Square Peg Capital

Square Peg Capital Pty. Ltd. is a venture capital firm established in 2012 and headquartered in Sydney, Australia, with additional offices in Singapore and Tel Aviv. The firm specializes in early to late-stage investments, focusing on online and technology sectors. Its investment interests encompass a diverse array of industries, including agriculture, cybersecurity, fintech, health, marketing, and SaaS, among others. Square Peg Capital primarily targets emerging technology companies and seeks to support entrepreneurs who are addressing significant challenges through innovative solutions. The firm invests between A$20 million and A$40 million in companies located in Australia, New Zealand, Southeast Asia, and Israel, leveraging its extensive experience in building and advising technology businesses to foster the growth of its portfolio companies.

Paul Bassat

Co-Founder

Barry Brott

Co-Founder

Tony Holt

Partner

Eliza Jackson

Investment Analyst

Eric Leander

Managing Partner and Managing Principal

Justin Liberman

Co-Founder and Joint Chairman

Frederick Ng

Investor

Tushar Roy

Partner

Piruze Sabuncu

Partner

Philippe Schwartz

Partner

Lucy Tan

Principal

James Tynan

Principal

Dan Krasnostein

Partner

Past deals in New Zealand

Partly

Series A in 2022
Partly is a developer of innovative databases and solutions tailored for the auto parts sector. Founded in 2020 and headquartered in Canterbury, New Zealand, the company provides an inventory and fitment management system that enhances the efficiency of parts procurement. By offering a software infrastructure, Partly streamlines workflows and improves repair cycle times, allowing repairers and suppliers to access real-time pricing and availability from various suppliers. This facilitates quicker transactions and helps users find the right parts more effectively. Additionally, Partly plans to launch an online parts market, enabling auto parts companies to connect with customers globally and expand their product offerings.

Joyous

Series A in 2021
Joyous Limited, founded in 2017 and based in Auckland, New Zealand, develops an innovative application that facilitates conversational pulse surveys for employees. The Joyous platform engages workers by delivering weekly questions that encourage discussions about their work experiences, utilizing a messaging-style interface. This allows employees to provide feedback through ratings, text, and photos, ultimately fostering authentic conversations rather than relying on automated surveys. Joyous not only helps identify actionable insights in real-time but also groups and prioritizes these inputs to create effective action plans. By promoting open communication, Joyous enhances employee experience and quality of work-life while supporting businesses in operational excellence and strategic decision-making.

Vend

Series D in 2016
Vend Limited develops cloud-based point of sale (POS) software that provides comprehensive retail management solutions. Founded in 2009 and headquartered in Auckland, New Zealand, Vend's platform enables retailers to manage their operations efficiently across various sectors, including fashion, health and beauty, and food and drink. The software offers features such as product management, inventory tracking, customer management, e-commerce integration, and loyalty programs. Vend operates in both online and offline modes, allowing users to continue sales even without internet access. The platform integrates seamlessly with other business tools, including accounting and employee scheduling applications, and provides real-time reporting capabilities. Vend’s subscription-based model eliminates the need for backups or upgrades, allowing retailers to focus on their core business rather than IT concerns.

Vend

Series C in 2015
Vend Limited develops cloud-based point of sale (POS) software that provides comprehensive retail management solutions. Founded in 2009 and headquartered in Auckland, New Zealand, Vend's platform enables retailers to manage their operations efficiently across various sectors, including fashion, health and beauty, and food and drink. The software offers features such as product management, inventory tracking, customer management, e-commerce integration, and loyalty programs. Vend operates in both online and offline modes, allowing users to continue sales even without internet access. The platform integrates seamlessly with other business tools, including accounting and employee scheduling applications, and provides real-time reporting capabilities. Vend’s subscription-based model eliminates the need for backups or upgrades, allowing retailers to focus on their core business rather than IT concerns.

Vend

Venture Round in 2013
Vend Limited develops cloud-based point of sale (POS) software that provides comprehensive retail management solutions. Founded in 2009 and headquartered in Auckland, New Zealand, Vend's platform enables retailers to manage their operations efficiently across various sectors, including fashion, health and beauty, and food and drink. The software offers features such as product management, inventory tracking, customer management, e-commerce integration, and loyalty programs. Vend operates in both online and offline modes, allowing users to continue sales even without internet access. The platform integrates seamlessly with other business tools, including accounting and employee scheduling applications, and provides real-time reporting capabilities. Vend’s subscription-based model eliminates the need for backups or upgrades, allowing retailers to focus on their core business rather than IT concerns.
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