Startup Wise Guys

Startup Wise Guys, founded in 2012 and based in Tallinn, Estonia, is a prominent early-stage investor and accelerator in the Central and Eastern European (CEE) region and the Nordics. The organization has accelerated over 165 startups, primarily in B2B SaaS, fintech, and cybersecurity, achieving a startup survival and success rate exceeding 77%. Its intensive three-month accelerator program focuses on product validation, development, and sales to business customers, supported by a network of over 200 international and local mentors. The program culminates in Demo Days and major tech events where startups present their ventures to potential investors. Additionally, participants gain access to an alumni community of more than 145 startups across 40 countries and exclusive alumni events centered on business development and fundraising. Startup Wise Guys also manages dedicated funds targeting various sectors, including an Africa Fund that invests in fintech, health tech, and digital SaaS, among others.

Alexandra Balkova

Partner, Head of Portfolio

Gunce Onur

Venture Partner Turkey

Attila Hudecz

Managing Director, Sustainability

Franziska Kolk

General Partner, Africa

Andrea T. Orlando

Partner

Günce Önür

General Partner, Challenger II

Past deals in Mobile Apps

Monkee

Seed Round in 2022
Monkee is a financial application focused on enhancing users' financial health. Founded in Austria, the app utilizes behavioral design, gamification, and machine learning to promote sustainable financial practices. It offers an AI-driven Financial Health coach that assists users in setting saving targets and breaking them down into achievable goals. Through soft interventions, or nudges, the app encourages users to develop better spending and saving habits, ultimately helping them to balance their finances and save for the future. Initially launched in Germany and Austria, Monkee aims to empower individuals to lead financially secure lives.

Vocal Image

Grant in 2022
The platform (mobile+web apps) for voice training using exercises and training programs designed for the quick result according to the author's method.

Snacka!

Pre Seed Round in 2021
Snacka is a video call application designed to enhance communication quality and reliability, especially in challenging internet conditions. It aims to facilitate meaningful connections among users, whether they are communicating with friends and family or engaging in professional discussions. The platform employs advanced computing technologies and offers end-to-end encryption, ensuring both performance and privacy. Currently available on Android, with plans for an iOS release, Snacka operates on an invitation-only basis. Users can request an invitation through the company's website if they are not already invited by someone in their network. By prioritizing uninterrupted audio and video streaming, Snacka addresses common issues associated with video calls, making it easier for individuals to stay connected regardless of their location or internet quality.

Vocal Image

Pre Seed Round in 2021
The platform (mobile+web apps) for voice training using exercises and training programs designed for the quick result according to the author's method.

Watalook

Pre Seed Round in 2021
Watalook is a mobile application that serves as a booking platform for beauty freelancers, connecting them with clients seeking beauty services. The platform offers a comprehensive suite of features, including custom calendars for appointment scheduling and a client history dashboard. Beauty professionals can create personal web pages to list their services and showcase their work, facilitating efficient management of client bookings. By providing these tools, Watalook enhances the client experience while enabling beauty professionals to present a polished online profile.

Vochi

Seed Round in 2021
Vochi is a mobile application focused on creative video editing, leveraging advanced computer-vision technology and AI-based algorithms. The app enables users to apply high-quality effects to individual objects within videos in real-time, maintaining visual fidelity in 1080p resolution. By utilizing neural networks and a custom rendering engine, Vochi allows for unique and personalized video creations, empowering users to express their creativity effortlessly on mobile devices.

Vochi

Seed Round in 2021
Vochi is a mobile application focused on creative video editing, leveraging advanced computer-vision technology and AI-based algorithms. The app enables users to apply high-quality effects to individual objects within videos in real-time, maintaining visual fidelity in 1080p resolution. By utilizing neural networks and a custom rendering engine, Vochi allows for unique and personalized video creations, empowering users to express their creativity effortlessly on mobile devices.

Mindletic

Seed Round in 2021
Developer of a mental health application designed to predict and prevent costly destructive behaviors such as bullying and burnout in workplaces. The company's application analyzes anonymous data on emotional well-being at the company level and compares it with global trends and offers data-driven guidelines as well as implements productive techniques to cope with burnout, anxiety, stress, and other mental health-related problems, enabling employees to solve complex problems and discover new ways of working, increasing efficiency and productivity.

COGNITIVA | DATIVA

Pre Seed Round in 2021
SaaS for manufacturing and logistics companies. Provides real time data and insight on productiviy, quality, traceability and inventory. Has a WEB APP and a MOBILE APP.

Boomio

Pre Seed Round in 2021
Boomio is a platform designed to enhance the customer loyalty landscape, addressing the limitations of traditional loyalty programs. It offers an online platform and mobile application that enables retail and e-commerce businesses of all sizes to create and manage their own rewards and loyalty systems affordably. By providing digital customer loyalty tools, Boomio empowers small and medium businesses that may not have the resources to develop such systems in-house. This innovative approach aims to simplify and modernize customer engagement, ensuring businesses can effectively reward their customers and drive sales growth.

Monkee

Seed Round in 2021
Monkee is a financial application focused on enhancing users' financial health. Founded in Austria, the app utilizes behavioral design, gamification, and machine learning to promote sustainable financial practices. It offers an AI-driven Financial Health coach that assists users in setting saving targets and breaking them down into achievable goals. Through soft interventions, or nudges, the app encourages users to develop better spending and saving habits, ultimately helping them to balance their finances and save for the future. Initially launched in Germany and Austria, Monkee aims to empower individuals to lead financially secure lives.

ForPeeps

Pre Seed Round in 2020
ForPeeps is a mobile banking application designed to consolidate various banking services into a single platform. It enables users to link multiple bank accounts, facilitating seamless money transfers, online payments, and bill splitting. This financial technology aims to simplify the banking experience by allowing users to manage their financial transactions easily and efficiently within one application.

ForPeeps

Pre Seed Round in 2020
ForPeeps is a mobile banking application designed to consolidate various banking services into a single platform. It enables users to link multiple bank accounts, facilitating seamless money transfers, online payments, and bill splitting. This financial technology aims to simplify the banking experience by allowing users to manage their financial transactions easily and efficiently within one application.

Watalook

Seed Round in 2020
Watalook is a mobile application that serves as a booking platform for beauty freelancers, connecting them with clients seeking beauty services. The platform offers a comprehensive suite of features, including custom calendars for appointment scheduling and a client history dashboard. Beauty professionals can create personal web pages to list their services and showcase their work, facilitating efficient management of client bookings. By providing these tools, Watalook enhances the client experience while enabling beauty professionals to present a polished online profile.

Nobe

Pre Seed Round in 2020
Xpass enables companies in Latin America to cut the costs of user onboarding by 10x, and give their customers and easier access to their service. All that with better security. Xpass lets customer digitize their most important documents on their phone and create a digital ID. With Xpass, customers can create their digital ID with 3 simple steps: 1. Download Xpass app 2. Create 2 security PIN-codes only they know 3. Take a photo of one of their identity documents and upload it After that, we verify the user and their uploaded documents. If everything is correct, user has a working digital identity. This means they can now access multiple services with already verified profile.

PAY2U

Seed Round in 2020
PAY2U is a digital marketing platform for retail, banks, and telecom operators. It can become an affiliate section of your mobile application or a stand-alone application of the affiliate program. It also affiliates get back offers on many services.

Conte.ai

Seed Round in 2020
Free system for managing social networks and messaging apps. No tariff plans. Unit of measure – account on the social network or messaging app. An unlimited number of users, projects, and scheduled posts. Add accounts in 2 minutes and start boosting your brand.

Bobu

Pre Seed Round in 2020
Developer of a mobile technology platform designed to offer books and magazines to create safe, good, entertaining and educative content for children's sake. The company's platform combines all functions in one software to offer a source of real valuable content for children to provide them with a unified and simplified alternative, enabling publishers to create mobile apps and games for children, without coding.

Collect

Pre Seed Round in 2020
Collect is a mobile app that allows users to order food without waiting in line. Collect was founded in 2018 and was headquartered in Kraków, Poland.

Fjordhub

Seed Round in 2020
Time planning and attendance control , communication tool, surveys and HR for blue-collar workers as subscription based platform.

Zelos Team Management

Pre Seed Round in 2019
Zelos Team Management specializes in providing a task management application designed for large teams and communities, facilitating self-organization and enhanced productivity. The app caters to gig recruiters and community managers by allowing them to efficiently assign tasks to extensive groups, reaching hundreds or thousands of members. Zelos offers both monthly and yearly licenses to organizations, promoting active community engagement and enabling the development of private talent marketplaces. This solution is particularly beneficial for businesses aiming to streamline operations within gig work environments and foster collaboration among diverse teams.

Zelos Team Management

Seed Round in 2019
Zelos Team Management specializes in providing a task management application designed for large teams and communities, facilitating self-organization and enhanced productivity. The app caters to gig recruiters and community managers by allowing them to efficiently assign tasks to extensive groups, reaching hundreds or thousands of members. Zelos offers both monthly and yearly licenses to organizations, promoting active community engagement and enabling the development of private talent marketplaces. This solution is particularly beneficial for businesses aiming to streamline operations within gig work environments and foster collaboration among diverse teams.

Partly

Pre Seed Round in 2018
Partly is a community platform designed to connect individuals seeking assistance with various household tasks to verified and background-checked professionals. Through its digital platform and mobile app, Partly facilitates a range of services, including socket installation, dishwasher repair, furniture assembly, home cleaning, and animal care. By providing a safe and efficient way for users to find trusted service providers, Partly aims to simplify the process of completing everyday tasks, transforming to-do lists into accomplished activities.

Firstline App

Pre Seed Round in 2018
Firstline App a secure digital courier to move confidential data where both ends are verified and only intended receiver can access information.

Drone Pilot

Pre Seed Round in 2018
Drone Pilot is a company focused on enhancing the safety and efficiency of drone operations through a mobile application that connects airspace authorities with drone pilots and operators. The application features a comprehensive management dashboard that allows users to register, identify, and monitor drone flights while updating restricted zones and managing flight clearances. By providing these tools, Drone Pilot aims to ensure that pilots adhere to regulations and improve overall knowledge and practices within the industry. This initiative supports the responsible use of low-altitude airspace, promoting a culture of safety among drone operators.

LevelUP

Pre Seed Round in 2018
LevelUP Sports OÜ, founded in 2014 and based in Aalborg, Denmark, develops a mobile application that simplifies video analysis for sports teams. The application enables coaches to film, tag, analyze, and share critical moments from games using an iPad and a wireless button. By streamlining the video analysis process, LevelUP helps coaches provide quality feedback to athletes, enhancing player performance and team collaboration. The platform facilitates all stages of video analysis directly from the sidelines, making it easier for teams to leverage video technology effectively.

BloknotApp

Seed Round in 2018
BloknotApp is a Ukrainian company that provides business management software tailored for beauty and wellness salons. Launched in 2017, the software serves as an online customer relationship management (CRM) tool, enabling salon owners to manage their businesses remotely. Key features include online booking, a fully-equipped point of sale system, and marketing automation, which collectively replace traditional cash registers and customer record systems. Additionally, the platform offers business analytics, client retention strategies, team productivity tools, and automates payroll and cash flow reporting. By organizing client data, including pictures and medical records, BloknotApp empowers salons to streamline operations and maintain comprehensive customer databases, allowing them to effectively manage their businesses from anywhere at any time.

Pibox

Pre Seed Round in 2018
Pibox is a technology company based in Kyiv, Ukraine, founded in 2014, that offers a comprehensive messenger application designed primarily for music producers. Its platform facilitates communication and collaboration by enabling users to message, send files, and engage in file-centered chats. Additionally, Pibox provides cloud storage solutions for managing and synchronizing studio files, alongside features like time-stamped audio commenting and high-resolution audio streaming for live collaboration. This all-in-one application streamlines the remote content collaboration process, allowing users to review, discuss, and share creative content—such as music, videos, and images—efficiently.

PomoDoneApp

Pre Seed Round in 2018
PomoDoneApp is a task management application that enhances productivity through the Pomodoro technique. It is designed for a diverse range of users, including digital professionals such as developers, writers, designers, and marketers. The platform integrates seamlessly with popular task management systems like Asana, Trello, JIRA, and Basecamp, allowing users to maintain their existing workflows while improving focus and efficiency. PomoDoneApp features an interruption shield that blocks distracting websites and notifies team members via Slack, enhancing concentration during work sessions. Additionally, users can analyze their productivity through a history log that tracks workflow and task time, making it easier to optimize performance.

iDiscount

Pre Seed Round in 2017
iDiscount is a software-as-a-service (SaaS) provider that specializes in electronic discount and loyalty card solutions. The platform allows businesses to create customized electronic discount cards featuring unique barcodes, which can be accessed from any device. iDiscount's services include uploading card designs that align with a company's branding, tracking purchase histories, and managing discount calculations. Additionally, the platform utilizes push notifications to keep customers informed about promotions, news, and events, facilitating direct communication between businesses and their clientele. This approach not only enhances customer engagement but also eliminates the need for physical cards and associated equipment, streamlining the loyalty program management process for companies.

Inapptics

Pre Seed Round in 2017
Inapptics is a mobile analytics platform that assists app developers in understanding user behavior within their applications. By aggregating user interaction events, Inapptics transforms this data into visual flows and heat maps, allowing developers to see user actions on each screen, including taps and navigation paths. The platform automatically detects crashes and can replay the sequence of events that led to them, offering suggestions for resolution. Inapptics simplifies the integration process with its SDK, requiring just a single line of code and taking only two minutes to implement. This functionality is designed to help mobile application developers, UX designers, product managers, and marketers enhance user experience and improve app performance.

Mobscale

Pre Seed Round in 2017
Mobscale is a marketing automation platform solving the problem of churn in mobile Apps using personalized, contextual notifications through push, in-app, email and SMS channels.

MetricsCat

Pre Seed Round in 2014
Metrics Cat – mobile app user reviews analytics tool. Allows app developers to see the reviews their apps get, filter meaningless & too short reviews, see auto-translation for the reviews across countries and install widget with the best reviews on App website.

Camorka

Seed Round in 2013
Camorka is an Estonian-based startup that focuses on engaging consumers with brands through creative contests. The company provides a social platform that allows both brands and individuals to organize photo contests. Users can access the platform via iOS and Android applications, as well as through web and Facebook extensions. This enables businesses and private users to create contests and offer products or services as tangible prizes, thereby enhancing brand visibility and consumer interaction. Camorka aims to excite audiences about various brands and products through innovative and interactive experiences.

Vite

Seed Round in 2013
Vite lets you follow others' recommendations for a personalized feed of interesting events & easily invite any of your Facebook or phone contacts to follow up in a private group chat and work out the details.

Brickflow

Seed Round in 2013
Brickflow is a personal, visual-content discovery app. Content is aggregated from all around social media and recommended based on the individual user’s profile. NEED Generation X uses social media mostly on mobile, and they consume visual content, not long articles. Yet, it’s surprisingly hard to discover and share unique visual content, especially on mobile. Visual content is king. Personalized content can be delivered. Why wouldn't we do it? SOLUTION Brickflow analyzes your profiles and gives you a personal content flow of images, GIFs and short videos, based on what you previously shared. We help users, mostly US millennials, to boost their visual profiles. You skip or share by swiping left or right, on a Tinder-like interface. - Aggregates content - #Tag search + Recommendation - Content from Instagram, Twitter, Vine and Giphy - By using Brickflow 5 min a day, you can grow your blog.

BrandieGames

Seed Round in 2013
BrandieGames is a web-based platform that enables brands to create mobile games quickly and easily. Founded in 2013 and based in Tallinn, the company offers a user-friendly drag-and-drop interface, allowing even small businesses to develop their own mobile games in just seconds. Users simply need to input a few essential elements, including their company logo, product images, descriptive text, and links to their website and social media pages. This innovative solution helps marketers launch interactive mobile branding campaigns effectively, enhancing their engagement with consumers through customized gaming experiences.

Epiclist

Seed Round in 2012
Epiclist is a visual discovery app, helping people to explore, plan and share curated activities and travel experiences around the world or just around the corner. Follow adventure heroes, get inspired from lifestyle and travel brands, and book curated activities right from the palm of your hand. - Massive demand: 50 Million people plan their travel on their phone in 2013 - Huge market = $100 Billion: Global Tours and Activities market in 2013 - Fragmented supply: 250.000 SMEs in Travel Business, 95% without any mobile presence - Lots of money: Average spending per adventure trip in 2013, from $593 in 2009.

Like a Local

Pre Seed Round in 2012
Like A Local Guide is about finding those cool and cozy spots that locals' like to hang out at and missing the tourist traps. They have built this awesome web site and a mobile app where the travel tips are being created by well-selected local editors of each city who know what they're talking about.
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