Super Ventures

Founded in 2016, Super Ventures is a San Francisco-based firm focused on investing in early-stage startups that specialize in Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) technologies. The company aims to accelerate industry growth by supporting innovative solutions that enhance human experiences.

Mark Billinghurst

Partner

Ori Inbar

Managing Partner

Matt Miesnieks

Partner

Past deals in Augmented Reality

Mawari

Seed Round in 2023
Mawari develops cloud rendering and streaming technology for interactive augmented reality experiences. Its platform enables real-time rendering and distribution of 3D content in the cloud for XR devices and platforms, while an AR streaming SDK enables developers to render in the cloud and deliver results to smartphones and AR glasses. A core capability is compression technology that reduces 3D asset size without compromising visual fidelity, enabling scalable, low-latency streaming to consumer devices.

Metadome.ai

Non Equity Assistance in 2020
Metadome.ai is a prominent company specializing in the development of immersive digital experiences using XR (extended reality), artificial intelligence, and generative AI. With over six years of experience, it focuses on providing next-generation interactive solutions that enhance customer engagement and drive conversions for brands across various sectors including automotive, home décor, and fashion. The company offers innovative tools such as 3D configurators and virtual showrooms, facilitating interaction between businesses and consumers through augmented reality in advertising displays. Metadome.ai operates globally, with offices in India, the UAE, and the USA, and collaborates with numerous Fortune 500 companies, aiming to deliver exceptional results through a culture of creativity and collaboration.

Poplar Studio

Seed Round in 2020
Poplar Studio develops an augmented reality visualization tool that enables businesses to showcase virtual previews of products. Its platform empowers customers to visualize products in AR, enhancing brand awareness and customer engagement.

Magic Kids

Pre Seed Round in 2020
Magic Kids is an innovative game-based learning platform specifically designed for children aged 4 to 8. It enhances learning engagement by providing interactive lessons developed by educators, increasing learning time significantly. The platform utilizes generative technology, allowing teachers and developers to create customized gaming lessons and mechanics tailored to young learners. By integrating augmented reality and artificial intelligence, Magic Kids offers personalized educational experiences that cater to children's individual interests. This approach not only gamifies the learning process but also fosters communication among children, ensuring that high-quality education is accessible to all, regardless of their location.

Lexset

Pre Seed Round in 2019
Lexset develops AI-powered tools for business applications, including a B2B API that enables furniture and home goods retailers to grow sales through augmented reality and artificial intelligence, and a data generation platform that creates real-time synthetic datasets with pixel annotations and labeled 3D models, material tagging and semantic labeling to support data scientists in rapid model iteration, bias controls and improved accuracy.

Poplar Studio

Pre Seed Round in 2019
Poplar Studio develops an augmented reality visualization tool that enables businesses to showcase virtual previews of products. Its platform empowers customers to visualize products in AR, enhancing brand awareness and customer engagement.

Leo

Seed Round in 2018
Leo, formerly known as Surreal, is an augmented reality app that allows people to experience advanced augmented reality through realistic animated and 3D objects. The phone camera becomes a portal and tool that allows anyone to augment their world through Surreal. People can customize any surrounding environment into their wildest dreams: expressing themselves in a new mixed reality space, as well as sharing with family, friends and other social outlets. Surreal has hundreds of realistic animated 3D objects. In addition to that, Surreal has special effects like money falling, balloons flying or a rain of roses. People can customize the real world how they want, and whenever they want.

Qwake Tech

Seed Round in 2017
Qwake Tech specializes in developing augmented reality vision platforms designed to enhance the safety and effectiveness of firefighters operating in hazardous, zero-visibility environments. The company's innovative products utilize infrared cameras and smoke sensors, combined with artificial intelligence to assist in visual navigation. These technologies work in tandem with a coordinated command and communication interface, which operates outside the danger zone. By providing responders with improved situational awareness, Qwake Tech aims to facilitate better decision-making and increase survivability during critical life-threatening situations.

Vermeer

Seed Round in 2016
Vermeer specializes in mixed reality technology and AI-enabled visualization tools designed for autonomous systems operating in GPS-denied environments. It offers mission planning software and autonomous drone execution services, catering to both defense (DoD) and commercial clients.

Massless

Pre Seed Round in 2016
Founded in 2014, Massless specializes in developing hardware and software for augmented and virtual reality interactions. The company is renowned for its Massless Pen, a tool designed to enhance collaboration among designers and engineers by enabling real-time manipulation of large 3D models. Their products offer features such as extreme pen precision, optical tracking at 60 Hz, tactile feedback, surface sensing, orientation sensing, USB 3 compatibility, and extended battery life.

Cognitive3D

Convertible Note in 2016
Cognitive3D is a technology company specializing in 3D spatial analytics for virtual, augmented, and mixed reality environments. The company's platform records, measures, aggregates, and analyzes user behavior data from immersive experiences, providing brands with actionable insights to enhance product development and training outcomes. By offering enterprise-grade analytics tools such as heat mapping and segmentation, Cognitive3D enables businesses to optimize user engagement and make informed decisions. Its innovative approach not only simplifies data collection and analysis but also creates a new framework for understanding user interactions in these dynamic environments.

Cimagine

Seed Round in 2016
Cimagine Media Ltd., established in 2012 and headquartered in Yokneam Ilit, Israel, specializes in a Software-as-a-Service (SaaS) based Augmented Reality (AR) commerce platform. The company's cloud-based mobile platform allows consumers to visualize products in 3D over their intended locations in a realistic manner, enhancing the shopping experience by enabling them to engage with products in their own homes. Cimagine's AR solutions require no physical markers and work seamlessly on most smart devices, supporting a fast rollout with minimal integration effort. The company's platform also benefits B2B sales teams by enabling effective product demonstrations in customer premises. As of 2016, Cimagine operates as a subsidiary of Snap Inc.

Eyeway Vision

Seed Round in 2016
Eyeway Vision is an Israeli company founded in 2014 that specializes in the development of augmented reality glasses. These innovative wearable systems are designed to facilitate a natural interaction between users and both virtual and physical environments. Eyeway Vision's technology provides comfortable viewing across various lighting conditions and features a dynamic field of view that tracks eye movement. This creates an immersive experience, allowing digital content to appear smooth, natural, and detailed without pixelation. The company's solutions enable users to seamlessly interact with virtual objects alongside real-world elements, aiming to transform multiple industries through advanced augmented reality applications.

Caugnate

Seed Round in 2016
Caugnate is a developer of augmented reality technology focused on enhancing remote collaboration for physical tasks, such as equipment maintenance and repair. By leveraging computer vision and augmented reality, the company creates innovative tools that allow collaborators to experience each other's spatial environments more directly. This capability is particularly beneficial in tasks that require a shared understanding of physical contexts, thereby improving efficiency and effectiveness in remote teamwork.
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