Velum Ventures

Velum Ventures is a venture capital firm based in Bogotá, Colombia, founded in 2012. The firm specializes in investing in seed and early-stage information-based businesses across Colombia and Latin America. Velum Ventures focuses on companies that leverage technology to enhance their operations, aiming to support the growth of innovative startups in the region.

Esteban Velasco

Investor

Sergio Zuluaga

Managing Director

Past deals in Colombia

OFI

Series A in 2017
Founded in Bogota, Colombia by Peter Otroske in April 2014, OFI specializes in providing technology solutions to businesses of varying sizes. It operates a B2B portal offering stationery, software, and hardware products.

Merqueo

Seed Round in 2016
Merqueo is a Colombian company founded in 2017 that specializes in the delivery of groceries and home essentials through its own dark-store infrastructure. Headquartered in Bogotá, it offers a selection of 2,000 to 10,000 products, including fresh fruits and vegetables, frozen foods, dairy products, household items, personal care products, and pharmaceuticals. Customers can conveniently order these items via the company's website and mobile application, with a focus on providing reasonable prices and reliable home delivery services.

Acsendo

Seed Round in 2016
Acsendo develops subscription-based talent management software that enables companies to assess employee performance, align corporate goals with individual objectives, and enhance employee evaluation processes. Its solutions are used by various industries in Colombia, Chile, Peru, and Mexico.

Boxi Sleep

Seed Round in 2016
Boxi Sleep is a mattress sales company based in Bogotá, Colombia.

Hogaru

Angel Round in 2015
Hogaru is a professional cleaning service provider focused on serving small and medium-sized businesses in Latin America, addressing the need for clean and efficient office environments. Unlike traditional cleaning companies, Hogaru employs its cleaners directly, which promotes long-term retention and ensures high-quality service. The company places significant emphasis on the thorough background checks, training, compensation, and benefits of its workforce, which includes offerings such as micro-loans and educational access. With a team of over 500 employed cleaners, Hogaru currently operates in three Colombian cities—Bogotá, Medellín, and Cali—serving more than 2,000 recurring clients. The company plans to expand its operations to additional cities across Latin America in the near future. Services can be conveniently booked online, allowing clients to schedule cleaning at their preferred times.

OFI

Venture Round in 2014
Founded in Bogota, Colombia by Peter Otroske in April 2014, OFI specializes in providing technology solutions to businesses of varying sizes. It operates a B2B portal offering stationery, software, and hardware products.

FLUVIP

Venture Round in 2014
Fluvip LLC is an influencer marketing company operating in Latin America and the United States, specializing in connecting brands with social content influencers through a technology platform. Founded in 2013, the company provides tools that utilize artificial intelligence to help advertisers identify the most suitable influencers for their campaigns. Fluvip's platform spans multiple channels, including Twitter, Instagram, Vine, Facebook, and blogs, enabling brands to effectively engage with their target audiences. Additionally, the company measures user reactions and behaviors on social networks to produce segmentation results that enhance campaign effectiveness. Headquartered in Redwood City, California, with roots in Bogotá, Colombia, Fluvip aims to streamline the advertising process for brands by facilitating informed decision-making through detailed analytics.

CiudaddeMascotas.com

Seed Round in 2014
CiudaddeMascotas.com is an online pet store based in Bogotá, Colombia, specializing in a unique e-commerce experience tailored for pet owners. The company differentiates itself by focusing on customer loyalty through a recurrent purchasing model and a specialized customer experience. CiudaddeMascotas.com offers expert advice from professional veterinarians and zootechnicians, assisting pet owners with product recommendations, which enhances customer satisfaction and fosters long-term relationships. This commitment to quality service and product development positions CiudaddeMascotas.com as a leader in the pet e-commerce sector in Colombia.
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