Trifecta Capital Advisors

Trifecta Capital Advisors, established in 2014, is an Indian investment firm specializing in venture debt. It provides financing to startups and growth-stage companies, primarily in the financial services, consumer goods, healthcare, and technology sectors. Unlike traditional lenders, Trifecta offers a unique combination of loans and limited equity investment rights, catering to the funding needs of new economy businesses that may not qualify for conventional debt financing.

Aakash Goel

Partner

Abhishek Gupta

Partner

Nilesh Kothari

Co-Founder and Managing Partner

Ankit Sharma

Director

Past deals in Fruits and Vegetables

WayCool

Venture Round in 2025
WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

WayCool

Debt Financing in 2022
WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

WayCool

Venture Round in 2022
WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

Chef's Basket

Debt Financing in 2016
Chef's Basket specializes in delivering fresh, natural, and authentic global cuisine through its ready-to-cook meal kits. The company offers a diverse range of gourmet recipes, including flavors from Italian, Mexican, Lebanese, French, Japanese, and Thai cuisines, packaged in convenient portion sizes. In addition to its Cook Easy range, Chef's Basket Fresh features a selection of healthy, all-natural dips such as hummus and salsa. By simplifying meal preparation with high-quality ingredients, Chef's Basket aims to make cooking accessible and enjoyable for urban food explorers and home cooks alike. The brand encourages culinary exploration by blending traditional recipes with imaginative twists, inviting customers to experience a world of flavors from their own kitchens.
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