Simple Food Ventures

Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.

Aura Bora is a manufacturer specializing in craft sparkling water infused with herbs, fruits, and flowers. Unlike conventional sparkling waters, Aura Bora uses plant-based ingredients to create bold, refreshing flavors, providing consumers with a natural, hydrating alternative to artificially flavored beverages.

Tomorrow Farms is a food technology company dedicated to advancing the sustainable food revolution through the development of appealing food and beverage brands. The company focuses on addressing challenges within the food system by providing innovative products, including animal-free dairy alternatives. Their offerings feature chocolate, vanilla, and strawberry milk that are free from artificial ingredients, catering to consumers seeking options that are animal-free, lactose-free, cholesterol-free, antibiotic-free, and hormone-free. Through its commitment to sustainability and health-conscious choices, Tomorrow Farms aims to redefine traditional dairy products for a modern audience.