SFC Capital

SFC Capital is a United Kingdom based venture capital firm founded in 2012 that focuses on early-stage investments, including pre-seed and seed rounds, in sectors such as software, technology, e-commerce, consumer products, enterprise solutions, green technology, medical technology, and hospitality. It backs UK startups through an Angel Network and seed funds, providing capital and guidance and offering access to SEIS- and EIS-qualifying investment opportunities. The firm is described as a leading seed investor in the UK.

Ricardo Berruti

Investor Services Manager

Adam Beveridge

Investment Associate

Stephen Page

Investor

Edward Prior

Head of Investor Serivces

Edward Stevenson

Investor

Yuriy Yurchuk

Financial Analyst

Past deals in Digital Marketing

Vulse

Seed Round in 2024
Vulse is a B2B social media platform that helps organizations amplify their brand by turning employees into advocates and by streamlining content creation and distribution. The platform enables employees to share high-quality, relevant content, boosts organic engagement, and provides analytics to track reach and effectiveness. It includes LinkedIn-focused integration, an intuitive admin and employee dashboard, and enterprise-grade security with ISO 27001 compliance. Additionally, Vulse supports scheduling and managing posts across multiple accounts, hashtag insights, content ideas, a scoring system, and image editing to assist small teams and marketing departments in increasing social media engagement.

AI KAT

Pre Seed Round in 2024
AI KAT is a brand management firm that uses artificial intelligence to enhance access to brand-building tools and guidance, helping startups develop brands ready for AI while preserving their distinctive character. The company combines AI with human creativity to generate strategies, design logos, produce content, and build campaigns, enabling organizations to craft purpose-led identities that resonate with audiences in an authentic and efficient manner.

Propmoolah

Seed Round in 2024
Propmoolah is a technology company that specializes in real estate lead generation. It develops machine learning-powered software to provide property valuation insights and automate direct mail systems. The company's platform offers personalized handwritten letters, data-driven property identification, and timed campaign execution, helping real estate agents and investors enhance their marketing efforts, improve outreach efficiency, and achieve higher returns on investment.

&facts

Pre Seed Round in 2023
&facts is a technology company that develops an insights platform. This platform is designed to assist growing eCommerce businesses in making informed product decisions. It does so by providing curated insights powered by billions of global consumer data. The platform offers real-time market data analysis, including consumer trends, product opportunities, and competitor insights. This empowers businesses to optimize marketing strategies, develop successful products, and gain a competitive edge. Ultimately, &facts enables its customers to make data-driven decisions for sustainable growth.

Vulse

Pre Seed Round in 2023
Vulse is a B2B social media platform that helps organizations amplify their brand by turning employees into advocates and by streamlining content creation and distribution. The platform enables employees to share high-quality, relevant content, boosts organic engagement, and provides analytics to track reach and effectiveness. It includes LinkedIn-focused integration, an intuitive admin and employee dashboard, and enterprise-grade security with ISO 27001 compliance. Additionally, Vulse supports scheduling and managing posts across multiple accounts, hashtag insights, content ideas, a scoring system, and image editing to assist small teams and marketing departments in increasing social media engagement.

Lunio

Series A in 2022
Lunio, formerly known as PPC Protect Limited, specializes in click fraud protection for digital advertising, particularly Google Ads. The company offers an automated software platform that utilizes a custom-built algorithm and machine learning to monitor advertisements in real time. It analyzes each click to identify fraudulent activities and blocks suspicious clicks, protecting clients from competitors, hackers, and non-converting users. By capturing data and generating exclusion audiences, Lunio's solution helps businesses save advertising budgets by eliminating fake interactions and identifying fake conversions. Founded in 2016 and headquartered in Chorley, United Kingdom, Lunio has development offices in the United States and Israel, as well as a sales office in Belgium. Its technology aims to enhance the return on investment for marketing campaigns by safeguarding against invalid traffic and improving overall campaign effectiveness.

deepsearch labs

Pre Seed Round in 2021
DeepSearch Labs specializes in developing intelligent search engine platforms that cater to various industries. The company utilizes its proprietary research engine technology to analyze extensive data sets, identifying themes and research topics effectively. By leveraging advanced machine learning techniques, DeepSearch Labs processes diverse information, including images and text, to extract valuable insights. This enables organizations to navigate vast amounts of data and transform it into actionable insights at scale and in real-time. The firm's focus on quantifying trends, growth, and risk impacts helps businesses make informed decisions based on comprehensive analysis.

Vee Social

Pre Seed Round in 2021
Vee Social is a blockchain-based social platform that offers user interactions, brand marketing opportunities, and charity fundraising tools. It provides an alternative to traditional digital marketing services by selling data and insights to advertisers.

Lunio

Seed Round in 2019
Lunio, formerly known as PPC Protect Limited, specializes in click fraud protection for digital advertising, particularly Google Ads. The company offers an automated software platform that utilizes a custom-built algorithm and machine learning to monitor advertisements in real time. It analyzes each click to identify fraudulent activities and blocks suspicious clicks, protecting clients from competitors, hackers, and non-converting users. By capturing data and generating exclusion audiences, Lunio's solution helps businesses save advertising budgets by eliminating fake interactions and identifying fake conversions. Founded in 2016 and headquartered in Chorley, United Kingdom, Lunio has development offices in the United States and Israel, as well as a sales office in Belgium. Its technology aims to enhance the return on investment for marketing campaigns by safeguarding against invalid traffic and improving overall campaign effectiveness.

Quuu Limited

Seed Round in 2018
Founded in 2015, Quuu Limited operates a unique platform that suggests relevant content for users' social media queues. Its flagship product, Quuu Team Plans, enables teams to collaborate and schedule posts collectively without appearing promotional.

DanDan Digital

Seed Round in 2017
DanDan Digital Ltd is a marketing firm based in London, United Kingdom, specializing in multichannel communications tailored for small and medium enterprises as well as early-stage companies. Established in 2014 and formerly known as DanDan Media Ltd, the company offers a comprehensive suite of growth marketing services, including inbound lead generation, conversion optimization, and remarketing, alongside social media marketing encompassing influencer outreach and community management. Additionally, DanDan Digital provides creative services such as website design, video creation, and the development of pitch materials. The firm also engages in pay-per-click advertising across various platforms, including Google Shopping and video ads. By employing innovative strategies and proven methods, DanDan Digital aims to help startups enhance their digital marketing efforts, improve sales, and achieve better returns on investment.

Adavow

Seed Round in 2016
Adavow is a cloud-based platform designed to enhance the efficiency of online advertising by minimizing the number of redundant ads shown to consumers who have already made a purchase. Through its innovative Open DMP, Adavow effectively filters out ads directed at users who have converted, without compromising personal information or detailed customer records. The company’s Adavow RTV™ API is versatile and compatible with various content forms, whether it be display ads, targeted website content, or multimedia advertisements delivered via different technologies. By allowing advertisers to pre-validate ad selections against a database of known transactions, Adavow enables agencies to improve conversion rates and optimize the effectiveness of their targeted advertising efforts.

Quuu Limited

Seed Round in 2016
Founded in 2015, Quuu Limited operates a unique platform that suggests relevant content for users' social media queues. Its flagship product, Quuu Team Plans, enables teams to collaborate and schedule posts collectively without appearing promotional.

Adavow

Seed Round in 2015
Adavow is a cloud-based platform designed to enhance the efficiency of online advertising by minimizing the number of redundant ads shown to consumers who have already made a purchase. Through its innovative Open DMP, Adavow effectively filters out ads directed at users who have converted, without compromising personal information or detailed customer records. The company’s Adavow RTV™ API is versatile and compatible with various content forms, whether it be display ads, targeted website content, or multimedia advertisements delivered via different technologies. By allowing advertisers to pre-validate ad selections against a database of known transactions, Adavow enables agencies to improve conversion rates and optimize the effectiveness of their targeted advertising efforts.

Quuu Limited

Seed Round in 2015
Founded in 2015, Quuu Limited operates a unique platform that suggests relevant content for users' social media queues. Its flagship product, Quuu Team Plans, enables teams to collaborate and schedule posts collectively without appearing promotional.

Metafused

Seed Round in 2015
Metafused Limited, established in 2013 and based in London, UK, specializes in AI-driven customer insights. Its platform analyzes real-time, unstructured data to derive customer interests, behaviors, and intent, enabling businesses to predict future performance and identify 'in-market' individuals. Serving diverse sectors such as financial services, e-commerce, and retail, Metafused enhances marketing decision-making and uncovers new revenue opportunities. Notably, it has improved banking efficiency by 20% through AI-based time series predictions for treasury, cash management, and other banking services.

Metafused

Seed Round in 2014
Metafused Limited, established in 2013 and based in London, UK, specializes in AI-driven customer insights. Its platform analyzes real-time, unstructured data to derive customer interests, behaviors, and intent, enabling businesses to predict future performance and identify 'in-market' individuals. Serving diverse sectors such as financial services, e-commerce, and retail, Metafused enhances marketing decision-making and uncovers new revenue opportunities. Notably, it has improved banking efficiency by 20% through AI-based time series predictions for treasury, cash management, and other banking services.

Suave

Seed Round in 2014
Suave Ltd. is a company based in London, United Kingdom, specializing in personalized video services and media design for brand marketing. Established in 2010, Suave develops a platform that enables brands to create engaging, visually personalized videos for effective customer communication and engagement. By linking consumer emails with product branding features, the company helps businesses enhance their marketing strategies and foster customer relationships. Suave's innovative approach simplifies the process of delivering customized content, allowing brands to convey their messages more effectively.

Twizoo

Seed Round in 2014
Twizoo Ltd. is a London-based company that specializes in a restaurant recommendation application utilizing Twitter as a source of customer feedback. Established in 2013, Twizoo analyzes real Twitter conversations related to restaurants, bars, cafes, and pubs to help users discover the best dining experiences in London based on social media sentiment. The company is recognized as the world’s largest source of continuous user-generated content from social platforms. Twizoo's innovative platform employs artificial intelligence to automatically identify and showcase engaging social media content, making it easier for businesses to connect with their audience and enhance customer conversions. The company operates as a subsidiary of Skyscanner Limited.

Paapi

Paapi is a technology company specializing in advertising solutions. It provides a platform that enhances cross-channel ad performance, enabling marketers to personalize campaigns while respecting user privacy. The platform leverages privacy-enhancing technologies and offers detailed performance insights, allowing customers to optimize their advertising strategies effectively in a privacy-centric digital landscape.

Simplisales

Simplisales is a technology company that provides an AI-driven e-commerce platform tailored for B2B wholesalers. Its platform simplifies the ordering process through no-code integration with enterprise resource planning (ERP) systems. Additionally, it offers features such as multichannel selling, inventory management, customer relationship management (CRM), and marketing automation, helping wholesalers boost sales, expand customer reach, and enhance customer satisfaction.
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