SIG China (SIG Asia Investments)

SIG China operates through SIG Asia Investments, a wholly foreign-owned enterprise based in Shanghai with an office in Beijing. The firm focuses on venture capital and private equity investments within China, aiming to deploy proprietary capital in companies operating in the region. As part of the larger Susquehanna International Group, which has over two decades of experience in financial services, SIG China benefits from a robust foundation in trading, market making, and institutional research. The team emphasizes an entrepreneurial approach, leveraging advanced technology and quantitative research to identify and develop investment opportunities. With a commitment to expanding its business in China, SIG Asia Investments plays a pivotal role in fostering growth within the local investment landscape.

Tim Gong

Managing Director

YAN DAN

Investment Manager

Past deals in Market Research

Neurosensum

Series A in 2020
Neurosensum is a Jakarta Selatan, Indonesia-based company founded in 2017, specializing in the application of neuroscience and artificial intelligence to analyze consumer behavior. The company develops software applications that assess subconscious responses to various marketing stimuli, including advertisements and product packaging. Its flagship product, MYNDSIGHT, utilizes emotion recognition technology powered by machine learning algorithms to capture detailed emotional reactions to advertisements on a frame-by-frame basis. Neurosensum integrates various neuroscience tools, such as electroencephalograms (EEG), virtual reality, eye tracking, and facial coding, to provide comprehensive market research services. These services include product testing, concept testing, shopper studies, brand tracking, and pricing studies, enabling businesses to gain valuable insights into consumer behavior prior to product launches. In addition to its headquarters in Indonesia, Neurosensum has offices in London and Singapore.

Neurosensum

Series A in 2019
Neurosensum is a Jakarta Selatan, Indonesia-based company founded in 2017, specializing in the application of neuroscience and artificial intelligence to analyze consumer behavior. The company develops software applications that assess subconscious responses to various marketing stimuli, including advertisements and product packaging. Its flagship product, MYNDSIGHT, utilizes emotion recognition technology powered by machine learning algorithms to capture detailed emotional reactions to advertisements on a frame-by-frame basis. Neurosensum integrates various neuroscience tools, such as electroencephalograms (EEG), virtual reality, eye tracking, and facial coding, to provide comprehensive market research services. These services include product testing, concept testing, shopper studies, brand tracking, and pricing studies, enabling businesses to gain valuable insights into consumer behavior prior to product launches. In addition to its headquarters in Indonesia, Neurosensum has offices in London and Singapore.

INSDO

Series A in 2019
Insdo is a provider of catering enterprise services in China, specializing in a one-stop business solution platform for head catering enterprises. The company focuses on online operations to streamline processes for its clients. Insdo offers omni-channel retail strategies tailored for restaurant businesses, assisting them in integrating marketing campaigns, web design, and business analysis into a cohesive strategy. This comprehensive approach aims to enhance operational success for its clients. Insdo has attracted significant investment from various financial institutions, reflecting its growth potential and the demand for its services in the catering industry.

Neurosensum

Venture Round in 2018
Neurosensum is a Jakarta Selatan, Indonesia-based company founded in 2017, specializing in the application of neuroscience and artificial intelligence to analyze consumer behavior. The company develops software applications that assess subconscious responses to various marketing stimuli, including advertisements and product packaging. Its flagship product, MYNDSIGHT, utilizes emotion recognition technology powered by machine learning algorithms to capture detailed emotional reactions to advertisements on a frame-by-frame basis. Neurosensum integrates various neuroscience tools, such as electroencephalograms (EEG), virtual reality, eye tracking, and facial coding, to provide comprehensive market research services. These services include product testing, concept testing, shopper studies, brand tracking, and pricing studies, enabling businesses to gain valuable insights into consumer behavior prior to product launches. In addition to its headquarters in Indonesia, Neurosensum has offices in London and Singapore.

Bomoda

Seed Round in 2012
Bomoda is a business intelligence platform that simplifies the complexities of the Chinese market for global brands. By providing exclusive consumer and business insights, Bomoda empowers companies to understand their competitive positioning within China. The platform offers a range of analytics tools and curated reports, enabling clients to customize their analytical capabilities and enhance the effectiveness of their initiatives aimed at Chinese consumers. Bomoda's strategists utilize these insights to support brands in establishing a strong foundation for profitable growth in this dynamic market.
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