SFC Capital

SFC Capital, established in 2012 and headquartered in London, is a venture capital firm that invests in early-stage, UK-based companies. It focuses on sectors such as software, technology, e-commerce, consumer, and enterprise. SFC Capital differentiates itself by combining angel networks and seed funds, offering investors exposure to SEIS- and EIS-qualifying businesses through direct investment or diversified portfolios managed by its expert team.

Ricardo Berruti

Investor Services Manager

Adam Beveridge

Investment Associate

Stephen Page

CEO and Founder

Edward Prior

Head of Investor Services

Joseph Zipfel

Chief Investment Officer

Past deals in Social Media

Lumin Solutions

Pre Seed Round in 2025
Lumin Solutions is a start-up that has developed a case management system for use by child social care providers.

Vulse

Seed Round in 2024
Vulse is a B2B content creation platform that focuses on enhancing social media engagement for small businesses and marketing teams. The platform offers a comprehensive suite of tools, including a scheduling feature for managing multiple social media accounts, generating content ideas, and utilizing a unique scoring system to evaluate post relevance and shareability. Additionally, Vulse provides image editing capabilities, ensuring that users can create visually appealing content tailored to their audience. Through its innovative approach, Vulse aims to streamline the content production process and improve the effectiveness of social media strategies.

Virtue, formerly Pledger

Seed Round in 2024
Social impact and sustainability campaigns for retailers, in minutes. Sell more, build a strong brand, connect with shoppers based on their values. Smart audience targeting and instant campaign features.

NewComma

Pre Seed Round in 2023
NewComma is a groundbreaking social media platform empowering African and Black creatives.

Vulse

Pre Seed Round in 2023
Vulse is a B2B content creation platform that focuses on enhancing social media engagement for small businesses and marketing teams. The platform offers a comprehensive suite of tools, including a scheduling feature for managing multiple social media accounts, generating content ideas, and utilizing a unique scoring system to evaluate post relevance and shareability. Additionally, Vulse provides image editing capabilities, ensuring that users can create visually appealing content tailored to their audience. Through its innovative approach, Vulse aims to streamline the content production process and improve the effectiveness of social media strategies.

MyARC

Pre Seed Round in 2023
MyARC operates a fitness platform designed for content creators and their fans. The company enables fitness influencers to engage with their communities interactively, allowing them to conduct training sessions from anywhere in the world. By bridging the gap between content creators and their audiences, MyARC empowers users to achieve their fitness goals while supporting the creators in their endeavors.

Virtue, formerly Pledger

Pre Seed Round in 2021
Social impact and sustainability campaigns for retailers, in minutes. Sell more, build a strong brand, connect with shoppers based on their values. Smart audience targeting and instant campaign features.

Sceenic

Seed Round in 2019
Sceenic is a private company that specializes in providing interactive viewing solutions through its innovative Watch Together technology. This platform allows media companies to create virtual living rooms where users can watch videos simultaneously with friends and family, fostering a more engaging and interactive group viewing experience. Sceenic's cloud technology seamlessly integrates with existing over-the-top (OTT) video services and TV set-top boxes, enabling users to stream live videos, play video games, and connect face-to-face. By offering these capabilities, Sceenic empowers media companies to enhance audience engagement and create unique viewing experiences at scale.

Quuu

Seed Round in 2018
Quuu Limited, founded in 2015 and based in Romford, United Kingdom, operates a content suggestion platform designed to automate content curation strategies for social media. The company's tool connects with popular social media schedulers, providing hand-curated content suggestions that help users save time finding relevant material to share. Quuu offers team plans that facilitate collaboration among multiple users. Notably, every post on the platform is hand-reviewed in-house, ensuring high-quality content that promotes clients' material without appearing as advertisements or sponsored posts.

DanDan Digital

Seed Round in 2017
DanDan Digital Ltd is a marketing firm based in London, United Kingdom, specializing in multichannel communications tailored for small and medium enterprises as well as early-stage companies. Established in 2014 and formerly known as DanDan Media Ltd, the company offers a comprehensive suite of growth marketing services, including inbound lead generation, conversion optimization, and remarketing, alongside social media marketing encompassing influencer outreach and community management. Additionally, DanDan Digital provides creative services such as website design, video creation, and the development of pitch materials. The firm also engages in pay-per-click advertising across various platforms, including Google Shopping and video ads. By employing innovative strategies and proven methods, DanDan Digital aims to help startups enhance their digital marketing efforts, improve sales, and achieve better returns on investment.

Shoutout UK

Seed Round in 2017
Shoutout UK is a multi-award winning independent youth news platform that provides young people with the tools necessary to engage in politics and a platform to shout out and be heard. Since our launch in 2014, we have become Britain’s fastest growing independent youth news & media platform with a readership of almost 1 million per month. Our aim is simple: To provide a global collective voice for the next generation that is armed with the tools necessary to incite positive change.

Quuu

Seed Round in 2016
Quuu Limited, founded in 2015 and based in Romford, United Kingdom, operates a content suggestion platform designed to automate content curation strategies for social media. The company's tool connects with popular social media schedulers, providing hand-curated content suggestions that help users save time finding relevant material to share. Quuu offers team plans that facilitate collaboration among multiple users. Notably, every post on the platform is hand-reviewed in-house, ensuring high-quality content that promotes clients' material without appearing as advertisements or sponsored posts.

Quuu

Seed Round in 2015
Quuu Limited, founded in 2015 and based in Romford, United Kingdom, operates a content suggestion platform designed to automate content curation strategies for social media. The company's tool connects with popular social media schedulers, providing hand-curated content suggestions that help users save time finding relevant material to share. Quuu offers team plans that facilitate collaboration among multiple users. Notably, every post on the platform is hand-reviewed in-house, ensuring high-quality content that promotes clients' material without appearing as advertisements or sponsored posts.

Esplorio

Seed Round in 2015
Esplorio, established in 2012 and headquartered in Oxford, UK, operates an online platform that facilitates users in documenting and sharing their travel experiences. The company's core product is a digital travel diary, which aggregates social media content and travel data to create personalized, shareable travel journals. This service allows users to relive and showcase their adventures, fostering a sense of community among travelers.

Shoutout UK

Seed Round in 2015
Shoutout UK is a multi-award winning independent youth news platform that provides young people with the tools necessary to engage in politics and a platform to shout out and be heard. Since our launch in 2014, we have become Britain’s fastest growing independent youth news & media platform with a readership of almost 1 million per month. Our aim is simple: To provide a global collective voice for the next generation that is armed with the tools necessary to incite positive change.

Trackd

Seed Round in 2015
Trackd is an innovative social music platform designed to connect music lovers and artists globally. It enables artists to generate recurring revenue from their music while providing music lovers with access to an extensive collection of ad-free music from both professional and independent creators. Users can create playlists, follow their favorite artists, and engage socially within the platform. For artists, Trackd offers a comprehensive suite of tools for recording songs, collaborating with others, and sharing musical ideas, making it accessible for musicians of all genres, including singers, producers, and lyricists. The platform fosters a vibrant community centered around the shared love of music, allowing users to create, record, and share their musical creations seamlessly.

Twizoo

Seed Round in 2014
Twizoo Ltd. is a London-based company that specializes in a restaurant recommendation application utilizing Twitter as a source of customer feedback. Established in 2013, Twizoo analyzes real Twitter conversations related to restaurants, bars, cafes, and pubs to help users discover the best dining experiences in London based on social media sentiment. The company is recognized as the world’s largest source of continuous user-generated content from social platforms. Twizoo's innovative platform employs artificial intelligence to automatically identify and showcase engaging social media content, making it easier for businesses to connect with their audience and enhance customer conversions. The company operates as a subsidiary of Skyscanner Limited.

Esplorio

Seed Round in 2014
Esplorio, established in 2012 and headquartered in Oxford, UK, operates an online platform that facilitates users in documenting and sharing their travel experiences. The company's core product is a digital travel diary, which aggregates social media content and travel data to create personalized, shareable travel journals. This service allows users to relive and showcase their adventures, fostering a sense of community among travelers.

In At The Side

Seed Round in 2014
In At The Side Media Limited is a sports-focused social influence agency based in Hemel Hempstead, United Kingdom. Established in 2013, the company specializes in helping brands engage with sports fans through a range of services including content creation, social media management, and content/product amplification. By utilizing social sports influencers, In At The Side Media connects brands with their target audiences, facilitating sponsorship activations and product launches while enhancing brand equity. The agency's approach aims to maximize return on investment for its clients by leveraging the passion of sports enthusiasts.

MusterPoint

Seed Round in 2013
MusterPoint Solutions Limited is a social media management platform focused on public safety, emergencies, and crisis communication. Founded in 2012 and headquartered in London, the company operates in several regions including the United States, the United Kingdom, Europe, and Australia. The platform enables users to monitor and manage multiple social media accounts while conducting extensive searches across various social media platforms, websites, and news sources. MusterPoint provides a range of services, including emergency and crisis management support tailored for emergency planning teams and crisis communication specialists. Additionally, the company offers training sessions, resilience exercises, and services such as a contacts database, case recording systems, and online news monitoring to assist with media management. With operations extending to locations like Austin, Los Angeles, Brussels, Melbourne, Wellington, and Colombo, MusterPoint is dedicated to enhancing communication and coordination in critical situations.
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