Velum Ventures

Velum Ventures is a venture capital firm based in Bogotá, Colombia, founded in 2012. The firm specializes in investing in seed and early-stage information-based businesses across Colombia and Latin America. Velum Ventures focuses on companies that leverage technology to enhance their operations, aiming to support the growth of innovative startups in the region.

Esteban Velasco

Managing Partner

Sergio Zuluaga

Managing Director

Past deals in Colombia

Ofi

Series A in 2017
OFI is a technology solutions provider based in Bogota, Colombia, founded on April 16, 2014. The company serves small, medium, and large enterprises through its B2B portal, offering a range of products including stationery, software, and hardware. Additionally, OFI operates as a managed services firm specializing in digital transformation and automation services. Its offerings include public cloud management, data center services, and process automation, aimed at helping clients innovate and enhance their return on investment. By leveraging its expertise, OFI enables businesses to adopt suitable technological solutions tailored to their specific needs.

Merqueo

Seed Round in 2016
Merqueo is a Colombian company founded in 2017, specializing in the delivery of groceries and home essentials. Operating from its own dark-store infrastructure, Merqueo offers a wide selection of products ranging from fresh fruits and vegetables to household items and personal care products. Customers can choose from 2,000 to 10,000 items, including frozen foods, dairy products, pharmaceuticals, and spirits, all available through its user-friendly website and mobile application. By providing home delivery services, Merqueo aims to offer convenience and affordability in grocery shopping for its users. The company is headquartered in Bogotá, Colombia.

Acsendo

Seed Round in 2016
Acsendo SAS is a Colombian company that specializes in developing subscription-based talent management software solutions. Its platform allows organizations to assess employee performance, align individual objectives with corporate goals, and automate the employee review process. By categorizing employee roles, responsibilities, and competencies, Acsendo facilitates a metrics-driven environment that enhances employee satisfaction and retention while enabling companies to optimize their workforce. The software is utilized by a diverse range of clients, including services and industrial sectors, consultants, and government entities across Colombia, Chile, Peru, and Mexico. Acsendo's solutions aim to improve decision-making regarding promotions, compensation, and retention, ultimately addressing common challenges related to employee engagement and morale.

Boxi Sleep

Seed Round in 2016
Boxi Sleep is a mattress sales company based in Bogotá, Colombia.

Hogaru

Angel Round in 2015
Hogaru is a professional cleaning service provider focused on serving small and medium-sized businesses in Latin America, addressing the need for clean and efficient office environments. Unlike traditional cleaning companies, Hogaru employs its cleaners directly, which promotes long-term retention and ensures high-quality service. The company places significant emphasis on the thorough background checks, training, compensation, and benefits of its workforce, which includes offerings such as micro-loans and educational access. With a team of over 500 employed cleaners, Hogaru currently operates in three Colombian cities—Bogotá, Medellín, and Cali—serving more than 2,000 recurring clients. The company plans to expand its operations to additional cities across Latin America in the near future. Services can be conveniently booked online, allowing clients to schedule cleaning at their preferred times.

Ofi

Venture Round in 2014
OFI is a technology solutions provider based in Bogota, Colombia, founded on April 16, 2014. The company serves small, medium, and large enterprises through its B2B portal, offering a range of products including stationery, software, and hardware. Additionally, OFI operates as a managed services firm specializing in digital transformation and automation services. Its offerings include public cloud management, data center services, and process automation, aimed at helping clients innovate and enhance their return on investment. By leveraging its expertise, OFI enables businesses to adopt suitable technological solutions tailored to their specific needs.

FLUVIP

Venture Round in 2014
Fluvip LLC is an influencer marketing company operating in Latin America and the United States, specializing in connecting brands with social content influencers through a technology platform. Founded in 2013, the company provides tools that utilize artificial intelligence to help advertisers identify the most suitable influencers for their campaigns. Fluvip's platform spans multiple channels, including Twitter, Instagram, Vine, Facebook, and blogs, enabling brands to effectively engage with their target audiences. Additionally, the company measures user reactions and behaviors on social networks to produce segmentation results that enhance campaign effectiveness. Headquartered in Redwood City, California, with roots in Bogotá, Colombia, Fluvip aims to streamline the advertising process for brands by facilitating informed decision-making through detailed analytics.

CiudaddeMascotas.com

Seed Round in 2014
CiudaddeMascotas.com is an online pet store based in Bogotá, Colombia, that specializes in providing a unique shopping experience for pet owners. The platform distinguishes itself from competitors through a focus on customer loyalty and specialized product offerings. It features a dedicated contact center staffed by professional veterinarians and zootechnicians who offer expert advice on pet products, enhancing the customer experience and fostering long-term relationships. This emphasis on recurring engagement and tailored service positions CiudaddeMascotas.com as a leader in the pet e-commerce sector.
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