Fiona Diamonds
Seed Round in 2024
Fiona Diamonds is India's first brand specializing in lab-grown diamonds, focusing on creating ecologically friendly jewelry that avoids the negative impacts associated with traditional diamond mining. The company manufactures a range of jewelry collections featuring solitaires made from moissanite, offering affordable options for consumers. By producing diamonds that do not scar the earth, Fiona Diamonds addresses environmental concerns and eliminates the stigma surrounding blood diamonds. Additionally, the company provides customers with a lifetime exchange and buyback policy at prevailing rates, enhancing the value proposition of its products. Customers can conveniently order Fiona's jewelry online, making sustainable luxury accessible.
Plus is a digital savings application focused on helping consumers save money for jewelry purchases. The app features a pre-pay system that allows users to earn or save funds through redemption codes, enabling them to acquire their desired jewelry at discounted prices. By providing a secure platform for savings, Plus aims to make jewelry more accessible while promoting financial planning for future purchases.
Plus is a digital savings application focused on helping consumers save money for jewelry purchases. The app features a pre-pay system that allows users to earn or save funds through redemption codes, enabling them to acquire their desired jewelry at discounted prices. By providing a secure platform for savings, Plus aims to make jewelry more accessible while promoting financial planning for future purchases.
Join Ventures
Series B in 2022
Join Ventures is a leading celebration company in India that specializes in providing handmade and customized products through its various digital-first brands, such as IGP and Interflora. The company operates a diverse portfolio in the occasions retail market, offering a wide range of categories including home décor, food, flowers, fashion, jewelry, and festival products. Utilizing proprietary technology and a network of strategically located dark stores across India, Join Ventures enhances its service delivery. The company leverages artificial intelligence and analytics to gain consumer insights, enabling its brands to offer hyper-personalized experiences and efficient order fulfillment to meet the unique needs of its customers.
Join Ventures
Series A in 2022
Join Ventures is a leading celebration company in India that specializes in providing handmade and customized products through its various digital-first brands, such as IGP and Interflora. The company operates a diverse portfolio in the occasions retail market, offering a wide range of categories including home décor, food, flowers, fashion, jewelry, and festival products. Utilizing proprietary technology and a network of strategically located dark stores across India, Join Ventures enhances its service delivery. The company leverages artificial intelligence and analytics to gain consumer insights, enabling its brands to offer hyper-personalized experiences and efficient order fulfillment to meet the unique needs of its customers.
Melorra
Venture Round in 2021
Melorra is a contemporary jewelry brand that specializes in designing and retailing affordable, trendy jewelry intended for everyday wear. Established in 2016 and headquartered in Bengaluru, Karnataka, the company utilizes advanced 3D printing technology to create pieces that offer precision and elegance. Melorra's collections are crafted to align with global fashion trends and cater to various occasions, including casual outings, work environments, and parties. The brand's focus is on producing light, stylish jewelry that complements modern wardrobes, making it accessible for customers seeking fashionable accessories without a hefty price tag.
SpiceStyle
Seed Round in 2020
SpiceJet has been known for making history. 12 years ago, when the airline was launched, it revolutionised the way Indians travelled. It scripted the era of affordable travel in India. Not only that, the airline went beyond making air travel affordable. It took boredom out of travel and infused 'fun' into the otherwise mundane routines of air travel. This fact is aptly captured by the airline’s signature line: 'Red. Hot. Spicy.' Over the years, the airline has grown from strength to strength, and the confidence of its customers keep growing every passing day. SpiceStyle.com comes from the same lineage of SpiceJet. This exclusive retail portal is unlike any other contemporary retail offering. At SpiceStyle.com you will find some of the best quality products carefully 'curated' and 'hand-picked' by a team of specialists. And that is why every product in the roster comes with the promise of exceptional quality, and offers unmatched value to the consumer. In fact, the 'value' proposition is inherently built into the brand as it comes from the lineage of SpiceJet. The portal offers 11 different categories of products, including a signature series by Rohit Bal. The Rohit Bal signature series is a premium line that offers high-fashion accessories like neck ties, pocket squares, cufflinks, bags, perfumes, watches and shades to travellers who like to travel in style. Apart from these, Spicestyle.com offers SG range of accessories, Caprio range of sunglasses, Lesk range of jewellery & fashion accessories, Vajero range of handbags, Innocenti range for kids, Inscripto range of stationery, Spice4Sound range of audio accessories and Positech range of electronics. These products are targeted at travellers who always carry their style with them. Available both in-flight and online, these trendy products from SpiceStyle are sure to spice up the style quotient of the today's traveller.
Purple Style Labs
Seed Round in 2017
Purple Style Labs Private Limited is a luxury fashion house based in Mumbai, India, established in 2015. The company operates two multi-designer platforms, Pernia's Pop-Up Shop and The Stylist, which provide a curated selection of Indian designer wear. It specializes in offering personal shopping and styling solutions tailored to individual preferences and personalities, catering to diverse customer segments, including men, women, teens, and children. In addition to its extensive range of clothing, accessories, footwear, and jewelry, Purple Style Labs offers various styling appointment and subscription plans, as well as online shopping assistance and wedding styling services globally. The company's mission is to create a memorable shopping experience while promoting the growth of Indian brands and designers.