoyable for the next generation. The company operates within Wayra, an accelerator program by Telefonica, which supports its mission to blend education and entertainment effectively.

Green Momit

Seed Round in 2013
momit drives innovation in the Internet of Things (IoT) arena with focus in Energy Efficiency At momit, we design, manufacture and sale smart and connected devices With a strong focus on R&D and internationalization, momit delivers the smart solutions that customers need It was founded in January 2012 and is based in Madrid, Spain. momit has commercial offices in London, UK

cuaQea

Seed Round in 2013
cuaQea is a social voice micro-blog.

MamboCar

Seed Round in 2013
Mambocar is an online platform that connects travellers with car owners and enables them to hire cars in various Spanish cities such as Madrid, Barcelona, Malaga, Mallorca, and more. Car owners and travellers can log in using their Facebook profiles and register for free in the site in order to access the service. Mambocar also has a chat platform, email facilities, help tools, and more. Social Trust Rank, a bar showing an initial trust level of each user, is calculated according to his or her activities in social media. Mambocar was launched in 2012 and is operated from Madrid, Spain.

PanamNav

Convertible Note in 2012
PanamNav provides space and time authentication solutions for processes ranging from mobile payments to cloud services protection. The company is based in Madrid, Spain.

Hiveplay

Convertible Note in 2012
Hiveplay Tech, S.L. is a Spanish startup based in Madrid that offers a unique music service for venues, allowing customers to vote on the next song to be played. By downloading a player on their computers, bars, restaurants, and other establishments can play their patrons' favorite music. Simultaneously, users can download the Hiveplay application on their smartphones to cast votes for the songs they wish to hear. This innovative approach transforms the traditional jukebox experience by integrating it with mobile technology, thereby enhancing the musical atmosphere in social venues. Established in 2012, Hiveplay aims to create a more engaging and personalized music experience for both venues and their customers.

Mirubee

Convertible Note in 2012
Mirubee, based in Madrid, Spain, specializes in manufacturing devices that measure electricity consumption for both small and medium-sized enterprises (SMEs) and domestic users. The company offers an innovative energy-efficiency solution that combines hardware and software, allowing users to monitor and analyze their energy usage across individual appliances. Through an intuitive and cost-effective monitoring tool and a web-based platform, Mirubee provides disaggregated data on energy consumption, enabling clients to make informed decisions regarding their energy efficiency. This approach empowers consumers to take control of their electricity bills while promoting sustainable energy practices.

365looks

Seed Round in 2012
365looks is fashion shopper companion that recreates the personal shopper experience and is completely free to the end user. Wayra startup 2011 Madrid.

Mirubee

Grant in 2012
Mirubee, based in Madrid, Spain, specializes in manufacturing devices that measure electricity consumption for both small and medium-sized enterprises (SMEs) and domestic users. The company offers an innovative energy-efficiency solution that combines hardware and software, allowing users to monitor and analyze their energy usage across individual appliances. Through an intuitive and cost-effective monitoring tool and a web-based platform, Mirubee provides disaggregated data on energy consumption, enabling clients to make informed decisions regarding their energy efficiency. This approach empowers consumers to take control of their electricity bills while promoting sustainable energy practices.

Valioo

Grant in 2012
Valioo is a Spain-based company that is building a web and mobile platform, allowing consumers to trade their personal information with companies. Its aim is to transform a significant part of companies marketing budget into NGO funding. Valioo is headquartered in Madrid, Spain.

365looks

Seed Round in 2011
365looks is fashion shopper companion that recreates the personal shopper experience and is completely free to the end user. Wayra startup 2011 Madrid.

Mirubee

Seed Round in 2011
Mirubee, based in Madrid, Spain, specializes in manufacturing devices that measure electricity consumption for both small and medium-sized enterprises (SMEs) and domestic users. The company offers an innovative energy-efficiency solution that combines hardware and software, allowing users to monitor and analyze their energy usage across individual appliances. Through an intuitive and cost-effective monitoring tool and a web-based platform, Mirubee provides disaggregated data on energy consumption, enabling clients to make informed decisions regarding their energy efficiency. This approach empowers consumers to take control of their electricity bills while promoting sustainable energy practices.

Valioo

Seed Round in 2011
Valioo is a Spain-based company that is building a web and mobile platform, allowing consumers to trade their personal information with companies. Its aim is to transform a significant part of companies marketing budget into NGO funding. Valioo is headquartered in Madrid, Spain.
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