SFC Capital is a London-based venture capital firm established in 2012, specializing in early-stage investments, particularly in pre-seed and seed-stage startups. The firm actively invests in a variety of sectors, including software, technology, e-commerce, consumer goods, enterprise services, food, drink, and hospitality, with a strong preference for companies based in the UK. Recognized as the UK's most active seed investor, SFC Capital combines its Angel Network and Seed Funds to provide capital and support to British startups. This unique approach offers investors access to SEIS- and EIS-qualifying businesses, either directly or through a diversified portfolio managed by SFC’s expert team.
Quin AI is a generative behavioral AI platform that focuses on enhancing revenue and customer engagement for online businesses. It offers a real-time visitor insight deep learning platform that transforms digital customer behavior data into actionable insights. By leveraging deep learning and first-party data, Quin AI's technology predicts real-time visitor behavior, allowing businesses to make informed marketing decisions. This approach enables clients to optimize their online presence and engage customers more effectively, ultimately leading to increased revenue.
Virtue, formerly Pledger
Seed Round in 2024
Social impact and sustainability campaigns for retailers, in minutes. Sell more, build a strong brand, connect with shoppers based on their values. Smart audience targeting and instant campaign features.
Magic Agents
Pre Seed Round in 2023
Streamline & Personalize any customer journey without invasive tracking. Create delightful experiences without painful integrations.
Odore
Seed Round in 2023
Odore is a developer of a customer engagement platform designed to help brands create personalized experiences for their customers. The platform offers features that facilitate the development of curated experiences and utilizes powerful recommendation tools to suggest relevant products to users. Additionally, it encourages customer feedback, allowing brands to gain valuable insights into consumer preferences. By focusing on both acquiring new customers and engaging existing ones, Odore aims to enhance brand-customer interactions and improve overall customer satisfaction.
Vulse
Pre Seed Round in 2023
Vulse is a B2B content creation platform that specializes in enhancing social media engagement for small businesses and marketing teams. The platform offers a comprehensive suite of tools, including a scheduling system for managing multiple accounts, generating content ideas, and assessing post effectiveness through a unique scoring system. Vulse also provides features for checking hashtags and editing images, streamlining the content production process to ensure that posts are relevant, timely, and shareable. By combining these functionalities, Vulse aims to empower users to optimize their social media presence and improve audience interaction.
Lunio
Series A in 2022
Lunio, formerly known as PPC Protect Limited, specializes in click fraud protection for digital advertising, particularly Google Ads. The company offers an automated software platform that utilizes a custom-built algorithm and machine learning to monitor advertisements in real time. It analyzes each click to identify fraudulent activities and blocks suspicious clicks, protecting clients from competitors, hackers, and non-converting users. By capturing data and generating exclusion audiences, Lunio's solution helps businesses save advertising budgets by eliminating fake interactions and identifying fake conversions. Founded in 2016 and headquartered in Chorley, United Kingdom, Lunio has development offices in the United States and Israel, as well as a sales office in Belgium. Its technology aims to enhance the return on investment for marketing campaigns by safeguarding against invalid traffic and improving overall campaign effectiveness.
Flowpoint
Pre Seed Round in 2022
Flowpoint enables marketers and business owners to gain insights into user behaviour at a large scale. It helps identify the most impactful website issues (technical, UX/UI, and content) impacting conversion rates. Utilising AI, it generates and prioritises solutions to maximise ROI.
Quin AI
Seed Round in 2022
Quin AI is a generative behavioral AI platform that focuses on enhancing revenue and customer engagement for online businesses. It offers a real-time visitor insight deep learning platform that transforms digital customer behavior data into actionable insights. By leveraging deep learning and first-party data, Quin AI's technology predicts real-time visitor behavior, allowing businesses to make informed marketing decisions. This approach enables clients to optimize their online presence and engage customers more effectively, ultimately leading to increased revenue.
Odore
Seed Round in 2021
Odore is a developer of a customer engagement platform designed to help brands create personalized experiences for their customers. The platform offers features that facilitate the development of curated experiences and utilizes powerful recommendation tools to suggest relevant products to users. Additionally, it encourages customer feedback, allowing brands to gain valuable insights into consumer preferences. By focusing on both acquiring new customers and engaging existing ones, Odore aims to enhance brand-customer interactions and improve overall customer satisfaction.
Vee Social
Pre Seed Round in 2021
Vee provides social interaction for users, marketing opportunities for brands, and fundraising capabilities for charities. Vee Social is a social platform built on secure blockchain technology. They provide brands and charities with a powerful alternative to the increasingly ineffective and inefficient legacy/existing digital marketing services. They sell the data and information to advertisers.
Odore
Seed Round in 2021
Odore is a developer of a customer engagement platform designed to help brands create personalized experiences for their customers. The platform offers features that facilitate the development of curated experiences and utilizes powerful recommendation tools to suggest relevant products to users. Additionally, it encourages customer feedback, allowing brands to gain valuable insights into consumer preferences. By focusing on both acquiring new customers and engaging existing ones, Odore aims to enhance brand-customer interactions and improve overall customer satisfaction.
Shoppar
Seed Round in 2017
Shoppar LTD, founded in 2016 and based in Brentwood, United Kingdom, specializes in developing a behavior and facial analytics application for the Android platform. This application transforms digital screens into effective marketing and data capture tools by analyzing customers based on various metrics, including age, gender, mood, attention, and interest. The platform utilizes artificial intelligence and computer vision to provide retailers and brands with actionable insights through user-friendly online dashboards. This capability allows businesses to gather real-time customer data, enhancing their marketing strategies and operational decisions.
DanDan Digital
Seed Round in 2017
DanDan Digital Ltd is a London-based company that specializes in providing comprehensive multichannel communications for small and medium enterprises, particularly targeting startup and early-stage businesses. Offering a variety of growth marketing services, DanDan Digital focuses on inbound lead generation, conversion optimization, remarketing, and A/B testing, as well as crafting effective growth action plans. The company also excels in social media marketing, including influencer outreach and community management, along with creative services such as website design, video production, and the creation of marketing materials. Additionally, DanDan Digital provides pay-per-click (PPC) advertising services that encompass Google Shopping, paid search, and local PPC campaigns. Established in 2014 and formerly known as DanDan Media Ltd, the company rebranded in September 2015 to reflect its expanded focus on innovative marketing strategies for emerging businesses.
In At The Side
Seed Round in 2014
In At The Side Media Limited is a sports-focused social influence agency based in Hemel Hempstead, United Kingdom. Established in 2013, the company specializes in helping brands engage with sports fans through various services, including content creation, social media management, and product amplification. Its online content platform leverages social sports influencers to facilitate connections between brands and their target audiences, enhancing sponsorship activation, product launches, and brand equity. By utilizing these strategies, In At The Side Media aims to maximize return on investment for its clients.
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