SFC Capital

SFC Capital is a United Kingdom based venture capital firm founded in 2012 that focuses on early-stage investments, including pre-seed and seed rounds, in sectors such as software, technology, e-commerce, consumer products, enterprise solutions, green technology, medical technology, and hospitality. It backs UK startups through an Angel Network and seed funds, providing capital and guidance and offering access to SEIS- and EIS-qualifying investment opportunities. The firm is described as a leading seed investor in the UK.

Ricardo Berruti

Investor Services Manager

Adam Beveridge

Investment Associate

Stephen Page

CEO

Edward Prior

Head of Investor Services

Edward Stevenson

Investor

Past deals in Dietary Supplements

Biovit

Pre Seed Round in 2024
Biovit is a company that specializes in the development of fortified foods. It uses 100% organic plant extracts, naturally rich in vitamins and minerals, to enhance the nutritional value of its products. The company aims to address health and environmental issues such as obesity and malnutrition, while also reducing food waste. Biovit has clinically developed and tested organic micronutrient blends for use in various food and beverage products, as well as supplements, providing consumers with organically sourced, nutrient-dense options.

OLLY

Seed Round in 2020
OLLY is a public benefit corporation based in San Francisco, California, that specializes in developing and providing a range of nutritional supplements and wellness products. Founded in 2013, the company offers multivitamins tailored for children, women, and specific health concerns, as well as wellness-boosting tablets addressing issues like sleep, stress, and beauty. OLLY's product line includes protein powders and bars in various flavors, probiotic sticks, and health supplements for kids. The company aims to inspire lifelong healthy habits by making nutrition accessible and enjoyable, combining essential nutrients with simple formats and appealing flavors. As of May 2019, OLLY operates as a subsidiary of Unilever N.V.

The Proper Food Project

Seed Round in 2018
The Proper Food Project Ltd. is a London-based company established in 2015 that specializes in the production of organic protein powders. The company offers a variety of flavors, including plain, chocolate, and vanilla. Its online platform focuses on providing environmentally conscious protein supplements, featuring organic and vegan whey protein. By facilitating online orders, The Proper Food Project aims to support consumers in leading a healthy lifestyle through the availability of nutritious food options.

Two Birds

Seed Round in 2017
Two Birds is a London-based company that specializes in producing healthy breakfast cereals, specifically a blend of super seeds and bee pollen. Founded in 2015, the company focuses on offering a nutritious option that is free from refined sugars and gluten, catering to health-conscious consumers. Their unique products are available in resealable 225g packs, allowing for convenient consumption either as a cereal or as a standalone snack. Two Birds aims to provide a range of flavors and varieties, ensuring that its offerings are not only healthy but also enjoyable for a diverse audience.

Only By Nature

Seed Round in 2017
Only By Nature Ltd, founded in 2015 and headquartered in Earls Colne, United Kingdom, specializes in producing frozen yogurt, yogurt smoothies, and ice creams with a focus on healthier food options. The company is a pioneer in the UK market for "no added sugar" dairy products, utilizing Stevia leaves as a natural sweetener to create low-sugar alternatives that are very low fat and gluten-free. This commitment allows consumers to enjoy delicious dairy products without the concerns associated with high-calorie content, aligning with contemporary health trends and government initiatives aimed at reducing sugar intake.

Two Birds

Seed Round in 2017
Two Birds is a London-based company that specializes in producing healthy breakfast cereals, specifically a blend of super seeds and bee pollen. Founded in 2015, the company focuses on offering a nutritious option that is free from refined sugars and gluten, catering to health-conscious consumers. Their unique products are available in resealable 225g packs, allowing for convenient consumption either as a cereal or as a standalone snack. Two Birds aims to provide a range of flavors and varieties, ensuring that its offerings are not only healthy but also enjoyable for a diverse audience.

Macacha

Seed Round in 2017
Macacha is a producer of natural protein shakes designed to nourish and enhance health through high-quality, plant-based ingredients. Founded by a former Head of Health and Beauty at Whole Foods UK, the company arose from the need for a protein shake that met rigorous quality standards. Macacha specializes in creating vegan protein shakes that incorporate organic whole foods, botanicals, and superfoods, while avoiding artificial ingredients and allergens such as GMO, soy, yeast, gluten, and dairy. The company emphasizes the use of complementary ingredients tailored to support various bodily systems, ensuring that each shake delivers optimal nutrition. Additionally, Macacha is committed to sustainability, utilizing eco-friendly packaging in its products.

Arctic Power Berries

Seed Round in 2017
Arctic Power Berries Ltd. is a London-based company that specializes in the production and sale of pure berry powders, including cranberry, blueberry, and sea buckthorn. These products are made from 100% dried berries, with no added sugars or artificial ingredients, ensuring that they retain their natural health benefits. The berry powders are designed to enhance the nutritional value of various food items, such as cereals, yogurt, smoothies, and porridge. By offering raw and gluten-free options, Arctic Power Berries aims to support consumers in improving their diets while enjoying the flavors and health advantages of berries. The company markets its products both in the United Kingdom and internationally.

TrooFoods

Seed Round in 2016
TrooFoods produces prebiotic-rich food products designed to promote digestive health. Their offerings combine delicious flavors with essential nutrients for supporting gut microbiome, contributing to overall physical and mental wellbeing.

Eat to Beat Cancer

Seed Round in 2014
Eat to Beat Cancer is dedicated to promoting health through nutrition by offering a variety of gluten-free breads and recipe books designed to support individuals in their fight against cancer and other diseases. The company operates a global campaign that focuses on providing recipes and food information aimed at using diet as a means to combat health issues such as heart disease, diabetes, Alzheimer's, and fatigue. Their products emphasize tasty, moist, and nutritious options that empower users to make informed dietary choices. By advocating for food as medicine, Eat to Beat Cancer seeks to educate and inspire individuals on the potential of nutrition in enhancing well-being and improving health outcomes.

Arctic Power Berries

Seed Round in 2014
Arctic Power Berries Ltd. is a London-based company that specializes in the production and sale of pure berry powders, including cranberry, blueberry, and sea buckthorn. These products are made from 100% dried berries, with no added sugars or artificial ingredients, ensuring that they retain their natural health benefits. The berry powders are designed to enhance the nutritional value of various food items, such as cereals, yogurt, smoothies, and porridge. By offering raw and gluten-free options, Arctic Power Berries aims to support consumers in improving their diets while enjoying the flavors and health advantages of berries. The company markets its products both in the United Kingdom and internationally.

Biovit

Biovit is a company that specializes in the development of fortified foods. It uses 100% organic plant extracts, naturally rich in vitamins and minerals, to enhance the nutritional value of its products. The company aims to address health and environmental issues such as obesity and malnutrition, while also reducing food waste. Biovit has clinically developed and tested organic micronutrient blends for use in various food and beverage products, as well as supplements, providing consumers with organically sourced, nutrient-dense options.
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