SFC Capital

SFC Capital is a United Kingdom based venture capital firm founded in 2012 that focuses on early-stage investments, including pre-seed and seed rounds, in sectors such as software, technology, e-commerce, consumer products, enterprise solutions, green technology, medical technology, and hospitality. It backs UK startups through an Angel Network and seed funds, providing capital and guidance and offering access to SEIS- and EIS-qualifying investment opportunities. The firm is described as a leading seed investor in the UK.

Ricardo Berruti

Investor Services Manager

Adam Beveridge

Investment Associate

Stephen Page

Investor

Edward Prior

Head of Investor Serivces

Edward Stevenson

Investor

Yuriy Yurchuk

Financial Analyst

Past deals in Marketing

Vulse

Seed Round in 2024
Vulse is a B2B social media platform that helps organizations amplify their brand by turning employees into advocates and by streamlining content creation and distribution. The platform enables employees to share high-quality, relevant content, boosts organic engagement, and provides analytics to track reach and effectiveness. It includes LinkedIn-focused integration, an intuitive admin and employee dashboard, and enterprise-grade security with ISO 27001 compliance. Additionally, Vulse supports scheduling and managing posts across multiple accounts, hashtag insights, content ideas, a scoring system, and image editing to assist small teams and marketing departments in increasing social media engagement.

AI KAT

Pre Seed Round in 2024
AI KAT is a brand management firm that uses artificial intelligence to enhance access to brand-building tools and guidance, helping startups develop brands ready for AI while preserving their distinctive character. The company combines AI with human creativity to generate strategies, design logos, produce content, and build campaigns, enabling organizations to craft purpose-led identities that resonate with audiences in an authentic and efficient manner.

Quin AI

Seed Round in 2024
Quin AI offers a generative behavioral AI platform designed to optimize revenue and customer engagement for businesses by converting digital footprints into meaningful insights using real-time behavior prediction technology.

Flowpoint

Pre Seed Round in 2024
Flowpoint enables marketers and business owners to gain insights into user behaviour at a large scale. It helps identify the most impactful website issues (technical, UX/UI, and content) impacting conversion rates. Utilising AI, it generates and prioritises solutions to maximise ROI.

Propmoolah

Seed Round in 2024
Propmoolah is a technology company that specializes in real estate lead generation. It develops machine learning-powered software to provide property valuation insights and automate direct mail systems. The company's platform offers personalized handwritten letters, data-driven property identification, and timed campaign execution, helping real estate agents and investors enhance their marketing efforts, improve outreach efficiency, and achieve higher returns on investment.

Virtue, formerly Pledger

Seed Round in 2024
Social impact and sustainability campaigns for retailers, in minutes. Sell more, build a strong brand, connect with shoppers based on their values. Smart audience targeting and instant campaign features.

Magic Agents

Pre Seed Round in 2023
Streamline & Personalize any customer journey without invasive tracking. Create delightful experiences without painful integrations.

Odore

Seed Round in 2023
Odore is a developer of a customer engagement platform designed to assist brands in creating personalized experiences for their customers. The company focuses on building curated experiences that enhance customer interaction and retention. Its platform includes robust recommendation tools that suggest relevant products to users based on their preferences. Additionally, Odore encourages customer feedback, allowing brands to gain valuable insights into consumer preferences and behaviors. Through these features, Odore aims to facilitate meaningful connections between brands and their customers, ultimately enhancing customer satisfaction and loyalty.

Vulse

Pre Seed Round in 2023
Vulse is a B2B social media platform that helps organizations amplify their brand by turning employees into advocates and by streamlining content creation and distribution. The platform enables employees to share high-quality, relevant content, boosts organic engagement, and provides analytics to track reach and effectiveness. It includes LinkedIn-focused integration, an intuitive admin and employee dashboard, and enterprise-grade security with ISO 27001 compliance. Additionally, Vulse supports scheduling and managing posts across multiple accounts, hashtag insights, content ideas, a scoring system, and image editing to assist small teams and marketing departments in increasing social media engagement.

Lunio

Series A in 2022
Lunio, formerly known as PPC Protect Limited, specializes in click fraud protection for digital advertising, particularly Google Ads. The company offers an automated software platform that utilizes a custom-built algorithm and machine learning to monitor advertisements in real time. It analyzes each click to identify fraudulent activities and blocks suspicious clicks, protecting clients from competitors, hackers, and non-converting users. By capturing data and generating exclusion audiences, Lunio's solution helps businesses save advertising budgets by eliminating fake interactions and identifying fake conversions. Founded in 2016 and headquartered in Chorley, United Kingdom, Lunio has development offices in the United States and Israel, as well as a sales office in Belgium. Its technology aims to enhance the return on investment for marketing campaigns by safeguarding against invalid traffic and improving overall campaign effectiveness.

Flowpoint

Pre Seed Round in 2022
Flowpoint enables marketers and business owners to gain insights into user behaviour at a large scale. It helps identify the most impactful website issues (technical, UX/UI, and content) impacting conversion rates. Utilising AI, it generates and prioritises solutions to maximise ROI.

Quin AI

Seed Round in 2022
Quin AI offers a generative behavioral AI platform designed to optimize revenue and customer engagement for businesses by converting digital footprints into meaningful insights using real-time behavior prediction technology.

Odore

Seed Round in 2021
Odore is a developer of a customer engagement platform designed to assist brands in creating personalized experiences for their customers. The company focuses on building curated experiences that enhance customer interaction and retention. Its platform includes robust recommendation tools that suggest relevant products to users based on their preferences. Additionally, Odore encourages customer feedback, allowing brands to gain valuable insights into consumer preferences and behaviors. Through these features, Odore aims to facilitate meaningful connections between brands and their customers, ultimately enhancing customer satisfaction and loyalty.

Vee Social

Pre Seed Round in 2021
Vee Social is a blockchain-based social platform that offers user interactions, brand marketing opportunities, and charity fundraising tools. It provides an alternative to traditional digital marketing services by selling data and insights to advertisers.

Virtue, formerly Pledger

Pre Seed Round in 2021
Social impact and sustainability campaigns for retailers, in minutes. Sell more, build a strong brand, connect with shoppers based on their values. Smart audience targeting and instant campaign features.

Crowdhaus

Pre Seed Round in 2021
Crowdhaus is a property discovery platform that focuses on enhancing property marketing services by bridging the online and offline realms. The company has developed a location-based platform that allows users to access instant information about properties they encounter in real time, tailored to their specific search criteria. This innovative approach enables clients to streamline their property marketing efforts, eliminating the need for managing disparate social media links and fragmented communication channels. Through its services, Crowdhaus aims to facilitate a more efficient and user-friendly property search experience for both consumers and real estate professionals.

Odore

Seed Round in 2021
Odore is a developer of a customer engagement platform designed to assist brands in creating personalized experiences for their customers. The company focuses on building curated experiences that enhance customer interaction and retention. Its platform includes robust recommendation tools that suggest relevant products to users based on their preferences. Additionally, Odore encourages customer feedback, allowing brands to gain valuable insights into consumer preferences and behaviors. Through these features, Odore aims to facilitate meaningful connections between brands and their customers, ultimately enhancing customer satisfaction and loyalty.

Lunio

Seed Round in 2019
Lunio, formerly known as PPC Protect Limited, specializes in click fraud protection for digital advertising, particularly Google Ads. The company offers an automated software platform that utilizes a custom-built algorithm and machine learning to monitor advertisements in real time. It analyzes each click to identify fraudulent activities and blocks suspicious clicks, protecting clients from competitors, hackers, and non-converting users. By capturing data and generating exclusion audiences, Lunio's solution helps businesses save advertising budgets by eliminating fake interactions and identifying fake conversions. Founded in 2016 and headquartered in Chorley, United Kingdom, Lunio has development offices in the United States and Israel, as well as a sales office in Belgium. Its technology aims to enhance the return on investment for marketing campaigns by safeguarding against invalid traffic and improving overall campaign effectiveness.

Shoppar

Seed Round in 2017
Shoppar LTD is a technology company based in Brentwood, United Kingdom, founded in 2016. It specializes in developing a behavior and facial analytics application for the Android platform. This innovative software transforms digital screens into effective marketing and data capture tools by analyzing various customer metrics, such as age, gender, mood, attention, and interest. By utilizing artificial intelligence and computer vision, Shoppar provides retailers and brands with actionable insights through intuitive online dashboards. This enables businesses to gather live customer data and deliver targeted marketing messages, enhancing their operational efficiency and marketing strategies.

DanDan Digital

Seed Round in 2017
DanDan Digital Ltd is a marketing firm based in London, United Kingdom, specializing in multichannel communications tailored for small and medium enterprises as well as early-stage companies. Established in 2014 and formerly known as DanDan Media Ltd, the company offers a comprehensive suite of growth marketing services, including inbound lead generation, conversion optimization, and remarketing, alongside social media marketing encompassing influencer outreach and community management. Additionally, DanDan Digital provides creative services such as website design, video creation, and the development of pitch materials. The firm also engages in pay-per-click advertising across various platforms, including Google Shopping and video ads. By employing innovative strategies and proven methods, DanDan Digital aims to help startups enhance their digital marketing efforts, improve sales, and achieve better returns on investment.

Cluboid

Seed Round in 2016
Cluboid Ltd is a software development company that specializes in creating management solutions for bars, restaurants, nightclubs, and pubs. Founded in 2013 and based in London, the company has developed a comprehensive platform that includes features such as customer relationship management, bookings calendar, ticketing, automated marketing, and reporting and analytics. These tools are designed to enhance operational efficiency and customer engagement for hospitality venues, helping them manage reservations and inquiries more effectively. Additionally, Cluboid serves promoters and event companies, providing them with a robust suite of resources to facilitate their operations and improve overall business outcomes.

Cluboid

Seed Round in 2015
Cluboid Ltd is a software development company that specializes in creating management solutions for bars, restaurants, nightclubs, and pubs. Founded in 2013 and based in London, the company has developed a comprehensive platform that includes features such as customer relationship management, bookings calendar, ticketing, automated marketing, and reporting and analytics. These tools are designed to enhance operational efficiency and customer engagement for hospitality venues, helping them manage reservations and inquiries more effectively. Additionally, Cluboid serves promoters and event companies, providing them with a robust suite of resources to facilitate their operations and improve overall business outcomes.

Metafused

Seed Round in 2015
Metafused Limited, established in 2013 and based in London, UK, specializes in AI-driven customer insights. Its platform analyzes real-time, unstructured data to derive customer interests, behaviors, and intent, enabling businesses to predict future performance and identify 'in-market' individuals. Serving diverse sectors such as financial services, e-commerce, and retail, Metafused enhances marketing decision-making and uncovers new revenue opportunities. Notably, it has improved banking efficiency by 20% through AI-based time series predictions for treasury, cash management, and other banking services.

Suave

Seed Round in 2014
Suave Ltd. is a company based in London, United Kingdom, specializing in personalized video services and media design for brand marketing. Established in 2010, Suave develops a platform that enables brands to create engaging, visually personalized videos for effective customer communication and engagement. By linking consumer emails with product branding features, the company helps businesses enhance their marketing strategies and foster customer relationships. Suave's innovative approach simplifies the process of delivering customized content, allowing brands to convey their messages more effectively.

Metafused

Seed Round in 2014
Metafused Limited, established in 2013 and based in London, UK, specializes in AI-driven customer insights. Its platform analyzes real-time, unstructured data to derive customer interests, behaviors, and intent, enabling businesses to predict future performance and identify 'in-market' individuals. Serving diverse sectors such as financial services, e-commerce, and retail, Metafused enhances marketing decision-making and uncovers new revenue opportunities. Notably, it has improved banking efficiency by 20% through AI-based time series predictions for treasury, cash management, and other banking services.

In At The Side

Seed Round in 2014
In At The Side Media Limited is a sports-focused social influence agency based in Hemel Hempstead, United Kingdom. Established in 2013, the company specializes in helping brands engage with sports fans through a range of services including content creation, social media management, and content/product amplification. By utilizing social sports influencers, In At The Side Media connects brands with their target audiences, facilitating sponsorship activations and product launches while enhancing brand equity. The agency's approach aims to maximize return on investment for its clients by leveraging the passion of sports enthusiasts.
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