Velti

Velti is a leading global provider of mobile marketing and advertising technology solutions. The company specializes in enabling brands, advertising agencies, and mobile operators to create highly targeted, interactive, and measurable marketing campaigns. Velti's platform facilitates communication and engagement with consumers through their mobile devices, allowing businesses to effectively reach and convert targeted audiences. Additionally, Velti supports ongoing customer relationships via mobile channels, ensuring continued engagement and retention. By integrating both mobile and traditional media, Velti empowers its clients to optimize their marketing strategies and enhance consumer interactions.

Menelaos Scouloudis

CEO

Past deals in Mobile Advertising

Mobclix

Acquisition in 2010
Mobclix operates as a prominent mobile ad exchange network, offering an open marketplace platform and account management solutions tailored for app developers, advertisers, ad networks, and agencies. By providing a transparent environment, Mobclix enables developers to optimize their revenue and advertisers to enhance campaign performance. The platform offers significant advantages, including high effective cost per thousand impressions (eCPMs), streamlined management, and the ability to scale and improve performance. Advertisers benefit from precise targeting capabilities, a sophisticated bidding platform, and the opportunity to create interactive campaigns that reach mobile users instantly. Additionally, Mobclix focuses on real-time application analytics, yield optimization, and rich media advertising, while also promoting distribution and growth through social media channels. The company specifically targets users based on their location and the nature of the applications, maximizing revenue potential for iPhone developers.

Media Cannon

Acquisition in 2010
Media Cannon, Inc. is a company focused on developing mobile advertising tools and technology. It offers a comprehensive platform designed to enhance mobile marketing services and improve the user experience for mobile internet users. The company specializes in creating tools for mobile campaign development, delivery, and evaluation, as well as providing transcoding, support, and reporting services. Through its innovative solutions, Media Cannon aims to streamline mobile advertising processes and deliver effective marketing strategies tailored for the mobile landscape.

Ad Infuse

Acquisition in 2009
Ad Infuse specializes in providing mobile advertising solutions, focusing on dynamic ad insertion at the point of content delivery. The company offers a mobile advertisement management platform and content publishing tools to organizations, enabling them to deliver targeted ads effectively.
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