StartupLab

StartupLab is a prominent accelerator based in Oslo, Norway, established in 2012. The organization focuses on supporting early-phase technology companies, particularly those in the mobility, hardware, energy, and data science sectors. With a commitment to fostering innovation, StartupLab has collaborated with over 450 tech startups and invested in more than 150 of them. Its portfolio includes notable companies such as ReMarkable, Huddly, and NoIsolation, among others. Through its comprehensive support system, StartupLab aims to nurture and scale the next generation of Nordic technology ventures.

Alexander Woxen

Founder and Partner

Past deals in Norway

Spiff

Venture Round in 2021
Spiff AS, based in Oslo, Norway, is a mobile application developed to assist users in saving and investing money effectively. Founded in 2015, the app provides a platform for individuals to save money for various personal goals, whether collaboratively or independently, without any associated fees. Spiff allows users to create multiple savings plans and offers a comprehensive overview of their financial objectives, thus facilitating better management of their finances. The application emphasizes the importance of saving not only for major life events like housing or retirement but also for smaller, everyday aspirations, making it easier for users to achieve their goals.

Plaace

Pre Seed Round in 2020
Plaace operates a data-driven platform that connects retail property owners, tenants, and brokers to define strategies, identify matches, and collaborate through analytics. Founded in 2020 and headquartered in Oslo, Norway, the company enables tenants to unlock the full potential of commercial properties by pairing properties with suitable candidates and streamlining the leasing process.

Poption

Venture Round in 2019
Poption AS is a business-to-business software company based in Oslo, Norway, established in 2017. It specializes in campus recruiting by providing a marketplace that connects students with companies seeking top talent for part-time positions, internships, and traineeships. Poption offers a suite of tools designed to streamline the recruitment process, including signup forms for career events, a talent customer relationship management system for follow-ups, and an applicant tracking system. These tools facilitate the sharing of candidate profiles and foster relationships between students and employers over time, ultimately simplifying candidate management and reducing administrative burdens for recruitment teams.

Cubit

Venture Round in 2019
Cubit AS is a technology company based in Bergen, Norway, that specializes in software as a service (SaaS) solutions for in-the-field auditing and inspection. Established in 2017 by a group of consultants, Cubit has developed innovative products such as Cubit Fire, an end-to-end solution for fire inspections, and Cubit Electric, designed for electrical safety audits. The company collaborates with various industries, including utility companies, to enhance safety and efficiency in their operations. Cubit aims to streamline supervision and inspection processes, making them more accessible and effective for users. Through its continuous development of tailored solutions, Cubit addresses the evolving needs of fire departments, municipalities, and other sectors focused on safety and compliance.

ZEG Power

Venture Round in 2018
ZEG Power AS, founded in 2008 and based in Kjeller, Norway, specializes in producing hydrogen and electricity from hydrocarbon gases through its proprietary ZEG technology, which incorporates carbon dioxide (CO2) capture. Established as a joint venture between the Institute for Energy Technology and Christian Michelsen Research AS, ZEG Power aims to serve as a technology provider for large-scale plants and an equipment provider for smaller installations. The development of ZEG technology commenced in 2001, with extensive research and development efforts leading to pilot-scale verification and feasibility studies that highlight its potential for energy efficiency and cost-effectiveness compared to conventional methods. This flexible technology can utilize both fossil and renewable fuels and is adaptable to various applications and plant sizes, positioning ZEG Power as a key player in the clean energy sector.

Zendera AS

Pre Seed Round in 2018
Zendera AS is a Norwegian company, incorporated in 2017 and based in Oslo, that specializes in providing logistics management services tailored for small and medium-sized transportation companies. The company has developed a transport management system designed to enhance operational efficiency by offering features such as order tracking, customer communication, and invoicing. Its platform facilitates standardization in order and customer management, incorporates automated alerts for deviations, and supports driver and vehicle management. Additionally, Zendera's system enables real-time vehicle tracking, route planning, optimization, and online booking management, all aimed at improving order handling, streamlining work routines, and increasing profitability for its clients.

Maindeck

Pre Seed Round in 2018
Maindeck AS is a company based in Oslo, Norway, that specializes in providing a cloud-based maintenance system tailored for ship managers. Established in 2016, Maindeck focuses on facilitating the planning and execution of dry-docking projects through its innovative project management software. The platform offers a range of features, including smart templates for creating vessel-specific project specifications, task lists, document verification, and mobile inspection capabilities. By streamlining project management processes and enabling efficient work order creation, Maindeck empowers ship managers to capture critical information, thereby minimizing cost overruns and avoiding delays in their operations.

Confrere

Seed Round in 2017
Confrere AS is a video conferencing platform based in Oslo, Norway, founded in 2017. The company specializes in providing a video calling tool tailored for professionals, including healthcare providers, educators, financial institutions, and personal trainers, who require efficient online consultations with their clients. Designed to facilitate seamless communication, Confrere's platform allows users to conduct video meetings directly in their web browsers without the need for signups, downloads, or passwords. Additionally, the platform enables professionals to offer and sell their services directly through the software, ensuring secure and convenient interactions with clients. The innovative solution aims to create virtual environments, such as virtual clinics, that support various professional needs.

AblePay Technologies

Seed Round in 2017
AblePay Technologies AS specializes in mobile payment solutions, providing innovative products such as BlueSIM, a smart chip that enhances payment terminals with Bluetooth capabilities. This technology upgrades existing payment systems to support various mobile payment applications on phones and tablets, enabling features like prepayment customer identification and advertising through beacon services. AblePay Technologies serves telecom companies and other clients, leveraging its expertise developed from a spin-out of Telenor's Research Department in 2009. The company is headquartered in Trondheim, Norway, and has collaborated with SINTEF, Scandinavia's largest independent research organization, to advance its technology.

Poio

Seed Round in 2017
Poio is a developer of a learning platform focused on helping children learn to read through engaging digital experiences. The company creates playful and educational games that enable children to teach themselves reading skills in a fun and interactive manner. By offering a variety of learning-to-read games, Poio provides a motivational environment where children can explore words and letters, ultimately enhancing their language abilities. Their first reading game, launched in the Norwegian App Store, has garnered positive feedback from both users and media, underscoring the effectiveness and appeal of their innovative approach to literacy education.

Spiff

Seed Round in 2016
Spiff AS, based in Oslo, Norway, is a mobile application developed to assist users in saving and investing money effectively. Founded in 2015, the app provides a platform for individuals to save money for various personal goals, whether collaboratively or independently, without any associated fees. Spiff allows users to create multiple savings plans and offers a comprehensive overview of their financial objectives, thus facilitating better management of their finances. The application emphasizes the importance of saving not only for major life events like housing or retirement but also for smaller, everyday aspirations, making it easier for users to achieve their goals.

Otovo

Seed Round in 2016
Otovo is a renewable energy company that simplifies the process of obtaining solar panels and batteries for homeowners. Established in Oslo in 2016, Otovo operates a marketplace that connects customers with a network of thoroughly vetted local energy installers. Utilizing proprietary technology, the company assesses the solar potential of residential properties and provides tailored project recommendations. Otovo has successfully completed thousands of solar energy installations across Europe, striving to become the leading residential solar energy provider on the continent. The company consists of a diverse team of engineers, programmers, and technical consultants located in various European cities, including Stockholm, Paris, and Madrid. In addition to facilitating the installation of solar panels, Otovo offers subscription services for customers to access renewable energy solutions. The company is well-capitalized, supported by prominent Scandinavian investment entities.

Ardoq

Seed Round in 2016
Ardoq AS, established in 2013 and headquartered in Oslo, Norway, with offices in New York, London, and Copenhagen, specializes in developing solutions to document and visualize complex computer systems. Its flagship product, Ardoq, combines textual documentation with interactive visualizations, offering features such as automatic visualization generation, real-time collaboration, and model-based documentation. Ardoq serves a wide range of professionals, including business users, developers, project managers, and stakeholders, empowering them to understand interdependencies, plan changes, and make data-driven decisions. The platform enables the entire organization to contribute to documentation, fostering a collaborative environment for digital transformation.

Spiff

Seed Round in 2015
Spiff AS, based in Oslo, Norway, is a mobile application developed to assist users in saving and investing money effectively. Founded in 2015, the app provides a platform for individuals to save money for various personal goals, whether collaboratively or independently, without any associated fees. Spiff allows users to create multiple savings plans and offers a comprehensive overview of their financial objectives, thus facilitating better management of their finances. The application emphasizes the importance of saving not only for major life events like housing or retirement but also for smaller, everyday aspirations, making it easier for users to achieve their goals.

reMarkable

Seed Round in 2015
reMarkable designs and manufactures a digital writing device that mimics paper, using a high‑friction screen that allows natural handwriting. The tablet converts handwritten notes to typed text in real time, supports annotation, and organizes documents with folders and tags. It syncs with cloud services and companion apps for desktop and mobile, enabling users to capture, access, and manage content across devices in a distraction‑free setting. Founded in 2013 by Magnus Wanberg, the company is based in Oslo, Norway.
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