Startup Wise Guys

Startup Wise Guys, founded in 2012 and based in Tallinn, Estonia, is a prominent early-stage investor and accelerator in the Central and Eastern European (CEE) region and the Nordics. The organization has accelerated over 165 startups, primarily in B2B SaaS, fintech, and cybersecurity, achieving a startup survival and success rate exceeding 77%. Its intensive three-month accelerator program focuses on product validation, development, and sales to business customers, supported by a network of over 200 international and local mentors. The program culminates in Demo Days and major tech events where startups present their ventures to potential investors. Additionally, participants gain access to an alumni community of more than 145 startups across 40 countries and exclusive alumni events centered on business development and fundraising. Startup Wise Guys also manages dedicated funds targeting various sectors, including an Africa Fund that invests in fintech, health tech, and digital SaaS, among others.

Alexandra Balkova

Partner, Head of Portfolio

Gunce Onur

Venture Partner Turkey

Attila Hudecz

Managing Director, Sustainability

Franziska Kolk

General Partner, Africa

Andrea T. Orlando

Partner

Günce Önür

General Partner, Challenger II

Past deals in Analytics

Sweephy

Pre Seed Round in 2022
Sweephy is a software solution that simplifies the process of data preprocessing through artificial intelligence and a user-friendly, no-code interface. It enables users to clean and prepare large datasets, up to 1TB, from various structured sources in just minutes, without the need for complex rules or coding. The platform offers end-to-end machine learning pipeline services, delivering real-time predictions and automated data insights. By utilizing advanced machine learning and deep learning techniques, Sweephy enhances the quality of datasets, allowing organizations to conduct accurate business and data analysis. Its intuitive drag-and-drop functionality allows users to interpret complex datasets, clean them, and identify anomalies quickly, making it a powerful tool for improving data management and analysis capabilities.

Data Against Data

Pre Seed Round in 2022
Data Against Data develops a platform that looks for companies holding personal data. It provides a list of websites and applications to secure online data privacy. Data Against Data is based in Bucharest, Romania.

SessionStack

Seed Round in 2022
SessionStack is a Bulgarian company that offers a software solution aimed at improving customer support and debugging processes for web applications. Its tools include interactive co-browsing, pixel-perfect session replay, error notifications, and troubleshooting insights, allowing support teams to understand user interactions without needing explicit feedback. The software integrates seamlessly with popular support platforms like Zendesk, Freshdesk, Intercom, and Olark, and is compatible with any web application framework across major browsers, requiring no client-side downloads. By equipping developers and support staff with these capabilities, SessionStack enhances the overall user experience and streamlines the resolution of technical issues.

SensusQ

Seed Round in 2022
Developer of an intelligent decision support software intended to solve the information handling difficulties that modern armies are facing due to technological advancements. The company's software fuses real-time multi-source information, to enhance shared understanding as well as provide actionable information and accelerated decision-making support for entities operating in a multi-domain framework, enabling clients to get a situational understanding of any scenario and make informed decisions.

Cognitiva

Pre Seed Round in 2021
Cognitiva specializes in digital transformation services for businesses, focusing on enhancing the relationship between companies and their customers through advanced technology. The company has developed an AI platform that facilitates the design, development, and implementation of cognitive systems. These systems include virtual assistants, medical image analysis, and claim settlement audits. By leveraging its platform, Cognitiva aims to improve productivity and elevate customer experiences for its clients across various industries.

Agrovisio

Seed Round in 2021
Agrovisio Official provides accurate, up-to-date and customized data and accurate forecasts to the agricultural sector's stakeholders.

Agrovisio

Seed Round in 2021
Agrovisio Official provides accurate, up-to-date and customized data and accurate forecasts to the agricultural sector's stakeholders.

Oxus.AI

Convertible Note in 2021
Oxus.AI provides speech analytics software for call centers serving in low resource languages. By analyzing 100% of speech interactions with customers Oxus.AI delivers to organizations the most accurate, instant, and actionable insights to increase sales, improve customer retention, and enhance agents' performance.

DataCalculus

Pre Seed Round in 2021
DataCalculus OU develops data analysis software for small to medium enterprises (SMEs) and individuals. Its software loads and analyzes the data, summarizes and generates a simple and interactive visualization, reports the overall and local statistics of the dataset, and detects the overall anomalies and local outliers. The company serves researchers, data specialists, business executives, medical experts, engineers, and other professionals. The company was incorporated in 2019 and is based in Tallinn, Estonia.

Cognitiva

Pre Seed Round in 2021
Cognitiva specializes in digital transformation services for businesses, focusing on enhancing the relationship between companies and their customers through advanced technology. The company has developed an AI platform that facilitates the design, development, and implementation of cognitive systems. These systems include virtual assistants, medical image analysis, and claim settlement audits. By leveraging its platform, Cognitiva aims to improve productivity and elevate customer experiences for its clients across various industries.

Mindletic

Seed Round in 2021
Developer of a mental health application designed to predict and prevent costly destructive behaviors such as bullying and burnout in workplaces. The company's application analyzes anonymous data on emotional well-being at the company level and compares it with global trends and offers data-driven guidelines as well as implements productive techniques to cope with burnout, anxiety, stress, and other mental health-related problems, enabling employees to solve complex problems and discover new ways of working, increasing efficiency and productivity.

Pivony

Pre Seed Round in 2021
Pivony is a Self Service Web platform that helps you discover conversation topics and obtain insights from real user generated data, which is provided by the companies’ internal data sources or the outer world, ‘open-data’, like Twitter, Google Play, App Store. With Pivony, you can evaluate your customer satisfaction level, find out what they would like, and develop a marketing strategy accordingly. The underlying technology of Pivony is broadly Big Data and Artificial Intelligence. Pivony gives you the simplicity of making your analysis with only three clicks, so that you no longer need to read thousands of customer feedbacks. Besides, Pivony AI Algorithms support most of the commonly used languages, including Turkish.

uTrigg

Pre Seed Round in 2021
uTrigg is a company that develops an emotion analytics platform aimed at understanding user behavior and emotional responses when interacting with brands. Founded in 2018 and based in Kiev, Ukraine, with an additional office in Tallin, Estonia, uTrigg serves various industries, including transport and logistics, marketing research, energy, social organizations, education, and healthcare. The platform leverages artificial intelligence and machine learning to provide actionable insights that help businesses improve customer feedback and increase conversion rates. By focusing on the emotional aspects of consumer interactions, uTrigg facilitates a deeper connection between corporations and consumers, particularly in the context of environmental, social, and governance (ESG) initiatives.

Agrovisio

Venture Round in 2021
Agrovisio Official provides accurate, up-to-date and customized data and accurate forecasts to the agricultural sector's stakeholders.

Formaloo

Seed Round in 2020
Formaloo is the next-generation user engagement and customer data platform with a focus on growing e-commerces, who want to grow their revenue from their existing customers or are struggling to keep their customers. We offer a super simple and totally automatic data collection and customer success solution so they can really understand their business and their customers and act on it to boost their Loyalty, LTV and CX. Formaloo solutions such as Customer Data Platform (CDP), Data Collection (Databases & forms builder), Data Analysis tool, and Workflow Automation help thousands of businesses every day to collect & manage their data with impact.

Manu

Pre Seed Round in 2020
Manu is a behavioral analytics company headquartered in Vilnius, Lithuania, that specializes in assisting financial institutions with personalized business decisions. Founded in 2016, the company offers a software solution that utilizes behavioral profiling to enhance client onboarding and credit scoring processes. By analyzing customer behavior, Manu's technology helps identify reliable borrowers during loan applications, thereby enabling lenders to reduce costs associated with onboarding and mitigate risks associated with lending to unreliable customers.

heybooster

Seed Round in 2020
Developer of a marketing analysis platform designed to help e-commerce managers to identify revenue growth opportunities and make improved decisions. The company's platform offers an online playbook, online communication, an online project management system, online meetings, and digital reporting, enabling clients to spot issues, identify revenue growth opportunities, and reduce costs by sending alerts and providing tailored insights.

Realtify

Pre Seed Round in 2020
Realtorify provides analytical and research tools on the market for residential real estate professionals. They provide Valuation models, Real estate dataset, and Visualisation.

Conte.ai

Seed Round in 2020
Free system for managing social networks and messaging apps. No tariff plans. Unit of measure – account on the social network or messaging app. An unlimited number of users, projects, and scheduled posts. Add accounts in 2 minutes and start boosting your brand.

Cognitiwe

Seed Round in 2020
Cognitiwe is an AI computer vision company that specializes in developing visual analysis technology for quality control and stock tracking. The company employs actionable video analytics to harness artificial intelligence and mathematical algorithms, extracting valuable information from images captured by closed-circuit television cameras. Cognitiwe provides a suite of products tailored for fresh food retailers, assisting them in managing the freshness, stock levels, and sales performance of their inventory. Additionally, the technology enables organizations to effectively monitor production quality and enhance operational security, helping to prevent incidents and improve overall efficiency in their operations.

BannerBoo

Pre Seed Round in 2020
Bannerboo is a creative management platform for marketers who need to create engaging high CTR ads. Bannerboo helps to create, automate and accelerate rich-media ad campaigns. Unlike other creative platforms, we are focusing on non-standard high impact innovative ad formats and allow to build them from scratch.

SensusQ

Pre Seed Round in 2020
Developer of an intelligent decision support software intended to solve the information handling difficulties that modern armies are facing due to technological advancements. The company's software fuses real-time multi-source information, to enhance shared understanding as well as provide actionable information and accelerated decision-making support for entities operating in a multi-domain framework, enabling clients to get a situational understanding of any scenario and make informed decisions.

Vumonic

Convertible Note in 2020
Vumonic Technologies Private Limited, a data intelligence company, develops a software that provides competitive intelligence on market share (value share) and transaction share (volume share) to the e-commerce and e-tail industries. The company provides demographic and geographic insights, including revenue market share, transaction market share, average selling price, and competitor's growth areas. It enables e-commerce and retail companies to understand consumers' purchase behaviors and develop a consumer behavior and sentiment analysis. The company was incorporated in 2016 and is based in Bengaluru, India.

Formaloo

Seed Round in 2020
Formaloo is the next-generation user engagement and customer data platform with a focus on growing e-commerces, who want to grow their revenue from their existing customers or are struggling to keep their customers. We offer a super simple and totally automatic data collection and customer success solution so they can really understand their business and their customers and act on it to boost their Loyalty, LTV and CX. Formaloo solutions such as Customer Data Platform (CDP), Data Collection (Databases & forms builder), Data Analysis tool, and Workflow Automation help thousands of businesses every day to collect & manage their data with impact.

Oktomax

Pre Seed Round in 2019
Oktomax is a developer of a personalized shopping assistant aimed at enhancing the online shopping experience for e-shop owners. Recognizing the significant gap in conversion rates between online and offline retail, Oktomax leverages its expertise in user experience and machine learning to create a solution that addresses this challenge. The company's technology connects with consumers, observes their behavior, and guides them throughout the checkout process, ultimately transforming indecisive visitors into customers. A key feature of Oktomax's approach is an engaging jackpot game designed to make the buying experience enjoyable, thereby encouraging purchases. This innovative solution enables businesses to maximize their sales opportunities while delighting their customers.

AVA

Pre Seed Round in 2019
AVA offers an automated platform that helps small and medium business owners visualize their company data. It is based in Sydney, NSW.

DataCalculus

Pre Seed Round in 2019
DataCalculus OU develops data analysis software for small to medium enterprises (SMEs) and individuals. Its software loads and analyzes the data, summarizes and generates a simple and interactive visualization, reports the overall and local statistics of the dataset, and detects the overall anomalies and local outliers. The company serves researchers, data specialists, business executives, medical experts, engineers, and other professionals. The company was incorporated in 2019 and is based in Tallinn, Estonia.

Vumonic

Seed Round in 2019
Vumonic Technologies Private Limited, a data intelligence company, develops a software that provides competitive intelligence on market share (value share) and transaction share (volume share) to the e-commerce and e-tail industries. The company provides demographic and geographic insights, including revenue market share, transaction market share, average selling price, and competitor's growth areas. It enables e-commerce and retail companies to understand consumers' purchase behaviors and develop a consumer behavior and sentiment analysis. The company was incorporated in 2016 and is based in Bengaluru, India.

Manu

Pre Seed Round in 2019
Manu is a behavioral analytics company headquartered in Vilnius, Lithuania, that specializes in assisting financial institutions with personalized business decisions. Founded in 2016, the company offers a software solution that utilizes behavioral profiling to enhance client onboarding and credit scoring processes. By analyzing customer behavior, Manu's technology helps identify reliable borrowers during loan applications, thereby enabling lenders to reduce costs associated with onboarding and mitigate risks associated with lending to unreliable customers.

Manu

Pre Seed Round in 2019
Manu is a behavioral analytics company headquartered in Vilnius, Lithuania, that specializes in assisting financial institutions with personalized business decisions. Founded in 2016, the company offers a software solution that utilizes behavioral profiling to enhance client onboarding and credit scoring processes. By analyzing customer behavior, Manu's technology helps identify reliable borrowers during loan applications, thereby enabling lenders to reduce costs associated with onboarding and mitigate risks associated with lending to unreliable customers.

SessionStack

Seed Round in 2019
SessionStack is a Bulgarian company that offers a software solution aimed at improving customer support and debugging processes for web applications. Its tools include interactive co-browsing, pixel-perfect session replay, error notifications, and troubleshooting insights, allowing support teams to understand user interactions without needing explicit feedback. The software integrates seamlessly with popular support platforms like Zendesk, Freshdesk, Intercom, and Olark, and is compatible with any web application framework across major browsers, requiring no client-side downloads. By equipping developers and support staff with these capabilities, SessionStack enhances the overall user experience and streamlines the resolution of technical issues.

Vumonic

Pre Seed Round in 2018
Vumonic Technologies Private Limited, a data intelligence company, develops a software that provides competitive intelligence on market share (value share) and transaction share (volume share) to the e-commerce and e-tail industries. The company provides demographic and geographic insights, including revenue market share, transaction market share, average selling price, and competitor's growth areas. It enables e-commerce and retail companies to understand consumers' purchase behaviors and develop a consumer behavior and sentiment analysis. The company was incorporated in 2016 and is based in Bengaluru, India.

LevelUP

Pre Seed Round in 2018
LevelUP Sports OÜ, founded in 2014 and based in Aalborg, Denmark, develops a mobile application that simplifies video analysis for sports teams. The application enables coaches to film, tag, analyze, and share critical moments from games using an iPad and a wireless button. By streamlining the video analysis process, LevelUP helps coaches provide quality feedback to athletes, enhancing player performance and team collaboration. The platform facilitates all stages of video analysis directly from the sidelines, making it easier for teams to leverage video technology effectively.

Smartsub

Pre Seed Round in 2017
Smartsub is a digital marketing assistant powered by artificial intelligence that helps to find the best keywords, location settings for creating and analyzing the best digital marketing ads.

Inapptics

Pre Seed Round in 2017
Inapptics is a mobile analytics platform that assists app developers in understanding user behavior within their applications. By aggregating user interaction events, Inapptics transforms this data into visual flows and heat maps, allowing developers to see user actions on each screen, including taps and navigation paths. The platform automatically detects crashes and can replay the sequence of events that led to them, offering suggestions for resolution. Inapptics simplifies the integration process with its SDK, requiring just a single line of code and taking only two minutes to implement. This functionality is designed to help mobile application developers, UX designers, product managers, and marketers enhance user experience and improve app performance.

SessionStack

Pre Seed Round in 2016
SessionStack is a Bulgarian company that offers a software solution aimed at improving customer support and debugging processes for web applications. Its tools include interactive co-browsing, pixel-perfect session replay, error notifications, and troubleshooting insights, allowing support teams to understand user interactions without needing explicit feedback. The software integrates seamlessly with popular support platforms like Zendesk, Freshdesk, Intercom, and Olark, and is compatible with any web application framework across major browsers, requiring no client-side downloads. By equipping developers and support staff with these capabilities, SessionStack enhances the overall user experience and streamlines the resolution of technical issues.

ResultsOnAir

Pre Seed Round in 2016
ResultsOnAir OÜ is a company based in Tallinn, Estonia, specializing in big data analytics for television advertisers. The firm offers services that include analytics evaluation, data processing, and insight gathering, aimed at enhancing the return on investment for TV advertising. By capturing real-time web traffic generated by television ads, ResultsOnAir enables clients to understand the customer journey from initial visit to conversion. The platform helps advertisers and their agencies optimize ad spending, often achieving an average return on investment of over 40%.

Teamscope

Pre Seed Round in 2016
Teamscope, Inc. is a company based in Tallinn, Estonia, that specializes in creating visual and interactive insights through big data analytics aimed at improving team building. Founded by professionals from executive search, data science, and technology sectors, Teamscope provides a platform designed to assist managers in making informed hiring decisions and fostering high-performing teams. By utilizing a unique algorithm, the platform assesses the values, personality traits, and core competencies of existing team members. It then recommends the ideal characteristics to seek in new candidates and evaluates their compatibility with both the role and the team dynamics. Additionally, Teamscope generates detailed behavioral profiles and interview guides for candidates, aiding hiring managers in selecting the most suitable individuals for their teams.

Publicfast

Pre Seed Round in 2016
Publicfast Labs, Inc. is a Kyiv-based company that operates an online marketing platform designed to facilitate the promotion of brands through influencers on social media. The platform serves as a self-serve marketplace, enabling brands to find, hire, and analyze influencers who align with their target audiences. Publicfast utilizes an AI-driven solution to recommend suitable creators based on specific brand needs, while also providing comprehensive analytics to track return on investment. This automated tool allows brands to manage their influencer campaigns efficiently across various social networks, consolidating all analytics and content in one location. By fostering collaboration between brands and influencers, Publicfast helps to monetize social media activities effectively.

ResultsOnAir

Convertible Note in 2015
ResultsOnAir OÜ is a company based in Tallinn, Estonia, specializing in big data analytics for television advertisers. The firm offers services that include analytics evaluation, data processing, and insight gathering, aimed at enhancing the return on investment for TV advertising. By capturing real-time web traffic generated by television ads, ResultsOnAir enables clients to understand the customer journey from initial visit to conversion. The platform helps advertisers and their agencies optimize ad spending, often achieving an average return on investment of over 40%.

MetricsCat

Pre Seed Round in 2014
Metrics Cat – mobile app user reviews analytics tool. Allows app developers to see the reviews their apps get, filter meaningless & too short reviews, see auto-translation for the reviews across countries and install widget with the best reviews on App website.

ChangeAgain

Pre Seed Round in 2014
ChangeAgain is a company based in Estonia that specializes in A/B testing tools designed specifically for startups. Its primary service allows users to optimize their websites by implementing split-testing strategies, which help measure the effectiveness of various visual elements on their online presence. The tool is user-friendly, enabling individuals without programming skills to make changes to their websites and assess the impact on conversion rates. ChangeAgain's platform is closely integrated with Google Analytics, allowing users to leverage familiar analytics tools to evaluate performance metrics and drive revenue growth.

Actual Reports

Pre Seed Round in 2013
Actual Reports Ltd. is a company based in Tallinn, Estonia, that specializes in document automation and design tools for printouts. It offers Actual Reports Designer, a browser-based editor that enables users to create and customize a wide range of printouts and reports. This tool allows integration with diverse data sources, including MS Excel, CSV, JSON, and Google Drive Spreadsheets. Actual Reports provides a gallery of templates for various applications, such as product and packaging labels, invoices, and logistical labels, which can be modified or created from scratch. Additionally, the design tool includes an API that developers can use to incorporate the functionality into their existing systems, enhancing the user experience by enabling customizable printouts. Actual Reports Ltd. caters to various sectors, including retail businesses, web shops, salons, and service companies, aiming to streamline the document generation process efficiently.

Leaf

Pre Seed Round in 2013
Leaf Grow is a simple, powerful automation and insights platform for Facebook & Instagram ads. It reduces campaign management time from hours to minutes whilst delivering a better return on ad spend using smart setups, interest-based audience targeting and campaign budget optimization. Since launch, Leaf Grow has gone to power major and indie labels, gaming companies, and crypto startups, events and membership organizations, retail and e-commerce; from clients like Universal Music to 300 Entertainment, Kartel and MDDN to high-street titans like FootAsylum and Pizza Express. On average, their customers have seen an uplift of 2x in their Return On Ad Spend within the first couple weeks of making the switch, increased the quality of the audiences they reach and in some cases, open a whole new channel for revenue. Leaf Grow builds on the foundation they laid for Leaf Music, only expanding its power to businesses of all shapes and sizes, giving them a much better chance to succeed online.

Monolith

Pre Seed Round in 2012
Monolith International BV, founded in 2012 and based in Amsterdam, specializes in retail analytics solutions that enhance understanding of shopper behavior. The company has developed the Monolith Actionboard, an augmented reality advertising device that integrates a hardware component utilizing Kinect technology with a proprietary software platform. This device facilitates the creation, distribution, and measurement of augmented reality advertisements while incorporating pattern recognition software to analyze shopper behavior in retail environments. It tracks various shopper characteristics, including gender, age group, and clothing style, and compiles this data into a set of metrics known as Kinegraphics. The Actionboard's cloud-capable hardware allows for ongoing upgrades and provides insights on which content captures the most attention from potential customers. Monolith's platform empowers retailers to optimize their decision-making processes through real-time, actionable insights.
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