U-Start

U-Start is a professional advisory firm founded in 2012 and headquartered in Milan, Italy. It specializes in structuring club deals for private investors, aggregating high-net-worth Italian and Swiss families into a comprehensive venture capital investment group known as the U-Start Club. This elite group of investors is dedicated to scouting and investing in digital and tech companies across Europe, Israel, and the United States. U-Start collaborates with top-tier venture capital funds and corporate entities to facilitate startup scouting and innovation projects. Through its services, U-Start provides family offices and private investors with strategic access to the digital and tech sectors, enabling them to make informed investment decisions and optimize their asset allocation.

Daniele Testa

Chief Analyst

Past deals in Italy

Freeda Media

Series A in 2018
Freeda Media, founded in 2016 and headquartered in Milan, Italy, is a media content creation agency focused on inspiring and engaging women. The company aims to spread authentic stories of women to foster positive change in society. By creating content tailored for various screens and social platforms, Freeda highlights women's achievements, personal expression, and sisterhood. The agency is dedicated to addressing the passions, cultures, and news relevant to young women, enabling media professionals to effectively target and engage their audience while maximizing content reach and fostering deeper connections.

Soldo

Series A in 2017
Soldo Limited is a company that specializes in developing expense management software solutions tailored for small businesses, enterprises, and accountants. It offers a range of products, including Soldo Pro, which manages expenses from payment to reconciliation; Soldo Premium, designed to control business spending; and Soldo Enterprise, which supports broader financial strategies. Soldo’s platform integrates prepaid Mastercard cards, a web-based administration console, and a mobile app, providing a comprehensive solution for managing the entire expense cycle. This allows organizations to gain visibility and control over their spending while ensuring compatibility with major accounting software. Founded in 2014 and based in London, Soldo also has offices in Rome, Milan, and Dublin, and caters to various sectors, including not-for-profits, start-ups, digital media, technology, and higher education.

Soldo

Convertible Note in 2016
Soldo Limited is a company that specializes in developing expense management software solutions tailored for small businesses, enterprises, and accountants. It offers a range of products, including Soldo Pro, which manages expenses from payment to reconciliation; Soldo Premium, designed to control business spending; and Soldo Enterprise, which supports broader financial strategies. Soldo’s platform integrates prepaid Mastercard cards, a web-based administration console, and a mobile app, providing a comprehensive solution for managing the entire expense cycle. This allows organizations to gain visibility and control over their spending while ensuring compatibility with major accounting software. Founded in 2014 and based in London, Soldo also has offices in Rome, Milan, and Dublin, and caters to various sectors, including not-for-profits, start-ups, digital media, technology, and higher education.

Satispay

Series A in 2015
Satispay S.p.A. is a mobile payment application founded in 2013 and headquartered in Milan, Italy. The company aims to transform the payment landscape in Europe by offering a platform that enables users to make payments in stores, online, and between friends without relying on traditional debit or credit cards. Launched in 2015, Satispay provides a user-friendly and secure app that simplifies the payment process for consumers. For businesses, the service is both easy to implement and cost-effective, allowing merchants to accept payments quickly through their smartphones, tablets, or computers. By focusing on convenience and security, Satispay is changing the way people interact with money in daily transactions.
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