Venture Catalysts

Venture Catalysts is an integrated incubator that offers funding, mentorship, and network. It provides investment of $500K to $2MN per startup with incubation support for 18-24 months. It was established in year 2016 and in a short span, it boasts of successful incubatees like BharatPe, Fynd, Beardo, PeeSafe, Innov8, vPhrase, SuprDaily, DSYH, IGP.com etc., which are today category leaders. It is one of the largest early stage players in India with 4500+ angel investors spread across 36 cities in 6 countries - India, Hong Kong, Singapore, UAE, Saudi Arabia & USA. Globally, marquee investors such as YCombinator, Greenoaks, Axis Capital, Alpha Capital, Rocketship, FJ Labs (investors of Airbnb, Uber, Facebook) have co-invested with Venture Catalysts. With its focus on developing startup ecosystem in Tier II, III cities in India, Venture Catalysts has launched its incubation program in cities like Ahmedabad, Lucknow, Raipur, Surat and Nagpur besides metros like Delhi, Mumbai, Bangalore and Kolkata. These centres not only offer incubation support to startups but also organise regular investor education sessions for potential angel investors viz. HNIs & industrialists. Besides raising seed stage and Series A investments for startups, Venture Catalysts is known for its startup building capability, strategic guidance, generating business leads, leveraging its network across the globe through its partners and providing phenomenal returns to its investors. It is evident from the fact that more than 10 incubatee companies of Venture Catalysts have raised Series A investment in the last two years especially when the market had not been very upbeat. Today, Venture Catalysts has taken the leadership position in startup investments and incubation and has been rated as India's top Early stage Investor by leading national media.

Gaurav Jain

Co-Founder

Past deals in FMCG

The Betel Leaf Co

Venture Round in 2024
The Betel Leaf Co. is India’s first FSSAI Approved Online Paan delivery company. It's aim is to redefine the age-old tradition of the great Indian Dessert- Paan. With 45 different Flavours, its Paan & Betel Bars make for a perfect post- meal craving solution.

FreeStand

Seed Round in 2024
FreeStand is a marketing technology platform that specializes in customer engagement for fast-moving consumer goods (FMCG). It provides a comprehensive solution for launching, scaling, monitoring, and managing product sampling campaigns. By integrating modern digital marketing techniques with customer feedback methods, FreeStand enables FMCG brands to digitize and automate their product sampling operations. This approach allows brands to effectively deliver physical product samples to customers who are targeted digitally, enhancing their marketing efforts and improving customer interaction.

TagZ Foods

Seed Round in 2023
TagZ Foods is a snack brand focused on providing high-quality, healthier snacking options, primarily targeting the GenZ demographic. The company specializes in manufacturing popped chip snacks and a variety of other food products, including cookies and dips, in an array of flavors. By offering baked rather than deep-fried snacks, TagZ Foods aims to deliver enjoyable taste experiences alongside nutritional transparency, appealing to consumers who are health-conscious yet enthusiastic about flavor. The brand emphasizes affordability, making it accessible for a broad audience seeking better snack choices.

Bizztm

Funding Round in 2022
BizzTM is an e-commerce company that operates an innovative platform aimed at supplying curated product catalogs to local stores in smaller cities. The business model addresses the challenges faced by underserved populations, including high delivery costs and a lack of trust in online transactions. By connecting manufacturers directly to sellers, BizzTM empowers micro-entrepreneurs to buy and sell a diverse range of products within their neighborhoods without the need to maintain inventory. This aggregated delivery model enhances access to various e-commerce categories, catering to an aspirational demographic that has previously been overlooked in the e-commerce landscape.

WickedGud

Seed Round in 2022
WickedGud is to make eating guilt-free, and change the way the world consumes comfort foods for the better by using indigenous, high nutrition ingredients. WickedGud is an online store that offers nutritious snacks from pizza to noodles. It creates a habitual indulgence made from nutrition-rich ingredients that are plant-based and have no preservatives. WickedGud bridges the gap between tasty junk food and boring healthy food. It has no artificial colours, pro prortein and nutritious.

Quickshift

Seed Round in 2022
Quickshift provides warehousing and e-commerce fulfillment services along with fleet support for distribution. It helps streamline the storage, distribution, and fulfillment across retail, wholesale, and e-commerce channels. The company was founded in 2014 and is headquartered in Pune, Maharashtra, India.

Faarms

Seed Round in 2022
Faarms is a creative digital platform that serves farmers' requirements. They want to provide farmers with a one-stop shop for all of their needs, including seeds, fertilizer, insecticides, animal feed, and more, all of which can be delivered right to their door. Their portal provides videos on a variety of topics about agriculture-related goods and methods, providing a chance for online education.

Noto

Seed Round in 2022
NOTO is a Mumbai-based food manufacturing company founded in 2019 that specializes in producing and selling vegan-based ice creams and frozen desserts. The company focuses on creating healthy, low-calorie options that include proteins and prebiotic fiber, while avoiding preservatives, artificial sweeteners, flavors, and colors. By offering these guilt-free desserts, NOTO aims to cater to health-conscious consumers who want to enjoy ice cream without compromising their dietary preferences. In addition to traditional retail, NOTO also sells its products online, expanding its reach to a wider audience.

NutriTap

Seed Round in 2022
NutriTap specializes in providing nutritious foods and beverages through advanced automated retail machines. The company aims to enhance health and nutrition within busy corporate environments by offering convenient access to healthy options. Its team of nutritionists carefully curates a selection of products that cater to contemporary lifestyle challenges, ensuring that employees have access to fresh and tasty food choices. With a focus on efficiency, NutriTap's machines allow users to obtain desired items within 45 seconds, utilizing their preferred digital payment methods. This innovative approach addresses the needs of modern consumers seeking quick and healthy dining solutions in the workplace.

Keeros

Seed Round in 2021
Keeros is a producer of roasted snack products that aims to provide healthier alternatives for mid-meal cravings. Founded by Sachin Sahni and Simran Sahni, who have extensive experience in the health and wellness sector, the company addresses the need for nutritious snacks that are both appealing and affordable. Recognizing the prevalence of unhealthy, deep-fried snacks laden with artificial flavors, the founders focused on creating options that cater specifically to health-conscious consumers, including those with diabetes, who often have limited choices. Drawing inspiration from traditional Indian foods and global health trends, Keeros developed its range of Roasted Supersnacks, which are low in calories, free from artificial ingredients, and minimally processed. This commitment to health and taste enables consumers to adopt healthier eating habits while satisfying their snack cravings.

Auric (Zenith Drinks Private Limited)

Seed Round in 2021
Auric is a Beauty & Wellness brand based on Ayurveda, Plant-Based ancient science from India. It is a digital first, D2C brand with presence in India & US. Natural, Low calories beverages is the first entry point to enter lifestyle of millennials. The brand is nicely positioned between aspiration & convenience as well as Western Logic & Eastern Wisdom. The product on other hand is at crossroads of Supplement Benefits & Grocery Convenience Tailwinds - #Provenance #BeautyFoods #Wellness #Yoga

TagZ Foods

Seed Round in 2021
TagZ Foods is a snack brand focused on providing high-quality, healthier snacking options, primarily targeting the GenZ demographic. The company specializes in manufacturing popped chip snacks and a variety of other food products, including cookies and dips, in an array of flavors. By offering baked rather than deep-fried snacks, TagZ Foods aims to deliver enjoyable taste experiences alongside nutritional transparency, appealing to consumers who are health-conscious yet enthusiastic about flavor. The brand emphasizes affordability, making it accessible for a broad audience seeking better snack choices.

Raskik

Seed Round in 2020
Raskik is a startup focused on providing healthy beverage options through its range of fusion drinks. The company produces a variety of beverages that combine coconut water with fresh fruits, promoting wellness by enhancing metabolism and immunity. Raskik's products are available through general and online retailers, catering primarily to Generation Z, millennials, and families seeking nutritious refreshment alternatives. The ingredients for these beverages are sourced from the company's own farmlands, ensuring quality and freshness.

Raskik

Seed Round in 2020
Raskik is a startup focused on providing healthy beverage options through its range of fusion drinks. The company produces a variety of beverages that combine coconut water with fresh fruits, promoting wellness by enhancing metabolism and immunity. Raskik's products are available through general and online retailers, catering primarily to Generation Z, millennials, and families seeking nutritious refreshment alternatives. The ingredients for these beverages are sourced from the company's own farmlands, ensuring quality and freshness.

Gully Network

Seed Round in 2020
Gully Network is India’s first network of small format omnichannel stores. We help offline retailers cope with the ever-dynamic purchase behavior of Indian consumers. Our tech-enabled platform takes care of the entire value chain (Sales, Margins, Automatic Inventory Replenishment, Finance, and Merchandising) for the retailers and generates additional income other than their primary business. We ensure an increase in net income of retailers with no day to day hassles. We offer the best of both worlds to their consumers; discounts and shopping experience of online platforms and the readiness of offline neighborhood stores.

TagZ Foods

Seed Round in 2020
TagZ Foods is a snack brand focused on providing high-quality, healthier snacking options, primarily targeting the GenZ demographic. The company specializes in manufacturing popped chip snacks and a variety of other food products, including cookies and dips, in an array of flavors. By offering baked rather than deep-fried snacks, TagZ Foods aims to deliver enjoyable taste experiences alongside nutritional transparency, appealing to consumers who are health-conscious yet enthusiastic about flavor. The brand emphasizes affordability, making it accessible for a broad audience seeking better snack choices.

SPV Laboratories

Venture Round in 2020
Green Cure is a health and wellness products manufacturing company. Our mission is to provide International quality natural products in India. We are the World's first company to combine German Engineering with Indian Ayurveda in health products. - Our products are designed in Germany which meets Safety & European norms. - We have applied for patents for all our formulation - Our products are 100% Ayurvedic - All our products are EDTA, PPG (Propylene Glycol) Free, PEGs, Parabens (Preservative), Mineral Oils, Fragrances & Paraffin (There is no other company in India which makes such claims)

Om Bhakti

Seed Round in 2020
OM Bhakti operates within India's significant spiritual market, which is valued at approximately 30 billion US dollars. It has identified a specific opportunity in the Puja Samagri segment, estimated at 2 billion US dollars, and has become the first organized brand to launch a range of high-quality Puja Cotton Wicks. By doing so, OM Bhakti is transforming traditional worship products into a mainstream category akin to fast-moving consumer goods (FMCG). The company has successfully established the Puja Needs category, which has shown high revenue potential. Its products, which include idols, god clothes, utensils, worship kits, and worship books, are widely accessible, being sold in over 2000 retail locations, including major online grocery platforms, national supermarket chains, and local Kirana stores. This extensive distribution network facilitates easy access for customers seeking to perform worship at home.

CityMall

Debt Financing in 2019
CityMall is a community commerce platform aimed at serving the 300 million new internet users in small cities, towns, and villages across India. It focuses on categories such as groceries, fresh and packaged FMCG, electronics, and fashion. Historically, e-commerce has primarily benefited residents of large metropolitan areas, largely due to barriers like trust issues, unfamiliarity with online transactions, and low average order values. CityMall addresses these challenges by leveraging "Community Leaders," who act as local connectors to facilitate customer acquisition, localized marketing, and last-mile logistics. This community-driven approach makes the model well-suited for smaller urban areas. Founded by alumni from IIT Delhi and IIT Roorkee, CityMall aspires to create a network of micro-entrepreneurs, empowering them to establish a prominent e-commerce platform in India. The company is supported by several notable venture capital firms.

Raw Nature

Seed Round in 2019
Raw Nature is a line of high-performing grooming essentials that harnesses nature’s finest ingredients. All their ingredients are either 100% natural, naturally derived, vegan or certified safe-to-use by EcoCert. They rigorously screen each ingredient for safety to our skin, hair and the environment. Start your day feeling refreshed and comforted in the knowledge that you are using products that are good for you and the environment. Their next-generation grooming essentials deliver high performance and safety. They meticulously screen their ingredients for trace toxins, endocrine disruptors and allergens for maximum safety and efficacy.

CityMall

Seed Round in 2019
CityMall is a community commerce platform aimed at serving the 300 million new internet users in small cities, towns, and villages across India. It focuses on categories such as groceries, fresh and packaged FMCG, electronics, and fashion. Historically, e-commerce has primarily benefited residents of large metropolitan areas, largely due to barriers like trust issues, unfamiliarity with online transactions, and low average order values. CityMall addresses these challenges by leveraging "Community Leaders," who act as local connectors to facilitate customer acquisition, localized marketing, and last-mile logistics. This community-driven approach makes the model well-suited for smaller urban areas. Founded by alumni from IIT Delhi and IIT Roorkee, CityMall aspires to create a network of micro-entrepreneurs, empowering them to establish a prominent e-commerce platform in India. The company is supported by several notable venture capital firms.

Adurcup

Seed Round in 2019
Started in July 2015 by alumni's from IIT Kanpur - Adurup is India's leading restaurant procurement platform.With a vision to create automation for procurement in F&B industry, Adurcup is making a difference by helping restaurants procure well to service the consumers. Adurcup aims to improve the supply chain infrastructure of F&B industry. To address the same Adurcup offers solution in two domains : 1.B2B e-commerce platform - Adurcup offers a single point procurement solution in form of a web platform (www.adurcup.com) for standalone restaurants to shop products and services across categories ( food packaging,grocery,housekeeping materials,customized packaging ,pest control ,social wifi) and plan expenses.Clients include : Wow momo's,Devyani International,Impressario restaurants,Curefit ,Tea Halt etc. 2.Outsourcing solution - Adurcup offers three point solution for chain outlets to cater to their complete supply chain, comprising of - SOURCING, STORAGE and DISTRIBUTION through customized web dashboards having tools to manage inventory, trigger purchases and manage end-to-end supply chain.Clients include : Nazeer Hospitality , Wataburger etc With these solutions, Adurcup today impacts more than 1 million dining out experiences , half a million food deliveries and empowers more than 500+ SME's in the value chain.

Keeros

Seed Round in 2019
Keeros is a producer of roasted snack products that aims to provide healthier alternatives for mid-meal cravings. Founded by Sachin Sahni and Simran Sahni, who have extensive experience in the health and wellness sector, the company addresses the need for nutritious snacks that are both appealing and affordable. Recognizing the prevalence of unhealthy, deep-fried snacks laden with artificial flavors, the founders focused on creating options that cater specifically to health-conscious consumers, including those with diabetes, who often have limited choices. Drawing inspiration from traditional Indian foods and global health trends, Keeros developed its range of Roasted Supersnacks, which are low in calories, free from artificial ingredients, and minimally processed. This commitment to health and taste enables consumers to adopt healthier eating habits while satisfying their snack cravings.

Rare Planet

Seed Round in 2019
Rare Planet operates a retail platform dedicated to showcasing and selling traditional handicrafts and souvenirs created by rural artisans. By merging the traditional skills of Indian artisans with contemporary design expertise, the company provides a venue for these talented individuals to present their creativity. Rare Planet offers a variety of products, including mugs, copper bottles, cups, and plates, all handcrafted to highlight the unique artistry of its makers. The platform aims to uplift the economic conditions of rural artisans by facilitating online sales, thus expanding their market reach and promoting their craftsmanship.

Pee Safe

Seed Round in 2017
Pee Safe, established in 2013, is a company specializing in personal hygiene products aimed at promoting cleanliness and hygiene, particularly in restroom environments. Initially launching a toilet seat sanitizer, the company has since diversified its offerings to include a range of products in various hygiene categories, such as feminine hygiene items like pads, tampons, and menstrual cups, as well as men's intimate hygiene, hand hygiene solutions, and face masks. Pee Safe emphasizes ethical practices by ensuring that its products are vegan and cruelty-free, catering to consumers who prioritize both hygiene and ethical considerations in their purchasing decisions. The company has positioned itself as a leader in several sub-categories within the personal hygiene market.

Beardo.in

Seed Round in 2016
Beardo, men’s personal care and grooming brand began with just beard oils and today their range includes beard washes, beard balm, beard & hair growth oil, serum, face washes, beard & hair wax, soaps, beard combs and many more.
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