Stage 2 Capital

Stage 2 Capital, established in 2018 and based in New York, is a venture capital firm specializing in early-stage investments. It primarily backs B2B software companies, leveraging its team's deep sales expertise to support entrepreneurs in scaling their businesses alongside capital provision. The firm targets sectors such as SaaS, B2B services, and software, with a focus on verticals like fintech, dev tools, and healthcare IT.

Liz Christo

Partner

Mandy Cole

Partner

Sakib Dadi

Partner

Daniel Heck

Partner

Daniel Heck

Partner

Eric Larson

Limited Partner

Anubhav Maheshwari

Partner

Anu Maheshwari

Partner

Jay Po

Co-Founder and Managing Partner

Mark Roberge

Co-Founder and Managing Director

Alex Sukennik

Limited Partner

Kevin Swain

Associate

Past deals in Sales Automation

Tofu

Series A in 2025
Tofu is a marketing technology company that specializes in creating a unified platform for generating personalized, multichannel campaigns tailored for B2B marketing teams. The platform is designed to produce on-brand content that can be scaled across various marketing initiatives. Tofu's innovative marketing tool allows users to automate the ingestion and updating of vital information regarding their brand, messaging, target personas, industries, and accounts. This capability supports strategic marketing efforts, enhances content scaling, and improves conversion rates, making it a valuable resource for businesses seeking to optimize their marketing strategies.

Persana AI

Seed Round in 2024
Persana AI is a developer of an intelligent sales copilot platform that enhances sales productivity through custom fine-tuned models. The platform is designed to surface lead insights and generate personalized outbound communications in the unique voice of the company. By offering tools that combine various sources of insights, including features like Chrome extensions and real-time notifications, Persana AI enables sales teams to craft tailored emails efficiently. This approach not only streamlines the sales process but also supports teams in maximizing their outreach efforts.

MedScout

Series A in 2024
MedScout is a revenue acceleration platform tailored for medical device and diagnostic companies. It offers sales enablement software that integrates medical claims intelligence from both public and private payors, providing users with critical insights into market dynamics. The platform is designed to assist sales professionals and leaders by delivering data on patient demographics, procedure volumes, referral patterns, and payment information. This functionality allows clients to conduct thorough market analysis, develop effective strategies, and enhance sales execution, ultimately optimizing operational productivity and fostering growth in their respective territories.

Momentum

Series A in 2024
Momentum is a developer of a deal collaboration platform that utilizes artificial intelligence to enhance sales workflows and improve efficiency for businesses. The platform automates data capture from sales and customer calls, providing real-time summaries and actionable insights that assist teams in decision-making. By integrating seamlessly with tools such as Salesforce and Slack, Momentum reduces manual work and minimizes context switching for sales professionals. Its no-code builder enables revenue teams to streamline their sales processes, improving the adoption and consistency of sales strategies.

Tofu

Seed Round in 2023
Tofu is a marketing technology company that specializes in creating a unified platform for generating personalized, multichannel campaigns tailored for B2B marketing teams. The platform is designed to produce on-brand content that can be scaled across various marketing initiatives. Tofu's innovative marketing tool allows users to automate the ingestion and updating of vital information regarding their brand, messaging, target personas, industries, and accounts. This capability supports strategic marketing efforts, enhances content scaling, and improves conversion rates, making it a valuable resource for businesses seeking to optimize their marketing strategies.

MedScout

Seed Round in 2023
MedScout is a revenue acceleration platform tailored for medical device and diagnostic companies. It offers sales enablement software that integrates medical claims intelligence from both public and private payors, providing users with critical insights into market dynamics. The platform is designed to assist sales professionals and leaders by delivering data on patient demographics, procedure volumes, referral patterns, and payment information. This functionality allows clients to conduct thorough market analysis, develop effective strategies, and enhance sales execution, ultimately optimizing operational productivity and fostering growth in their respective territories.

QuotaPath

Series B in 2022
QuotaPath Inc. is a company that specializes in quota attainment software, founded in 2018 and headquartered in Bryn Mawr, Pennsylvania. The firm has developed a sales commission tracking platform designed to simplify the process of maximizing quota attainment for sales teams. Its platform offers features such as compensation calculation and tracking, forecasting of attainments and earnings, and a digital quota board for aligning quotas. Additionally, it includes a digital organizational chart that allows users to track role and team changes, measure key performance indicators, and benchmark their performance against teammates. This comprehensive approach enables revenue and finance teams to effectively meet quotas and enhance sales performance.

Sales Impact Academy

Convertible Note in 2022
Sales Impact Academy Ltd. operates a community and live learning platform designed for sales and marketing teams, focusing on skill development to enhance go-to-market strategies. Founded in 2019 and based in London, the company addresses the skills gap in the B2B sector, where many professionals learn on the job without formal training. The platform offers structured, live online courses taught by experienced instructors, including industry leaders from major companies. With over 12,000 learners and 280 customers, such as Paypal and HubSpot, Sales Impact Academy emphasizes peer-to-peer learning and support. Its subscription-based model provides access to high-quality education at a reasonable cost, empowering individuals to improve their sales and marketing capabilities effectively.

Sendoso

Series C in 2021
Sendoso is a sending platform that enhances customer engagement by offering innovative ways for companies to connect with their clients throughout the buyer's journey. Founded in 2016, the company integrates both digital and physical sending strategies, allowing businesses to improve the effectiveness of their existing marketing programs and strengthen customer relationships. Sendoso's platform centralizes gifting outreach, automating the timely delivery of a variety of gifts, such as coffee, lunch tickets, handwritten notes, experiences, and custom items. This approach not only fosters customer loyalty but also supports demand generation and account-based marketing efforts. Trusted by over 500 companies, Sendoso has established a global presence in North America, Europe, and Asia Pacific, and has secured $54 million in venture funding to further its growth and innovation in the customer experience sector.

QuotaPath

Series A in 2021
QuotaPath Inc. is a company that specializes in quota attainment software, founded in 2018 and headquartered in Bryn Mawr, Pennsylvania. The firm has developed a sales commission tracking platform designed to simplify the process of maximizing quota attainment for sales teams. Its platform offers features such as compensation calculation and tracking, forecasting of attainments and earnings, and a digital quota board for aligning quotas. Additionally, it includes a digital organizational chart that allows users to track role and team changes, measure key performance indicators, and benchmark their performance against teammates. This comprehensive approach enables revenue and finance teams to effectively meet quotas and enhance sales performance.

Sales Impact Academy

Seed Round in 2021
Sales Impact Academy Ltd. operates a community and live learning platform designed for sales and marketing teams, focusing on skill development to enhance go-to-market strategies. Founded in 2019 and based in London, the company addresses the skills gap in the B2B sector, where many professionals learn on the job without formal training. The platform offers structured, live online courses taught by experienced instructors, including industry leaders from major companies. With over 12,000 learners and 280 customers, such as Paypal and HubSpot, Sales Impact Academy emphasizes peer-to-peer learning and support. Its subscription-based model provides access to high-quality education at a reasonable cost, empowering individuals to improve their sales and marketing capabilities effectively.

Arcade

Seed Round in 2021
Arcade Solutions, Inc. specializes in workforce engagement solutions, primarily through its platform known as Arcade. This software is designed for sales teams and aims to enhance performance and employee retention by gamifying goals. Arcade offers a comprehensive suite of features that includes rewards, recognition, contests, communication, and staff training. By facilitating streamlined communication and providing gamified incentives, the platform boosts employee productivity and engagement. Founded in 2016 and headquartered in Dallas, Texas, with an additional office in Melbourne, Australia, Arcade serves a diverse range of customers across various industries, catering to both small and large teams worldwide.

QuotaPath

Series A in 2020
QuotaPath Inc. is a company that specializes in quota attainment software, founded in 2018 and headquartered in Bryn Mawr, Pennsylvania. The firm has developed a sales commission tracking platform designed to simplify the process of maximizing quota attainment for sales teams. Its platform offers features such as compensation calculation and tracking, forecasting of attainments and earnings, and a digital quota board for aligning quotas. Additionally, it includes a digital organizational chart that allows users to track role and team changes, measure key performance indicators, and benchmark their performance against teammates. This comprehensive approach enables revenue and finance teams to effectively meet quotas and enhance sales performance.

Sendoso

Series B in 2020
Sendoso is a sending platform that enhances customer engagement by offering innovative ways for companies to connect with their clients throughout the buyer's journey. Founded in 2016, the company integrates both digital and physical sending strategies, allowing businesses to improve the effectiveness of their existing marketing programs and strengthen customer relationships. Sendoso's platform centralizes gifting outreach, automating the timely delivery of a variety of gifts, such as coffee, lunch tickets, handwritten notes, experiences, and custom items. This approach not only fosters customer loyalty but also supports demand generation and account-based marketing efforts. Trusted by over 500 companies, Sendoso has established a global presence in North America, Europe, and Asia Pacific, and has secured $54 million in venture funding to further its growth and innovation in the customer experience sector.

Sendoso

Corporate Round in 2019
Sendoso is a sending platform that enhances customer engagement by offering innovative ways for companies to connect with their clients throughout the buyer's journey. Founded in 2016, the company integrates both digital and physical sending strategies, allowing businesses to improve the effectiveness of their existing marketing programs and strengthen customer relationships. Sendoso's platform centralizes gifting outreach, automating the timely delivery of a variety of gifts, such as coffee, lunch tickets, handwritten notes, experiences, and custom items. This approach not only fosters customer loyalty but also supports demand generation and account-based marketing efforts. Trusted by over 500 companies, Sendoso has established a global presence in North America, Europe, and Asia Pacific, and has secured $54 million in venture funding to further its growth and innovation in the customer experience sector.
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