Shorooq Partners

Founded in 2017 and based in Abu Dhabi, Shorooq Partners is a prominent investment firm specializing in venture capital and private credit across the Middle East and North Africa regions. With additional offices in Riyadh, Manama, Cairo, and Dubai, the firm focuses on investing in innovative technology companies, particularly in sectors such as fintech, gaming, climate, cleantech, and Web 3.0. Shorooq Partners emphasizes building partnerships with founders, supporting company development, and acting as value investors. The firm has established a strong portfolio, backing several market-leading disruptors including Pure Harvest Smart Farms and Tamara. Operating under a cohesive business name, Shorooq Partners comprises a group of affiliated companies, with its principal entity regulated by the Abu Dhabi Global Market Financial Services Regulatory Authority.

Tamer Azer

Partner

Omer Zabit

Principal

Nathan Kwon

Principal and Korea Lead

Tina Daher

Principal

Past deals in Africa and Middle East

The Box Self Storage Services

Debt Financing in 2025
The Box Self Storage Services LLC offers comprehensive storage solutions for both domestic and commercial clients, ensuring complete protection for their goods. The company provides 24-hour access to stored items, allowing clients the flexibility to retrieve their belongings at any time. In addition to secure storage, The Box offers insurance coverage for goods against unexpected damage during unforeseen events. The company specializes in moving and relocation services throughout Dubai and the UAE, tailoring customized relocation plans to meet individual needs and budgets. A dedicated relocation expert oversees the loading and unloading process, ensuring that items are handled safely and remain undamaged.

Lendo

Series B in 2023
Lendo is an alternative lending marketplace that helps digitally finance small and medium-sized enterprises (SMEs) in Saudi Arabia. Lendo was granted the first Crowdlending (debt financing) licensed in Saudi Arabia, and received the Excellence in Finance Leaders Award from FiNext Awards. Lendo’s products and solutions make everyday business activities easier, more secure, and more efficient for both investors and borrowers alike.

Retailo

Venture Round in 2023
Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

The Food Lab

Seed Round in 2023
The Food Lab is a cloud kitchen platform in Egypt that functions as an infrastructure provider for the country's vast number of restaurants in the food and beverage sector. It offers a comprehensive range of services designed to enhance operational efficiency and expand market reach for its clients. The company's platform facilitates managed shared kitchens, streamlining processes such as ingredient procurement, order aggregation, food preparation, and delivery. By centralizing data management, The Food Lab enables restaurants to focus on brand growth while optimizing their operations, ultimately supporting the thriving F&B landscape in Egypt.

Retailo

Convertible Note in 2022
Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Lean Technologies

Secondary Market in 2022
Lean Technologies Limited is a FinTech startup founded in 2019 and based in Riyadh, Saudi Arabia. The company specializes in developing an application programming interface (API) platform that facilitates access to consumer financial data. Its API suite addresses the complexities of fragmented financial infrastructure, allowing businesses to easily access their customers' financial information and execute instant bank transfers. Lean Technologies aims to improve the accessibility, transparency, and functionality of financial data and payment systems, contributing to a more inclusive and interconnected financial ecosystem for both consumers and businesses.

Retailo

Debt Financing in 2022
Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

The Food Lab

Pre Seed Round in 2022
The Food Lab is a cloud kitchen platform in Egypt that functions as an infrastructure provider for the country's vast number of restaurants in the food and beverage sector. It offers a comprehensive range of services designed to enhance operational efficiency and expand market reach for its clients. The company's platform facilitates managed shared kitchens, streamlining processes such as ingredient procurement, order aggregation, food preparation, and delivery. By centralizing data management, The Food Lab enables restaurants to focus on brand growth while optimizing their operations, ultimately supporting the thriving F&B landscape in Egypt.

TruKKer

Series B in 2022
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

Capiter

Convertible Note in 2022
Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Retailo

Series A in 2022
Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Capiter

Venture Round in 2022
Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Lean Technologies

Series A in 2022
Lean Technologies Limited is a FinTech startup founded in 2019 and based in Riyadh, Saudi Arabia. The company specializes in developing an application programming interface (API) platform that facilitates access to consumer financial data. Its API suite addresses the complexities of fragmented financial infrastructure, allowing businesses to easily access their customers' financial information and execute instant bank transfers. Lean Technologies aims to improve the accessibility, transparency, and functionality of financial data and payment systems, contributing to a more inclusive and interconnected financial ecosystem for both consumers and businesses.

Lendo

Secondary Market in 2022
Lendo is an alternative lending marketplace that helps digitally finance small and medium-sized enterprises (SMEs) in Saudi Arabia. Lendo was granted the first Crowdlending (debt financing) licensed in Saudi Arabia, and received the Excellence in Finance Leaders Award from FiNext Awards. Lendo’s products and solutions make everyday business activities easier, more secure, and more efficient for both investors and borrowers alike.

MUNCH:ON

Series A in 2021
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Lean Technologies

Funding Round in 2021
Lean Technologies Limited is a FinTech startup founded in 2019 and based in Riyadh, Saudi Arabia. The company specializes in developing an application programming interface (API) platform that facilitates access to consumer financial data. Its API suite addresses the complexities of fragmented financial infrastructure, allowing businesses to easily access their customers' financial information and execute instant bank transfers. Lean Technologies aims to improve the accessibility, transparency, and functionality of financial data and payment systems, contributing to a more inclusive and interconnected financial ecosystem for both consumers and businesses.

Retailo

Seed Round in 2021
Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Pure Harvest Smart Farms

Debt Financing in 2021
Pure Harvest Smart Farms is a Dubai-based company specializing in sustainable agriculture, focusing on the production of premium organic tomatoes and other fresh fruits and vegetables. It employs advanced controlled-environment agriculture technologies to cultivate crops in the challenging climates of the Arab Gulf region. By utilizing innovative growing techniques and horticultural best practices, Pure Harvest aims to achieve year-round production of high-quality produce. The company operates modern glasshouses with a proprietary semi-closed climate-controlled growing system that regulates temperature and moisture, ensuring optimal conditions for crop growth. Through these methods, Pure Harvest is committed to providing affordable, farm-fresh produce to promote healthy eating.

Nuqtah NFT

Pre Seed Round in 2021
Pioneering NFT's in the Saudi Arabia with Nuqtah's NFT creative marketplace, with a goal to value the creative economy at the pedestal it should be at.

Capiter

Series A in 2021
Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

TruKKer

Series B in 2021
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

Autarky Advisors

Acquisition in 2021
Autarky Advisors is a venture builder and investment advisory company based in Manama, Bahrain. The firm specializes in developing and investing in innovative ideas, creating comprehensive concepts from inception to execution. Autarky Advisors focuses on high-impact ventures that align with national tourism and diversification strategies. Additionally, the company offers consultancy services, including feasibility and economic impact assessments, concept generation, design, and master planning, enabling clients to bring their projects to fruition.

TruKKer

Secondary Market in 2021
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

Capiter

Convertible Note in 2021
Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Retailo

Seed Round in 2021
Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Lendo

Series A in 2021
Lendo is an alternative lending marketplace that helps digitally finance small and medium-sized enterprises (SMEs) in Saudi Arabia. Lendo was granted the first Crowdlending (debt financing) licensed in Saudi Arabia, and received the Excellence in Finance Leaders Award from FiNext Awards. Lendo’s products and solutions make everyday business activities easier, more secure, and more efficient for both investors and borrowers alike.

Capiter

Seed Round in 2020
Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Capiter

Pre Seed Round in 2020
Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Retailo

Pre Seed Round in 2020
Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Retailo

Pre Seed Round in 2020
Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Lean Technologies

Seed Round in 2020
Lean Technologies Limited is a FinTech startup founded in 2019 and based in Riyadh, Saudi Arabia. The company specializes in developing an application programming interface (API) platform that facilitates access to consumer financial data. Its API suite addresses the complexities of fragmented financial infrastructure, allowing businesses to easily access their customers' financial information and execute instant bank transfers. Lean Technologies aims to improve the accessibility, transparency, and functionality of financial data and payment systems, contributing to a more inclusive and interconnected financial ecosystem for both consumers and businesses.

TruKKer

Secondary Market in 2020
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

Khazna

Seed Round in 2020
Khazna is a mobile application platform designed to enhance financial services for Egyptians, particularly targeting the 50% of the population who are active smartphone users but lack access to traditional banking. The company offers a range of services, including General Purpose Credit, Buy Now Pay Later (BNPL), bill payment, savings, and insurance. Additionally, Khazna enables employers to provide cash advances to employees for unforeseen emergencies and facilitates seamless transfers and withdrawals without transaction fees. By focusing on digitizing cash transactions, Khazna aims to provide convenient, effective, and secure smartphone-based financial solutions, thereby improving the overall financial landscape in Egypt and potentially beyond.

TruKKer

Series A in 2019
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

Pure Harvest Smart Farms

Seed Round in 2019
Pure Harvest Smart Farms is a Dubai-based company specializing in sustainable agriculture, focusing on the production of premium organic tomatoes and other fresh fruits and vegetables. It employs advanced controlled-environment agriculture technologies to cultivate crops in the challenging climates of the Arab Gulf region. By utilizing innovative growing techniques and horticultural best practices, Pure Harvest aims to achieve year-round production of high-quality produce. The company operates modern glasshouses with a proprietary semi-closed climate-controlled growing system that regulates temperature and moisture, ensuring optimal conditions for crop growth. Through these methods, Pure Harvest is committed to providing affordable, farm-fresh produce to promote healthy eating.

MUNCH:ON

Series A in 2019
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

MUNCH:ON

Series A in 2019
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

TruKKer

Funding Round in 2019
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

Yawmi

Seed Round in 2019
Yawmi is a Dubai-based company that operates an application for online food delivery services. Its platform allows users to browse, order, and track their orders, ensuring a convenient meal preparation and delivery experience. Specializing in freshly cooked meals, Yawmi emphasizes the use of fresh seasonal produce and eco-friendly packaging. The company addresses customer inquiries through various channels, including phone, email, and its online application. By offering a diverse range of wholesome meals, Yawmi aims to simplify the process of obtaining nutritious food for its clientele.

SmartCrowd

Seed Round in 2018
SmartCrowd is a real estate investment platform based in the UAE that simplifies access to the local real estate market through a user-friendly online portal. The company allows investors to purchase fractional shares in properties, enabling them to build diversified portfolios with lower minimum investments and reduced risks compared to traditional property ownership. This approach eliminates the need for extensive research and management of vacant properties, saving time and costs. SmartCrowd is regulated by the Dubai Financial Services Authority (DFSA).

TruKKer

Seed Round in 2018
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

Joi Gifts

Seed Round in 2018
Joi Gifts is a retail company based in the United Arab Emirates, specializing in an extensive range of gift items through its online platform. Founded in 2015, Joi Gifts offers gifts for various occasions, including Christmas, birthdays, anniversaries, corporate events, and romantic gestures. The company's product lineup includes flowers, cakes, gourmet items, gift bundles, balloons, and personalized gifts, with a focus on same-day delivery in major metropolitan areas. Additionally, Joi Gifts provides experience gifts such as access to amusement parks and salons, enhancing the gift-giving experience. The company's mission is to bring joy through thoughtful gift selection, making it easier for individuals to celebrate special moments with their loved ones.

Enhance Ventures

Seed Round in 2018
Enhance Ventures is a venture builder based in Dubai, United Arab Emirates, established in 2016. It specializes in developing online businesses that provide life-enhancing products and services primarily in the Middle East, North Africa, Pakistan, and Turkey (MENAPT) region. The firm has a notable portfolio, which includes joi, the leading online gifting platform in the Middle East. Enhance Ventures is backed by a diverse group of investors, including prominent venture capital funds and angel investors from the Middle East, Europe, and the United States, reflecting its commitment to fostering innovation and entrepreneurship in the finance and commerce sectors.

Pure Harvest Smart Farms

Seed Round in 2017
Pure Harvest Smart Farms is a Dubai-based company specializing in sustainable agriculture, focusing on the production of premium organic tomatoes and other fresh fruits and vegetables. It employs advanced controlled-environment agriculture technologies to cultivate crops in the challenging climates of the Arab Gulf region. By utilizing innovative growing techniques and horticultural best practices, Pure Harvest aims to achieve year-round production of high-quality produce. The company operates modern glasshouses with a proprietary semi-closed climate-controlled growing system that regulates temperature and moisture, ensuring optimal conditions for crop growth. Through these methods, Pure Harvest is committed to providing affordable, farm-fresh produce to promote healthy eating.

Souqalmal

Series B in 2017
Souqalmal.com LLC FZ operates a leading financial comparison website in the Middle East, providing consumers in the UAE and Saudi Arabia with the tools to search and compare various financial products. Founded in 2012 and headquartered in Dubai, the platform offers detailed information on credit cards, personal loans, car loans, bank accounts, mortgages, and various insurance options, including car, home, travel, and SME insurance. Users can obtain real-time quotes for insurance in under 60 seconds and have their policies issued within an hour. Souqalmal.com has also expanded its services to include mobile phone and broadband plans, as well as educational options like schools and nurseries. The company has received multiple awards for its innovative approach and has grown its insurance business significantly. With backing from notable investors and a proven track record, Souqalmal.com continues to empower consumers to make informed financial decisions.

Pure Harvest Smart Farms

Seed Round in 2016
Pure Harvest Smart Farms is a Dubai-based company specializing in sustainable agriculture, focusing on the production of premium organic tomatoes and other fresh fruits and vegetables. It employs advanced controlled-environment agriculture technologies to cultivate crops in the challenging climates of the Arab Gulf region. By utilizing innovative growing techniques and horticultural best practices, Pure Harvest aims to achieve year-round production of high-quality produce. The company operates modern glasshouses with a proprietary semi-closed climate-controlled growing system that regulates temperature and moisture, ensuring optimal conditions for crop growth. Through these methods, Pure Harvest is committed to providing affordable, farm-fresh produce to promote healthy eating.
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