Trifecta Capital Advisors

FarMart is an agritech company focused on empowering farmers and enhancing the agricultural supply chain through technology. By providing a platform that connects farmers with retailers and food businesses, FarMart facilitates the easy exchange of farm-related information and sourcing of agricultural products at competitive prices. The company aims to address the challenges faced by farmers by granting them access to essential resources and markets, ultimately fostering a more sustainable and efficient agricultural ecosystem that benefits both producers and consumers.

WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing technology and innovative quality management practices, WayCool enhances logistics and distribution services while also increasing farmers' income. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing these products to local shops, modern retail outlets, hotels, restaurants, and catering establishments. Additionally, WayCool operates a retail brand called SunnyBee, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Through these channels, WayCool establishes direct connections between farmers and consumers, ensuring efficient access to fresh, clean, and quality produce. The company also offers a range of high-quality private label products through collaborations with sister companies.

WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing technology and innovative quality management practices, WayCool enhances logistics and distribution services while also increasing farmers' income. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing these products to local shops, modern retail outlets, hotels, restaurants, and catering establishments. Additionally, WayCool operates a retail brand called SunnyBee, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Through these channels, WayCool establishes direct connections between farmers and consumers, ensuring efficient access to fresh, clean, and quality produce. The company also offers a range of high-quality private label products through collaborations with sister companies.

WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing technology and innovative quality management practices, WayCool enhances logistics and distribution services while also increasing farmers' income. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing these products to local shops, modern retail outlets, hotels, restaurants, and catering establishments. Additionally, WayCool operates a retail brand called SunnyBee, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Through these channels, WayCool establishes direct connections between farmers and consumers, ensuring efficient access to fresh, clean, and quality produce. The company also offers a range of high-quality private label products through collaborations with sister companies.

DeHaat is a technology-driven platform that delivers comprehensive agriculture services to Indian farmers, aiming to enhance the agriculture value chain's efficiency. It connects small farmers with essential resources such as seeds, fertilizers, equipment, and crop advisory through a network of trained micro-entrepreneurs. Registered farmers gain access to agricultural inputs from competitive sources and receive personalized crop reminders and monitoring support in their local language. The platform facilitates direct sales of farm produce to institutional buyers, allowing farmers to manage their agricultural needs via a toll-free number or mobile application. Additionally, DeHaat offers customized farm advisory and access to financial services, empowering farmers to increase their revenue while maintaining affordability throughout the year.