SFC Capital

SFC Capital is a United Kingdom based venture capital firm founded in 2012 that focuses on early-stage investments, including pre-seed and seed rounds, in sectors such as software, technology, e-commerce, consumer products, enterprise solutions, green technology, medical technology, and hospitality. It backs UK startups through an Angel Network and seed funds, providing capital and guidance and offering access to SEIS- and EIS-qualifying investment opportunities. The firm is described as a leading seed investor in the UK.

Ricardo Berruti

Investor Services Manager

Adam Beveridge

Investment Associate

Stephen Page

CEO

Edward Prior

Head of Investor Services

Edward Stevenson

Investor

Past deals in Home Decor

Cozmo

Seed Round in 2024
Cozmo is a manufacturer specializing in customizable sofas designed for comfort and aesthetic appeal. The company focuses on creating unique pieces that allow consumers to express their personal style, ensuring that each sofa fits seamlessly into various living spaces. With a team of award-winning designers, Cozmo emphasizes both functionality and design, providing customers with high-quality furniture that enhances their home environment.

Moonalabs

Pre Seed Round in 2022
Moonalabs, founded in 2021 and headquartered in London, United Kingdom, specializes in providing personalized workspaces designed to address the challenges of remote work and study. The company offers hand-crafted garden rooms that are both functional and comfortable, featuring quality furnishings tailored to enhance productivity. By focusing on affordability and aesthetics, Moonalabs aims to create dedicated office spaces that empower clients to work with energy and purpose from the comfort of their own homes.

Designed In Colour

Seed Round in 2017
Designed In Colour Ltd. is a London-based company founded in 2015 by Victoria Whitbread and Jackie Piper. It specializes in design-led giftware, offering a diverse range of products including mugs, cups, tabletop items, glassware, tea lights, trays, mats, coasters, kitchen textiles, and candles. The company is committed to delivering vibrant and contemporary designs, either created in-house or carefully curated by its team. Designed In Colour operates through retail stores and an online platform, which serves as a dynamic hub for the latest trends in colorful homeware and design. The company aims to engage customers with its passion for color and innovative products.

Cozmo

Cozmo is a manufacturer specializing in customizable sofas designed for comfort and aesthetic appeal. The company focuses on creating unique pieces that allow consumers to express their personal style, ensuring that each sofa fits seamlessly into various living spaces. With a team of award-winning designers, Cozmo emphasizes both functionality and design, providing customers with high-quality furniture that enhances their home environment.
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