SIG China (SIG Asia Investments)
SIG China operates through SIG Asia Investments, a wholly foreign-owned enterprise based in Shanghai with an office in Beijing. The firm focuses on venture capital and private equity investments within China, aiming to deploy proprietary capital in companies operating in the region. As part of the larger Susquehanna International Group, which has over two decades of experience in financial services, SIG China benefits from a robust foundation in trading, market making, and institutional research. The team emphasizes an entrepreneurial approach, leveraging advanced technology and quantitative research to identify and develop investment opportunities. With a commitment to expanding its business in China, SIG Asia Investments plays a pivotal role in fostering growth within the local investment landscape.
Neurosensum
Series A in 2020
Neurosensum is a company that leverages neuroscience and artificial intelligence to analyze consumer behavior and subconscious responses to marketing stimuli. Founded in 2017 and based in Jakarta Selatan, Indonesia, with additional offices in London and Singapore, Neurosensum utilizes advanced technologies such as electroencephalogram (EEG), virtual reality, eye tracking, and facial coding. Its flagship product, MYNDSIGHT, employs machine learning algorithms to capture and analyze emotional reactions to advertisements on a frame-by-frame basis. The company offers a range of services, including product testing, concept testing, shopper studies, brand tracking, and pricing studies, which help businesses gain insights into consumer behavior and optimize their marketing strategies before launching products or services.
Neurosensum
Series A in 2019
Neurosensum is a company that leverages neuroscience and artificial intelligence to analyze consumer behavior and subconscious responses to marketing stimuli. Founded in 2017 and based in Jakarta Selatan, Indonesia, with additional offices in London and Singapore, Neurosensum utilizes advanced technologies such as electroencephalogram (EEG), virtual reality, eye tracking, and facial coding. Its flagship product, MYNDSIGHT, employs machine learning algorithms to capture and analyze emotional reactions to advertisements on a frame-by-frame basis. The company offers a range of services, including product testing, concept testing, shopper studies, brand tracking, and pricing studies, which help businesses gain insights into consumer behavior and optimize their marketing strategies before launching products or services.
Neurosensum
Venture Round in 2018
Neurosensum is a company that leverages neuroscience and artificial intelligence to analyze consumer behavior and subconscious responses to marketing stimuli. Founded in 2017 and based in Jakarta Selatan, Indonesia, with additional offices in London and Singapore, Neurosensum utilizes advanced technologies such as electroencephalogram (EEG), virtual reality, eye tracking, and facial coding. Its flagship product, MYNDSIGHT, employs machine learning algorithms to capture and analyze emotional reactions to advertisements on a frame-by-frame basis. The company offers a range of services, including product testing, concept testing, shopper studies, brand tracking, and pricing studies, which help businesses gain insights into consumer behavior and optimize their marketing strategies before launching products or services.
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