SFC Capital

SFC Capital, established in 2012 and headquartered in London, is a venture capital firm that invests in early-stage, UK-based companies. It focuses on sectors such as software, technology, e-commerce, consumer, and enterprise. SFC Capital differentiates itself by combining angel networks and seed funds, offering investors exposure to SEIS- and EIS-qualifying businesses through direct investment or diversified portfolios managed by its expert team.

Ricardo Berruti

Investor Services Manager

Adam Beveridge

Investment Associate

Stephen Page

CEO and Founder

Edward Prior

Head of Investor Services

Joseph Zipfel

Chief Investment Officer

Past deals in FMCG

Adamo Foods

Seed Round in 2024
Adamo Foods is a UK-based food technology company specializing in the development of plant-based whole-cut meats. Utilizing proprietary fermentation technology alongside mycelium, the company produces sustainable steak and other meat alternatives. Adamo Foods aims to provide functional meat proteins through precision fermentation, offering consumers an efficient, sustainable, and ethical food option that does not compromise on taste or experience.

Convie

Seed Round in 2024
Convie is a beauty and personal care brand that manufactures cosmetics and personal care products.

Adamo Foods

Pre Seed Round in 2023
Adamo Foods is a UK-based food technology company specializing in the development of plant-based whole-cut meats. Utilizing proprietary fermentation technology alongside mycelium, the company produces sustainable steak and other meat alternatives. Adamo Foods aims to provide functional meat proteins through precision fermentation, offering consumers an efficient, sustainable, and ethical food option that does not compromise on taste or experience.

KRUSH

Pre Seed Round in 2023
KRUSH develops and creates sustainable and plastic-free oral care products. It manufactures and sells refillable and waterless teeth items. KRUSH is based in Glasgow, England.

Fussy

Equity Crowdfunding in 2022
Fussy is a sustainable personal care brand that specializes in deodorants designed for eco-conscious consumers. The company offers refillable deodorant products featuring compostable refills made from natural ingredients, including a probiotic that effectively neutralizes odor-causing bacteria. Fussy's durable outer case is engineered to last a lifetime, promoting a sustainable lifestyle while ensuring that users can enjoy a fresh scent throughout the day. With a focus on both skin care and environmental responsibility, Fussy aims to integrate sustainable practices into daily routines.

Peazi

Pre Seed Round in 2022
Peazi is a food-tech platform founded in 2019 and headquartered in Manchester, England, that simplifies the process of ordering food and drinks. The platform leverages QR code technology to facilitate ordering, payment processing, and delivery, allowing hospitality businesses to streamline operations and reduce contact during the delivery process. By integrating these features, Peazi aims to enhance the customer experience while supporting the needs of the food and beverage industry.

Kapes

Pre Seed Round in 2022
Kapes is a Dubai-based company founded in 2020 that specializes in the design and production of organic cotton school uniforms. The company partners with educational institutions to deliver uniforms that prioritize sustainability and social responsibility. By focusing on environmentally friendly materials, Kapes aims to reduce the ecological footprint associated with traditional uniform manufacturing. Additionally, the company seeks to empower students and create job opportunities within the community, aligning its mission with broader social impact goals. Through these initiatives, Kapes endeavors to support schools in fostering positive change and promoting a more sustainable future.

Phomo

Pre Seed Round in 2022
Phomo is a food delivery company established in 2020 and based in Aylesbury, United Kingdom. It specializes in offering Vietnamese cuisine through its packed food delivery platform. The company provides meal kits that feature premium ingredients, ensuring they are free from gluten, sesame, nuts, and dairy. This focus on dietary considerations allows consumers to access fresh and healthy meal options that can be prepared quickly and conveniently, catering to the growing demand for accessible and nutritious food choices.

Nimble Babies

Equity Crowdfunding in 2022
Nimble Babies Limited is a manufacturer and retailer of child-friendly cleaning products designed to address the unique messes associated with caring for infants and young children. Established in 2014 and based in Leamington Spa, United Kingdom, the company offers a range of solutions including products for cleaning baby bottles and breast pumps, toys, surfaces, and clothing. Formulated with plant-based ingredients, these products effectively tackle milk residues, odors, and food stains without the use of harsh chemicals. By providing effective, safe, and easy-to-use cleaning alternatives, Nimble Babies aims to simplify the cleaning process for parents, making it a more manageable aspect of raising children. The company sells its products through an online store, ensuring accessibility for customers seeking solutions for everyday cleaning challenges.

Olly’s

Pre Seed Round in 2021
Olly's is a snack creator that specializes in fresh and delicious olive snacks. They sell ready-to-cook snacks made from freshly marinated olives, as well as pretzel thins and seasoned nut mixes.

Jack & Bry

Convertible Note in 2021
Jack and Bry to create a jackfruit food tech company delivering into multiple markets with a carbon-negative supply chain, resulting in a sustainable ecosystem where we can live life to the full. Providing the tastiest, meatiest, meat-free meats on the planet made from jackfruit. Jack and Bry is producing tasty, tender and nutritious alternatives for the meat and fish markets. Meeting global demand for flexitarians and meat-eaters, looking to reduce their intake. Jack & Bry is founded by Bryony Tinn-Disbury and Jennifer Pardoe in 2019and is located in London, England, United Kingdom.

Jack & Bry

Seed Round in 2021
Jack and Bry to create a jackfruit food tech company delivering into multiple markets with a carbon-negative supply chain, resulting in a sustainable ecosystem where we can live life to the full. Providing the tastiest, meatiest, meat-free meats on the planet made from jackfruit. Jack and Bry is producing tasty, tender and nutritious alternatives for the meat and fish markets. Meeting global demand for flexitarians and meat-eaters, looking to reduce their intake. Jack & Bry is founded by Bryony Tinn-Disbury and Jennifer Pardoe in 2019and is located in London, England, United Kingdom.

OLLY

Seed Round in 2020
OLLY is a public benefit corporation based in San Francisco, California, that specializes in developing and providing a range of nutritional supplements and wellness products. Founded in 2013, the company offers multivitamins tailored for children, women, and specific health concerns, as well as wellness-boosting tablets addressing issues like sleep, stress, and beauty. OLLY's product line includes protein powders and bars in various flavors, probiotic sticks, and health supplements for kids. The company aims to inspire lifelong healthy habits by making nutrition accessible and enjoyable, combining essential nutrients with simple formats and appealing flavors. As of May 2019, OLLY operates as a subsidiary of Unilever N.V.

Fussy

Pre Seed Round in 2020
Fussy is a sustainable personal care brand that specializes in deodorants designed for eco-conscious consumers. The company offers refillable deodorant products featuring compostable refills made from natural ingredients, including a probiotic that effectively neutralizes odor-causing bacteria. Fussy's durable outer case is engineered to last a lifetime, promoting a sustainable lifestyle while ensuring that users can enjoy a fresh scent throughout the day. With a focus on both skin care and environmental responsibility, Fussy aims to integrate sustainable practices into daily routines.

Nimble Babies

Seed Round in 2019
Nimble Babies Limited is a manufacturer and retailer of child-friendly cleaning products designed to address the unique messes associated with caring for infants and young children. Established in 2014 and based in Leamington Spa, United Kingdom, the company offers a range of solutions including products for cleaning baby bottles and breast pumps, toys, surfaces, and clothing. Formulated with plant-based ingredients, these products effectively tackle milk residues, odors, and food stains without the use of harsh chemicals. By providing effective, safe, and easy-to-use cleaning alternatives, Nimble Babies aims to simplify the cleaning process for parents, making it a more manageable aspect of raising children. The company sells its products through an online store, ensuring accessibility for customers seeking solutions for everyday cleaning challenges.

Superfood Bakery

Seed Round in 2018
Superfood Bakery is a London-based company that specializes in the manufacture and sale of a variety of baking mixes, including those for cookies, brownies, and pancakes. The company operates both online and through physical retail stores, providing customers with convenient access to their products. With a focus on quality and innovation, Superfood Bakery aims to cater to health-conscious consumers seeking convenient baking solutions.

Hanx

Seed Round in 2018
HANX Limited is a London-based company that specializes in the manufacture and sale of condoms, aiming to promote sexual health and wellness. Founded in 2017 by Farah Kabir and Dr. Sarah Welsh, the company offers a variety of products, including flavored, scented, ribbed, and glow-in-the-dark condoms. All products are crafted from vegan-certified, fair trade natural latex, ensuring ethical and sustainable sourcing. With a focus on empowering women to take control of their sexual health, HANX creates gynecologist-approved condoms that are designed to be aesthetically pleasing and practical for everyday use. The products are available for purchase both online and in physical stores, reflecting the company's commitment to making sexual health discussions more accessible and reducing stigma.

The Proper Food Project

Seed Round in 2018
The Proper Food Project Ltd. is a London-based company established in 2015 that specializes in the production of organic protein powders. The company offers a variety of flavors, including plain, chocolate, and vanilla. Its online platform focuses on providing environmentally conscious protein supplements, featuring organic and vegan whey protein. By facilitating online orders, The Proper Food Project aims to support consumers in leading a healthy lifestyle through the availability of nutritious food options.

Purl Pops

Seed Round in 2018
Purl Pops is a producer of healthy snacks that specializes in roasted and popped fox nuts, also known as prickly water lily seeds or makhana. The company combines these nutritious seeds with natural spices and ingredients to create a unique snack that offers the health benefits of nuts along with the satisfying crunch of popcorn. Purl Pops aims to make snacking enjoyable and healthy, appealing to consumers who seek fun and nutritious options in their diets.

Superfood Bakery

Seed Round in 2018
Superfood Bakery is a London-based company that specializes in the manufacture and sale of a variety of baking mixes, including those for cookies, brownies, and pancakes. The company operates both online and through physical retail stores, providing customers with convenient access to their products. With a focus on quality and innovation, Superfood Bakery aims to cater to health-conscious consumers seeking convenient baking solutions.

Griddle

Seed Round in 2017
Griddle is a London-based company specializing in the production of nutritious pancakes. The company offers a variety of flavors, including lemon and poppy seed, cinnamon and raisin, and banana choc-chip. Griddle emphasizes the health benefits of its products, which are designed to be delicious and wholesome, packed with protein and free from refined sugars and grains.

Nimble Babies

Seed Round in 2017
Nimble Babies Limited is a manufacturer and retailer of child-friendly cleaning products designed to address the unique messes associated with caring for infants and young children. Established in 2014 and based in Leamington Spa, United Kingdom, the company offers a range of solutions including products for cleaning baby bottles and breast pumps, toys, surfaces, and clothing. Formulated with plant-based ingredients, these products effectively tackle milk residues, odors, and food stains without the use of harsh chemicals. By providing effective, safe, and easy-to-use cleaning alternatives, Nimble Babies aims to simplify the cleaning process for parents, making it a more manageable aspect of raising children. The company sells its products through an online store, ensuring accessibility for customers seeking solutions for everyday cleaning challenges.

TrooGranola

Seed Round in 2017
Building on a fledgling subscription business for ready made product, Troofoods has produced the UK’s first ever fresh granola toasting kit in which you simply “mix, toast, enjoy”. The key to their success is not only the great ingredients, but also the ability for consumers to personalise their product, encouraging interaction and bringing a fresh experience to the breakfast table.

Only By Nature

Seed Round in 2017
Only By Nature Ltd, founded in 2015 and headquartered in Earls Colne, United Kingdom, specializes in producing frozen yogurt, yogurt smoothies, and ice creams with a focus on healthier food options. The company is a pioneer in the UK market for "no added sugar" dairy products, utilizing Stevia leaves as a natural sweetener to create low-sugar alternatives that are very low fat and gluten-free. This commitment allows consumers to enjoy delicious dairy products without the concerns associated with high-calorie content, aligning with contemporary health trends and government initiatives aimed at reducing sugar intake.

Sweet Joe's

Seed Round in 2017
Sweet Joe's Ltd, founded in 2011 and based in Birmingham, United Kingdom, specializes in the manufacture of home desserts and confectionaries, with a focus on frozen cookie dough products. The company targets Millennials who enjoy socializing around food and engaging in "makeaways," where they prepare snacks like popcorn, nachos, and pizzas at home. Sweet Joe's offers a variety of flavored cookie doughs that can be baked into finished products or incorporated into dessert recipes and ice cream. By using raw ingredients and soft wheat flour, the company aims to provide high-quality, affordable dessert options to dessert parlors, restaurants, and other food establishments. With steady growth in the UK Ice Cream and Dessert market, Sweet Joe's is positioned to meet the evolving tastes of consumers seeking convenient and enjoyable dessert experiences.

Macacha

Seed Round in 2017
Macacha is a producer of natural protein shakes designed to nourish and enhance health through high-quality, plant-based ingredients. Founded by a former Head of Health and Beauty at Whole Foods UK, the company arose from the need for a protein shake that met rigorous quality standards. Macacha specializes in creating vegan protein shakes that incorporate organic whole foods, botanicals, and superfoods, while avoiding artificial ingredients and allergens such as GMO, soy, yeast, gluten, and dairy. The company emphasizes the use of complementary ingredients tailored to support various bodily systems, ensuring that each shake delivers optimal nutrition. Additionally, Macacha is committed to sustainability, utilizing eco-friendly packaging in its products.

TrooFoods

Seed Round in 2016
TrooFoods is a company that specializes in creating prebiotic-packed food products aimed at promoting gut health and overall well-being. The company focuses on inspiring individuals to adopt healthier dietary habits through its offerings, which include freshly made granola. By emphasizing the importance of nourishing good gut bacteria, TrooFoods seeks to support both physical and mental health, encouraging a lifestyle that contributes to longevity and happiness. Through its nutritious and delicious granola, the company aims to make healthy eating accessible and enjoyable for its customers.

garbanzo Snacks

Seed Round in 2015
Garbanzo Snacks Ltd is a company based in Enfield, United Kingdom, specializing in the production and sale of dry roasted chickpea snacks. Incorporated in 2012, it offers a diverse range of flavors, including coffee coated, milk chocolate coated, poppy seed and honey, sesame seed and honey, cajun kick, smoked hickory, Thai sweet chili, wasabi, and Bombay firecracker, along with tomato, garlic, and herb varieties. The company emphasizes the nutritional benefits of chickpeas, known for being a rich source of fiber, vitamins, and minerals, which serve as an ideal base for crafting savory snacks. Garbanzo Snacks markets its products online, catering to a growing consumer demand for healthy snack options.

garbanzo Snacks

Seed Round in 2014
Garbanzo Snacks Ltd is a company based in Enfield, United Kingdom, specializing in the production and sale of dry roasted chickpea snacks. Incorporated in 2012, it offers a diverse range of flavors, including coffee coated, milk chocolate coated, poppy seed and honey, sesame seed and honey, cajun kick, smoked hickory, Thai sweet chili, wasabi, and Bombay firecracker, along with tomato, garlic, and herb varieties. The company emphasizes the nutritional benefits of chickpeas, known for being a rich source of fiber, vitamins, and minerals, which serve as an ideal base for crafting savory snacks. Garbanzo Snacks markets its products online, catering to a growing consumer demand for healthy snack options.
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