Stage 2 Capital

Stage 2 Capital is a New York-based venture capital firm that backs early-stage B2B software startups, providing capital and go-to-market guidance from a team of experienced GTM professionals. The firm leverages deep sales expertise to help entrepreneurs scale and focuses on software companies across fintech, developer tools, video, creator economy, healthcare IT, marketplaces, software as a service, and vertical software sectors.

Liz Christo

General Partner

Mandy Cole

Partner

Sakib Dadi

Partner

Daniel Heck

Partner

Daniel Heck

Partner

Eric Larson

Limited Partner

Anu Maheshwari

Partner

Anubhav Maheshwari

Principal

Mark Roberge

Managing Director

Kevin Swain

Associate

Past deals in Sales Automation

Tofu

Series A in 2025
Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.

Persana AI

Seed Round in 2024
Persana AI develops an intelligent sales copilot platform that enhances productivity by providing surface leads insights, generating personalized outbound emails in the company's voice, and offering browser extensions for real-time notifications.

MedScout

Series A in 2024
MedScout is a revenue acceleration platform tailored for medical device and diagnostic companies. It offers a sales enablement software that integrates medical claims intelligence from both public and private payors, providing a user-friendly interface specifically designed for sales professionals and leaders. The platform delivers immediate insights into the addressable market within existing territories and facilitates understanding of market dynamics. By supplying comprehensive information on patient demographics, procedure volumes, referral patterns, and payment data, MedScout empowers its clients to optimize their sales strategies and enhance operational productivity, ultimately driving growth in the life sciences sector.

Momentum

Series A in 2024
Momentum is an AI-powered platform that analyzes sales conversations and customer interactions to generate real-time summaries, insights, and actionable feedback, while automating data capture. It integrates with tools such as Salesforce, Slack, Gong, Outreach, and Stripe to centralize information and streamline workflows. By supporting revenue orchestration for go-to-market teams, Momentum helps mid-market and enterprise organizations reduce manual tasks, maintain consistent execution, and accelerate outcomes. The solution aims to improve efficiency and decision-making in sales operations by providing timely guidance, enabling teams to act on insights with confidence.

Tofu

Seed Round in 2023
Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.

MedScout

Seed Round in 2023
MedScout is a revenue acceleration platform tailored for medical device and diagnostic companies. It offers a sales enablement software that integrates medical claims intelligence from both public and private payors, providing a user-friendly interface specifically designed for sales professionals and leaders. The platform delivers immediate insights into the addressable market within existing territories and facilitates understanding of market dynamics. By supplying comprehensive information on patient demographics, procedure volumes, referral patterns, and payment data, MedScout empowers its clients to optimize their sales strategies and enhance operational productivity, ultimately driving growth in the life sciences sector.

Vouch

Seed Round in 2022
Vouch is a browser-based platform designed for B2B companies to efficiently capture, edit, and share video testimonials and case studies from their customers. Based in Sydney, Australia, the platform enables businesses to remotely record customer feedback and reviews, making it easier to curate and distribute this content. By facilitating the collection of testimonials, Vouch helps sales teams and marketers improve their marketing-qualified leads, increase sales conversions, and ultimately drive revenue growth.

QuotaPath

Series B in 2022
Founded in 2018, QuotaPath develops software designed to simplify sales commission tracking. Its platform facilitates compensation calculation, quota alignment, forecasting of attainments, and provides tools for measuring KPIs and benchmarking performance.

Sales Impact Academy

Convertible Note in 2022
Sales Impact Academy is a London‑based learning platform founded in 2019 that provides live, instructor‑led courses and a peer‑to‑peer community for sales and marketing professionals. The platform delivers structured, high‑design learning experiences that help users craft go‑to‑market strategies, create compelling messaging, and build inbound and outbound lead‑generation systems. It hosts more than 70 instructors, including former executives from HubSpot, Gong, Tableau, and other leading technology firms, and serves over 12,000 learners across 280 customers such as PayPal, HubSpot, GitHub, and Klaviyo. The subscription model offers continuous, on‑demand training at a cost‑effective price point.

Sendoso

Series C in 2021
Founded in 2016, Sendoso is a global platform that enhances customer engagement by integrating digital and physical sending strategies. It enables businesses to stand out with new ways to engage customers throughout the buyer's journey, improving relationships and increasing effectiveness of go-to-market programs.

QuotaPath

Series A in 2021
Founded in 2018, QuotaPath develops software designed to simplify sales commission tracking. Its platform facilitates compensation calculation, quota alignment, forecasting of attainments, and provides tools for measuring KPIs and benchmarking performance.

Sales Impact Academy

Seed Round in 2021
Sales Impact Academy is a London‑based learning platform founded in 2019 that provides live, instructor‑led courses and a peer‑to‑peer community for sales and marketing professionals. The platform delivers structured, high‑design learning experiences that help users craft go‑to‑market strategies, create compelling messaging, and build inbound and outbound lead‑generation systems. It hosts more than 70 instructors, including former executives from HubSpot, Gong, Tableau, and other leading technology firms, and serves over 12,000 learners across 280 customers such as PayPal, HubSpot, GitHub, and Klaviyo. The subscription model offers continuous, on‑demand training at a cost‑effective price point.

Arcade

Seed Round in 2021
Arcade Solutions, Inc. is a Dallas-based company, also with an office in Melbourne, Australia, that specializes in workforce engagement solutions. Founded in 2016, Arcade offers a platform designed to enhance the performance and retention of sales teams by gamifying employee goals. The software provides an all-in-one solution that incorporates rewards, recognition, contests, communication, and staff training, facilitating improved productivity through streamlined interactions and incentivized engagement. Arcade's dynamic approach caters to various industries, serving both small and large teams worldwide, and has demonstrated proven results in boosting employee performance and motivation.

QuotaPath

Series A in 2020
Founded in 2018, QuotaPath develops software designed to simplify sales commission tracking. Its platform facilitates compensation calculation, quota alignment, forecasting of attainments, and provides tools for measuring KPIs and benchmarking performance.

Vouch

Pre Seed Round in 2020
Vouch is a browser-based platform designed for B2B companies to efficiently capture, edit, and share video testimonials and case studies from their customers. Based in Sydney, Australia, the platform enables businesses to remotely record customer feedback and reviews, making it easier to curate and distribute this content. By facilitating the collection of testimonials, Vouch helps sales teams and marketers improve their marketing-qualified leads, increase sales conversions, and ultimately drive revenue growth.

Sendoso

Series B in 2020
Founded in 2016, Sendoso is a global platform that enhances customer engagement by integrating digital and physical sending strategies. It enables businesses to stand out with new ways to engage customers throughout the buyer's journey, improving relationships and increasing effectiveness of go-to-market programs.

Sendoso

Corporate Round in 2019
Founded in 2016, Sendoso is a global platform that enhances customer engagement by integrating digital and physical sending strategies. It enables businesses to stand out with new ways to engage customers throughout the buyer's journey, improving relationships and increasing effectiveness of go-to-market programs.
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