TripAdvisor

Tripadvisor is the world's largest travel guidance platform, assisting hundreds of millions of travelers each month in planning and booking their trips. It provides a comprehensive service where users can discover accommodations, activities, and dining options based on millions of reviews and opinions from fellow travelers. The platform features over 1 billion reviews and information on approximately 8 million businesses, including hotels, restaurants, experiences, airlines, and cruises. In 2023, Tripadvisor generated significant revenue from its core Brand Tripadvisor segment, primarily through advertising on its metasearch platform. Additionally, the company’s experiences brand, Viator, accounted for a substantial portion of its sales, while its dining brand, TheFork, contributed to its overall revenue. This extensive array of services positions Tripadvisor as a key resource for travelers seeking to enhance their travel experiences.

Kristen Dalton

COO

Matt Goldberg

CEO, President and Director

Thomas Palka

Founder

Past deals in Tourism

Liberty TripAdvisor

Acquisition in 2024
Liberty TripAdvisor Holdings operates primarily through its subsidiaries, TripAdvisor and BuySeasons. TripAdvisor is a prominent online travel platform that aggregates user-generated reviews and ratings for various travel-related services, including accommodations, restaurants, and activities worldwide. It features three main segments: the TripAdvisor brand, Viator, and TheFork. Viator connects travelers with bookable tours and activities, while TheFork offers a marketplace for restaurant reservations. BuySeasons serves as a leading online retailer specializing in costumes and party supplies. Liberty TripAdvisor Holdings emphasizes strong corporate governance and sets high standards for its employees and management.

Bókun

Acquisition in 2018
Bókun is an Iceland-based company founded in 2012 by Hjalti Baldursson and Ólafur Gauti Guðmundsson, specializing in management software for the travel industry. The company provides a comprehensive platform designed to assist businesses in booking and reselling tourism services, including tours, attractions, and experiences. Key features of Bókun's platform include booking solutions, an online marketplace, online payment processing, inventory channel management, and tools for pricing and packaging. This software enables clients to optimize their revenue and streamline operations. Notable customers include AVIS, Arctic Adventures, CARRental, Bearfoot North, Firefly, and Iceland Travel.

Citymaps

Acquisition in 2016
Citymaps is a social mapping platform that provides users with personalized maps reflecting their preferences and experiences. The platform features a purpose-built, patent-protected map interface that focuses on points of interest, making it an ideal tool for travelers. Citymaps allows users to create and share itineraries and map collections, enhancing their travel planning experience. It can be accessed both online and offline, enabling users to navigate without a data connection. As part of TripAdvisor, Citymaps combines innovative mapping technology with social features to assist travelers in exploring and organizing their journeys.

HouseTrip

Acquisition in 2016
HouseTrip, established in 2009, is a leading European holiday rental platform. It facilitates the online advertising and booking of vacation properties, including apartments, villas, and cottages, for guests worldwide. With over 300,000 properties in thousands of destinations, HouseTrip enables secure and convenient transactions between property owners and travelers. The company, headquartered in Lausanne, Switzerland, operates offices in London, UK, and Lisbon, Portugal. As of 2016, it functions as a subsidiary of TripAdvisor Inc.

Viator

Acquisition in 2014
Viator Inc. is a premier global platform for discovering and booking travel activities, offering online and mobile access to a vast array of curated experiences, including tours, attractions, and private guides across more than 1,500 destinations worldwide. The company collaborates with trusted local operators to ensure high-quality and valuable experiences, all supported by 24/7 customer service and a global low-price guarantee. With over 600,000 verified reviews and exclusive travel content, travelers can easily find and secure the best activities. Viator operates its flagship website, Viator.com, along with a mobile app for both advance and in-destination bookings. The company also caters to a wide network of over 3,000 affiliate partners, including major airlines and hotels. Headquartered in Miami Beach, Viator has regional offices in Singapore, London, and Paris.

Tripbod

Acquisition in 2014
Tripbod is an online travel community that facilitates direct connections between travelers and local experts. By offering personalized recommendations and insights, Tripbod aims to enhance the travel experience and move away from mass tourism. The platform allows visitors to collaborate with locals who share similar interests, helping to create unique and tailored travel itineraries. This approach emphasizes authentic travel experiences and fosters meaningful interactions, making it a valuable resource for those seeking to explore destinations in a more personal and engaging manner.

Oyster.com

Acquisition in 2013
Oyster.com is a platform that specializes in providing detailed and comprehensive reviews of hotels, featuring authentic photographs taken by trained hotel experts who personally visit each property. These experts assess and rate hotels based on their experiences, ensuring that the reviews are both accurate and informative. Oyster.com also curates lists of the best hotels in various destinations tailored to specific types of travelers, such as families, luxury seekers, and boutique enthusiasts. Additionally, the platform functions similarly to an online travel agency, allowing users to book hotels directly. By combining expert insights with user-friendly booking options, Oyster.com aims to enhance the travel planning experience for its users.

Niumba

Acquisition in 2013
Niumba.com is whose mission is to offer their users access to the largest selection of Tourist Properties in Spain.

CruiseWise

Acquisition in 2013
CruiseWise, established in 2010, is a travel technology company specializing in online cruise booking. It provides a user-friendly platform that offers comprehensive information about various cruise options, including ship details, service levels, cabin photos, and entertainment facilities. The platform enables customers to compare prices, routes, and cabin choices across multiple cruise lines, displaying the total cost including taxes, making the booking process transparent and convenient.

Jetsetter

Acquisition in 2013
Jetsetter is an online community that offers travelers insider access, expert knowledge, and exclusive deals on premium vacation experiences. The platform features a curated selection of properties, all handpicked by a team of experienced correspondents who travel extensively to evaluate and recommend destinations. Jetsetter's sales events typically last between five to seven days, allowing members to take advantage of limited-time offers on high-quality accommodations and travel experiences. Through its emphasis on exclusive deals and expert curation, Jetsetter aims to enhance the travel planning process for its members.

EveryTrail

Acquisition in 2011
EveryTrail is a web platform designed for sharing geo-tagged travel content, enabling users to create and publish outdoor tours and city guides for mobile devices. The platform facilitates the sharing of travel experiences through interactive maps that incorporate photos along trip routes. It serves as an information hub for travelers, allowing them to connect with others who have similar interests in travel and outdoor activities. By transforming the way users document and plan their journeys, EveryTrail enhances the travel experience for millions of individuals worldwide.

Holiday Lettings

Acquisition in 2010
Holiday Lettings is a comprehensive online platform based in Oxford, United Kingdom, specializing in holiday rental accommodations. With over 140,000 listings in more than 150 countries, it connects travelers with owners and managers of various types of holiday homes, including villas, cottages, and apartments. The service caters to families, groups, and couples seeking value for money while enjoying a local experience paired with the comforts of home. Users can safely book and pay for accommodations online, benefiting from strict booking procedures and payment protection measures. Holiday Lettings also emphasizes the importance of independent reviews, as each property is reviewed and rated by guests through TripAdvisor, ensuring transparency and trust in the selection process. By bridging the gap between travelers and property owners, Holiday Lettings aims to facilitate seamless holiday experiences.

KuXun

Acquisition in 2009
Kuxun.cn is a Chinese flight and hotel search engine that operates in the growing tourism sector of China, supported by the country's robust economy. The platform offers real-time information on tickets, hotels, and vacation options, utilizing advanced vertical search technologies to enhance user experience. Kuxun.cn plays a vital role in helping travelers efficiently find and compare various travel options, catering to the increasing demand for travel services in the region.

FlipKey

Series A in 2008
FlipKey is a vacation rental marketplace that facilitates the search and booking of trusted rental homes worldwide. The platform emphasizes transparency by providing verified reviews from confirmed guests, ensuring that users can make informed decisions about their accommodations. FlipKey's unique closed review system only allows feedback from past guests, enhancing the credibility of the reviews. Additionally, the platform offers reputation management tools that enable property managers to publicly respond to reviews, fostering constructive dialogue about the quality of properties and services. With access to over 50,000 verified vacation rental listings, travelers can easily evaluate their options and book their preferred accommodations directly online or reach out to property managers for further details.

FlipKey

Acquisition in 2008
FlipKey is a vacation rental marketplace that facilitates the search and booking of trusted rental homes worldwide. The platform emphasizes transparency by providing verified reviews from confirmed guests, ensuring that users can make informed decisions about their accommodations. FlipKey's unique closed review system only allows feedback from past guests, enhancing the credibility of the reviews. Additionally, the platform offers reputation management tools that enable property managers to publicly respond to reviews, fostering constructive dialogue about the quality of properties and services. With access to over 50,000 verified vacation rental listings, travelers can easily evaluate their options and book their preferred accommodations directly online or reach out to property managers for further details.

Holiday Watchdog

Acquisition in 2008
Holiday Watchdog is a travel information website based in the United Kingdom, operating under its parent company eStuff Ltd. The platform offers a range of travel-related services, including reviews, photos, and videos contributed by tourists worldwide. It serves as a resource for users seeking insights on holiday packages, destination guidance, and tour planning. Additionally, Holiday Watchdog features discussion forums that allow members to exchange travel tips and share their holiday experiences, fostering a community of informed travelers.

The Independent Traveler

Acquisition in 2007
The Independent Traveler is a digital platform that offers travel advice, news, and resources to its users. It provides practical travel tips, reader trip reviews, and destination guides, helping travelers make informed decisions. The platform also offers travel deals and promotes user-generated content, fostering a community of experienced travelers.

TravelPod

Acquisition in 2007
TravelPod, founded in 1997 by Luc Levesque in Ottawa, Canada, is an online platform that revolutionized travel sharing by providing tools for users to create and manage travel blogs. Originally launched as the first website dedicated to this purpose, TravelPod enables travelers to document their journeys and share experiences with a global audience. In addition to facilitating personal travel storytelling, the platform offers essential travel-related information, including flight booking details, hotel availability, and holiday suggestions, empowering users to make informed decisions about their travel plans. Through these features, TravelPod has established itself as a valuable resource for travelers seeking to enhance their travel experiences.

SmarterTravel

Acquisition in 2007
SmarterTravel, a subsidiary of TripAdvisor, is a tech-driven online travel agency that helps users find suitable trips at competitive prices. It offers a range of travel websites, with a focus on leveraging AI and machine learning for personalized recommendations. The company aims to streamline the booking process, providing users with a seamless, efficient, and confident travel experience. SmarterTravel fosters a collaborative work environment, empowering employees with autonomy and data-driven decision-making. It continually innovates, aiming to improve its services and maintain its position as a go-to destination for savvy travelers.
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