System1

System1 Inc is a technology and data science company that specializes in responsive acquisition marketing. The firm operates a marketing platform designed to build and grow brands across three main sectors: Publishing, Search, and Applications & Services. System1 serves a diverse array of customers in industries such as health and wellness, automotive, finance, travel, and entertainment. Its business segments include Owned and Operated Advertising (O&O) and Partner Network, with the majority of its revenue generated from the Owned and Operated Advertising segment. Through its advanced technology platform and marketing capabilities, System1 focuses on optimizing brand performance and customer engagement.

Michael Blend

CEO and Co-Founder

John Fries

Co-Founder

Tridivesh Kidambi

CFO

Craig Ling

Senior Director, BI and Analytics

3 past transactions

CouponFollow

Acquisition in 2022
CouponFollow is an online platform established in 2009 by Marc Mezzacca that specializes in tracking and featuring coupon codes from various online merchants. The platform serves as a real-time coupon code search engine and directory, allowing shoppers to easily access discount codes and offers. By sourcing information from across the internet, CouponFollow provides valuable tools, guides, and research to help consumers save time and money. The company's mission is to facilitate smarter shopping by enabling users to discover deals and earn rewards through its comprehensive coupon offerings.

Waterfox

Acquisition in 2020
Waterfox is a London-based company that develops a high-performance web browser specifically designed for 64-bit systems. It prioritizes speed and user autonomy, catering primarily to power users who seek a customizable browsing experience. With over 2.6 million downloads, Waterfox stands out as a prominent choice among 64-bit browsers. The software allows users to operate without a plugin whitelist, enabling the use of various extensions while ensuring that no data or telemetry is sent back to Mozilla or the Waterfox project. This focus on privacy and performance has contributed to its growing popularity in the competitive browser market.

InfoSpace

Acquisition in 2016
InfoSpace is a prominent provider of white label search and monetization solutions aimed at helping web publishers, service providers, and application developers generate revenue through internet search. The company serves over 100 global publishers by offering core search solutions that utilize advanced technology to select, aggregate, filter, and prioritize results from leading search marketplaces. This process creates a comprehensive, partner-branded search experience that enables clients to monetize their audience via search-based advertising. InfoSpace's operations are supported by long-standing supply agreements with major platforms, ensuring robust monetization options for its partners. In addition to providing monetization services, InfoSpace operates its own branded search sites, including the metasearch engine Dogpile, as well as Zoo.com and WebCrawler.
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