Wavemaker Partners

Wavemaker Partners is an early-stage venture capital firm founded in 2003 dual-headquartered in Los Angeles and Singapore. We have over $265M in assets under management, have invested in over 300 portfolio companies, and have consistently delivered top quartile returns to our investors. Wavemaker is the regional partner for Southern California and Southeast Asia of the Draper Venture Network (DVN), the world's leading VC collective comprising of 10 firms across 5 continents.

Joel Ang

Principal, Investment

Mac Hong

Principal, Finance

Mikal Hussain

Associate

Andy Hwang

General Partner

Mikal Khoso

Investor

Gavin Lee

General Partner

Doug Parker

Venture Partner

David Siemer

Co-Founder and Managing Partner

John-Marshall Stubbs

Associate

Ajay Taunk

Senior Investment Associate

Phuong Tran

Principal, Investment

Past deals in Digital Marketing

Eazy Digital

Seed Round in 2023
Eazy Digital is an insurtech company that provides a modular digital platform for insurance agencies and brokerages. It offers tools such as promotion management, gamification, reporting dashboards, onboarding, agent profiling, lead generation, request management, and more to enhance sales efficiency and visibility.

Eazy Digital

Seed Round in 2023
Eazy Digital is an insurtech company that provides a modular digital platform for insurance agencies and brokerages. It offers tools such as promotion management, gamification, reporting dashboards, onboarding, agent profiling, lead generation, request management, and more to enhance sales efficiency and visibility.

WriterZen

Seed Round in 2022
WriterZen provides an SEO toolset and content workflow software that helps teams develop content that attracts traffic and improves search rankings. The platform supports topic discovery, keyword research, content creation, and team management to streamline content marketing, enabling users to produce higher quality, SEO-optimized content and enhance their overall content workflow.

Omnistream

Series A in 2022
Omnistream is a software development company based in Shatin, Hong Kong, specializing in customer relationship management solutions for retailers in Hong Kong, China, and Singapore. The company's platform enables frontline staff to engage directly with customers through mobile channels, including WeChat, SMS, and email. By collecting and analyzing data from multiple sources, Omnistream helps businesses understand shopping habits and trends, allowing them to enhance marketing and operational decisions. The platform integrates offline retail with e-commerce and human capital, empowering brands to improve customer interactions while monitoring compliance in communications. Through its innovative approach, Omnistream aims to drive revenue and foster meaningful relationships between retailers and their customers.

Wootag

Series A in 2022
Wootag Pte. Ltd. is a Singapore-based company established in 2013 that specializes in video marketing services. It operates a software-as-a-service (SaaS) platform designed to enhance the video consumption experience through interactive content. This platform enables marketers to create videos that not only engage viewers but also provide real-time analytics on consumer interactions, thereby facilitating a deeper understanding of audience behavior. With over five million viewers globally engaging with Wootag's videos, the company empowers both individuals and businesses to promote their works and connect with audiences in innovative ways. By enabling features such as direct product purchases from videos and delivering informative content within the viewing experience, Wootag aims to transform traditional marketing strategies and enhance communication objectives for its clients.

GudangAda

Series B in 2021
GudangAda is a developer of a business-to-business (B2B) marketplace focused on transforming and digitalizing Indonesia's distribution chain for fast-moving consumer goods. The company connects key stakeholders, including principals, distributors, wholesalers, and retailers, through an end-to-end digital solution. Its platform allows users to meet and conduct transactions online, supporting both small and bulk orders. By facilitating these transactions, GudangAda enables traders to operate as both sellers and buyers simultaneously, which enhances turnover, reduces costs, and expands customer reach. The company also offers logistics, merchant solutions, and financial services, contributing to the efficiency and effectiveness of the supply chain within the marketplace.

DCX

Series A in 2021
DCX - Digital Commodity Exchange is a digital marketplace focused on the physical trading of agricultural commodities, such as rice and fertilizers. The company leverages blockchain technology to enhance trust, transparency, and efficiency in international trade, significantly reducing instances of fraud and document errors while aiding in the resolution of disputes. DCX's platform serves as a comprehensive ecosystem that integrates various services, including freight, inspection, insurance, and finance, thereby facilitating secure and reliable transactions in global markets. By providing a robust trading environment, DCX ensures optimal deals for its users, advancing liquidity and accountability within the agricultural commodity sector.

GudangAda

Series A in 2020
GudangAda is a developer of a business-to-business (B2B) marketplace focused on transforming and digitalizing Indonesia's distribution chain for fast-moving consumer goods. The company connects key stakeholders, including principals, distributors, wholesalers, and retailers, through an end-to-end digital solution. Its platform allows users to meet and conduct transactions online, supporting both small and bulk orders. By facilitating these transactions, GudangAda enables traders to operate as both sellers and buyers simultaneously, which enhances turnover, reduces costs, and expands customer reach. The company also offers logistics, merchant solutions, and financial services, contributing to the efficiency and effectiveness of the supply chain within the marketplace.

GudangAda

Seed Round in 2020
GudangAda is a developer of a business-to-business (B2B) marketplace focused on transforming and digitalizing Indonesia's distribution chain for fast-moving consumer goods. The company connects key stakeholders, including principals, distributors, wholesalers, and retailers, through an end-to-end digital solution. Its platform allows users to meet and conduct transactions online, supporting both small and bulk orders. By facilitating these transactions, GudangAda enables traders to operate as both sellers and buyers simultaneously, which enhances turnover, reduces costs, and expands customer reach. The company also offers logistics, merchant solutions, and financial services, contributing to the efficiency and effectiveness of the supply chain within the marketplace.

Pencil

Seed Round in 2019
Pencil develops a creative artificial intelligence platform for ecommerce brands that helps generate content and visuals to scale advertising creativity. The platform offers templates, image and video editing, and automatic application of brand guidelines using ingested brand documents, along with audience discovery and actionable insights. This enables marketing teams to produce and distribute personalized ad content at scale while reducing time and cost.

Bambu

Series A in 2018
Bambu is a prominent digital wealth technology provider that focuses on developing and marketing digital wealth solutions for financial institutions. Founded in 2016 and headquartered in Singapore, the company offers its products under the brand names Intelligent Advisor, White-Label Robo, and Portfolio Builder. Bambu's cloud-based platform utilizes proprietary algorithms and machine learning tools to simplify saving and investing for clients. The company caters to various sectors, including banking, family offices, insurance, and asset management, serving over 20 financial institutions globally. In addition to its Singapore headquarters, Bambu has a subsidiary in the United Kingdom and the United States, along with representatives in the EMEA region. By leveraging advanced technology, Bambu enables its clients to provide personalized investment advice and create tailored portfolios for their customers.

Nugit

Series A in 2018
Nugit offers a Data Storytelling Platform that transforms complex data into engaging narratives. It empowers marketing departments and agencies to gain insights, optimize activities, and identify upselling opportunities. Sales teams can also leverage automated, evocative data stories to demonstrate platform value.

Omnistream

Seed Round in 2018
Omnistream is a software development company based in Shatin, Hong Kong, specializing in customer relationship management solutions for retailers in Hong Kong, China, and Singapore. The company's platform enables frontline staff to engage directly with customers through mobile channels, including WeChat, SMS, and email. By collecting and analyzing data from multiple sources, Omnistream helps businesses understand shopping habits and trends, allowing them to enhance marketing and operational decisions. The platform integrates offline retail with e-commerce and human capital, empowering brands to improve customer interactions while monitoring compliance in communications. Through its innovative approach, Omnistream aims to drive revenue and foster meaningful relationships between retailers and their customers.

Snapcart

Series A in 2017
Snapcart is an Indonesian shopper engagement platform that rewards consumers for scanning and submitting purchase receipts with cashback and other incentives. The app collects receipt data to provide brands and retailers with real-time insights into consumer behavior, enabling more accurate measurement and personalized engagement. By leveraging receipts and crowd-sourced data, Snapcart helps brands connect with shoppers and tailor offers to drive brand engagement and sales. The company is backed by Ardent Capital.

Wootag

Seed Round in 2017
Wootag Pte. Ltd. is a Singapore-based company established in 2013 that specializes in video marketing services. It operates a software-as-a-service (SaaS) platform designed to enhance the video consumption experience through interactive content. This platform enables marketers to create videos that not only engage viewers but also provide real-time analytics on consumer interactions, thereby facilitating a deeper understanding of audience behavior. With over five million viewers globally engaging with Wootag's videos, the company empowers both individuals and businesses to promote their works and connect with audiences in innovative ways. By enabling features such as direct product purchases from videos and delivering informative content within the viewing experience, Wootag aims to transform traditional marketing strategies and enhance communication objectives for its clients.

SimpleReach

Series B in 2017
SimpleReach, Inc. is a New York-based company that offers a platform for tracking social engagement on published content, providing insights and metrics related to social behavior. Founded in 2010, SimpleReach consolidates content data from various channels to present a comprehensive view of content performance. The platform delivers actionable insights that assist clients in enhancing the return on their content investments, utilizing advanced machine learning and artificial intelligence methods. SimpleReach enables marketers to refine their future campaigns and allows publishers to create dashboards for monitoring and improving their programs. The company's services are relied upon by notable brands such as Intel, Chase, and Home Depot, who use the platform to better understand the impact of their content on business outcomes. SimpleReach was previously known as SimplePR Inc. and currently operates as a subsidiary of Nativo, Inc.

Spiralytics

Series A in 2017
Spiralytics Inc. is a digital marketing service provider headquartered in Makati, Philippines, with satellite offices in Topsfield, Massachusetts; Nottingham, United Kingdom; and Sevilla, Spain. The company specializes in a range of services including lead generation, inbound and content marketing, mobile marketing, search engine optimization, online and social media advertising, analytics and optimization, web and graphic design, corporate branding, and website development. By implementing data-driven marketing campaigns, Spiralytics focuses on helping businesses attract new customers profitably, utilizing performance measurement and analytics to enhance marketing effectiveness and drive online success.

Snapcart

Seed Round in 2017
Snapcart is an Indonesian shopper engagement platform that rewards consumers for scanning and submitting purchase receipts with cashback and other incentives. The app collects receipt data to provide brands and retailers with real-time insights into consumer behavior, enabling more accurate measurement and personalized engagement. By leveraging receipts and crowd-sourced data, Snapcart helps brands connect with shoppers and tailor offers to drive brand engagement and sales. The company is backed by Ardent Capital.

unGlue

Seed Round in 2017
unGlue, Inc. is a company based in Venice, California, founded in 2014, that specializes in developing a parental control application aimed at helping parents manage their children's internet usage across various devices. The unGlue app enables parents to create schedules for online activities and set limits on the time spent on video, social media, and gaming. It offers features that allow parents to control content consumption, regardless of the device or location of the child, and includes functionality to block the installation of new applications. This comprehensive approach empowers parents to ensure their children engage with technology in a balanced and responsible manner.

Markett

Seed Round in 2016
Markett, Inc. is a marketing and branding agency that provides a platform for users to earn income by promoting their favorite brands. Established in 2016 and headquartered in Venice, California, the company connects high-growth businesses with individuals and marketing teams, facilitating customer acquisition through authentic content and unique promotion codes. By leveraging a geocentric sales force, Markett empowers young professionals, entrepreneurs, and creatives to monetize their marketing efforts on their own terms, thereby enhancing brand visibility and lead generation for its clients.

Miiddle

Venture Round in 2016
Miiddle is a provider of innovative communication services aimed at transforming the mobile carrier and client experience. The company offers a suite of services that enhances how brands communicate with their customers, focusing on improving the customer lifecycle. Utilizing patented technology known as intelligent insertions, Miiddle enables carriers to deliver customized audio messages at the start of outbound calls, while also integrating with other communication tools such as SMS, email, and interactive voice responses. This approach allows brands to tailor messaging for individual customers or specific segments, thereby enriching customer loyalty and engagement. By combining advanced technology with behavioral insights, Miiddle disrupts traditional carrier models and provides a fresh voice for brands in their interactions with clients.

Naritiv

Series A in 2016
Naritiv Inc. is a marketing and analytics company based in Los Angeles, California, that specializes in connecting brands with influencers on Snapchat. Founded in 2012, Naritiv leverages its mobile media platform to create engaging content and build large audiences for brands, generating over 20 billion views per month through its owned channels. The company offers a customized social content network and provides technology solutions that facilitate the development and management of Snapchat campaigns. Additionally, Naritiv equips its partners with analytics and reporting tools to enhance audience growth and measure campaign effectiveness across multiple platforms, including Twitter and Instagram.

Snapcart

Seed Round in 2016
Snapcart is an Indonesian shopper engagement platform that rewards consumers for scanning and submitting purchase receipts with cashback and other incentives. The app collects receipt data to provide brands and retailers with real-time insights into consumer behavior, enabling more accurate measurement and personalized engagement. By leveraging receipts and crowd-sourced data, Snapcart helps brands connect with shoppers and tailor offers to drive brand engagement and sales. The company is backed by Ardent Capital.

Gushcloud International

Seed Round in 2015
Gushcloud International is a global digital talent management company focused on influencer marketing, entertainment, and commerce. With close to 300 employees across 11 offices worldwide, the company connects brands with influencers and content creators through representation, brand strategy, media production, and live commerce services.

Ditto Labs

Venture Round in 2015
Ditto Labs is a technology company that provides image recognition and computer vision solutions for brands to derive real-time insights from social media photos. The platform combines patented machine learning with visual analysis to help marketers discover audience segments, measure campaigns, and understand consumer sentiment by integrating visual signals with text across enterprise social listening tools. Its solutions include dashboards that surface persuasive user-generated images to improve campaign performance, and APIs that help housing, car, travel, and hospitality sites organize, screen, and rate photos to enhance site effectiveness. Ditto also offers tools to train bespoke classifiers tailored to business needs, enabling clients to recognize the imagery most relevant to their brands. By enabling real-time insights about people and product usage on the social web, Ditto supports marketers in optimizing creative assets and audience targeting.

Quickly

Series A in 2015
Quickly is a company focused on enhancing the search experience for mobile users. It aims to streamline the process of finding information by providing a more efficient and intuitive search platform. The company positions itself as a pioneer in reinventing mobile search, enabling users to locate what they are looking for with greater speed and ease. Through its innovative approach, Quickly seeks to address the challenges associated with traditional search methods, ultimately improving user satisfaction and accessibility.

FanBread

Seed Round in 2015
FanBread is a technology company that transforms the way media brands are developed by offering solutions for content creation, distribution, and monetization. Founded in 2014 and based in Santa Monica, California, the company leverages data and predictive analytics to connect emerging media brands with suitable freelance content creators. This platform streamlines collaboration, enabling the production of high-quality original content tailored to specific audience needs. Through its innovative approach, FanBread aims to enhance the efficiency of media brand management in a rapidly evolving digital landscape.

Naritiv

Seed Round in 2015
Naritiv Inc. is a marketing and analytics company based in Los Angeles, California, that specializes in connecting brands with influencers on Snapchat. Founded in 2012, Naritiv leverages its mobile media platform to create engaging content and build large audiences for brands, generating over 20 billion views per month through its owned channels. The company offers a customized social content network and provides technology solutions that facilitate the development and management of Snapchat campaigns. Additionally, Naritiv equips its partners with analytics and reporting tools to enhance audience growth and measure campaign effectiveness across multiple platforms, including Twitter and Instagram.

Linqia

Venture Round in 2014
Linqia, Inc. is an influencer marketing company that specializes in providing a performance-based platform for brands, advertisers, and agencies. Founded in 2011 and headquartered in San Francisco, California, with additional offices in New York, Chicago, and Bentonville, Linqia offers a range of services including campaign management, influencer content repository, and real-time analytics. The company is recognized for its ability to deliver guaranteed influencer return on investment (ROI) for enterprise clients, utilizing a unique blend of strategy and technology. Linqia's platform supports seamless execution from influencer selection to closed-loop measurement, enabling brands to effectively connect with influential storytellers across various communities. Its extensive clientele includes major national brands such as Black & Decker, McDonald's, Nestle, Unilever, and Walmart, making Linqia a preferred partner for Fortune 500 marketers seeking to enhance their influencer marketing efforts.

SimpleReach

Series A in 2014
SimpleReach, Inc. is a New York-based company that offers a platform for tracking social engagement on published content, providing insights and metrics related to social behavior. Founded in 2010, SimpleReach consolidates content data from various channels to present a comprehensive view of content performance. The platform delivers actionable insights that assist clients in enhancing the return on their content investments, utilizing advanced machine learning and artificial intelligence methods. SimpleReach enables marketers to refine their future campaigns and allows publishers to create dashboards for monitoring and improving their programs. The company's services are relied upon by notable brands such as Intel, Chase, and Home Depot, who use the platform to better understand the impact of their content on business outcomes. SimpleReach was previously known as SimplePR Inc. and currently operates as a subsidiary of Nativo, Inc.

FanBread

Convertible Note in 2014
FanBread is a technology company that transforms the way media brands are developed by offering solutions for content creation, distribution, and monetization. Founded in 2014 and based in Santa Monica, California, the company leverages data and predictive analytics to connect emerging media brands with suitable freelance content creators. This platform streamlines collaboration, enabling the production of high-quality original content tailored to specific audience needs. Through its innovative approach, FanBread aims to enhance the efficiency of media brand management in a rapidly evolving digital landscape.

Gimmie

Venture Round in 2014
Gimmie is a Singapore-based start-up founded in 2011 that specializes in providing digital marketing tools aimed at acquiring, converting, and retaining customers on web and mobile platforms. The company develops cloud-based customer relationship management software that incorporates gamification and rewards management features, allowing businesses to enhance customer loyalty effectively. Gimmie's platform serves a diverse clientele, including some of Asia's largest telecommunications firms, media companies, retailers, and brands. By integrating its software with existing systems, Gimmie enables companies to optimize their customer engagement strategies. The company is supported by a range of global investors, including Tandem, the National Research Foundation, Wavemaker Labs, Ideosource, and IdeaRiverRun.

Art of Click

Seed Round in 2013
Art of Click, established in 2011 and headquartered in Singapore, specializes in mobile marketing solutions. It operates as a performance-based demand-side platform (DSP), mobile ad network, and media agency, primarily serving clients in the Asia Pacific region. The company enables advertisers, publishers, and app developers to promote content and services effectively on mobile sites and applications. Its business model encompasses various performance-based pricing mechanisms, including CPA, CPD, CPI, CPL, CPR, and CPS, among others. As of 2016, Art of Click operates as a subsidiary of Xurpas Inc.

Adly

Venture Round in 2013
Adly Inc. is a digital marketing software and services company that specializes in connecting brands and agencies with influencers and celebrities to enhance audience engagement and drive sales. Founded in 2009 and headquartered in Beverly Hills, California, Adly offers a suite of tools focused on data-driven audience targeting, in-stream social advertising, and real-time event strategies that generate actionable insights and earned media. The company supports over 150 major brands, including Visa, Toyota, and Microsoft, by providing services such as strategic planning, campaign execution, and performance monitoring. Its offerings include AudienceIQ, which optimizes audience matching for sponsored posts, and Campaign Builder, a program designed to surpass traditional advertising methods. Adly has successfully facilitated more than 25,000 celebrity-driven campaigns, making it a prominent player in the digital marketing landscape.

Gimmie

Seed Round in 2013
Gimmie is a Singapore-based start-up founded in 2011 that specializes in providing digital marketing tools aimed at acquiring, converting, and retaining customers on web and mobile platforms. The company develops cloud-based customer relationship management software that incorporates gamification and rewards management features, allowing businesses to enhance customer loyalty effectively. Gimmie's platform serves a diverse clientele, including some of Asia's largest telecommunications firms, media companies, retailers, and brands. By integrating its software with existing systems, Gimmie enables companies to optimize their customer engagement strategies. The company is supported by a range of global investors, including Tandem, the National Research Foundation, Wavemaker Labs, Ideosource, and IdeaRiverRun.

Naritiv

Venture Round in 2012
Naritiv Inc. is a marketing and analytics company based in Los Angeles, California, that specializes in connecting brands with influencers on Snapchat. Founded in 2012, Naritiv leverages its mobile media platform to create engaging content and build large audiences for brands, generating over 20 billion views per month through its owned channels. The company offers a customized social content network and provides technology solutions that facilitate the development and management of Snapchat campaigns. Additionally, Naritiv equips its partners with analytics and reporting tools to enhance audience growth and measure campaign effectiveness across multiple platforms, including Twitter and Instagram.

Social Annex

Venture Round in 2012
Social Annex delivers a fully integrated Customer Loyalty and Advocate Marketing platform. A best-of-breed suite of products including Omni-Channel Loyalty, User Generated Content, Visual Commerce, Login Services, and Social Sharing & Referrals helps tackle even the most complex acquisition, conversion, and retention challenges. Our platform helps you take charge of your customer's journey, turning browsers into buyers, buyers into loyal customers, and loyal customers into advocates for your brand. To learn more about Social Annex and its complete suite of Customer Loyalty and Advocate Marketing solutions, call us at 1 (866) 802-8806 or visit us at www.socialannex.com.

StyleHaul

Series A in 2012
Founded in 2011, StyleHaul is a global digital platform dedicated to women's lifestyle content. It operates multiple channels on YouTube, including StyleHaulMundo for Spanish and Portuguese speaking audiences, StyleMeFIT for health and fitness, and StyleMeTV for fashion and beauty. Headquartered in Los Angeles with offices worldwide, StyleHaul partners with major brands to create innovative, multi-platform marketing programs.

AppAddictive

Seed Round in 2012
AppAddictive Inc. is a New York-based company that specializes in providing a social media marketing platform aimed at helping businesses acquire, engage, and retain customers through Facebook. The company offers a suite of tools that includes drag-and-drop features for creating promotions and Facebook pages designed to convert visitors into loyal customers. Its platform also provides an Ad Optimizer to streamline customer acquisition efforts, saving time and resources. To enhance customer engagement, AppAddictive includes a community manager tool for publishing content that encourages interactions among users. Additionally, the company focuses on customer retention through its social loyalty platform, helping businesses leverage existing loyal customers to attract new ones and ultimately increase revenues.

Spark Marketing and Research

Venture Round in 2006
Spark Marketing and Research
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