SFC Capital

SFC Capital is a United Kingdom based venture capital firm founded in 2012 that focuses on early-stage investments, including pre-seed and seed rounds, in sectors such as software, technology, e-commerce, consumer products, enterprise solutions, green technology, medical technology, and hospitality. It backs UK startups through an Angel Network and seed funds, providing capital and guidance and offering access to SEIS- and EIS-qualifying investment opportunities. The firm is described as a leading seed investor in the UK.

Ricardo Berruti

Investor Services Manager

Adam Beveridge

Investment Associate

Stephen Page

CEO

Edward Prior

Head of Investor Services

Edward Stevenson

Investor

Past deals in Sports

Una Watch

Pre Seed Round in 2025
Una Watch is a manufacturer specializing in modular, repairable GPS sports watches. Their products are designed for durability and long-term performance, featuring activity tracking and daily health metrics for users engaged in activities like running, hiking, and cycling. The company's mission is to provide sustainable, high-performance tech solutions for personal monitoring.

Dineticq

Seed Round in 2024
DineticQ specializes in cricket performance enhancement, offering a cutting-edge coaching platform and lab-based services. Their core product is a fast bowling analysis software, which uses a mobile phone to provide instant, objective feedback on bowling technique and legality. This software aids athletes in analyzing their actions, improving performance, and preventing potential back injuries.

Climategames

Seed Round in 2023
Climategames is a pioneering climate impact platform that gamifies exercise to create positive environmental outcomes. The company provides an app that allows users, including individuals and organizations, to track their workouts and convert their physical activities into support for initiatives such as reforestation, carbon removal, and ocean plastic cleanup. With a user base exceeding 8,800 people across more than 140 countries and partnerships with over 60 global organizations, Climategames facilitates a unique blend of health improvement and sustainability efforts. By engaging in physical activity, users contribute to ecological projects, reinforcing their commitment to both personal well-being and environmental stewardship. The team comprises entrepreneurs, athletes, engineers, and scientists dedicated to changing behaviors, reversing climate breakdown, and restoring the planet.

E-Nano

Seed Round in 2021
E-Nano specializes in modular robots designed for real-time monitoring and analysis of professional sports arenas. Their robots use sensors and cloud platforms to provide reliable, standardized data, enabling arena owners and grounds managers to optimize field performance, reduce costs, and enhance sustainability.

Channel Fight

Seed Round in 2020
Channel Fight Limited is a streaming platform based in London, United Kingdom, established in 2016. The company specializes in broadcasting fight action entertainment, focusing on martial arts and self-defense instruction. It offers a diverse selection of movies, documentaries, and curated content related to combat sports, accessible on demand across various devices. Channel Fight provides a pay-per-view service, allowing users to explore and engage with a wide range of martial arts videos and instructional content. The platform is continuously updated with new instructors and videos, catering to enthusiasts of fight action entertainment and martial arts.

ORB Innovations

Pre Seed Round in 2019
ORB Innovations is a deep tech digital health company that provides a platform for high-quality biometric data and insights to support healthier and higher-performing lives. It develops ORB Sport, a smart mouthguard that monitors head movements and forces during sports using accelerometers, a gyroscope, and a magnetometer. The device delivers detailed reports to help athletes track injuries, prevent misdiagnoses, and optimize recovery, combining wearable technology with data analytics to inform performance and wellbeing decisions.

Leading Sports and Media

Seed Round in 2018
Lead Sports provides commercial development for professional cycling races.

Channel Fight

Seed Round in 2018
Channel Fight Limited is a streaming platform based in London, United Kingdom, established in 2016. The company specializes in broadcasting fight action entertainment, focusing on martial arts and self-defense instruction. It offers a diverse selection of movies, documentaries, and curated content related to combat sports, accessible on demand across various devices. Channel Fight provides a pay-per-view service, allowing users to explore and engage with a wide range of martial arts videos and instructional content. The platform is continuously updated with new instructors and videos, catering to enthusiasts of fight action entertainment and martial arts.

Megmeister

Seed Round in 2017
Founded in 2014, Megmeister specializes in designing and selling high-performance sportswear and base layers for men, women, and children. Their products cater to a wide range of sports including running, cycling, football, tennis, golf, rugby, outdoors, and skiing. Megmeister's unique moisture-wicking capabilities, hypoallergenic qualities, low weight, supreme comfort, and breathability ensure optimal performance without compromises.

recupuk

Seed Round in 2017
recupuk produces reusable and recyclable plastic cups ideal for sporting stadiums, festivals, and arenas.

In At The Side

Seed Round in 2014
In At The Side Media Limited is a sports-focused social influence agency based in Hemel Hempstead, United Kingdom. Established in 2013, the company specializes in helping brands engage with sports fans through a range of services including content creation, social media management, and content/product amplification. By utilizing social sports influencers, In At The Side Media connects brands with their target audiences, facilitating sponsorship activations and product launches while enhancing brand equity. The agency's approach aims to maximize return on investment for its clients by leveraging the passion of sports enthusiasts.
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