Shorooq Partners
Founded in 2017, Shorooq Partners is a leading venture capital firm focused on the Middle East and North Africa regions. The firm invests in innovative technology companies across sectors such as fintech, platforms, software, gaming, and web3. Notable investments include Pure Harvest Smart Farms, Nymcard, Tamara, Sarwa, Lean Technologies, TruKKer, Mozn, and Lendo. Shorooq Partners operates regionally with offices in Abu Dhabi, Dubai, Riyadh, Egypt, and Korea.
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Past deals in Procurement
Pemo
Seed Round in 2024
Pemo is a comprehensive spend management solution that streamlines business operations by consolidating invoices, expenses, approvals, and spending decisions onto one platform. It offers smart corporate cards, invoice payment systems, expense tracking functions, automated approval flows, direct accounting integration, and real-time reporting to help businesses save time, money, automate administrative tasks, and gain visibility into their expenses.
Penny Software
Seed Round in 2024
Penny Software is a cloud-based procurement and spend management software company that digitizes and manages the full procurement cycle from request to payment. The platform supports RFQ management, vendor quotations, purchase orders and payments, and offers an action-driven dashboard, budget tracking, timeline views, product comparison, and customizable reporting. It provides modular, highly customizable procurement products for mid-size enterprises and also offers a B2B marketplace-as-a-service for private or public marketplaces, distributors, GPOs, and procurement as a shared service. Based in Riyadh, Saudi Arabia, Penny Software was founded in 2020.
Pemo
Seed Round in 2022
Pemo is a comprehensive spend management solution that streamlines business operations by consolidating invoices, expenses, approvals, and spending decisions onto one platform. It offers smart corporate cards, invoice payment systems, expense tracking functions, automated approval flows, direct accounting integration, and real-time reporting to help businesses save time, money, automate administrative tasks, and gain visibility into their expenses.
Penny Software
Seed Round in 2022
Penny Software is a cloud-based procurement and spend management software company that digitizes and manages the full procurement cycle from request to payment. The platform supports RFQ management, vendor quotations, purchase orders and payments, and offers an action-driven dashboard, budget tracking, timeline views, product comparison, and customizable reporting. It provides modular, highly customizable procurement products for mid-size enterprises and also offers a B2B marketplace-as-a-service for private or public marketplaces, distributors, GPOs, and procurement as a shared service. Based in Riyadh, Saudi Arabia, Penny Software was founded in 2020.
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