Startup Wise Guys

Startup Wise Guys, founded in 2012 and based in Tallinn, Estonia, is a prominent early-stage investor and accelerator in the Central and Eastern European (CEE) region and the Nordics. The organization has accelerated over 165 startups, primarily in B2B SaaS, fintech, and cybersecurity, achieving a startup survival and success rate exceeding 77%. Its intensive three-month accelerator program focuses on product validation, development, and sales to business customers, supported by a network of over 200 international and local mentors. The program culminates in Demo Days and major tech events where startups present their ventures to potential investors. Additionally, participants gain access to an alumni community of more than 145 startups across 40 countries and exclusive alumni events centered on business development and fundraising. Startup Wise Guys also manages dedicated funds targeting various sectors, including an Africa Fund that invests in fintech, health tech, and digital SaaS, among others.

Alexandra Balkova

Partner, Head of Portfolio

Gunce Onur

Venture Partner Turkey

Attila Hudecz

Managing Director, Sustainability

Franziska Kolk

General Partner, Africa

Andrea T. Orlando

Partner

Günce Önür

General Partner, Challenger II

Past deals in Mobile

Monkee

Seed Round in 2022
Monkee is a financial application focused on enhancing users' financial health. Founded in Austria, the app utilizes behavioral design, gamification, and machine learning to promote sustainable financial practices. It offers an AI-driven Financial Health coach that assists users in setting saving targets and breaking them down into achievable goals. Through soft interventions, or nudges, the app encourages users to develop better spending and saving habits, ultimately helping them to balance their finances and save for the future. Initially launched in Germany and Austria, Monkee aims to empower individuals to lead financially secure lives.

Watalook

Pre Seed Round in 2021
Watalook is a mobile application that serves as a booking platform for beauty freelancers, connecting them with clients seeking beauty services. The platform offers a comprehensive suite of features, including custom calendars for appointment scheduling and a client history dashboard. Beauty professionals can create personal web pages to list their services and showcase their work, facilitating efficient management of client bookings. By providing these tools, Watalook enhances the client experience while enabling beauty professionals to present a polished online profile.

JetBeep

Pre Seed Round in 2021
JetBeep is a product company that is working with financial institutions that are willing to roll out mobile wallets. The company JetBeep is a product company that is working with financial institutions that are willing to roll out mobile wallets.

Monkee

Seed Round in 2021
Monkee is a financial application focused on enhancing users' financial health. Founded in Austria, the app utilizes behavioral design, gamification, and machine learning to promote sustainable financial practices. It offers an AI-driven Financial Health coach that assists users in setting saving targets and breaking them down into achievable goals. Through soft interventions, or nudges, the app encourages users to develop better spending and saving habits, ultimately helping them to balance their finances and save for the future. Initially launched in Germany and Austria, Monkee aims to empower individuals to lead financially secure lives.

Watalook

Seed Round in 2020
Watalook is a mobile application that serves as a booking platform for beauty freelancers, connecting them with clients seeking beauty services. The platform offers a comprehensive suite of features, including custom calendars for appointment scheduling and a client history dashboard. Beauty professionals can create personal web pages to list their services and showcase their work, facilitating efficient management of client bookings. By providing these tools, Watalook enhances the client experience while enabling beauty professionals to present a polished online profile.

Bobu

Pre Seed Round in 2020
Developer of a mobile technology platform designed to offer books and magazines to create safe, good, entertaining and educative content for children's sake. The company's platform combines all functions in one software to offer a source of real valuable content for children to provide them with a unified and simplified alternative, enabling publishers to create mobile apps and games for children, without coding.

JetBeep

Pre Seed Round in 2020
JetBeep is a product company that is working with financial institutions that are willing to roll out mobile wallets. The company JetBeep is a product company that is working with financial institutions that are willing to roll out mobile wallets.

JetBeep

Pre Seed Round in 2019
JetBeep is a product company that is working with financial institutions that are willing to roll out mobile wallets. The company JetBeep is a product company that is working with financial institutions that are willing to roll out mobile wallets.

Firstline App

Pre Seed Round in 2018
Firstline App a secure digital courier to move confidential data where both ends are verified and only intended receiver can access information.

JetBeep

Pre Seed Round in 2018
JetBeep is a product company that is working with financial institutions that are willing to roll out mobile wallets. The company JetBeep is a product company that is working with financial institutions that are willing to roll out mobile wallets.

Mobscale

Pre Seed Round in 2017
Mobscale is a marketing automation platform solving the problem of churn in mobile Apps using personalized, contextual notifications through push, in-app, email and SMS channels.

SyncUI

Pre Seed Round in 2015
SyncUI offers a parallel site testing platform that allows developers to test websites across multiple browsers and devices simultaneously. This service addresses the challenges of cross-browser compatibility by enabling users to manage one browser in real-time while previewing results in others. As a software-as-a-service (SaaS) solution, SyncUI requires no coding skills, making it accessible for a wide range of users looking to streamline their web development processes.

MetricsCat

Pre Seed Round in 2014
Metrics Cat – mobile app user reviews analytics tool. Allows app developers to see the reviews their apps get, filter meaningless & too short reviews, see auto-translation for the reviews across countries and install widget with the best reviews on App website.

BrandieGames

Seed Round in 2013
BrandieGames is a web-based platform that enables brands to create mobile games quickly and easily. Founded in 2013 and based in Tallinn, the company offers a user-friendly drag-and-drop interface, allowing even small businesses to develop their own mobile games in just seconds. Users simply need to input a few essential elements, including their company logo, product images, descriptive text, and links to their website and social media pages. This innovative solution helps marketers launch interactive mobile branding campaigns effectively, enhancing their engagement with consumers through customized gaming experiences.
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