SFC Capital

SFC Capital is a United Kingdom based venture capital firm founded in 2012 that focuses on early-stage investments, including pre-seed and seed rounds, in sectors such as software, technology, e-commerce, consumer products, enterprise solutions, green technology, medical technology, and hospitality. It backs UK startups through an Angel Network and seed funds, providing capital and guidance and offering access to SEIS- and EIS-qualifying investment opportunities. The firm is described as a leading seed investor in the UK.

Ricardo Berruti

Investor Services Manager

Adam Beveridge

Investment Associate

Stephen Page

CEO

Edward Prior

Head of Investor Services

Edward Stevenson

Investor

Past deals in Beauty

Convie

Seed Round in 2024
Convie is a beauty and personal care brand that manufactures cosmetics and personal care products.

Renude

Seed Round in 2024
Renude operates a personalized skincare advice platform powered by AI. It aims to make reliable, tailored consultation accessible to all users. The company's team comprises dermatologists, formulation chemists, licensed aestheticians, data scientists, and machine learning engineers dedicated to developing dermatologist-approved AI skin advisors.

KRUSH

Pre Seed Round in 2023
KRUSH develops and creates sustainable and plastic-free oral care products. It manufactures and sells refillable and waterless teeth items. KRUSH is based in Glasgow, England.

Fussy

Equity Crowdfunding in 2022
Fussy is a sustainable personal care brand that specializes in deodorants designed for eco-conscious consumers. The company offers refillable deodorant products featuring compostable refills made from natural ingredients, including a probiotic that effectively neutralizes odor-causing bacteria. Fussy's durable outer case is engineered to last a lifetime, promoting a sustainable lifestyle while ensuring that users can enjoy a fresh scent throughout the day. With a focus on both skin care and environmental responsibility, Fussy aims to integrate sustainable practices into daily routines.

Renude

Seed Round in 2022
Renude operates a personalized skincare advice platform powered by AI. It aims to make reliable, tailored consultation accessible to all users. The company's team comprises dermatologists, formulation chemists, licensed aestheticians, data scientists, and machine learning engineers dedicated to developing dermatologist-approved AI skin advisors.

Renude

Pre Seed Round in 2021
Renude operates a personalized skincare advice platform powered by AI. It aims to make reliable, tailored consultation accessible to all users. The company's team comprises dermatologists, formulation chemists, licensed aestheticians, data scientists, and machine learning engineers dedicated to developing dermatologist-approved AI skin advisors.

Fussy

Pre Seed Round in 2020
Fussy is a sustainable personal care brand that specializes in deodorants designed for eco-conscious consumers. The company offers refillable deodorant products featuring compostable refills made from natural ingredients, including a probiotic that effectively neutralizes odor-causing bacteria. Fussy's durable outer case is engineered to last a lifetime, promoting a sustainable lifestyle while ensuring that users can enjoy a fresh scent throughout the day. With a focus on both skin care and environmental responsibility, Fussy aims to integrate sustainable practices into daily routines.

Bloom Magic

Seed Round in 2019
Bloom Magic Limited is a floral delivery company based in Dublin, Ireland, founded in 2015. The company operates in both Ireland and the United Kingdom, specializing in luxury flower and gift services. Bloom Magic offers a variety of customized flower arrangements tailored for various occasions, including birthdays, thank-yous, new arrivals, and get-well sentiments. The company prioritizes the use of locally sourced flowers to ensure freshness and quality, and each hand-tied bouquet is designed to arrive in pristine condition without excessive packaging. Bloom Magic aims to provide customers with an easy and elegant way to gift their loved ones.

Bloom Magic

Seed Round in 2018
Bloom Magic Limited is a floral delivery company based in Dublin, Ireland, founded in 2015. The company operates in both Ireland and the United Kingdom, specializing in luxury flower and gift services. Bloom Magic offers a variety of customized flower arrangements tailored for various occasions, including birthdays, thank-yous, new arrivals, and get-well sentiments. The company prioritizes the use of locally sourced flowers to ensure freshness and quality, and each hand-tied bouquet is designed to arrive in pristine condition without excessive packaging. Bloom Magic aims to provide customers with an easy and elegant way to gift their loved ones.

Ingenious Beauty

Seed Round in 2017
Ingenious Beauty's mission is to deliver the most effective skincare and beauty products in the World. Their first product, Ultimate Collagen+ is scientifically formulated to replenish collagen and hyaluronic acid to improve skin damage caused by sunlight and environmental pollution. Designed for maximum absorption, clinical tests show a reduction in wrinkles and fine lines within 10-20 days and an improvement by 26% in 40 days. The product is currently available for purchase in the US (SkinStore) and Australia (SkinCareStore) and has achieved sold out status on The Hut Group sites.

Friedemodin

Seed Round in 2015
Friedemodin is a luxury perfume house that specializes in creating personal, inspirational, and tailor-made fragrances. The company draws on the expertise of renowned fragrance creators while maintaining a timeless appeal that resonates with a diverse clientele. Its product range includes four distinct scents: vertine, jardin mystique, rosée de nuit, and feu follet, allowing customers to select fragrances that align with their individual tastes. Friedemodin emphasizes a sensual and specialized approach, catering to the contemporary spirit of knowledgeable clients while offering a unique and immersive experience in the world of perfumery.

Attollo Lingerie

Seed Round in 2015
Attollo Lingerie Limited, founded in 2013 and based in London, specializes in designing and manufacturing lingerie specifically for women with D+ cup sizes. The company addresses a significant gap in the market by offering a stylish and comfortable range of products, including bras, thongs, and knickers, made from soft fabrics. Recognizing the challenges faced by D+ women, the founders were motivated by their own experiences of limited options in this size category, which often lacked both style and comfort. Attollo's online retail platform allows customers to easily access a diverse selection of lingerie tailored to their needs, aiming to transform the lingerie experience for its target demographic.

Friedemodin

Seed Round in 2014
Friedemodin is a luxury perfume house that specializes in creating personal, inspirational, and tailor-made fragrances. The company draws on the expertise of renowned fragrance creators while maintaining a timeless appeal that resonates with a diverse clientele. Its product range includes four distinct scents: vertine, jardin mystique, rosée de nuit, and feu follet, allowing customers to select fragrances that align with their individual tastes. Friedemodin emphasizes a sensual and specialized approach, catering to the contemporary spirit of knowledgeable clients while offering a unique and immersive experience in the world of perfumery.
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