Malaki is a premium brand specializing in the functional beverage sector, dedicated to producing healthy and flavorful sparkling drinks. The company offers a diverse range of products, including twenty-four karat gold water, alkaline drinks, luxury teas, zero-calorie tonics, and vitamin-enriched beverages. By providing a unique selection of drinks, Malaki aims to cater to health-conscious consumers seeking affordable yet distinctive options in the beverage market.
Let's Try
Seed Round in 2025
Let's Try is a producer of Indian snacks that offers a diverse range of healthier alternatives to traditional junk food. The company focuses on creating products that are both tasty and nutritious, using ingredients such as pure groundnut oil and water, while avoiding artificial flavors, colors, trans fats, and cholesterol. Their product lineup includes popular items like mixes, cookies, methi mathri, tikoni mathri, and masala namakpare, catering to a wide audience seeking flavorful snacks for break-time munching. Let's Try aims to provide innovative snack options at affordable prices, appealing to consumers who prioritize health without sacrificing taste.
Skippi Ice Pops
Seed Round in 2024
Skippi Ice Pops is a manufacturer of high-quality ice popsicles designed for health-conscious consumers. The brand focuses on producing ice pops that are made with natural colors and preservatives, ensuring that there are no artificial sweeteners in their products. Skippi offers a variety of flavors, allowing consumers to enjoy healthy alternatives to traditional ice cream. The company emphasizes clean and green manufacturing processes, aligning with the growing demand for healthier snack options.
The Betel Leaf
Venture Round in 2024
The Betel Leaf Co. is India’s first online paan delivery service approved by the FSSAI, aiming to modernize the traditional Indian dessert known as paan. The company offers a diverse selection of 45 different flavors, which include options such as traditional, flavored, exotic, healthy, naturally sweetened, and chocolate-coated betel leaves and bars. This range allows customers to satisfy post-meal cravings while opting for a tobacco-free and healthier alternative to conventional paans. By merging tradition with innovation, The Betel Leaf Co. seeks to enhance the enjoyment of this popular delicacy in the modern context.
FreeStand
Seed Round in 2024
FreeStand is a customer engagement platform focused on the fast-moving consumer goods (FMCG) sector. It develops a marketing technology solution that facilitates the launching, scaling, monitoring, and management of product sampling campaigns. The platform integrates modern digital marketing strategies with customer feedback mechanisms, allowing FMCG brands to digitize and automate their product sampling processes. By enabling brands to deliver physical product samples to digitally targeted customers, FreeStand enhances marketing efficiency and consumer engagement in a competitive marketplace.
TagZ Foods
Seed Round in 2023
TagZ Foods is a snack brand focused on catering to the tastes and nutritional preferences of Gen Z consumers. The company specializes in the manufacture of popped chip snacks and a variety of other food products, including cookies and dips, available in an array of flavors. TagZ Foods emphasizes healthy snacking by offering products that are baked rather than deep-fried, allowing customers to enjoy flavorful snacks without compromising on nutrition. By providing high-quality, affordable snacking options, the company appeals to consumers who prioritize both taste and health in their dietary choices.
Bizztm
Funding Round in 2022
BizzTM is an e-commerce platform that focuses on delivering a diverse range of curated product catalogs to local stores, particularly in small cities. It addresses the needs of underserved populations by offering an aggregated delivery model that reduces high delivery costs and builds trust among users. By connecting manufacturers directly with sellers, BizzTM empowers micro-entrepreneurs to engage in commerce within their neighborhoods without the burden of inventory ownership. This innovative approach allows for a broader selection of products while fostering local entrepreneurship and enhancing community access to e-commerce.
WickedGud
Seed Round in 2022
WickedGud is to make eating guilt-free, and change the way the world consumes comfort foods for the better by using indigenous, high nutrition ingredients. WickedGud is an online store that offers nutritious snacks from pizza to noodles. It creates a habitual indulgence made from nutrition-rich ingredients that are plant-based and have no preservatives. WickedGud bridges the gap between tasty junk food and boring healthy food. It has no artificial colours, pro prortein and nutritious.
Quickshift
Seed Round in 2022
Quickshift provides warehousing and e-commerce fulfillment services along with fleet support for distribution. It helps streamline the storage, distribution, and fulfillment across retail, wholesale, and e-commerce channels. The company was founded in 2014 and is headquartered in Pune, Maharashtra, India.
Let's Try
Seed Round in 2022
Let's Try is a producer of Indian snacks that offers a diverse range of healthier alternatives to traditional junk food. The company focuses on creating products that are both tasty and nutritious, using ingredients such as pure groundnut oil and water, while avoiding artificial flavors, colors, trans fats, and cholesterol. Their product lineup includes popular items like mixes, cookies, methi mathri, tikoni mathri, and masala namakpare, catering to a wide audience seeking flavorful snacks for break-time munching. Let's Try aims to provide innovative snack options at affordable prices, appealing to consumers who prioritize health without sacrificing taste.
Faarms is a creative digital platform that serves farmers' requirements. They want to provide farmers with a one-stop shop for all of their needs, including seeds, fertilizer, insecticides, animal feed, and more, all of which can be delivered right to their door. Their portal provides videos on a variety of topics about agriculture-related goods and methods, providing a chance for online education.
Noto is a Mumbai-based food manufacturing company founded in 2019, specializing in the production and sale of vegan-based ice creams and frozen desserts. The company focuses on creating healthy, low-calorie ice creams that incorporate proteins and prebiotic fiber while avoiding preservatives, artificial sweeteners, flavors, and colors. Noto aims to provide consumers with guilt-free indulgence, allowing them to enjoy ice cream without compromising their dietary goals. In addition to retail, Noto also sells its products online, expanding its reach to a broader audience.
Superbottoms
Series A in 2022
SuperBottoms is a manufacturer of eco-friendly cloth diapers aimed at revolutionizing baby care with a focus on sustainability and comfort. The company offers a diverse range of washable and reusable diapers, including its popular free-size UNO products, which are designed to fit children comfortably while being financially accessible for parents. Committed to creating non-harmful products, SuperBottoms emphasizes the importance of environmentally conscious choices for families, contributing to both child care and ecological responsibility. The diapers are made of sustainable materials, ensuring longer-lasting use and quality, combined with unique designs that appeal to modern parents.
NutriTap
Seed Round in 2022
NutriTap operates a business model centered around automated retail machines that dispense nutritious foods and beverages. The company aims to promote healthier lifestyles among busy professionals by providing convenient access to wholesome options within corporate environments. NutriTap's team of nutritionists curates products based on modern lifestyle needs, ensuring variety and quality. Employees can use digital payment methods for swift transactions, with each purchase taking approximately 45 seconds.
The Betel Leaf
Seed Round in 2021
The Betel Leaf Co. is India’s first online paan delivery service approved by the FSSAI, aiming to modernize the traditional Indian dessert known as paan. The company offers a diverse selection of 45 different flavors, which include options such as traditional, flavored, exotic, healthy, naturally sweetened, and chocolate-coated betel leaves and bars. This range allows customers to satisfy post-meal cravings while opting for a tobacco-free and healthier alternative to conventional paans. By merging tradition with innovation, The Betel Leaf Co. seeks to enhance the enjoyment of this popular delicacy in the modern context.
Leap Club
Seed Round in 2021
Leap Club is Good Eggs for India. People can order fresh, organic & healthy groceries from local farms over Whatsapp & have their food delivered within 12 hours of harvesting.
Keeros is a producer of roasted snack products that aims to provide healthier alternatives for mid-meal cravings. Founded by Sachin Sahni and Simran Sahni, who have extensive experience in the health and wellness sector, the company addresses the need for nutritious snacks that are both appealing and affordable. Recognizing the prevalence of unhealthy, deep-fried snacks laden with artificial flavors, the founders focused on creating options that cater specifically to health-conscious consumers, including those with diabetes, who often have limited choices. Drawing inspiration from traditional Indian foods and global health trends, Keeros developed its range of Roasted Supersnacks, which are low in calories, free from artificial ingredients, and minimally processed. This commitment to health and taste enables consumers to adopt healthier eating habits while satisfying their snack cravings.
Auric (Zenith Drinks Private Limited)
Seed Round in 2021
Auric is a Beauty & Wellness brand based on Ayurveda, Plant-Based ancient science from India. It is a digital first, D2C brand with presence in India & US. Natural, Low calories beverages is the first entry point to enter lifestyle of millennials. The brand is nicely positioned between aspiration & convenience as well as Western Logic & Eastern Wisdom. The product on other hand is at crossroads of Supplement Benefits & Grocery Convenience Tailwinds - #Provenance #BeautyFoods #Wellness #Yoga
The Switch Fix
Seed Round in 2021
The Switch Fix is a wellness brand focused on creating plant-based, clean, and eco-friendly personal care products. Targeting young urban consumers, the company offers a range of items including conditioners, scalp treatments, hair serums, and essential skincare products. All offerings are formulated without sulfates, parabens, phthalates, or chemicals derived from petroleum or animals, ensuring that they are sustainable and environmentally friendly. The Switch Fix emphasizes the importance of clean ingredients in personal care, catering to a growing demand for products that align with eco-conscious lifestyles.
TagZ Foods
Seed Round in 2021
TagZ Foods is a snack brand focused on catering to the tastes and nutritional preferences of Gen Z consumers. The company specializes in the manufacture of popped chip snacks and a variety of other food products, including cookies and dips, available in an array of flavors. TagZ Foods emphasizes healthy snacking by offering products that are baked rather than deep-fried, allowing customers to enjoy flavorful snacks without compromising on nutrition. By providing high-quality, affordable snacking options, the company appeals to consumers who prioritize both taste and health in their dietary choices.
Raskik is a beverage startup specializing in fusion beverages crafted from coconut water and fresh fruits sourced directly from its own farmlands. It offers three varieties of these healthy drinks, targeting Generation Z consumers, millennials, and families through general retailers and online platforms.
Raskik is a beverage startup specializing in fusion beverages crafted from coconut water and fresh fruits sourced directly from its own farmlands. It offers three varieties of these healthy drinks, targeting Generation Z consumers, millennials, and families through general retailers and online platforms.
TagZ Foods
Seed Round in 2020
TagZ Foods is a snack brand focused on catering to the tastes and nutritional preferences of Gen Z consumers. The company specializes in the manufacture of popped chip snacks and a variety of other food products, including cookies and dips, available in an array of flavors. TagZ Foods emphasizes healthy snacking by offering products that are baked rather than deep-fried, allowing customers to enjoy flavorful snacks without compromising on nutrition. By providing high-quality, affordable snacking options, the company appeals to consumers who prioritize both taste and health in their dietary choices.
Rare Planet
Seed Round in 2020
Rare Planet is a retail platform specializing in souvenirs and traditional handicrafts. It focuses on providing a marketplace for rural artisans to sell their handmade products, such as mugs, copper bottles, cups, plates, and more. The company aims to uplift the economic condition of these artisans by combining their inherent skills with modern design expertise, enabling them to reach online customers.
SPV Laboratories
Venture Round in 2020
Green Cure is a health and wellness products manufacturing company. Our mission is to provide International quality natural products in India. We are the World's first company to combine German Engineering with Indian Ayurveda in health products. - Our products are designed in Germany which meets Safety & European norms. - We have applied for patents for all our formulation - Our products are 100% Ayurvedic - All our products are EDTA, PPG (Propylene Glycol) Free, PEGs, Parabens (Preservative), Mineral Oils, Fragrances & Paraffin (There is no other company in India which makes such claims)
Om Bhakti
Seed Round in 2020
Om Bhakti is a pioneering company in the spiritual market of India, targeting a significant opportunity valued at 30 billion US dollars. It has established itself as the first organized brand in the Puja Samagri sector, specializing in high-quality products such as Puja Cotton Wicks. By transforming traditional worship items into mainstream fast-moving consumer goods (FMCG), Om Bhakti has created a new category termed Puja Needs, which is rapidly gaining traction and generating substantial revenue. The company's offerings include a diverse range of worship products, such as idols, clothing for deities, utensils, worship kits, and books, all designed to facilitate easy and accessible worship at home. Om Bhakti's products are widely available through major online grocery platforms, national supermarket chains, and over 2,000 local Kirana stores, ensuring broad accessibility for customers.
CityMall
Debt Financing in 2019
CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.
CityMall
Seed Round in 2019
CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.
Nat Habit
Seed Round in 2019
Nat Habit is a beauty and wellness brand that specializes in natural skincare products. The company focuses on providing chemical and preservative-free options, utilizing a blend of grains, grams, nuts, milk, yogurt, herbs, and flowers. By offering these rich, nutrient-dense ingredients, Nat Habit aims to help customers maintain their physical and mental well-being, promoting a fresh and healthy lifestyle through its skincare offerings.
Adurcup
Seed Round in 2019
Started in July 2015 by alumni's from IIT Kanpur - Adurup is India's leading restaurant procurement platform.With a vision to create automation for procurement in F&B industry, Adurcup is making a difference by helping restaurants procure well to service the consumers. Adurcup aims to improve the supply chain infrastructure of F&B industry. To address the same Adurcup offers solution in two domains : 1.B2B e-commerce platform - Adurcup offers a single point procurement solution in form of a web platform (www.adurcup.com) for standalone restaurants to shop products and services across categories ( food packaging,grocery,housekeeping materials,customized packaging ,pest control ,social wifi) and plan expenses.Clients include : Wow momo's,Devyani International,Impressario restaurants,Curefit ,Tea Halt etc. 2.Outsourcing solution - Adurcup offers three point solution for chain outlets to cater to their complete supply chain, comprising of - SOURCING, STORAGE and DISTRIBUTION through customized web dashboards having tools to manage inventory, trigger purchases and manage end-to-end supply chain.Clients include : Nazeer Hospitality , Wataburger etc With these solutions, Adurcup today impacts more than 1 million dining out experiences , half a million food deliveries and empowers more than 500+ SME's in the value chain.
Lo! Foods
Seed Round in 2019
Lo! Foods is a packaged food company focused on promoting healthy lifestyles by providing low-carb and ketogenic dietary products. Recognizing the rising incidence of lifestyle-related diseases in India, such as diabetes and heart conditions, the company aims to address the high carbohydrate content prevalent in many diets. Its product offerings include flours, snacks, cookies, chocolates, and meal subscriptions, all designed to support individuals in achieving a balanced diet while adhering to low-carb or keto lifestyles. By utilizing e-commerce platforms, Lo! Foods enables consumers to access healthier food options conveniently, thereby contributing to improved dietary choices and overall well-being.
Keeros is a producer of roasted snack products that aims to provide healthier alternatives for mid-meal cravings. Founded by Sachin Sahni and Simran Sahni, who have extensive experience in the health and wellness sector, the company addresses the need for nutritious snacks that are both appealing and affordable. Recognizing the prevalence of unhealthy, deep-fried snacks laden with artificial flavors, the founders focused on creating options that cater specifically to health-conscious consumers, including those with diabetes, who often have limited choices. Drawing inspiration from traditional Indian foods and global health trends, Keeros developed its range of Roasted Supersnacks, which are low in calories, free from artificial ingredients, and minimally processed. This commitment to health and taste enables consumers to adopt healthier eating habits while satisfying their snack cravings.
Rare Planet
Seed Round in 2019
Rare Planet is a retail platform specializing in souvenirs and traditional handicrafts. It focuses on providing a marketplace for rural artisans to sell their handmade products, such as mugs, copper bottles, cups, plates, and more. The company aims to uplift the economic condition of these artisans by combining their inherent skills with modern design expertise, enabling them to reach online customers.
BeautiCo
Seed Round in 2019
BeautiCo is a producer of personal and beauty care products focused on promoting hygiene and wellness through the use of natural ingredients. The company offers a diverse range of products, including shampoos, essential oils, coffee scrubs, masks, and whitening powders, all designed to enhance beauty and prevent skin-related issues. BeautiCo aligns with the modern woman's shift from basic personal care to a more holistic approach that emphasizes self-love and pampering. By prioritizing the health of the skin and overall well-being, BeautiCo aims to provide its customers with an empowering experience that boosts confidence and fosters a sense of indulgence in their daily routines.
Superbottoms
Seed Round in 2018
SuperBottoms is a manufacturer of eco-friendly cloth diapers aimed at revolutionizing baby care with a focus on sustainability and comfort. The company offers a diverse range of washable and reusable diapers, including its popular free-size UNO products, which are designed to fit children comfortably while being financially accessible for parents. Committed to creating non-harmful products, SuperBottoms emphasizes the importance of environmentally conscious choices for families, contributing to both child care and ecological responsibility. The diapers are made of sustainable materials, ensuring longer-lasting use and quality, combined with unique designs that appeal to modern parents.
IGP.com, formerly known as IndianGiftsPortal.com, is India's largest online gifting platform, specializing in a diverse range of gifts, flowers, cakes, and personalized products for various personal and public occasions. Headquartered in Mumbai, the company operates warehouses in Lucknow, Jaipur, Mumbai, and California, and serves a global customer base, with nearly half of its orders originating from outside India and delivering to over 90 countries. IGP.com offers a carefully curated selection of gifts across six key categories, including festival merchandise, flowers, gourmet items, jewelry, toys, and handicrafts. The company is known for its innovative Gift Discovery platform, which aims to enhance the gifting experience by helping consumers find the perfect gift tailored to individual preferences. Additionally, IGP.com is the exclusive partner of Interflora in India and places a strong emphasis on technology and curation while planning to expand personalization options in its offerings.
Pee Safe
Seed Round in 2017
Pee Safe, established in 2013, is a pioneer in personal hygiene products, initially launching the first toilet seat sanitizer. Since its inception, the company has diversified its offerings to include a range of hygiene products such as feminine hygiene items like pads, tampons, and cups, as well as men's intimate hygiene solutions. Additionally, Pee Safe has introduced hand hygiene products under the brand Palm Safe and face masks and mists branded as Pollution Safe. The company emphasizes vegan and cruelty-free practices, catering to consumers who prioritize ethical considerations in their hygiene choices. By focusing on cleanliness and hygiene, Pee Safe has positioned itself as a leader in several personal care sub-categories.
Supr Daily
Seed Round in 2016
Supr Techlabs Pvt. Ltd., operating under the brand Supr Daily, specializes in delivering essential daily products directly to customers' doorsteps. Founded in 2015 and based in Mumbai, India, the company offers a variety of items including milk, bakery products, eggs, coconut water, dosa batter, juices, and other dairy products. Supr Daily provides an online subscription-based platform that digitizes the traditional milk delivery system, allowing users to order these products conveniently through its app. Customers can add items to their cart and complete their orders before 10 PM, ensuring that a box of selected products is available outside their door the following morning. This service aims to simplify the shopping experience for users seeking fresh and essential daily need items.