Sure Valley Ventures

Sure Valley Ventures is a UK and Ireland–focused venture capital firm founded in 2017 that backs early-stage AI software companies. The team consists of former founders who became investors, bringing entrepreneurial experience to identifying and supporting promising founders. The firm concentrates on software ventures that use foundational AI technologies to solve real-world industry problems, offering funding and guidance to help companies grow in the UK and Ireland.
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DC Cahalane

Venture Partner

Greg D'Ambrosio

CFO

Barry Downes

Co-Founder and Managing Partner

Melanie Ellyard

Principal

John Frizell

CTO and Venture Partner

Cian Hughes

Partner and Head of Platform

Brian Kinane

Co-Founder and General Partner

Saurabh Kumar

Principal

Isabelle O'Keeffe

Partner

Ciaran Rawcliffe

Investment Analyst

Alex Thompson

Investment Analyst

Cedric Van Duffel

Investment Analyst

Past deals in Augmented Reality

RETìníZE

Venture Round in 2025
RETìníZE is an immersive media company that specializes in AR, VR, and multi-screen installations. Based in Belfast, United Kingdom, it operates an in-house studio offering end-to-end services from concept to delivery, integrating media production with software development to create interactive experiences for businesses. Founded in 2014, RETìníZE combines creative ideation with technical execution to produce customized immersive content across virtual and augmented reality platforms, enabling brands to engage audiences through compelling, multi-display experiences.

RETìníZE

Seed Round in 2022
RETìníZE is an immersive media company that specializes in AR, VR, and multi-screen installations. Based in Belfast, United Kingdom, it operates an in-house studio offering end-to-end services from concept to delivery, integrating media production with software development to create interactive experiences for businesses. Founded in 2014, RETìníZE combines creative ideation with technical execution to produce customized immersive content across virtual and augmented reality platforms, enabling brands to engage audiences through compelling, multi-display experiences.

LandVault

Series B in 2021
LandVault operates a platform facilitating non-intrusive product placements within games for advertisers, supporting various gaming platforms. It also offers virtual world development services incorporating augmented reality, virtual reality, and other communication tools.

VividQ

Seed Round in 2021
VividQ Limited is a technology company based in Cambridge, United Kingdom, specializing in the development of software frameworks for generating, compressing, and transmitting 3D holographic images and video. The company offers a variety of products, including VividQ Capture, an API for converting 3D data into holographic formats, and VividQ Squeeze, a solution for compressing point cloud 3D data. Additionally, VividQ Core enables multi-user interactions with holograms at different focal planes, while VividQ View allows integration of various spatial light modulators into its holographic architecture. VividQ's advanced computational display technology aims to revolutionize digital displays by integrating holographic visuals into consumer electronics, augmented reality, virtual reality, and automotive applications. The company, which was formerly known as Penteract28 Limited before rebranding in 2017, collaborates with leading original equipment manufacturers to enhance user experiences in various sectors, including gaming, immersive simulations, and depth sensing.

Volograms

Seed Round in 2020
Volograms Limited is a Dublin-based company that specializes in volumetric video processing, transforming 2D videos into immersive volumetric holograms. Founded in 2018, Volograms has developed a mobile content creation platform called Volu, which utilizes artificial intelligence to enable users to generate 3D content for augmented reality applications. This innovative technology allows smartphone users to create, share, and interact with dynamic content from a simple video, catering to various use cases, including digital productions, fan engagement, and enterprise training. Volograms aims to democratize access to advanced content creation tools, making immersive communications accessible to a broader audience.

LandVault

Series A in 2020
LandVault operates a platform facilitating non-intrusive product placements within games for advertisers, supporting various gaming platforms. It also offers virtual world development services incorporating augmented reality, virtual reality, and other communication tools.

WarDucks

Series A in 2019
WarDucks is a game development studio focused on creating engaging and immersive experiences for a diverse audience. The company develops games that can be played solo or with friends across various devices, including mobile, desktop, and consoles. WarDucks' mission is to build incredible games that cater to both casual and enthusiast gamers, leveraging augmented and virtual reality technologies to enhance the gaming experience. Their platform fosters a social environment where users of all ages can enjoy interactive and fun games.

VividQ

Seed Round in 2019
VividQ Limited is a technology company based in Cambridge, United Kingdom, specializing in the development of software frameworks for generating, compressing, and transmitting 3D holographic images and video. The company offers a variety of products, including VividQ Capture, an API for converting 3D data into holographic formats, and VividQ Squeeze, a solution for compressing point cloud 3D data. Additionally, VividQ Core enables multi-user interactions with holograms at different focal planes, while VividQ View allows integration of various spatial light modulators into its holographic architecture. VividQ's advanced computational display technology aims to revolutionize digital displays by integrating holographic visuals into consumer electronics, augmented reality, virtual reality, and automotive applications. The company, which was formerly known as Penteract28 Limited before rebranding in 2017, collaborates with leading original equipment manufacturers to enhance user experiences in various sectors, including gaming, immersive simulations, and depth sensing.

LandVault

Seed Round in 2018
LandVault operates a platform facilitating non-intrusive product placements within games for advertisers, supporting various gaming platforms. It also offers virtual world development services incorporating augmented reality, virtual reality, and other communication tools.

WarDucks

Seed Round in 2017
WarDucks is a game development studio focused on creating engaging and immersive experiences for a diverse audience. The company develops games that can be played solo or with friends across various devices, including mobile, desktop, and consoles. WarDucks' mission is to build incredible games that cater to both casual and enthusiast gamers, leveraging augmented and virtual reality technologies to enhance the gaming experience. Their platform fosters a social environment where users of all ages can enjoy interactive and fun games.
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