Tencent Holdings

Tencent Holdings Limited is a leading internet service provider based in Shenzhen, China, known for its extensive range of value-added services, including online games, social networking, financial technology, and online advertising. Founded in 1998, Tencent operates major platforms such as WeChat and QQ, which facilitate communication, entertainment, and e-commerce for millions of users. The company is recognized as the world's largest video game publisher, with popular titles like Honor of Kings in its portfolio. In addition to its core services, Tencent is involved in the production and distribution of films and television programs, as well as software development and digital content licensing. With a focus on user-oriented strategies, Tencent continues to adapt and expand its offerings, positioning itself as a vital part of daily life for many consumers in China and beyond.

Hongwei Chen

Executive Director of Investment

Ben Feder

President, International Partnerships (North America)

Martin Lau

President

Jeffrey Li

Managing Partner

Alvin Liu

Co-Founder

Steven Ma

SVP

Huateng Ma

Co-Founder, Chairman and CEO

Danying Ma

Managing Director

Bo Wang

Vice President, Tencent Games

Ye Wang

Associate Director, Global Data Intelligence and Data Service, IEG

Yao Xia

Executive Director

Levin Yao

Managing Director, Tencent Investment

Wenlei Zhuang

Vice President of Tencent Cloud and Head of Tencent Cloud Strategic Investment

phil mu

Chief Investment Officer

Dowson Tong

President of Social Network Group, Senior Executive Vice President

Past deals in Advertising

Lokal

Series A in 2021
Lokal provides users with hyperlocal information such as daily commodity prices, local jobs, real estate, matrimonial, local business advertorials, and classifieds that would otherwise be scattered across local newspapers. Lokal, which was founded in 2018, aims to strengthen hyperlocal communities by allowing its mostly non-English users to share, interact, and transact in their native language. The app has 10 million downloads and is available in 100+ districts across South India in Kannada, Telugu, Tamil, Malayalam, and Marathi.

Tikin Media

Series B in 2019
Tikin Media is an innovative advertising company that specializes in elevator marketing solutions, connecting property owners with advertisers. The company installs advanced commercial projectors in elevators, creating a unique advertising platform that enhances consumer exposure to brands. Tikin Media has attracted significant investment from major players in the industry, including Baidu Venture Capital, Sequoia China, and IDG. With a focus on high-end commercial building media operations, Tikin Media has developed proprietary elevator projection technology that transforms traditional advertising methods, enabling mobile interconnectivity and incorporating programmatic ordering and big data analysis capabilities.

Fen-z Interactive

Series A in 2019
Fen-z Interactive is a comprehensive media company with a pan-quaternary IP incubator development as its core. Its business includes comics IP incubation, content marketing, animation production, and derivative development. Targeting the secondary group, "Molecular Interaction" emphasizes advertising marketing and content production, and positioning "a new form of communication organization that uses social thinking to achieve integrated communication for young people."

Mafengwo

Series E in 2019
Mafengwo is a Chinese travel social networking site that allows users to share and explore travel experiences. It features over one million user-generated travel guides and more than five million ratings and reviews, covering a wide range of travel-related information such as hotels, flights, travel routes, visas, and insurance. Since its inception, Mafengwo has served more than 25 million users and emphasizes user experience by continually enhancing its platform for sharing travel insights. Its core product, the Travel Guide, includes information on over 95% of global travel destinations and has achieved over 100 million downloads. In 2012, the platform expanded its offerings by integrating booking services from various providers, thereby enhancing its utility for travelers. The company has also attracted significant investment, raising $15 million in Series B funding to support its growth and development.

Bilibili

Post in 2018
Bilibili provides high-quality content and an immersive entertainment experience, and have built their platform based on the strong emotional connections of their users to their content and communities. They started as a content community inspired by ACG, and have evolved into a full-spectrum online entertainment world covering a wide array of genres and media formats, including videos, live broadcasting, and mobile games. They have a young and culturally aspirational user base willing to invest in a high-quality entertainment experience. Bilibili uses an Adobe Flash or HTML5 player, which can be manually switched, to play user-submitted videos hosted by either itself or third-party sources, while featuring a real-time overlaying subtitle system for interactive playback experience.

Wattpad

Venture Round in 2018
Wattpad is a digital entertainment company that operates an online social storytelling platform focused on original narratives. Established in 2006 in Toronto, Canada, Wattpad fosters a community of over 65 million users who engage with stories for more than 20 billion minutes each month. The primary app allows users to read and write stories, facilitating collaboration through comments and multimedia interactions. In addition to its flagship platform, Wattpad offers Tap, a product for short, chat-based stories available in multiple languages. Wattpad Studios collaborates with industry partners to adapt stories for film, television, digital media, and print. Furthermore, Wattpad Brand Solutions provides advertising options aimed at enhancing engagement with Millennial and Gen Z audiences.

Maoyan

Venture Round in 2017
Maoyan is a China-based company that specializes in online movie ticketing services and operates as a subsidiary of Shanghai Enlight Investment Holdings. Founded in April 2016 by Wang Xing, the company is headquartered in Beijing. Maoyan functions primarily through three segments: the Online Entertainment Ticketing Services segment, which offers ticketing for movies and various entertainment events; the Entertainment Content Services segment, which provides a platform for distribution, promotion, and production of entertainment content including movies, TV series, and variety shows; and the Advertising Services segment, which caters to advertisers looking to promote their brands across its platforms. Through these segments, Maoyan aims to enhance the entertainment experience for consumers while supporting the broader entertainment ecosystem.

Bilibili

Series D in 2017
Bilibili provides high-quality content and an immersive entertainment experience, and have built their platform based on the strong emotional connections of their users to their content and communities. They started as a content community inspired by ACG, and have evolved into a full-spectrum online entertainment world covering a wide array of genres and media formats, including videos, live broadcasting, and mobile games. They have a young and culturally aspirational user base willing to invest in a high-quality entertainment experience. Bilibili uses an Adobe Flash or HTML5 player, which can be manually switched, to play user-submitted videos hosted by either itself or third-party sources, while featuring a real-time overlaying subtitle system for interactive playback experience.

Bitauto Holdings

Post in 2017
Bitauto Holdings Limited is a prominent provider of internet content and marketing services tailored for China's rapidly expanding automotive industry. The company operates through three primary segments: advertising and subscription services, transaction services, and digital marketing solutions. Its advertising segment offers services to automakers via websites and mobile applications, facilitating transaction-focused online advertisements and promotional activities. The transaction services segment supports automotive dealers, finance partners, and insurance companies, enhancing their operational capabilities. Additionally, Bitauto's digital marketing solutions encompass website creation and maintenance, online public relations, marketing campaigns, and big data applications, catering to various stakeholders in the automotive sector.

Manman app

Series A in 2017
Manman is a mobile comics platform that produces and issues original comics. Founded in Beijing in 2017, Manman has more than 980 original comics on its app, and 315 comics are exclusive. Manman has more than 14 million users out of which 3 million are active users, and 2 million users have more than 20 subscriptions on it. Manman is now trying to make profits with paid subscriptions, advertising, and reward systems.

Baobao

Series B in 2016
Baobao is a digital video streaming social media platform founded in 2014 and headquartered in Beijing, China. The company's mobile app allows users to conduct and watch live video streaming, capitalizing on a popular trend in the Chinese market. Users can engage with one another through features such as commenting, gift giving, and private chats. Baobao’s platform facilitates both social and commercial live broadcasts, enhancing user interaction and connectivity.

Tongcheng Travel

Venture Round in 2015
Tongcheng Travel is an online travel agency that specializes in booking services for hotels and transportation in China. Established through the merger of Tongcheng Network and eLong in 2018, the company operates both online and offline, offering services via its platform and call centers. In the third quarter of 2022, it derived 88% of its revenue from accommodation reservations and transportation ticketing, with additional income from advertising and proprietary software sales. Tongcheng Travel primarily targets users in lower-tier cities, with a significant majority of its customer base, 86.7%, hailing from non-first-tier locations. The company is partially owned by Tencent and Trip.com, indicating strong backing from established players in the travel industry.

Guangzhou Huan Company

Private Equity Round in 2015
Guangzhou Huan Company, founded in December 2009 and based in Beijing, China, is a leading provider of internet smart TV solutions. The company specializes in the smart television and interactive network industry, offering services that encompass six platforms which include a user system, online payment system, advertisement system, user behavior analysis system, startup picture system, and upgrade system. As of October 2013, Guangzhou Huan's services reached a wide array of partners, including seven television manufacturers and seventeen set-top box manufacturers. Its operations also extend to collaborations with multiple telecom and broadcasting companies across various regions in China. The company has attracted investments from notable entities such as TCL Group and Changhong Group, further solidifying its position in the market.

Woqu.com

Series B in 2014
Woqu travelling website (我趣旅行) is an online travel reservation platform, helping users plan a self-help trip. It is a one-stop service for planning individualized overseas trips with inclusive of tours, hotels, tickets, visa, shopping, car rentals, insurance and many other options that a traveler would require. The clients can also decide their own travel routes, and the proceed with the reservations required directly. And now, the business of Woqu.com has covered the American, Canada, Australia, New Zealand, Japan, Thailand and Europe.

Tongcheng Travel

Venture Round in 2014
Tongcheng Travel is an online travel agency that specializes in booking services for hotels and transportation in China. Established through the merger of Tongcheng Network and eLong in 2018, the company operates both online and offline, offering services via its platform and call centers. In the third quarter of 2022, it derived 88% of its revenue from accommodation reservations and transportation ticketing, with additional income from advertising and proprietary software sales. Tongcheng Travel primarily targets users in lower-tier cities, with a significant majority of its customer base, 86.7%, hailing from non-first-tier locations. The company is partially owned by Tencent and Trip.com, indicating strong backing from established players in the travel industry.
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