SFC Capital

SFC Capital is a United Kingdom based venture capital firm founded in 2012 that focuses on early-stage investments, including pre-seed and seed rounds, in sectors such as software, technology, e-commerce, consumer products, enterprise solutions, green technology, medical technology, and hospitality. It backs UK startups through an Angel Network and seed funds, providing capital and guidance and offering access to SEIS- and EIS-qualifying investment opportunities. The firm is described as a leading seed investor in the UK.

Ricardo Berruti

Investor Services Manager

Adam Beveridge

Investment Associate

Stephen Page

CEO

Edward Prior

Head of Investor Services

Edward Stevenson

Investor

Past deals in HoReCa

Abjak

Seed Round in 2024
Abjak is a business that operates cloud kitchens, offering a range of cuisines and local food items through a single delivery platform. It aims to provide diverse food options to consumers in underserved suburban areas, making it convenient for them to access various dining choices in one transaction. The company's proprietary technology enhances operational efficiency and improves profit margins.

Oxus Gin

Seed Round in 2019
Oxus Gin is a producer of premium gin, known for its meticulous crafting process that involves the use of eleven carefully selected botanicals. The gin undergoes quintuple distillation, ensuring a high-quality product that appeals to discerning consumers. By focusing on superior ingredients and an intricate distillation method, Oxus Gin aims to provide a refined drinking experience. The company is committed to delivering exceptional gin drinks that cater to the tastes of both casual drinkers and connoisseurs alike.

Magictab

Seed Round in 2019
Founded in London in 2010, Magictab develops interactive tabletop menus for casual dining restaurants. Their tablet enables customers to explore the menu, order food and drinks directly from their table, and pay automatically.

Sweet Joe's

Seed Round in 2017
Sweet Joe's Ltd, founded in 2011 and based in Birmingham, United Kingdom, specializes in the manufacture of home desserts and confectionaries, with a focus on frozen cookie dough products. The company targets Millennials who enjoy socializing around food and engaging in "makeaways," where they prepare snacks like popcorn, nachos, and pizzas at home. Sweet Joe's offers a variety of flavored cookie doughs that can be baked into finished products or incorporated into dessert recipes and ice cream. By using raw ingredients and soft wheat flour, the company aims to provide high-quality, affordable dessert options to dessert parlors, restaurants, and other food establishments. With steady growth in the UK Ice Cream and Dessert market, Sweet Joe's is positioned to meet the evolving tastes of consumers seeking convenient and enjoyable dessert experiences.

Cluboid

Seed Round in 2016
Cluboid Ltd is a software development company that specializes in creating management solutions for bars, restaurants, nightclubs, and pubs. Founded in 2013 and based in London, the company has developed a comprehensive platform that includes features such as customer relationship management, bookings calendar, ticketing, automated marketing, and reporting and analytics. These tools are designed to enhance operational efficiency and customer engagement for hospitality venues, helping them manage reservations and inquiries more effectively. Additionally, Cluboid serves promoters and event companies, providing them with a robust suite of resources to facilitate their operations and improve overall business outcomes.

Cluboid

Seed Round in 2015
Cluboid Ltd is a software development company that specializes in creating management solutions for bars, restaurants, nightclubs, and pubs. Founded in 2013 and based in London, the company has developed a comprehensive platform that includes features such as customer relationship management, bookings calendar, ticketing, automated marketing, and reporting and analytics. These tools are designed to enhance operational efficiency and customer engagement for hospitality venues, helping them manage reservations and inquiries more effectively. Additionally, Cluboid serves promoters and event companies, providing them with a robust suite of resources to facilitate their operations and improve overall business outcomes.
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