TripAdvisor
Tripadvisor is the world's largest travel guidance platform, assisting hundreds of millions of travelers each month in planning and booking their trips. It provides a comprehensive service where users can discover accommodations, activities, and dining options based on millions of reviews and opinions from fellow travelers. The platform features over 1 billion reviews and information on approximately 8 million businesses, including hotels, restaurants, experiences, airlines, and cruises. In 2023, Tripadvisor generated significant revenue from its core Brand Tripadvisor segment, primarily through advertising on its metasearch platform. Additionally, the company’s experiences brand, Viator, accounted for a substantial portion of its sales, while its dining brand, TheFork, contributed to its overall revenue. This extensive array of services positions Tripadvisor as a key resource for travelers seeking to enhance their travel experiences.
Viator
Acquisition in 2014
Viator Inc. is a premier global platform for discovering and booking travel activities, offering online and mobile access to a vast array of curated experiences, including tours, attractions, and private guides across more than 1,500 destinations worldwide. The company collaborates with trusted local operators to ensure high-quality and valuable experiences, all supported by 24/7 customer service and a global low-price guarantee. With over 600,000 verified reviews and exclusive travel content, travelers can easily find and secure the best activities. Viator operates its flagship website, Viator.com, along with a mobile app for both advance and in-destination bookings. The company also caters to a wide network of over 3,000 affiliate partners, including major airlines and hotels. Headquartered in Miami Beach, Viator has regional offices in Singapore, London, and Paris.
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