SFC Capital

SFC Capital is a United Kingdom based venture capital firm founded in 2012 that focuses on early-stage investments, including pre-seed and seed rounds, in sectors such as software, technology, e-commerce, consumer products, enterprise solutions, green technology, medical technology, and hospitality. It backs UK startups through an Angel Network and seed funds, providing capital and guidance and offering access to SEIS- and EIS-qualifying investment opportunities. The firm is described as a leading seed investor in the UK.

Ricardo Berruti

Investor Services Manager

Adam Beveridge

Investment Associate

Stephen Page

CEO

Edward Prior

Head of Investor Services

Edward Stevenson

Investor

Past deals in Sales Automation

Implement AI

Seed Round in 2024
Implement AI operates an agent platform that empowers businesses, particularly small and medium enterprises, with cost-effective, AI-driven solutions. This platform offers managed AI agent services and virtual worker teams, automating outbound calls for sales and customer engagement, while providing real-time coaching and product knowledge to boost productivity and growth.

Nesti

Pre Seed Round in 2024
Nesti is a technology company that operates a sales enablement platform. This platform is designed to enhance outbound sales efforts for sales and go-to-market teams. It specializes in creating personalized outbound prospecting videos at scale using generative AI. This allows sales teams to create digital AI replicas of themselves, streamlining the video creation process and enabling personalized outreach.

Propmoolah

Seed Round in 2024
Propmoolah is a technology company that specializes in real estate lead generation. It develops machine learning-powered software to provide property valuation insights and automate direct mail systems. The company's platform offers personalized handwritten letters, data-driven property identification, and timed campaign execution, helping real estate agents and investors enhance their marketing efforts, improve outreach efficiency, and achieve higher returns on investment.

TrainThis.AI

Pre Seed Round in 2023
TrainThis.AI revolutionizes the way you manage and coach your team. Say goodbye to wasting hours on call reviews and email reading just to provide feedback on a fraction of the work. The company's real-time feedback system empowers your reps to receive continuous input on their work, eliminating poor-quality outcomes and maximizing the benefits of ongoing feedback.

PeripherAi

Pre Seed Round in 2022
PeripherAi is a machine intelligence platform focused on transforming sales processes by integrating human knowledge with data insights. The company develops a sales analytics platform that utilizes artificial intelligence to gather information related to sales activities. This innovative approach aims to create a scalable, predictable, and efficient sales function, particularly for small and medium enterprises. By leveraging advanced analytics, PeripherAi enables businesses to maximize their sales opportunities and enhance overall performance in a competitive market.

CustomSell

Seed Round in 2019
CustomSell is an artificial intelligence platform that can put a big chunk of the sales process on autopilot.

CustomSell

Seed Round in 2018
CustomSell is an artificial intelligence platform that can put a big chunk of the sales process on autopilot.

CustomSell

Seed Round in 2017
CustomSell is an artificial intelligence platform that can put a big chunk of the sales process on autopilot.

Simplisales

Simplisales is a technology company that provides an AI-driven e-commerce platform tailored for B2B wholesalers. Its platform simplifies the ordering process through no-code integration with enterprise resource planning (ERP) systems. Additionally, it offers features such as multichannel selling, inventory management, customer relationship management (CRM), and marketing automation, helping wholesalers boost sales, expand customer reach, and enhance customer satisfaction.
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