Speedinvest

Emmi AI specializes in real-time, AI-driven industrial simulation. Their platform, powered by AI and physics models, calculates complex physical processes instantly, enabling industries like aerospace, automotive, and energy to accelerate product development and reduce computational costs.

GetVocal AI specializes in automating customer service processes for businesses. It offers a conversational AI phone agent platform that can handle call outreach and customer service tasks, freeing up human agents for more complex issues. The platform uses AI to source new leads, prioritize warm leads, engage in conversations, and continuously learn, enabling companies to grow sales without increasing their workforce.

Orakl Oncology specializes in expediting cancer drug discovery by employing advanced biology and AI-driven analysis. It maintains a unique collection of patient tumor avatars, integrating biological and clinical data, to create realistic tumor models that mimic real-life drug responses. By mining multi-modal experimental data and combining it with deep patient data, Orakl enables oncology companies to identify relevant targets and develop more effective treatments at an accelerated pace.

Revyze is an AI-powered platform that facilitates peer-to-peer learning through short videos and quizzes. It offers personalized educational content, gamified learning experiences, and SAT prep materials to help high school students enhance their academic performance and college readiness.

ContextSDK develops a contextual intelligence platform that boosts mobile app engagement and revenue. The platform gathers real-time insights about users' environments and behaviors, allowing product teams to adapt interfaces and features dynamically for enhanced user satisfaction and increased conversions.

Fifth Dimension AI is a developer of artificial intelligence-powered solutions that focus on analyzing high-value data efficiently. The company's technology is designed to process unstructured data, facilitating investment analysis, asset management, and in-depth research. Additionally, Fifth Dimension AI aids in crafting effective marketing campaigns by ensuring clear data separation and defined ownership of data. This approach allows organizations to enhance their capabilities and significantly improve productivity, enabling them to generate better content and perform more effective marketing strategies.

Prewave GmbH is a technology company based in Vienna, Austria, founded in 2017. It specializes in developing a data analytics platform that utilizes machine learning to predict risks in supply chain networks. By analyzing social media data, Prewave's solution monitors and communicates potential supply chain anomalies, allowing businesses to anticipate upcoming risk events and address sustainability challenges. The company's innovative approach enables organizations to enhance their logistics management and mitigate disruptions through timely and informed decision-making.

Genie empowers data science and R&D teams to rapidly turn their data analysis code, AI models and simulations into shareable web applications. With Genie’s low/no-code web development tools, they can build a wide range of data apps, from analytics dashboards to AI prototypes and products, simulation apps and smart tools, driving business impact faster and at a fraction of the cost of traditional software development.

Orakl Oncology specializes in expediting cancer drug discovery by employing advanced biology and AI-driven analysis. It maintains a unique collection of patient tumor avatars, integrating biological and clinical data, to create realistic tumor models that mimic real-life drug responses. By mining multi-modal experimental data and combining it with deep patient data, Orakl enables oncology companies to identify relevant targets and develop more effective treatments at an accelerated pace.

Octav is a data analytics platform tailored for the decentralized finance (DeFi) sector, offering users a comprehensive toolkit for portfolio tracking and management. The platform enables investors to analyze their financial activities by providing insights into cost basis, profits, and losses across various assets and non-fungible tokens (NFTs) on major blockchain networks. Users can correct inaccurate transaction records and utilize in-house tools to engage with the web3 ecosystem, allowing them to buy, sell, claim, or compound their assets directly within the platform. This functionality empowers investors to make informed decisions regarding their DeFi investments.

Prewave GmbH is a technology company based in Vienna, Austria, founded in 2017. It specializes in developing a data analytics platform that utilizes machine learning to predict risks in supply chain networks. By analyzing social media data, Prewave's solution monitors and communicates potential supply chain anomalies, allowing businesses to anticipate upcoming risk events and address sustainability challenges. The company's innovative approach enables organizations to enhance their logistics management and mitigate disruptions through timely and informed decision-making.

Blocktorch is a company that specializes in providing a multi-chain observability platform tailored for web3 developers. This platform enables engineers to monitor and manage various decentralized components on a global scale. By offering centralized access to metrics, logs, and traces across different blockchain networks, Blocktorch helps ensure the reliable operation of decentralized applications, serving billions of users efficiently.

Fairplay is a financing platform that supports e-commerce companies by advancing revenue for marketing spend. It provides funding in exchange for a steady share of revenues until the capital is paid back, along with a flat fee.

Simbel is an edtech company founded in 2021 and based in Paris, France, that focuses on facilitating learning and development for small and medium-sized businesses. The company offers a software-as-a-service (SaaS) platform that serves as a marketplace for training, connecting employees with curated training providers and a variety of courses tailored to their development needs. By integrating with existing HR systems, Simbel begins with performance reviews to identify individual learning requirements, promoting a culture of continuous improvement. The platform streamlines learning and development workflows, enhances employee engagement, and helps optimize training budgets, ultimately transforming organizations into environments that prioritize growth and skill enhancement.

Surfboard is a company that specializes in scheduling and workforce management through its innovative customer service software. It has developed a team planning tool that enhances the collection of customer feedback, making it both seamless and interactive. The platform integrates automated customer experience tools to facilitate root cause analysis and monitor daily trends. This enables enterprises to gather valuable insights and feedback, which are essential for improving products and shaping future operational plans. Surfboard's focus on enhancing customer engagement and optimizing internal processes positions it as a key player in the workforce management sector.

Prewave GmbH is a technology company based in Vienna, Austria, founded in 2017. It specializes in developing a data analytics platform that utilizes machine learning to predict risks in supply chain networks. By analyzing social media data, Prewave's solution monitors and communicates potential supply chain anomalies, allowing businesses to anticipate upcoming risk events and address sustainability challenges. The company's innovative approach enables organizations to enhance their logistics management and mitigate disruptions through timely and informed decision-making.

Helu.io is a startup that specializes in accounting data management technology. The company offers a platform that consolidates various financial data sets into a customizable dashboard, allowing users to easily access, connect, and analyze their accounting information. Its technology enables the upload of financial data, monthly report updates, and the creation of detailed reports on individual postings, accounts receivable, accounts payable, and cost centers. By providing these tools, Helu.io aims to enhance the financial reporting processes for businesses while ensuring the security of their data.

Friday Finance is a financial management platform based in Berlin, Germany, designed for startups and small to medium-sized businesses (SMBs) in Europe. Established in 2021, the company aims to simplify B2B finance by offering tools that facilitate the collection, payment, and financing of invoices. Its platform integrates with users' existing bank accounts, providing real-time insights into cash flow while enabling businesses to pay bills, create financial forecasts, and streamline their month-end closing processes. By centralizing various financial functions, Friday Finance enhances control, visibility, and automation for finance teams, ultimately helping businesses save time and operate more efficiently.

Founded in London in 2020, Boltzbit develops an AI platform that enables data scientists to rapidly prototype various neural network frameworks.

Tenyks is a Cambridge University spin-out developing an MLOps monitoring and validation platform for computer vision data. It helps machine learning engineers understand and fix algorithm issues, enhancing software reliability.

juli is a digital healthcare startup founded in 2020, aimed at improving the lives of individuals with chronic conditions. The company develops an artificial intelligence-powered application that consolidates diverse healthcare data into a single platform. This application supports users dealing with various chronic health issues, such as asthma, migraines, depression, bipolar disorder, and chronic pain. By integrating data from smartphones, wearables, and self-reported information, juli enables users to self-track and manage their symptoms effectively. The founders, motivated by personal experiences with chronic conditions, leverage their expertise in big data to enhance healthcare outcomes and promote better understanding of health triggers and management strategies.

Fairplay is a financing platform that supports e-commerce companies by advancing revenue for marketing spend. It provides funding in exchange for a steady share of revenues until the capital is paid back, along with a flat fee.

Friday Finance is a financial management platform based in Berlin, Germany, designed for startups and small to medium-sized businesses (SMBs) in Europe. Established in 2021, the company aims to simplify B2B finance by offering tools that facilitate the collection, payment, and financing of invoices. Its platform integrates with users' existing bank accounts, providing real-time insights into cash flow while enabling businesses to pay bills, create financial forecasts, and streamline their month-end closing processes. By centralizing various financial functions, Friday Finance enhances control, visibility, and automation for finance teams, ultimately helping businesses save time and operate more efficiently.

Wayflyer is a Dublin-based revenue-based financing platform specifically designed for e-commerce brands. The company offers fast and affordable funding solutions to facilitate business growth while simplifying the financing process. In addition to funding, Wayflyer provides an analytics platform that leverages a daily underwriting engine to assess marketing performance. This enables e-commerce businesses to receive detailed insights and recommendations aimed at optimizing their campaign budgets and enhancing overall performance. By combining financial support with actionable marketing analytics, Wayflyer aims to empower e-commerce brands to achieve sustainable growth.

Friday Finance is a financial management platform based in Berlin, Germany, designed for startups and small to medium-sized businesses (SMBs) in Europe. Established in 2021, the company aims to simplify B2B finance by offering tools that facilitate the collection, payment, and financing of invoices. Its platform integrates with users' existing bank accounts, providing real-time insights into cash flow while enabling businesses to pay bills, create financial forecasts, and streamline their month-end closing processes. By centralizing various financial functions, Friday Finance enhances control, visibility, and automation for finance teams, ultimately helping businesses save time and operate more efficiently.

June is a product analytics platform for subscription businesses. It automatically generates graphs and metrics by connecting to a customer's data sources, such as Segment, to surface the most relevant indicators. The platform presents dashboards and Slack-ready report summaries, sets goals for key metrics, and provides status updates to help teams track progress. It also offers a library of premade analyses and templates to accelerate insights and supports access to expert services as needed. The solution is designed to simplify analytics for product and growth teams by delivering actionable visibility into retention, revenue, and engagement, enabling more informed decision making without requiring extensive data engineering.

Xapix is a data and analytics platform for enterprise developers and e-commerce brands, enabling discovery, integration, and management of data and services from multiple providers. The platform consolidates data endpoints into a single API, maps data across formats, and supports API-based product distribution. It provides centralized analytics and brand insights, with AI-powered recommendations and automated actions to optimize performance. For e-commerce brands, Xapix offers SaaS infrastructure to acquire, manage, and scale portfolios across marketplaces, enabling automated product portfolio management and ongoing performance insights to measure, scale, and act to stay ahead of the competition and grow sales. Founded in 2015 and based in San Francisco, with an additional office in Berlin, Xapix focuses on helping brands and digital-first businesses integrate diverse data sources, improve operational visibility, and accelerate monetization of data-driven offerings.

Storyclash is a real-time social media monitoring and analytics company that enables publishers, marketers, agencies, PR firms, editors, and researchers to track and analyze social content across platforms. The platform detects articles, posts, videos and other material that are posted or shared online, helping users discover content, identify trends, and make data-driven decisions. It combines content discovery with influencer marketing capabilities, enabling brands to find creators based on content fit rather than vanity metrics. The system processes billions of interactions monthly to surface current topics and trends for various industries. Founded in 2015 and based in Linz, Austria, Storyclash serves media brands and businesses seeking timely insights to inform marketing and communications strategies.

Wayflyer is a Dublin-based revenue-based financing platform specifically designed for e-commerce brands. The company offers fast and affordable funding solutions to facilitate business growth while simplifying the financing process. In addition to funding, Wayflyer provides an analytics platform that leverages a daily underwriting engine to assess marketing performance. This enables e-commerce businesses to receive detailed insights and recommendations aimed at optimizing their campaign budgets and enhancing overall performance. By combining financial support with actionable marketing analytics, Wayflyer aims to empower e-commerce brands to achieve sustainable growth.

ThinkSono Ltd is a London-based company that specializes in the development of software for diagnosing deep vein thrombosis (DVT) at the point of care. Founded in 2016, the firm has created an innovative automatic diagnostic system that leverages deep learning technologies to guide healthcare professionals in using a portable scanner. This system instructs users on where to place the probe on the skin to capture ultrasound images, facilitating rapid diagnosis. By enabling healthcare providers to assess DVT within ten minutes, ThinkSono aims to improve patient outcomes and streamline the diagnostic process in various medical settings.

Bloom Diagnostics develops diagnostic devices that enable users to track, maintain, and improve their health. Headquartered in Zurich, Switzerland, with offices in Vienna and New York, the company offers smart blood testing technology providing real-time health insights.

Deep Render is a London-based AI startup spun out from Imperial College London's Department of Computing. It develops AI-powered video and image compression technology that leverages deep learning, density estimation, unsupervised learning, and quantum techniques to improve compression efficiency. The company has proprietary, patented technology in media and biological image compression, with state-of-the-art results delivering at least a 50% efficiency gain over previous standards.

Valuebeat is an innovative company specializing in HR and recruitment technology. It offers a SaaS-based talent lifecycle tool that assists organizations in measuring and mapping the employee values that shape their company culture. By analyzing and tracking the alignment between individual values and organizational culture, Valuebeat enables businesses to make informed, data-driven decisions aimed at enhancing employee satisfaction and retention. This approach helps organizations improve their cultural alignment, ultimately leading to better outcomes for both employees and the company as a whole.

MindsDB is an open source company that designs an automated machine learning platform, enabling users to ask predictive questions of their data and receive accurate answers. The MindsDB platform automates the steps required to generate reliable predictions, effectively turning a database into an automated data science capability. It supports a broad range of applications, including credit scoring, customer lifetime value optimization, direct marketing, fraud detection, inventory management, predictive maintenance, price modeling, product personalization, and risk assessment. MindsDB serves industries such as retail, financial services, high tech and manufacturing, healthcare, energy, and insurance. Founded in 2017 and based in Berkeley, California, the company aims to democratize machine learning and make advanced analytics accessible across teams.

Planetly is a Berlin-based software company specializing in intelligent carbon management. It provides a platform that automates the process from data collection to reduction strategies and offsetting measures, helping businesses gain transparency into their carbon footprint and take pragmatic action against climate change. Planetly serves various sectors including banking, insurance, manufacturing, retail, and IT, assisting them in analyzing, reducing, and offsetting their organizational carbon footprints.

TWAICE is a technology company specializing in analytics software aimed at enhancing the transparency and predictability of lithium-ion batteries. It develops predictive analytics tools that optimize both the development and operational phases of battery systems, particularly in electric vehicles. Central to TWAICE's offerings is its digital twin technology, which integrates in-depth battery knowledge with artificial intelligence to assess battery condition and forecast aging and performance. This approach allows users to analyze the status of batteries in real-time, enabling battery manufacturers and integrators to refine system configurations and validate their battery systems for improved reliability and efficiency.

TWAICE is a technology company specializing in analytics software aimed at enhancing the transparency and predictability of lithium-ion batteries. It develops predictive analytics tools that optimize both the development and operational phases of battery systems, particularly in electric vehicles. Central to TWAICE's offerings is its digital twin technology, which integrates in-depth battery knowledge with artificial intelligence to assess battery condition and forecast aging and performance. This approach allows users to analyze the status of batteries in real-time, enabling battery manufacturers and integrators to refine system configurations and validate their battery systems for improved reliability and efficiency.

Adverity GmbH is a technology company that specializes in developing a web-based marketing reporting and analytics platform. Founded in 2014 and headquartered in Vienna, Austria, Adverity offers a solution that collects, normalizes, and analyzes data from various marketing applications, media tools, and databases. The platform features an API-like connector builder that facilitates data integration and a transformation engine that ensures the creation of clean and accurate datasets. By enabling businesses to blend disparate data from marketing, advertising, and sales, Adverity provides a centralized source of truth for evaluating business performance. The platform automates reporting through shareable dashboards, optimizes marketing campaigns, and enhances data governance, allowing marketing teams to make informed decisions efficiently. Adverity serves notable clients, including Unilever, Bosch, and IKEA, underscoring its relevance in the marketing analytics landscape.

Xapix is a data and analytics platform for enterprise developers and e-commerce brands, enabling discovery, integration, and management of data and services from multiple providers. The platform consolidates data endpoints into a single API, maps data across formats, and supports API-based product distribution. It provides centralized analytics and brand insights, with AI-powered recommendations and automated actions to optimize performance. For e-commerce brands, Xapix offers SaaS infrastructure to acquire, manage, and scale portfolios across marketplaces, enabling automated product portfolio management and ongoing performance insights to measure, scale, and act to stay ahead of the competition and grow sales. Founded in 2015 and based in San Francisco, with an additional office in Berlin, Xapix focuses on helping brands and digital-first businesses integrate diverse data sources, improve operational visibility, and accelerate monetization of data-driven offerings.

MindsDB is an open source company that designs an automated machine learning platform, enabling users to ask predictive questions of their data and receive accurate answers. The MindsDB platform automates the steps required to generate reliable predictions, effectively turning a database into an automated data science capability. It supports a broad range of applications, including credit scoring, customer lifetime value optimization, direct marketing, fraud detection, inventory management, predictive maintenance, price modeling, product personalization, and risk assessment. MindsDB serves industries such as retail, financial services, high tech and manufacturing, healthcare, energy, and insurance. Founded in 2017 and based in Berkeley, California, the company aims to democratize machine learning and make advanced analytics accessible across teams.

TWAICE is a technology company specializing in analytics software aimed at enhancing the transparency and predictability of lithium-ion batteries. It develops predictive analytics tools that optimize both the development and operational phases of battery systems, particularly in electric vehicles. Central to TWAICE's offerings is its digital twin technology, which integrates in-depth battery knowledge with artificial intelligence to assess battery condition and forecast aging and performance. This approach allows users to analyze the status of batteries in real-time, enabling battery manufacturers and integrators to refine system configurations and validate their battery systems for improved reliability and efficiency.

ForTunes is a music data analytics application that provides comprehensive insights to music creators, including artists, producers, managers, labels, and booking agencies. The platform aggregates and visualizes data from various online channels, such as social media and streaming services, allowing users to track how their music is being shared and engaged with. By offering detailed analytics, ForTunes helps its users understand their audience growth and the impact of playlist placements, enabling them to make informed decisions about their music careers.

Prewave GmbH is a technology company based in Vienna, Austria, founded in 2017. It specializes in developing a data analytics platform that utilizes machine learning to predict risks in supply chain networks. By analyzing social media data, Prewave's solution monitors and communicates potential supply chain anomalies, allowing businesses to anticipate upcoming risk events and address sustainability challenges. The company's innovative approach enables organizations to enhance their logistics management and mitigate disruptions through timely and informed decision-making.

Adverity GmbH is a technology company that specializes in developing a web-based marketing reporting and analytics platform. Founded in 2014 and headquartered in Vienna, Austria, Adverity offers a solution that collects, normalizes, and analyzes data from various marketing applications, media tools, and databases. The platform features an API-like connector builder that facilitates data integration and a transformation engine that ensures the creation of clean and accurate datasets. By enabling businesses to blend disparate data from marketing, advertising, and sales, Adverity provides a centralized source of truth for evaluating business performance. The platform automates reporting through shareable dashboards, optimizes marketing campaigns, and enhances data governance, allowing marketing teams to make informed decisions efficiently. Adverity serves notable clients, including Unilever, Bosch, and IKEA, underscoring its relevance in the marketing analytics landscape.

ThinkSono Ltd is a London-based company that specializes in the development of software for diagnosing deep vein thrombosis (DVT) at the point of care. Founded in 2016, the firm has created an innovative automatic diagnostic system that leverages deep learning technologies to guide healthcare professionals in using a portable scanner. This system instructs users on where to place the probe on the skin to capture ultrasound images, facilitating rapid diagnosis. By enabling healthcare providers to assess DVT within ten minutes, ThinkSono aims to improve patient outcomes and streamline the diagnostic process in various medical settings.

Investory is a startup focused on developing an investor relations management platform tailored for the startup ecosystem. Its platform streamlines the process of collecting, processing, and communicating crucial business data between startups and their investors. By automating and simplifying reporting, Investory enables investors to access essential investment information in a digitized and consolidated format, enhancing efficiency and reducing costs. The company's innovative approach aims to revolutionize startup capital markets by leveraging data and artificial intelligence, ultimately facilitating data-driven decision-making for venture capitalists and other investors engaged with emerging companies.

Adverity GmbH is a technology company that specializes in developing a web-based marketing reporting and analytics platform. Founded in 2014 and headquartered in Vienna, Austria, Adverity offers a solution that collects, normalizes, and analyzes data from various marketing applications, media tools, and databases. The platform features an API-like connector builder that facilitates data integration and a transformation engine that ensures the creation of clean and accurate datasets. By enabling businesses to blend disparate data from marketing, advertising, and sales, Adverity provides a centralized source of truth for evaluating business performance. The platform automates reporting through shareable dashboards, optimizes marketing campaigns, and enhances data governance, allowing marketing teams to make informed decisions efficiently. Adverity serves notable clients, including Unilever, Bosch, and IKEA, underscoring its relevance in the marketing analytics landscape.

Metrilo Ltd., established in 2014 and headquartered in Sofia, Bulgaria, specializes in e-commerce analytics and marketing automation. The company offers a comprehensive platform designed specifically for online retailers, providing insights into customer behavior, revenue, purchases, visitor trends, conversion rates, and other crucial performance metrics. Metrilo's services also include email marketing and pricing optimization tools, aiming to help businesses understand their customers better, improve sales, and enhance overall e-commerce performance.

Bitmovin provides online streaming infrastructure and encoding solutions for OTT video. It offers a cloud-based transcoding service that enables adaptive streaming for MPEG-DASH and Apple HLS, along with a suite of optimized DASH clients and a reference open-source library to access DASH. The company's products include an encoding API, a video player, and analytics to help optimize viewer engagement and quality. Bitmovin partners with other technology providers to extend its platform. Founded in 2013 and based in San Francisco with an office in Klagenfurt, Bitmovin originated as a spin-off from the Alpen-Adria-University Klagenfurt and continues to engage in standards work related to ISO/IEC MPEG. Its platform focuses on cloud-native video encoding and delivery to reduce loading times and buffering for end users.

Amodo is a company that develops an insurance telematics platform aimed at helping insurance companies create and distribute innovative insurance products based on customer behavior and usage data. The platform specializes in mobility-related insurance solutions, including pay-as-you-drive (PAYD) and pay-how-you-drive (PHYD) models, as well as travel, accident, and short-term motor insurance. By leveraging driving analytics, Amodo generates detailed reports on driving behavior and customer profiles, providing insights into risk exposure and product needs. The platform facilitates the establishment of direct digital channels for insurance companies and features a unique, automated Customer Engagement Mechanic designed to enhance user interaction and ensure regular utilization of the services offered. This approach allows insurers to effectively promote and distribute products tailored for digital engagement, addressing emerging market segments and enhancing customer engagement in the digital landscape.

Storyclash is a real-time social media monitoring and analytics company that enables publishers, marketers, agencies, PR firms, editors, and researchers to track and analyze social content across platforms. The platform detects articles, posts, videos and other material that are posted or shared online, helping users discover content, identify trends, and make data-driven decisions. It combines content discovery with influencer marketing capabilities, enabling brands to find creators based on content fit rather than vanity metrics. The system processes billions of interactions monthly to surface current topics and trends for various industries. Founded in 2015 and based in Linz, Austria, Storyclash serves media brands and businesses seeking timely insights to inform marketing and communications strategies.

Deckard Intelligence is an AI-driven software collaboration platform that enhances the efficiency of software development teams. By analyzing the structure and performance of these teams, Deckard replaces extensive hours of imprecise human labor with reliable estimations, alerts, and benchmarks. The platform provides essential tools and insights grounded in real data, enabling developers to access relevant information effectively. Additionally, it features a virtual personal assistant powered by artificial intelligence, which helps programmers locate the appropriate code, thereby fostering a more creative and productive work environment. This focus on objective performance metrics and streamlined information access positions Deckard as a valuable resource for software developers.

Metrilo Ltd., established in 2014 and headquartered in Sofia, Bulgaria, specializes in e-commerce analytics and marketing automation. The company offers a comprehensive platform designed specifically for online retailers, providing insights into customer behavior, revenue, purchases, visitor trends, conversion rates, and other crucial performance metrics. Metrilo's services also include email marketing and pricing optimization tools, aiming to help businesses understand their customers better, improve sales, and enhance overall e-commerce performance.

Bitmovin provides online streaming infrastructure and encoding solutions for OTT video. It offers a cloud-based transcoding service that enables adaptive streaming for MPEG-DASH and Apple HLS, along with a suite of optimized DASH clients and a reference open-source library to access DASH. The company's products include an encoding API, a video player, and analytics to help optimize viewer engagement and quality. Bitmovin partners with other technology providers to extend its platform. Founded in 2013 and based in San Francisco with an office in Klagenfurt, Bitmovin originated as a spin-off from the Alpen-Adria-University Klagenfurt and continues to engage in standards work related to ISO/IEC MPEG. Its platform focuses on cloud-native video encoding and delivery to reduce loading times and buffering for end users.

We bring deep learning visual perception AI (artificial intelligence) to smart phones and other edge devices. We help retailers to create a data-driven and personalized shopping experience.