Wayra UK

Wayra UK is the corporate venture arm and accelerator of Wayra, the global open-innovation program of Telefónica. It runs accelerator programs for early-stage technology startups across industries including health care, information technology, cybersecurity, smart transport and smart city, and 5G, providing investment and acceleration support. The unit connects startups with Telefónica’s networks and partners to enable collaboration and scale opportunities, aiming to generate joint business opportunities between innovators and Telefónica. As part of a worldwide network spanning multiple countries, Wayra UK positions itself as a bridge between entrepreneurs and corporate-scale opportunity, facilitating access to capital, mentorship, and business development.
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Marta Antunez

Investment Director Wayra Spain

Paloma Castellano Sanz

Director - Wayra Madrid

Bruno Moraes

Managing Director

Agustin Rotondo

Managing Director

Gary Stewart

Director

Kyle Tsai

Investor

Past deals in Argentina

BotBit

Seed Round in 2019
BotBit SAS is a Buenos Aires-based company that offers innovative software solutions designed to enhance how businesses interact with their customers. The BotBit platform enables companies, including those in the food service, retail, and fitness sectors, to gather and analyze consumer data effectively. This software assists in increasing customer visit frequency, measuring satisfaction in real time, and improving online reputation and visibility on search engines. By harnessing customer, employee, and transaction data, BotBit empowers businesses to adapt and optimize their services, ultimately delivering more personalized and relevant customer experiences.

Datagran

Venture Round in 2017
Datagran, Inc. is a technology company that specializes in developing an artificial intelligence suite for digital marketing strategies. Founded in 2017 and headquartered in New York, with additional offices in cities including Los Angeles, Houston, Warsaw, Istanbul, Bogota, Buenos Aires, and Mexico City, Datagran provides a comprehensive toolkit for optimizing digital advertising. Its flagship product, adOptimizer, integrates various functionalities to enhance campaign performance, including real-time analysis and future performance predictions. The company also offers adAnalyzer for audience insights, adCreator for automated creative content, and bigdataAnalysis for trend analysis to improve return on investment. Datagran's innovative solutions cater to notable clients such as Coors Light, Subway, Audi, Bic, and Honda, enabling marketing teams to streamline their processes and enhance advertising efficiency.

Viaedu

Venture Round in 2016
Viaedu is an internet company based in El Salvador Argentina, founded in 2015. It operates an online career guidance platform designed to assist individuals in making informed decisions about their vocational paths after high school. The platform offers a range of services, including vocational course guides and tests that evaluate users' interests and capabilities. By analyzing personality traits, skills, interests, and preferences, Viaedu provides personalized recommendations for suitable careers and educational institutions, helping students navigate their career choices effectively.

Inipop

Seed Round in 2016
Inipop is a technological hub based in Buenos Aires, Argentina, focused on the development of Internet of Things (IoT) products and solutions across Latin America. Founded in 2013, the company specializes in creating integrated software and hardware solutions that leverage artificial intelligence and big data to enhance operational efficiency for businesses and assist governments in establishing smart cities. Inipop's offerings include monitoring, controlling, optimizing, and automating processes through real-time data generation via interconnected sensors and devices. The company serves various vertical markets, including retail, smart cities, industrial sectors, and agriculture, with design operations in Argentina and manufacturing capabilities in China, the United States, and Mexico. Notably, Inipop has also developed the first self-driving car in Latin America, underscoring its commitment to innovation in hard tech.

Spectro

Venture Round in 2016
Spectro is a location intelligence platform based in Buenos Aires, Argentina, that specializes in digitizing commercial spaces through sensor technology. Founded in 2015, the company provides real-time data capture and processing capabilities, enabling clients to generate predictive analytics. These insights are delivered through comprehensive reports, analytical panels, and various integrations, all aimed at enhancing operational efficiency, boosting sales, and improving visitor experiences. By offering relevant and actionable information, Spectro supports management teams and strategic partners in making informed decisions that contribute to increased profit margins and customer lifetime value.

The Other Guys

Venture Round in 2015
The Other Guys is a mobile and social games studio based in Buenos Aires, Argentina, founded in 2012 by former founders of Three Melons. The company specializes in developing immersive and interactive storytelling experiences through social games, leveraging a business model centered on virtual goods and micro-transactions. Its platform allows audiences to actively participate in decision-making, thereby shaping narratives in a manner reminiscent of popular TV shows and series. The Other Guys aims to redefine social gaming by delivering episodic content that engages users deeply, aspiring to become a leading name in the industry akin to HBO in the realm of television. As of September 2020, The Other Guys operates as a subsidiary of GameLoft SE.

Genwords

Grant in 2015
Genwords is a digital marketing and content creation company based in Cordoba, Argentina, founded in 2013. It provides content writing services and operates a platform for producing articles, blog posts, and product reviews to help clients increase engagement, website traffic, and conversions. The company offers a range of services including content marketing, inbound marketing, web positioning, and ecommerce support, as well as web development, consulting, and marketing planning. By combining content production with broader digital marketing strategies, Genwords supports brands across industries in strengthening online presence and achieving measurable outcomes.

Increase

Seed Round in 2015
Increase specializes in streamlining business operations by offering cash flow management solutions. Its primary products, IncreaseCard and IncreaseConciliacion, serve over 25,000 businesses across Argentina, Ecuador, Dominican Republic, Chile, Uruguay, and Paraguay. While it caters to notable clients like Latam, Shell, Staples, Farmacity, and Bravo, the majority of its users are small and mid-sized enterprises.

Nubimetrics

Convertible Note in 2014
Nubimetrics develops and provides e-commerce software services, specializing in business intelligence and analytics. Based in Buenos Aires, Argentina, the company processes data from online sales channels to create visualizations that empower businesses to make informed decisions.

Pick-Eat

Grant in 2014
Pick-Eat is an online platform based in Buenos Aires, Argentina, that specializes in customized lunch delivery services for corporate offices. Founded in 2014, the company focuses on providing lunchtime menus tailored to the specific needs of businesses and their employees. By streamlining the lunch ordering process, Pick-Eat aims to save time and reduce costs, ensuring that companies can efficiently cater to their workforce's dietary preferences and requirements.

LESS Industries

Grant in 2014
LESS Industries S.A. is an Argentina-based company that specializes in cloud-based telemetry services, primarily targeting the Internet of Things (IoT) sector. The company develops solutions aimed at facilitating the monitoring and management of remote and geographically dispersed industrial environments. One of its key offerings is Silo Bag Telemetry, which allows users to monitor real-time conditions of grain stored in silo bags, access historical data, and identify unforeseen events. Additionally, LESS Industries incorporates GPS-enabled sensors into its solutions to enhance tracking and data collection capabilities. Through these innovations, the company aims to improve operational efficiency and decision-making for its clients.

Increase

Pre Seed Round in 2014
Increase specializes in streamlining business operations by offering cash flow management solutions. Its primary products, IncreaseCard and IncreaseConciliacion, serve over 25,000 businesses across Argentina, Ecuador, Dominican Republic, Chile, Uruguay, and Paraguay. While it caters to notable clients like Latam, Shell, Staples, Farmacity, and Bravo, the majority of its users are small and mid-sized enterprises.

Interviu Me

Grant in 2014
Interviu Me S.A. is a company based in Cordoba, Argentina, specializing in the development and operation of a web-based platform designed for automated video interviews. This innovative platform enables organizations, including those that publish job openings online, HR firms, call centers, small and medium-sized enterprises, and private recruiters, to streamline their hiring processes. By facilitating automated interviews, Interviu Me offers a more efficient and cost-effective approach to talent acquisition, allowing companies to interview a greater number of candidates in less time.

Pick-Eat

Convertible Note in 2014
Pick-Eat is an online platform based in Buenos Aires, Argentina, that specializes in customized lunch delivery services for corporate offices. Founded in 2014, the company focuses on providing lunchtime menus tailored to the specific needs of businesses and their employees. By streamlining the lunch ordering process, Pick-Eat aims to save time and reduce costs, ensuring that companies can efficiently cater to their workforce's dietary preferences and requirements.

Karaoke Smart

Grant in 2014
KaraokeSmart is a Peruvian startup that offers an online platform for karaoke enthusiasts, primarily serving markets in Brazil, Mexico, Argentina, Colombia, and other Latin American countries. The service allows users to search for karaoke songs on smartphones and smart TVs, creating an interactive and social singing experience. KaraokeSmart's application can be installed on smart TVs, enabling users to control the karaoke experience from their mobile devices. The company has established a validated distribution model, with its software pre-installed on LG Smart TVs throughout Latin America, generating significant sales since 2017. The mobile app not only facilitates singing but also allows users to record and share their performances within the KaraokeSmart community and on social networks. A key feature of the platform is the "all you can sing" subscription, which provides access to a wide range of local and trending songs, enhancing the engagement of local artists and influencers with their fans.

Shopear

Venture Round in 2013
Shopear SA is a social e-commerce company based in Buenos Aires, Argentina, established in 2011. It operates a web-based application that enhances the shopping experience by providing personalized product suggestions based on users' interests, online behavior, and social interactions. By leveraging advanced algorithms and artificial intelligence, Shopear aims to address the challenges of product discovery in e-commerce. The platform connects numerous merchants across Latin America, allowing users to engage with brands and products tailored to their preferences. This unique approach creates an interactive and personalized social shopping experience, helping users navigate the vast array of available products effectively.

Shopear

Grant in 2013
Shopear SA is a social e-commerce company based in Buenos Aires, Argentina, established in 2011. It operates a web-based application that enhances the shopping experience by providing personalized product suggestions based on users' interests, online behavior, and social interactions. By leveraging advanced algorithms and artificial intelligence, Shopear aims to address the challenges of product discovery in e-commerce. The platform connects numerous merchants across Latin America, allowing users to engage with brands and products tailored to their preferences. This unique approach creates an interactive and personalized social shopping experience, helping users navigate the vast array of available products effectively.

Webcentrix

Seed Round in 2013
WebCentrix S.A., established in 2007 and headquartered in Córdoba, Argentina, specializes in customer service management software. Its primary product is a CRM tool designed to streamline communication across various channels such as Twitter, Facebook, email, web forms, online chat, and phone calls. The platform converts incoming inquiries or complaints into manageable tickets, allowing agents to respond efficiently through the original channel. Notably, WebCentrix offers an integrated chat module at no additional cost for implementation on client websites.

Nubimetrics

Convertible Note in 2013
Nubimetrics develops and provides e-commerce software services, specializing in business intelligence and analytics. Based in Buenos Aires, Argentina, the company processes data from online sales channels to create visualizations that empower businesses to make informed decisions.

Karaoke Smart

Grant in 2013
KaraokeSmart is a Peruvian startup that offers an online platform for karaoke enthusiasts, primarily serving markets in Brazil, Mexico, Argentina, Colombia, and other Latin American countries. The service allows users to search for karaoke songs on smartphones and smart TVs, creating an interactive and social singing experience. KaraokeSmart's application can be installed on smart TVs, enabling users to control the karaoke experience from their mobile devices. The company has established a validated distribution model, with its software pre-installed on LG Smart TVs throughout Latin America, generating significant sales since 2017. The mobile app not only facilitates singing but also allows users to record and share their performances within the KaraokeSmart community and on social networks. A key feature of the platform is the "all you can sing" subscription, which provides access to a wide range of local and trending songs, enhancing the engagement of local artists and influencers with their fans.

Interviu Me

Seed Round in 2013
Interviu Me S.A. is a company based in Cordoba, Argentina, specializing in the development and operation of a web-based platform designed for automated video interviews. This innovative platform enables organizations, including those that publish job openings online, HR firms, call centers, small and medium-sized enterprises, and private recruiters, to streamline their hiring processes. By facilitating automated interviews, Interviu Me offers a more efficient and cost-effective approach to talent acquisition, allowing companies to interview a greater number of candidates in less time.

Comenta TV

Seed Round in 2013
Comenta TV is a company that enhances live television broadcasts and events by integrating a social layer that facilitates real-time audience engagement. It provides tools that allow social producers to access and analyze a vast amount of data, capturing relevant social media interactions as viewers comment about the shows they are watching. By identifying viewer interactions, Comenta TV offers real-time metrics and analytics to television networks, producers, and advertisers, enabling them to understand their audience's engagement and preferences. The company’s technology includes an algorithm to index social media comments, tools for on-air audience integration, and analytics to inform media buying decisions. Comenta TV's services range from one-time fees to monthly subscriptions, catering to television networks and production companies looking to enhance audience interaction and monetization opportunities. Founded in Delaware, Comenta TV's development team operates from Buenos Aires, and the company is currently collaborating with various networks across Argentina.

Karaoke Smart

Convertible Note in 2013
KaraokeSmart is a Peruvian startup that offers an online platform for karaoke enthusiasts, primarily serving markets in Brazil, Mexico, Argentina, Colombia, and other Latin American countries. The service allows users to search for karaoke songs on smartphones and smart TVs, creating an interactive and social singing experience. KaraokeSmart's application can be installed on smart TVs, enabling users to control the karaoke experience from their mobile devices. The company has established a validated distribution model, with its software pre-installed on LG Smart TVs throughout Latin America, generating significant sales since 2017. The mobile app not only facilitates singing but also allows users to record and share their performances within the KaraokeSmart community and on social networks. A key feature of the platform is the "all you can sing" subscription, which provides access to a wide range of local and trending songs, enhancing the engagement of local artists and influencers with their fans.

Cvgram.me

Seed Round in 2012
cvgram was founded in October 2011 in Argentina with one main goal: Help everyone to get their dream job. We crafted a web app that creates an interactive infographic visualization of your resume that makes your academic and professional career looks awesome in one click. Backed in 2011 by Wayra - Telefónica, the biggest tech start up incubator in Latin America, cvgram now runs funded by private angel investors. Our small but powerful team based in Buenos Aires works everyday to improve the experience of our users and to create new resume-based tools for companies, HR managers and the people out there looking for the job of their dreams.

Shopear

Seed Round in 2012
Shopear SA is a social e-commerce company based in Buenos Aires, Argentina, established in 2011. It operates a web-based application that enhances the shopping experience by providing personalized product suggestions based on users' interests, online behavior, and social interactions. By leveraging advanced algorithms and artificial intelligence, Shopear aims to address the challenges of product discovery in e-commerce. The platform connects numerous merchants across Latin America, allowing users to engage with brands and products tailored to their preferences. This unique approach creates an interactive and personalized social shopping experience, helping users navigate the vast array of available products effectively.

Cvgram.me

Seed Round in 2011
cvgram was founded in October 2011 in Argentina with one main goal: Help everyone to get their dream job. We crafted a web app that creates an interactive infographic visualization of your resume that makes your academic and professional career looks awesome in one click. Backed in 2011 by Wayra - Telefónica, the biggest tech start up incubator in Latin America, cvgram now runs funded by private angel investors. Our small but powerful team based in Buenos Aires works everyday to improve the experience of our users and to create new resume-based tools for companies, HR managers and the people out there looking for the job of their dreams.

Shopear

Seed Round in 2011
Shopear SA is a social e-commerce company based in Buenos Aires, Argentina, established in 2011. It operates a web-based application that enhances the shopping experience by providing personalized product suggestions based on users' interests, online behavior, and social interactions. By leveraging advanced algorithms and artificial intelligence, Shopear aims to address the challenges of product discovery in e-commerce. The platform connects numerous merchants across Latin America, allowing users to engage with brands and products tailored to their preferences. This unique approach creates an interactive and personalized social shopping experience, helping users navigate the vast array of available products effectively.
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