StandUp Ventures

StandUp Ventures is a venture capital firm based in Toronto, Canada, established in 2017. The firm focuses on investing in female-founded companies, particularly in the B2B software, biotech, and digital health sectors. StandUp Ventures targets pre-seed, seed, and series A stage companies across Canada and the United States. Its investment approach is supported by an experienced team of investors and a diverse advisory committee that includes successful founders and strategic mentors. This structure enables StandUp Ventures to provide high-touch support to entrepreneurs while fostering strong deal flow through its network and partnerships with angel investors and other venture capitalists.

Lauren Epstein

Principal

Michelle McBane

Managing Director

Lucas Perlman

Senior Associate

45 past transactions

Reusables

Seed Round in 2025
Reusables.com focuses on addressing the significant waste generated by single-use packaging in the food service industry. The company offers a container tracking platform that assists restaurants, cafes, and grocery stores in shifting to reusable packaging, thereby enhancing customer loyalty and boosting sales. Utilizing IoT-enabled tracking technology, Reusables.com connects various stakeholders—including end-users, restaurants, cleaners, and logistics partners—creating a circular economy in urban environments. Their software platform ensures live visibility and connectivity between smart containers, streamlining the management of reusable assets. The company's service features stainless steel containers designed for multiple uses, which can be returned, sanitized, and reused extensively before being recycled. Through these efforts, Reusables.com aims to promote a zero-waste vision by replacing single-use options with sustainable alternatives.

Sprout Family

Pre Seed Round in 2025
Sprout Family is a digital concierge service based in Canada, focusing on assisting individuals and families on their journey to build a family. The company offers a range of services tailored to personal family-building needs, including insurance and employee benefit funds. With a team of 10 employees, Sprout Family aims to provide comprehensive support and resources for Canadians looking to navigate the complexities of family planning and growth. The platform offers users the ability to access their Sprout benefits online, ensuring a seamless and supportive experience.

Glassbox

Pre Seed Round in 2025
Glassbox is a SaaS financial modeling and analysis platform designed to streamline the creation and evaluation of complex M&A and financing transactions.

Indiegraf

Seed Round in 2024
Indiegraf provides support, assistance, and resources to independent news outlets. It offers various services to help companies or organizations start their own digital news system. Indiegraf is based in Vancouver, Canada.

MaxRetail

Venture Round in 2024
Max Retail helps independent retailers and brands sell their unsold inventory through its market network that includes B2B, B2C and liquidation channels.

Cognito Health

Seed Round in 2024
Cognito Health is a unique model involves a combination of cognitive behavioural therapy (CBT) and medication. Cognito Health offers digital assessments, nurse practitioner visits, counselling, coaching, self directed courses, medication delivery, and daily affirmations all under one pricing plan.

AmacaThera

Series A in 2023
AmacaThera Inc. is a clinical-stage biotechnology company based in Toronto, Canada, established in 2016. The company focuses on developing and commercializing an injectable hydrogel technology designed to enhance drug delivery for various medical applications. This innovative platform aims to improve patient outcomes in areas such as post-surgical pain management, cancer treatment, and other challenging therapeutic targets. AmacaThera's technology features a fast-gelling material that transitions from a liquid to a gel under force, combining hyaluronan and methylcellulose. This unique formulation allows for localized and sustained drug delivery, ultimately assisting healthcare providers in effectively managing patients' pain following surgery.

Metafold 3D

Seed Round in 2023
Metafold 3D is a Toronto-based B2B SaaS startup that drives new applications for industrial 3D printing through our cloud-based Design for Additive Manufacturing software. Our lattice technology helps engineers achieve reductions of up to 85% in the amount of material required for products in aerospace, medical, automotive and consumer goods. We also help them bring those products to market faster by dramatically reducing the preprocessing required for additive manufacturing.

Odaia

Series B in 2023
ODAIA is a company that has developed an AI-powered Customer Data Platform specifically for the Life Sciences industry. This innovative platform integrates process mining, customer journey mapping, and artificial intelligence to provide commercial insights and automate processes. By leveraging data analysis, ODAIA's solution enables pharmaceutical commercial teams to enhance personalized selling and ensure that therapeutics reach the patients who require them. The platform aims to streamline decision-making and improve the effectiveness of commercial strategies in the healthcare sector.

Vivid Machines

Seed Round in 2023
Vivid Machines is a startup focused on enhancing agricultural production for fruit and vegetable farmers through innovative technology. The company develops advanced vision sensors and machine learning systems that deliver plant-specific insights, allowing farmers to capture critical information about their crops that was previously unnoticed. This technology enables farmers to digitize the physical and chemical attributes of their fields, facilitating more informed decision-making and increasing the proportion of produce that reaches grocery stores. Vivid Machines' system operates in real-time, quantifying fruit and size distribution, identifying pests and diseases, and evaluating overall plant health. By integrating seamlessly into existing workflows, the company provides valuable data to growers, pack houses, and fruit marketers, ultimately optimizing the fruit supply chain.

Mercator AI

Seed Round in 2023
Mercator AI is a privately held company that operates an online intelligence platform specifically designed for the construction industry. The platform aids business developers and marketers by providing tools to monitor and track client activities and company profiles, enabling them to identify upstream project opportunities and explore new market prospects. By analyzing millions of construction data points throughout the project lifecycle, Mercator AI equips its users with the insights necessary for informed decision-making and productive conversations. Its services are utilized by professionals in architecture, engineering, construction, real estate, and manufacturing sectors, facilitating strategic and tactical growth in their businesses.

AssistIQ

Seed Round in 2023
AssistIQ delivers supply intelligence to health systems, reducing waste and carbon footprint without impacting patient quality with no added work.

Acerta Analytics

Series B in 2022
Acerta’s machine learning and artificial intelligence-powered solutions are transforming quality control for precision manufacturers of parts built for automotive and off-highway vehicles. Acerta translates complex product data into actionable insights for manufacturers, helping them get products to market faster with fewer defects. Through this “Actionable AI,” Acerta’s ML/AI solutions help manufacturers locate the earliest indicators of future product failures, accelerate root cause analysis, reduce scrap and rework, and improve throughput. Their customers can make the right decisions fast, optimize production and improve product quality, ultimately improving profits.

Fictionary

Seed Round in 2022
Fictionary is a platform that helps writers and editors around the world produce quality stories more quickly and affordably.

Jombone

Seed Round in 2022
Jombone operates a software-as-a-service (SaaS) platform focused on staffing and human capital management specifically for the industrial sector's temporary and contingent workforce. The platform is designed to empower businesses by streamlining the hiring and staffing processes through advanced technology and social networking. By offering end-to-end automation in recruitment and employment management, Jombone helps organizations eliminate inefficiencies and reduce costs associated with traditional staffing methods. The company aims to make hiring more accessible and affordable, fostering an environment that encourages businesses to invest in economic growth.

Supportbench Services

Seed Round in 2022
Supportbench is a customer service platform that helps companies deliver an amazing customer experience. Supportbench unlocks the potential of support teams by giving them a canvas to create and execute their vision of how best to support their customers.

Cognito Health

Pre Seed Round in 2022
Cognito Health is a unique model involves a combination of cognitive behavioural therapy (CBT) and medication. Cognito Health offers digital assessments, nurse practitioner visits, counselling, coaching, self directed courses, medication delivery, and daily affirmations all under one pricing plan.

Mercator AI

Pre Seed Round in 2022
Mercator AI is a privately held company that operates an online intelligence platform specifically designed for the construction industry. The platform aids business developers and marketers by providing tools to monitor and track client activities and company profiles, enabling them to identify upstream project opportunities and explore new market prospects. By analyzing millions of construction data points throughout the project lifecycle, Mercator AI equips its users with the insights necessary for informed decision-making and productive conversations. Its services are utilized by professionals in architecture, engineering, construction, real estate, and manufacturing sectors, facilitating strategic and tactical growth in their businesses.

Odaia

Series A in 2022
ODAIA is a company that has developed an AI-powered Customer Data Platform specifically for the Life Sciences industry. This innovative platform integrates process mining, customer journey mapping, and artificial intelligence to provide commercial insights and automate processes. By leveraging data analysis, ODAIA's solution enables pharmaceutical commercial teams to enhance personalized selling and ensure that therapeutics reach the patients who require them. The platform aims to streamline decision-making and improve the effectiveness of commercial strategies in the healthcare sector.

Tealbook

Series B in 2021
Tealbook, Inc. is an online supplier knowledge management and procurement platform headquartered in Toronto, Canada. Founded in 2014, the company provides a centralized system that consolidates credible and up-to-date information about suppliers, enabling procurement teams to identify and connect with qualified suppliers. The platform offers a comprehensive view of supplier data, including company details, product offerings, diversity status, and client recommendations. It also integrates with various enterprise resource planning systems and procurement tools, enhancing the visibility and knowledge of preferred suppliers. Tealbook's innovations have garnered industry recognition, such as being included in the CIX Top 20 and the Gartner Cool Vendor list. Through its services, Tealbook aims to improve buyer-supplier relations and streamline the procurement process for enterprises.

Bridgit

Series B in 2021
Bridgit Inc. is a Canadian company that specializes in developing construction project management solutions. Founded in 2014 and headquartered in Kitchener, Bridgit offers two primary products: Bridgit Bench, a workforce management and resource planning tool, and Bridgit Field, which focuses on inspection, task, and communication management. The company's mission is to enhance profitability in the construction industry through a people-first approach, transforming workforce data into actionable insights that support strategic and tactical decision-making. Bridgit serves a range of clients, including major construction firms such as Skanska and Balfour Beatty. The company has successfully raised over $35 million in equity financing from various investors, including Autodesk and Salesforce Ventures, enabling it to expand its offerings and support contractors and developers in managing their operations more efficiently.

Mintlist

Seed Round in 2021
MintList allows consumers and car dealerships to buy and sell used vehicles from one another.

My Intelligent Machines

Seed Round in 2021
My Intelligent Machines (MIMs) is a Montreal-based company specializing in artificial intelligence and systems biology. It offers biopharmaceutical companies interactive augmented intelligence systems that facilitate accurate biological simulations during the early stages of drug development. These systems assist life scientists in creating precisely targeted and personalized therapies. MIMs also develops software designed for efficient and personalized medicine and agricultural systems, packaged as a software-as-a-service solution. Its offerings support patient stratification and the selection of therapeutic targets and biomarkers, which are essential for advancing personalized therapies. The company emphasizes open and explainable AI and data integration, enabling life-science organizations to leverage their big data and artificial intelligence capabilities to enhance food and drug production.

Disco

Seed Round in 2021
Build your live learning empire. One platform to build, market, and sell live courses, workshops, and learning communities.

Arteria AI

Series A in 2021
Arteria AI is a financial services-focused technology company that specializes in contract lifecycle management. It offers a platform designed for end-to-end digital contracting, allowing users to generate, negotiate, and convert executed contracts into actionable data. This functionality helps organizations diagnose issues, identify opportunities, and enhance value. The platform serves as a documentation layer for banking processes, facilitating real-time data flow and analytics. By integrating documentation processes with automation, Arteria AI enables efficient straight-through processing in core business activities across large enterprises.

AmacaThera

Series A in 2021
AmacaThera Inc. is a clinical-stage biotechnology company based in Toronto, Canada, established in 2016. The company focuses on developing and commercializing an injectable hydrogel technology designed to enhance drug delivery for various medical applications. This innovative platform aims to improve patient outcomes in areas such as post-surgical pain management, cancer treatment, and other challenging therapeutic targets. AmacaThera's technology features a fast-gelling material that transitions from a liquid to a gel under force, combining hyaluronan and methylcellulose. This unique formulation allows for localized and sustained drug delivery, ultimately assisting healthcare providers in effectively managing patients' pain following surgery.

Tealbook

Series A in 2021
Tealbook, Inc. is an online supplier knowledge management and procurement platform headquartered in Toronto, Canada. Founded in 2014, the company provides a centralized system that consolidates credible and up-to-date information about suppliers, enabling procurement teams to identify and connect with qualified suppliers. The platform offers a comprehensive view of supplier data, including company details, product offerings, diversity status, and client recommendations. It also integrates with various enterprise resource planning systems and procurement tools, enhancing the visibility and knowledge of preferred suppliers. Tealbook's innovations have garnered industry recognition, such as being included in the CIX Top 20 and the Gartner Cool Vendor list. Through its services, Tealbook aims to improve buyer-supplier relations and streamline the procurement process for enterprises.

Aya

Seed Round in 2020
Aya Payments, founded in 2018 and based in Toronto, Ontario, specializes in developing payment tools and programs for employee benefits packages. The company has created a healthcare payment platform aimed at simplifying medical payments for users. This platform enables individuals to access, manage, and monitor healthcare costs while offering various financial products, including payment, deposit, lending, and investment options. By focusing on enhancing financial flexibility, Aya Payments strives to alleviate the stress associated with healthcare payments, ultimately improving the overall user experience in managing healthcare expenses.

Odaia

Seed Round in 2020
ODAIA is a company that has developed an AI-powered Customer Data Platform specifically for the Life Sciences industry. This innovative platform integrates process mining, customer journey mapping, and artificial intelligence to provide commercial insights and automate processes. By leveraging data analysis, ODAIA's solution enables pharmaceutical commercial teams to enhance personalized selling and ensure that therapeutics reach the patients who require them. The platform aims to streamline decision-making and improve the effectiveness of commercial strategies in the healthcare sector.

Acerta Analytics

Series A in 2020
Acerta’s machine learning and artificial intelligence-powered solutions are transforming quality control for precision manufacturers of parts built for automotive and off-highway vehicles. Acerta translates complex product data into actionable insights for manufacturers, helping them get products to market faster with fewer defects. Through this “Actionable AI,” Acerta’s ML/AI solutions help manufacturers locate the earliest indicators of future product failures, accelerate root cause analysis, reduce scrap and rework, and improve throughput. Their customers can make the right decisions fast, optimize production and improve product quality, ultimately improving profits.

Sampler

Series B in 2020
Sampler is a provider of digital product sampling services that enables consumer-packaged goods brands to deliver physical samples to targeted consumers. The company offers a self-serve platform that is designed to be measurable and efficient, allowing brands to gather valuable consumer feedback and demographic insights from each sample distributed. By capturing detailed demographic and behavioral data, Sampler helps businesses gain a better understanding of consumer preferences, ultimately increasing the likelihood of successful product trials and conversion rates.

Bridgit

Venture Round in 2020
Bridgit Inc. is a Canadian company that specializes in developing construction project management solutions. Founded in 2014 and headquartered in Kitchener, Bridgit offers two primary products: Bridgit Bench, a workforce management and resource planning tool, and Bridgit Field, which focuses on inspection, task, and communication management. The company's mission is to enhance profitability in the construction industry through a people-first approach, transforming workforce data into actionable insights that support strategic and tactical decision-making. Bridgit serves a range of clients, including major construction firms such as Skanska and Balfour Beatty. The company has successfully raised over $35 million in equity financing from various investors, including Autodesk and Salesforce Ventures, enabling it to expand its offerings and support contractors and developers in managing their operations more efficiently.

Tealbook

Seed Round in 2020
Tealbook, Inc. is an online supplier knowledge management and procurement platform headquartered in Toronto, Canada. Founded in 2014, the company provides a centralized system that consolidates credible and up-to-date information about suppliers, enabling procurement teams to identify and connect with qualified suppliers. The platform offers a comprehensive view of supplier data, including company details, product offerings, diversity status, and client recommendations. It also integrates with various enterprise resource planning systems and procurement tools, enhancing the visibility and knowledge of preferred suppliers. Tealbook's innovations have garnered industry recognition, such as being included in the CIX Top 20 and the Gartner Cool Vendor list. Through its services, Tealbook aims to improve buyer-supplier relations and streamline the procurement process for enterprises.

Odaia

Seed Round in 2019
ODAIA is a company that has developed an AI-powered Customer Data Platform specifically for the Life Sciences industry. This innovative platform integrates process mining, customer journey mapping, and artificial intelligence to provide commercial insights and automate processes. By leveraging data analysis, ODAIA's solution enables pharmaceutical commercial teams to enhance personalized selling and ensure that therapeutics reach the patients who require them. The platform aims to streamline decision-making and improve the effectiveness of commercial strategies in the healthcare sector.

My Intelligent Machines

Seed Round in 2019
My Intelligent Machines (MIMs) is a Montreal-based company specializing in artificial intelligence and systems biology. It offers biopharmaceutical companies interactive augmented intelligence systems that facilitate accurate biological simulations during the early stages of drug development. These systems assist life scientists in creating precisely targeted and personalized therapies. MIMs also develops software designed for efficient and personalized medicine and agricultural systems, packaged as a software-as-a-service solution. Its offerings support patient stratification and the selection of therapeutic targets and biomarkers, which are essential for advancing personalized therapies. The company emphasizes open and explainable AI and data integration, enabling life-science organizations to leverage their big data and artificial intelligence capabilities to enhance food and drug production.

Nudge

Series B in 2019
Nudge is a communications platform that empowers deskless employees and drives better outcomes for your business. Backed by the power of behavioral science and the highest user ratings in its category, Nudge mobilizes non-desk teams by providing the information, inspiration, and insights employees need to exceed expectations and stay connected at work. Leading brands such as Compass Group, Staples, and Margaritaville rely on Nudge to boost employee engagement, exceed sales goals, and transform the customer experience. For more information, please visit www.nudgerewards.com.

Bridgit

Series A in 2019
Bridgit Inc. is a Canadian company that specializes in developing construction project management solutions. Founded in 2014 and headquartered in Kitchener, Bridgit offers two primary products: Bridgit Bench, a workforce management and resource planning tool, and Bridgit Field, which focuses on inspection, task, and communication management. The company's mission is to enhance profitability in the construction industry through a people-first approach, transforming workforce data into actionable insights that support strategic and tactical decision-making. Bridgit serves a range of clients, including major construction firms such as Skanska and Balfour Beatty. The company has successfully raised over $35 million in equity financing from various investors, including Autodesk and Salesforce Ventures, enabling it to expand its offerings and support contractors and developers in managing their operations more efficiently.

Emovi

Series C in 2019
Emovi specializes in advanced knee joint assessment technologies aimed at improving patient quality of life. The company has developed a device that serves as a diagnostic aid for knee injuries and osteoarthritis, providing medical professionals with actionable data on joint movement while weight-bearing. This technology helps in reducing pain, minimizing opioid use, and shortening recovery times for patients. Emovi's commitment to innovation in healthcare is reflected in its focus on delivering high-quality products that enhance the treatment and management of knee conditions.

Nudge

Series A in 2017
Nudge is a communications platform that empowers deskless employees and drives better outcomes for your business. Backed by the power of behavioral science and the highest user ratings in its category, Nudge mobilizes non-desk teams by providing the information, inspiration, and insights employees need to exceed expectations and stay connected at work. Leading brands such as Compass Group, Staples, and Margaritaville rely on Nudge to boost employee engagement, exceed sales goals, and transform the customer experience. For more information, please visit www.nudgerewards.com.

Coconut Software

Series A in 2017
Our cloud based, enterprise level appointment scheduling and visitor management platform combines your on-location and digital channels, providing self-service booking and curbside pickup, online and physical queuing, wait time tracking, callback requests and virtual meeting support as well as contact center integration.

Bridgit

Series A in 2017
Bridgit Inc. is a Canadian company that specializes in developing construction project management solutions. Founded in 2014 and headquartered in Kitchener, Bridgit offers two primary products: Bridgit Bench, a workforce management and resource planning tool, and Bridgit Field, which focuses on inspection, task, and communication management. The company's mission is to enhance profitability in the construction industry through a people-first approach, transforming workforce data into actionable insights that support strategic and tactical decision-making. Bridgit serves a range of clients, including major construction firms such as Skanska and Balfour Beatty. The company has successfully raised over $35 million in equity financing from various investors, including Autodesk and Salesforce Ventures, enabling it to expand its offerings and support contractors and developers in managing their operations more efficiently.

Tealbook

Seed Round in 2017
Tealbook, Inc. is an online supplier knowledge management and procurement platform headquartered in Toronto, Canada. Founded in 2014, the company provides a centralized system that consolidates credible and up-to-date information about suppliers, enabling procurement teams to identify and connect with qualified suppliers. The platform offers a comprehensive view of supplier data, including company details, product offerings, diversity status, and client recommendations. It also integrates with various enterprise resource planning systems and procurement tools, enhancing the visibility and knowledge of preferred suppliers. Tealbook's innovations have garnered industry recognition, such as being included in the CIX Top 20 and the Gartner Cool Vendor list. Through its services, Tealbook aims to improve buyer-supplier relations and streamline the procurement process for enterprises.
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