Troon

Troon is a golf management company that specializes in providing operational, management, and advisory services for golf courses and leisure facilities. The company focuses on managing private residence clubs, estates, and associated hospitality venues, offering tailored services to meet the specific needs and strategic goals of each location. Troon’s expertise includes agronomy, course development, membership sales, and marketing, which helps clients reduce operating and administrative costs while enhancing the overall experience for their members. Through its comprehensive approach, Troon aims to elevate the standards of golf and club-related leisure services.

Dana Garmany

Founder and Executive Chairman

7 past transactions

CaddieNow

Acquisition in 2024
CaddieNow LLC is an online platform that connects golfers with caddies, aiming to enhance and sustain existing caddie programs at golf clubs and resorts. Founded in 2015 and headquartered in Haymarket, Virginia, with an additional office in Washington, D.C., CaddieNow provides comprehensive caddy management solutions tailored for leading golf clubs across the United States. The company is dedicated to promoting the profession of caddying by elevating service standards and ensuring the effective implementation of caddie programs. Through its platform, CaddieNow supports both golfers and caddies, fostering a better experience on the golf course.

Eventive Sports

Acquisition in 2024
Eventive Sports is a sports company providing sports event management services.

appliedgolf

Acquisition in 2023
appliedgolf provides pro shop management, point of sale, tee sheet optimization, labor utilization, analysis of member services and amenities, evaluation of outing and tournament programs, and comparative market and pricing analysis. Product care is one of the important aspects of golf course management. Their GCSAA will devise, create and implement agronomic programs that are suited for each property. They offer their clients a wide array of consulting services that address all aspects of golf and hospitality management.

ClubUp

Acquisition in 2022
ClubUp, LLC is a technology company that specializes in providing caddie services to members of partner golf clubs. Founded in 2016 and based in Indian Land, South Carolina, the company operates a mobile application that allows golfers to easily book caddies. By partnering with golf clubs, ClubUp enhances the caddie experience for both golfers and caddies, facilitating a well-organized caddie program. The platform connects independent contractors with caddie opportunities, helping clubs maintain a competitive and diverse caddie pool while minimizing risk and liability. This comprehensive approach enables golf clubs to offer efficient and effective caddie services to their members.

Indigo Golf Partners

Acquisition in 2021
Indigo Golf Partners manages over 140 golf courses, country clubs, and resorts across the United States. The company specializes in providing comprehensive golf course management services, offering turnkey club operations for both public-agency and private owners. Their services encompass all aspects of golf operations, including human resources, sales and marketing, agronomy, finance and accounting, and other related services. This enables clients to maintain their golf courses and receive assistance with marketing activities.

Cliff Drysdale Management

Acquisition in 2018
Cliff Drysdale Management is a company that specializes in tennis and fitness operations, providing management services for resorts, hotels, and private clubs. The firm focuses on promoting the game of tennis through daily operations, as well as offering consultation on sports design and construction for world-class facilities. Additionally, Cliff Drysdale Management organizes educational programs, summer camps, clinics, and retreats aimed at enhancing tennis skills and knowledge. The company also plans corporate outings and leisure operations for resorts and hotels, ensuring clients receive exceptional service and an enriching tennis experience.

OB Sports

OB Sports Golf Management LLC specializes in the design, construction, and management of golf courses. Founded in 1972 in Scottsdale, Arizona, the company offers a range of management services, including human resources, accounting, operations, maintenance, and sales and marketing, as well as consulting services. With a focus on enhancing the golf experience, OB Sports also organizes tournaments and special events. The company has built a reputation for its expertise in identifying prime locations, developing unique facilities, and maximizing profitability. Since April 1, 2019, OB Sports has operated as a subsidiary of Troon Golf, LLC, continuing its legacy of excellence in the golf industry.
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