SFC Capital

SFC Capital is a venture capital firm based in London, United Kingdom, that specializes in early-stage investments, particularly in pre-seed and seed-stage startups. Founded in 2012, it is recognized as one of the UK's most active seed investors, providing capital and support to promising British startups across various sectors, including software, technology, e-commerce, consumer products, and hospitality. SFC Capital operates a unique investment model that combines its Angel Network and Seed Funds, allowing investors to engage with SEIS- and EIS-qualifying businesses either directly or through managed diversified portfolios. The firm also received a £10 million allocation from Business Investments as part of the Regional Angels Programme to further its mission of supporting early-stage companies throughout the UK. As an Appointed Representative of SFC Capital Partners Ltd, it is authorized and regulated by the UK Financial Conduct Authority.

Ricardo Berruti

Investor Services Manager

Stephen Page

CEO

Edward Prior

Head of Investor Serivces

Edward Stevenson

Investment Manager

Yuriy Yurchuk

Financial Analyst

Past deals in Retail Technology

Sticky

Seed Round in 2023
We are reality's application layer. We help companies make apps that are both digital and physical through NFC stickers and a 'low code' dashboard. Our flagship app is Stickyretail which reimagines the in-store+online retail experience, allowing consumers to check out in under 5 seconds through Apple Pay/Google Pay.

Sticky

Pre Seed Round in 2023
We are reality's application layer. We help companies make apps that are both digital and physical through NFC stickers and a 'low code' dashboard. Our flagship app is Stickyretail which reimagines the in-store+online retail experience, allowing consumers to check out in under 5 seconds through Apple Pay/Google Pay.

WaitHero

Pre Seed Round in 2023
WaitHero offers a mobile food tech platform designed to enhance the dining experience by streamlining restaurant operations. The platform features QR code scanning, interactive digital multilingual menus, and pre-order functionalities, allowing customers to place orders before arriving. This system helps restaurants reduce wait times, manage online reservations, and ultimately improve customer satisfaction. By utilizing WaitHero's technology, restaurants can increase revenue, lower operational costs, and boost profits while delivering a more efficient service to patrons.

Virtus Tech

Pre Seed Round in 2022
Virtus Tech is a virtual reality and data analytics company.

Quin AI

Seed Round in 2022
Quin AI is a real-time digital customer analytics tool that helps e-commerce websites predict visitors’ behavior after only 3-clicks, and engage them in real-time. The tool is very simple to install (just a JavaScript plugin), and only uses in-session clickstream data (cookie-free & GDPR compliant) to make highly accurate predictions to support conversion for traffic that otherwise drops. Quin significantly increases engagement and incremental revenue on websites through native engagement tools and easy API integration to available tech-stacks which makes the product an ideal solution for e-commerce websites and ideal partner for companies providing services to retail and e-commerce businesses.

Schwarzthal Tech

Pre Seed Round in 2022
Schwarzthal Tech operates an AI-driven platform that specializes in financial crime intelligence. The company's technology is designed to identify potential risks for banks and financial institutions by utilizing advanced artificial intelligence and graph-based databases. This platform provides a graphical solution that allows users to assess and investigate complex cases effectively. By offering global screening and real-time risk assessment tools, Schwarzthal Tech enables its clients to enhance their security measures and better navigate the challenges associated with financial crime.

Odore

Seed Round in 2021
We provide unique sampling solutions for beauty brands to target customers through our online platform and our devices. We develop curated experiences to engage with customers, and through powerful recommendation tools, the most relevant product is suggested. The customer receives the sample and is invited to share their feedback, allowing brands to gain insights into the preferences of their customers.

CardAlpha

Pre Seed Round in 2021
Integrated point of sale and card payments solution for Independent Retailers- CardAlpha's ePOS App converts a small business owner's tablet or smartphone device into a powerful electronic cash register featuring a product catalogue with item description, prices, discounts, inventory tracking and digital receipts. The App is integrated with a card reader and tracks cash sales and processes card transactions directly from the cash register, making it a powerful accessory for day - to - day sales management.

Deploy Technologies

Pre Seed Round in 2021
Deploy Technologies provides network security and developing a security protection system.

Orders Made Simple

Pre Seed Round in 2021
Mobile App and ordering system for small scale food service operators.

Emperia

Pre Seed Round in 2021
Emperia develops immersive VR tech experiences for the premium fashion and art sectors, boosting sales and customer engagement. We are a London-based team, led by 3D/VR expert developers, fashion and art industry veterans and branding executives, creating highly-differentiated bespoke virtual worlds tailored for premium and luxury fashion. Emperia's technology is built with your target audience in mind, allowing to showcase the product alongside the creative vision behind it, hence enabling a seamless interaction between the customer, the product and the brand, across all online channels.

Percept Imagery

Pre Seed Round in 2021
Enabling personalised shopping experiences that blend the online and real worlds. Percept Imagery has developed a unique augmented reality platform called Sprie® that enables retailers to personalise online shopping experiences by allowing shoppers to try products in the real world before buying them. The AR solution easily integrates into eCommerce websites or social pages making AR more accessible and requiring no app download.

Airslip

Pre Seed Round in 2021
Airslip is on a mission to get digital receipts on every smartphone whilst reducing checkout time. Airslip offers checkout reducing features such as pre-order and collect, check-in & pay, split-bill, identify and more so businesses can generate more revenue along with the products in order for them to do so such as a premium POS, Card Readers, Merchant Services and an end consumer smartphone application for digital receipts to be received instantly.

Sticky

Pre Seed Round in 2021
We are reality's application layer. We help companies make apps that are both digital and physical through NFC stickers and a 'low code' dashboard. Our flagship app is Stickyretail which reimagines the in-store+online retail experience, allowing consumers to check out in under 5 seconds through Apple Pay/Google Pay.

Odore

Seed Round in 2021
We provide unique sampling solutions for beauty brands to target customers through our online platform and our devices. We develop curated experiences to engage with customers, and through powerful recommendation tools, the most relevant product is suggested. The customer receives the sample and is invited to share their feedback, allowing brands to gain insights into the preferences of their customers.

Ryft

Seed Round in 2020
Developer of a payment system designed for automated next-day payouts for marketplace businesses and their merchants, for a single flat fee per transaction. The company's platform specializes in automating multi-vendor payouts, with funds delivered the next working day, rapid onboarding and transparent pricing, enabling users to accept payment from all the platforms.

Shopit

Seed Round in 2019
The world's first pay-as-you-grow eCommerce platform.

Greendeck

Seed Round in 2019
Greendeck Technologies Limited is a London-based company founded in 2017 that specializes in providing enterprise-level intelligence solutions for brands and retailers. The company utilizes artificial intelligence to deliver insights into competitive pricing, product assortments, and promotional strategies. Greendeck's platform offers real-time data on competitor pricing, markdowns, and consumer purchasing trends, enabling users to optimize their pricing strategies and make informed decisions. By tracking market dynamics and competitors' digital presence, Greendeck assists clients in enhancing their pricing and promotional tactics, ultimately leading to increased revenue and profitability.

Bot-Hive

Seed Round in 2019
The world’s first digital platform, built for robotics. Making robot technology accessible to small businesses

BECOCO

Seed Round in 2019
BECOCO. Ltd develops fashion styling platform that helps you shop based on your personal body shape and unique natural skin tone. It aims to reduce the amount of online clothing returns for retailers by only recommending clothes that suit the individual body shape and color complexion. The platform provides solutions, including reduce returns and drive customer engagement; personalized editorial and marketing communications; and capture in-store feedback. The company was incorporated in 2016 and is based in London, United Kingdom.

Refineryy

Seed Round in 2019
Better Technology for Better Debt Capital Markets

Magictab

Seed Round in 2019
Magictab Ltd is a company based in London, United Kingdom, that specializes in developing interactive tablets for casual dining restaurants. Founded in 2010, Magictab's product features a visual, interactive tabletop menu designed to enhance the dining experience by showcasing food in an appealing manner. The tablet allows customers to explore the menu, place orders, and make payments independently, streamlining the dining process. This innovative technology aims to improve customer satisfaction while increasing operational efficiency for restaurants.

BECOCO

Seed Round in 2018
BECOCO. Ltd develops fashion styling platform that helps you shop based on your personal body shape and unique natural skin tone. It aims to reduce the amount of online clothing returns for retailers by only recommending clothes that suit the individual body shape and color complexion. The platform provides solutions, including reduce returns and drive customer engagement; personalized editorial and marketing communications; and capture in-store feedback. The company was incorporated in 2016 and is based in London, United Kingdom.

PocketHighStreet

Seed Round in 2018
PocketHighStreet is the first open platform for the digital high street.

Shoppar

Seed Round in 2018
Shoppar Ltd is a company based in Brentwood, United Kingdom, founded in 2016, that specializes in developing a behavior and facial analytics application for the Android platform. This software transforms digital screens into live marketing and data capture tools by analyzing customers based on various metrics, including age, gender, mood, attention, and engagement. By empowering retailers with real-time customer data, Shoppar enables them to deliver targeted marketing messages and enhance in-store experiences. The platform provides actionable insights through user-friendly online dashboards, allowing retailers and brands to showcase relevant products and services at the point of sale. Additionally, Shoppar has developed an in-house IoT smart hub that connects all smart sensors for improved data integration and analysis.

Shoppar

Seed Round in 2017
Shoppar Ltd is a company based in Brentwood, United Kingdom, founded in 2016, that specializes in developing a behavior and facial analytics application for the Android platform. This software transforms digital screens into live marketing and data capture tools by analyzing customers based on various metrics, including age, gender, mood, attention, and engagement. By empowering retailers with real-time customer data, Shoppar enables them to deliver targeted marketing messages and enhance in-store experiences. The platform provides actionable insights through user-friendly online dashboards, allowing retailers and brands to showcase relevant products and services at the point of sale. Additionally, Shoppar has developed an in-house IoT smart hub that connects all smart sensors for improved data integration and analysis.

The Prosperous Shop

Seed Round in 2017
The Prosperous Shop presents business data back to clients in an easy to read and quick to grasp format. It delivers recommendations on what actions businesses should take to maximise growth prospects.

Future Mobile Technology

Seed Round in 2016
Future Mobile Technology Limited, founded in 2012 and based in London, designs and manufactures smartphones and mobile tablets aimed at providing affordable access to modern technology. The company focuses on producing high-quality, low-cost devices, primarily running on the Android operating system. Through its brand "netsurfer," Future Mobile Technology targets a diverse audience, including both new technology adopters and seasoned users seeking value without compromising quality. By collaborating with carriers, distributors, and retailers, the company aims to bridge the digital divide, making cutting-edge mobile products accessible to broader markets. This innovative approach allows Future Mobile Technology to quickly adapt to changing technology trends, ensuring that a wide range of consumers can enjoy the benefits of the latest mobile advancements.

Ixty

Seed Round in 2016
Ixty is an innovative monetization platform that opens up the power of machine learning and intelligent analytics to everyone. Ixty operates an in-app purchase price optimization platform for mobile applications and games. Its platform generates in-app purchase prices for users across the globe; automatically seeks optimal in-app purchase prices; and provides analytics tools for developers to watch a range of key performance indicator live in various territories.

Future Mobile Technology

Seed Round in 2015
Future Mobile Technology Limited, founded in 2012 and based in London, designs and manufactures smartphones and mobile tablets aimed at providing affordable access to modern technology. The company focuses on producing high-quality, low-cost devices, primarily running on the Android operating system. Through its brand "netsurfer," Future Mobile Technology targets a diverse audience, including both new technology adopters and seasoned users seeking value without compromising quality. By collaborating with carriers, distributors, and retailers, the company aims to bridge the digital divide, making cutting-edge mobile products accessible to broader markets. This innovative approach allows Future Mobile Technology to quickly adapt to changing technology trends, ensuring that a wide range of consumers can enjoy the benefits of the latest mobile advancements.

Ixty

Seed Round in 2015
Ixty is an innovative monetization platform that opens up the power of machine learning and intelligent analytics to everyone. Ixty operates an in-app purchase price optimization platform for mobile applications and games. Its platform generates in-app purchase prices for users across the globe; automatically seeks optimal in-app purchase prices; and provides analytics tools for developers to watch a range of key performance indicator live in various territories.

RP Platform

Seed Round in 2015
RP Platform is a customisable workflow software platform for additive manufacturing companies.

PocketHighStreet

Seed Round in 2014
PocketHighStreet is the first open platform for the digital high street.

Ixty

Seed Round in 2014
Ixty is an innovative monetization platform that opens up the power of machine learning and intelligent analytics to everyone. Ixty operates an in-app purchase price optimization platform for mobile applications and games. Its platform generates in-app purchase prices for users across the globe; automatically seeks optimal in-app purchase prices; and provides analytics tools for developers to watch a range of key performance indicator live in various territories.

Future Mobile Technology

Seed Round in 2014
Future Mobile Technology Limited, founded in 2012 and based in London, designs and manufactures smartphones and mobile tablets aimed at providing affordable access to modern technology. The company focuses on producing high-quality, low-cost devices, primarily running on the Android operating system. Through its brand "netsurfer," Future Mobile Technology targets a diverse audience, including both new technology adopters and seasoned users seeking value without compromising quality. By collaborating with carriers, distributors, and retailers, the company aims to bridge the digital divide, making cutting-edge mobile products accessible to broader markets. This innovative approach allows Future Mobile Technology to quickly adapt to changing technology trends, ensuring that a wide range of consumers can enjoy the benefits of the latest mobile advancements.
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