HSG

HSG, formerly known as Sequoia Capital China, is a global venture capital and private equity firm, managing over USD 55 billion across various funds. Established in 2005, HSG invests in technology, healthcare, and consumer sectors, with a focus on seed, venture, growth, buyout, and infrastructure stages. The firm has backed over 1,500 companies, with more than 160 listed on public exchanges and over 140 achieving unicorn status. HSG operates globally, with offices in Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, providing extensive resources and industry expertise to its portfolio companies.

Rohit Agarwal

Managing Director

Mohit Bhatnagar

Managing Director

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Raghavv Garg

Analyst

Pushpak Kedia

Vice President

Sunint Khurana

Analyst

Ishaan Mittal

Managing Director

Saksham Mittal

Analyst

Abhishek Mohan

Principal

Javier Ng

Associate

Enita Pu

Partner

Wendy Qian

Analyst

Haim Sadger

Partner

Yoav Shaked

Partner

Johan Surani

Vice President

Vedant Trivedi

Associate

Aradhita Tuli

Investment Analyst

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in Sales Automation

Kula

Seed Round in 2022
Kula is a recruitment automation platform designed to support hyper-growth companies in developing extensive talent pipelines efficiently. The platform consolidates various candidate sources and automates outreach and engagement, allowing organizations to connect with the most suitable talent. By utilizing automated nudges across multiple channels, Kula facilitates employee referrals and provides leadership teams with a consistent and reliable view of the talent pipeline. This approach enables companies to streamline their recruitment processes and enhance their ability to attract and retain top talent.

CleverTap

Series D in 2022
CleverTap is an all-in-one engagement platform designed to assist brands in maximizing customer lifetime value by creating personalized experiences that foster customer retention. The platform enables businesses to orchestrate tailored experiences for individuals throughout their lifecycle, allowing for the design of personalized journeys that can last a lifetime. CleverTap provides comprehensive analytics that cover every aspect of the customer lifecycle, empowering businesses to measure and optimize each experience in real-time. Additionally, its advanced AI capabilities offer insightful, empathetic, and prescriptive recommendations, facilitating smarter and faster decision-making for brands seeking to enhance customer engagement and loyalty.

Toplyne

Series A in 2022
Toplyne is a Bengaluru-based company founded in 2021 that offers a plug-and-play platform designed for product-led growth (PLG) businesses. The platform assists sales teams in identifying users and accounts with a high potential for conversion from a freemium model to paid services. By providing insights into customer intent signals, Toplyne enables businesses to analyze which customers are most likely to purchase their products, thereby enhancing the overall user experience. The intuitive nature of the platform allows companies to effectively focus their sales efforts on the most promising leads, streamlining the process of converting users into paying customers.

UrbanPiper

Series B in 2022
UrbanPiper is a technology company that provides a comprehensive restaurant management platform designed to streamline order management and enhance customer service. The platform allows restaurants to onboard easily and automate their online operations across food aggregator apps while also facilitating the creation of a direct ordering experience. UrbanPiper's suite of tools includes centralized menu control, inventory tracking, and operational dashboards that provide valuable insights into sales data. Additionally, the platform integrates with existing point-of-sale systems, enabling restaurants to improve operational efficiency, reduce errors, and elevate customer satisfaction. By offering end-to-end solutions, UrbanPiper aims to help restaurants focus on their core objective of delivering quality food while effectively managing both online and in-store operations.

Rattle

Series A in 2022
Rattle is a company that specializes in developing integration technology for Salesforce, facilitating seamless interaction between systems and users within platforms such as Slack and Teams. This revenue orchestration platform caters to all customer-facing departments, allowing sales representatives to log calls, track key metrics, and update opportunities with ease. Additionally, it enables account executives and sales development representatives to maintain customer relationship management systems while providing real-time visibility into pipeline reports. This functionality empowers marketing professionals to focus on engaging with customers rather than managing internal processes. Rattle was co-founded in 2020 by Sahil Aggarwal, Apoorva Verma, and Milan Singh.

Vymo

Series C in 2022
Vymo is a prominent sales engagement platform that enhances sales productivity and effectiveness for financial institutions. It addresses over 18 critical use cases for frontline personnel, sales managers, and business leaders by providing intelligent nudges and tailored industry playbooks. The platform is utilized by more than 65 global enterprises, including notable names such as Berkshire Hathaway, BNP Paribas, and Aflac, to deliver actionable insights and improve decision-making processes. Vymo's offerings include lead management, relationship management, and service management, complemented by features like geo-tracking, activity detection, and comprehensive sales analytics. Recognized as a market leader in the sales engagement sector, Vymo is supported by investments from Emergence Capital, Sequoia Capital, and Bertelsmann Investments.

Rubycontech

Series B in 2022
Rubycontech is a software company that develops workflow consulting, sales, and training support platforms.

Saas Labs

Series B in 2022
SaaS Labs is a developer of cloud-based solutions focused on enhancing communication and marketing efficiency for businesses. Their primary product is a phone system that allows users to make and receive calls from a computer, web browser, or desktop, facilitating seamless communication from any location. The system enables users to acquire virtual phone numbers in various countries and start making calls or sending texts within minutes. Additionally, it offers features for setting up call centers, tracking calls, and accessing call recordings, all of which contribute to improved productivity for sales teams. Beyond communication tools, SaaS Labs also develops marketing products aimed at increasing brand visibility.

Clari

Series F in 2022
Clari Inc. is a revenue operations platform based in Sunnyvale, California, founded in 2012. The company utilizes automation and artificial intelligence to consolidate and analyze activity data from various business systems, such as CRM, email, calendar, and marketing automation. This integration provides sales professionals with improved visibility into their deals and relationships, enabling them to close deals more efficiently and reduce manual reporting efforts. Clari's platform offers features like Activity Analytics, which delivers predictive insights and real-time data analysis, allowing sales teams and managers to optimize their strategies, enhance coaching, and effectively allocate resources. By streamlining revenue operations, Clari assists B2B companies, including notable clients like Qualtrics and Adobe, in forecasting business performance, managing pipelines, and minimizing customer churn.

Recurrent.ai

Venture Round in 2021
Recurrent.ai is a Chinese company that specializes in AI-enabled corporate services aimed at enhancing sales efficiency. The company offers a comprehensive sales dialogue analysis system that converts voice interactions into text, facilitating in-depth analysis of sales calls and customer service conversations. By leveraging machine learning, Recurrent.ai helps businesses generate detailed big data dialogue analysis reports and maintain customer portrait records. These capabilities enable companies to optimize their sales processes, reduce labor costs, and improve sales conversion rates, ultimately supporting more informed decision-making.

Tungee

Series B in 2021
Tungee, established in 2016, is a provider of intelligent sales solutions for business-to-business enterprises. By utilizing big data and artificial intelligence technologies, including natural language processing and machine learning, Tungee offers a comprehensive platform that facilitates lead mining, business opportunity engagement, customer relationship management, and order analysis. This platform is designed to help enterprises efficiently identify, contact, and manage customers, thereby reducing customer acquisition costs and enhancing overall sales performance. Tungee has positioned itself as a leader in the Chinese intelligent sales sector, serving over 3,000 enterprise clients, including notable companies such as Alibaba and China Mobile. Through its innovative approach, Tungee addresses the challenges faced by businesses in sales forecasting and customer management.

SalesKen

Series B in 2021
SalesKen is a conversational intelligence platform designed to enhance the effectiveness of sales teams by providing insights into customer interactions. The platform analyzes sales conversations and offers real-time guidance to sales representatives, helping them improve their performance and increase revenue per representative. By identifying gaps in sales calls, SalesKen enables teams to engage more effectively with customers, ultimately reducing acquisition costs. The platform is utilized by major companies across various sectors, including education, finance, and software, and includes features such as vocational skills training and career counseling. This comprehensive approach not only aids in communication during calls and presentations but also equips sales teams with customized learning content to enhance their skills and employability in diverse industries.

Rippling

Series C in 2021
Rippling is a workforce management platform that simplifies the administrative tasks associated with running a business. It offers an all-in-one solution for managing employee data and operations, including onboarding, offboarding, payroll, tax forms, and IT management. The platform automates various HR processes, ensuring compliance and streamlining approvals, while also providing tools for device management and software access. By integrating these functions into a single dashboard, Rippling allows businesses to enhance efficiency, reduce costs, and save time, enabling them to focus on growth. Its capabilities support the entire employee lifecycle and facilitate seamless onboarding for new hires.

Rattle

Seed Round in 2021
Rattle is a company that specializes in developing integration technology for Salesforce, facilitating seamless interaction between systems and users within platforms such as Slack and Teams. This revenue orchestration platform caters to all customer-facing departments, allowing sales representatives to log calls, track key metrics, and update opportunities with ease. Additionally, it enables account executives and sales development representatives to maintain customer relationship management systems while providing real-time visibility into pipeline reports. This functionality empowers marketing professionals to focus on engaging with customers rather than managing internal processes. Rattle was co-founded in 2020 by Sahil Aggarwal, Apoorva Verma, and Milan Singh.

OutPlay

Series A in 2021
Outplay is a multi-channel sales engagement platform that focuses on enabling genuine conversations at scale to drive revenue growth. The company specializes in referral marketing software designed to enhance the growth of web and mobile applications. Outplay's platform automates referral marketing campaigns for both mobile applications and SaaS, utilizing a user-friendly dashboard and customizable referral programs. This functionality allows businesses to effectively boost application installs and engagement while identifying and implementing appropriate growth strategies without the need for extensive coding.

Slintel

Series A in 2021
Slintel Inc. is a data insights company founded in 2016 and headquartered in Mountain View, California. It offers a platform designed to enhance conversion rates by capturing technographic-powered buying intent and uncovering active buyers within target markets. By evaluating over 100 billion data points, Slintel analyzes buyer journeys, technology adoption patterns, and digital footprints to provide valuable market and sales intelligence. Users of the platform can track customer movements, identify buying preferences, and access company descriptions and contact information for more than 17 million companies and 70 million decision-makers globally. The platform's predictive algorithms help clients discover high-intent buyers, enabling them to make informed decisions and connect effectively with prospects.

Outreach

Series G in 2021
Outreach Inc. is a Seattle-based company that specializes in sales engagement solutions designed to enhance revenue growth by streamlining customer interactions across various channels, including email, voice, and social media. Founded in 2011, Outreach offers a platform that utilizes machine learning to automate repetitive sales tasks, optimize communication, and provide real-time insights based on buyer sentiment. Its features include account-based sales solutions, task management, and comprehensive tracking of email and activity metrics. Outreach's clientele encompasses major companies such as Zoom, Okta, Adobe, and Microsoft, which depend on its technology to improve sales efficiency and effectiveness. The company also maintains an office in London, United Kingdom.

Slintel

Series A in 2020
Slintel Inc. is a data insights company founded in 2016 and headquartered in Mountain View, California. It offers a platform designed to enhance conversion rates by capturing technographic-powered buying intent and uncovering active buyers within target markets. By evaluating over 100 billion data points, Slintel analyzes buyer journeys, technology adoption patterns, and digital footprints to provide valuable market and sales intelligence. Users of the platform can track customer movements, identify buying preferences, and access company descriptions and contact information for more than 17 million companies and 70 million decision-makers globally. The platform's predictive algorithms help clients discover high-intent buyers, enabling them to make informed decisions and connect effectively with prospects.

Recurrent.ai

Series B in 2020
Recurrent.ai is a Chinese company that specializes in AI-enabled corporate services aimed at enhancing sales efficiency. The company offers a comprehensive sales dialogue analysis system that converts voice interactions into text, facilitating in-depth analysis of sales calls and customer service conversations. By leveraging machine learning, Recurrent.ai helps businesses generate detailed big data dialogue analysis reports and maintain customer portrait records. These capabilities enable companies to optimize their sales processes, reduce labor costs, and improve sales conversion rates, ultimately supporting more informed decision-making.

Tungee

Series B in 2020
Tungee, established in 2016, is a provider of intelligent sales solutions for business-to-business enterprises. By utilizing big data and artificial intelligence technologies, including natural language processing and machine learning, Tungee offers a comprehensive platform that facilitates lead mining, business opportunity engagement, customer relationship management, and order analysis. This platform is designed to help enterprises efficiently identify, contact, and manage customers, thereby reducing customer acquisition costs and enhancing overall sales performance. Tungee has positioned itself as a leader in the Chinese intelligent sales sector, serving over 3,000 enterprise clients, including notable companies such as Alibaba and China Mobile. Through its innovative approach, Tungee addresses the challenges faced by businesses in sales forecasting and customer management.

SalesKen

Series A in 2020
SalesKen is a conversational intelligence platform designed to enhance the effectiveness of sales teams by providing insights into customer interactions. The platform analyzes sales conversations and offers real-time guidance to sales representatives, helping them improve their performance and increase revenue per representative. By identifying gaps in sales calls, SalesKen enables teams to engage more effectively with customers, ultimately reducing acquisition costs. The platform is utilized by major companies across various sectors, including education, finance, and software, and includes features such as vocational skills training and career counseling. This comprehensive approach not only aids in communication during calls and presentations but also equips sales teams with customized learning content to enhance their skills and employability in diverse industries.

UrbanPiper

Series A in 2019
UrbanPiper is a technology company that provides a comprehensive restaurant management platform designed to streamline order management and enhance customer service. The platform allows restaurants to onboard easily and automate their online operations across food aggregator apps while also facilitating the creation of a direct ordering experience. UrbanPiper's suite of tools includes centralized menu control, inventory tracking, and operational dashboards that provide valuable insights into sales data. Additionally, the platform integrates with existing point-of-sale systems, enabling restaurants to improve operational efficiency, reduce errors, and elevate customer satisfaction. By offering end-to-end solutions, UrbanPiper aims to help restaurants focus on their core objective of delivering quality food while effectively managing both online and in-store operations.

CleverTap

Series C in 2019
CleverTap is an all-in-one engagement platform designed to assist brands in maximizing customer lifetime value by creating personalized experiences that foster customer retention. The platform enables businesses to orchestrate tailored experiences for individuals throughout their lifecycle, allowing for the design of personalized journeys that can last a lifetime. CleverTap provides comprehensive analytics that cover every aspect of the customer lifecycle, empowering businesses to measure and optimize each experience in real-time. Additionally, its advanced AI capabilities offer insightful, empathetic, and prescriptive recommendations, facilitating smarter and faster decision-making for brands seeking to enhance customer engagement and loyalty.

Vymo

Series B in 2019
Vymo is a prominent sales engagement platform that enhances sales productivity and effectiveness for financial institutions. It addresses over 18 critical use cases for frontline personnel, sales managers, and business leaders by providing intelligent nudges and tailored industry playbooks. The platform is utilized by more than 65 global enterprises, including notable names such as Berkshire Hathaway, BNP Paribas, and Aflac, to deliver actionable insights and improve decision-making processes. Vymo's offerings include lead management, relationship management, and service management, complemented by features like geo-tracking, activity detection, and comprehensive sales analytics. Recognized as a market leader in the sales engagement sector, Vymo is supported by investments from Emergence Capital, Sequoia Capital, and Bertelsmann Investments.

CleverTap

Series B in 2019
CleverTap is an all-in-one engagement platform designed to assist brands in maximizing customer lifetime value by creating personalized experiences that foster customer retention. The platform enables businesses to orchestrate tailored experiences for individuals throughout their lifecycle, allowing for the design of personalized journeys that can last a lifetime. CleverTap provides comprehensive analytics that cover every aspect of the customer lifecycle, empowering businesses to measure and optimize each experience in real-time. Additionally, its advanced AI capabilities offer insightful, empathetic, and prescriptive recommendations, facilitating smarter and faster decision-making for brands seeking to enhance customer engagement and loyalty.

Freshworks

Series G in 2018
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.

Jiatui

Series A in 2018
Jiatui Technology specializes in developing mobile sales management systems aimed at enhancing sales processes for users. The company has introduced the B2S2C (boss to sales to customer) concept, focusing on integrating sales management tools with WeChat and AI technology to improve data flow and communication between enterprises and customers. Their product offerings include innovative solutions such as WeChat AI business cards and WeChat AI radar, which facilitate client networking, customer data analysis, and transaction management. By streamlining these functions, Jiatui's applications assist sales personnel and managers in efficiently accessing client information and managing sales activities, thereby simplifying the overall sales management experience.

Jiatui

Angel Round in 2017
Jiatui Technology specializes in developing mobile sales management systems aimed at enhancing sales processes for users. The company has introduced the B2S2C (boss to sales to customer) concept, focusing on integrating sales management tools with WeChat and AI technology to improve data flow and communication between enterprises and customers. Their product offerings include innovative solutions such as WeChat AI business cards and WeChat AI radar, which facilitate client networking, customer data analysis, and transaction management. By streamlining these functions, Jiatui's applications assist sales personnel and managers in efficiently accessing client information and managing sales activities, thereby simplifying the overall sales management experience.

CleverTap

Venture Round in 2017
CleverTap is an all-in-one engagement platform designed to assist brands in maximizing customer lifetime value by creating personalized experiences that foster customer retention. The platform enables businesses to orchestrate tailored experiences for individuals throughout their lifecycle, allowing for the design of personalized journeys that can last a lifetime. CleverTap provides comprehensive analytics that cover every aspect of the customer lifecycle, empowering businesses to measure and optimize each experience in real-time. Additionally, its advanced AI capabilities offer insightful, empathetic, and prescriptive recommendations, facilitating smarter and faster decision-making for brands seeking to enhance customer engagement and loyalty.

Vymo

Series A in 2016
Vymo is a prominent sales engagement platform that enhances sales productivity and effectiveness for financial institutions. It addresses over 18 critical use cases for frontline personnel, sales managers, and business leaders by providing intelligent nudges and tailored industry playbooks. The platform is utilized by more than 65 global enterprises, including notable names such as Berkshire Hathaway, BNP Paribas, and Aflac, to deliver actionable insights and improve decision-making processes. Vymo's offerings include lead management, relationship management, and service management, complemented by features like geo-tracking, activity detection, and comprehensive sales analytics. Recognized as a market leader in the sales engagement sector, Vymo is supported by investments from Emergence Capital, Sequoia Capital, and Bertelsmann Investments.

Freshworks

Series F in 2016
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.

Nugit

Venture Round in 2016
Nugit operates a data analytics platform that specializes in data storytelling for digital marketing. It addresses the challenge of information overload by transforming complex data into clear, decision-ready reports that enhance understanding and engagement. Leveraging artificial intelligence and natural language generation, Nugit's platform provides marketing departments and agencies with a unified view of their activities, helping them identify opportunities and optimize performance. Additionally, it supports sales and customer operations teams by enabling them to demonstrate their platform's value through automated and compelling data narratives, ultimately facilitating up-sell opportunities.

CleverTap

Series A in 2015
CleverTap is an all-in-one engagement platform designed to assist brands in maximizing customer lifetime value by creating personalized experiences that foster customer retention. The platform enables businesses to orchestrate tailored experiences for individuals throughout their lifecycle, allowing for the design of personalized journeys that can last a lifetime. CleverTap provides comprehensive analytics that cover every aspect of the customer lifecycle, empowering businesses to measure and optimize each experience in real-time. Additionally, its advanced AI capabilities offer insightful, empathetic, and prescriptive recommendations, facilitating smarter and faster decision-making for brands seeking to enhance customer engagement and loyalty.

CB4

Venture Round in 2014
CB4 is a provider of artificial intelligence solutions designed to assist retail teams in capturing lost sales and enhancing customer experiences. The company's software utilizes patented machine learning algorithms to analyze existing point-of-sale data, enabling the identification of physical issues that hinder sales and impact customer satisfaction. By generating customized lists of SKUs tailored to each store's unique selling patterns and operational conditions, CB4 highlights specific products that can significantly increase revenue. These recommendations address various operational inefficiencies, such as improper product placement, labeling errors, or inventory discrepancies. Retailers can implement quick fixes, like adjusting stock levels or repositioning products, to boost sales and meet customer demands. Over time, the system learns from the adjustments made by stores, allowing for increasingly valuable and actionable insights.

EverString

Seed Round in 2013
EverString, established in 2012 and headquartered in San Mateo, California, specializes in a predictive analytics platform designed for B2B companies. Its cloud-based SaaS solution identifies and engages customer prospects by tracking and analyzing user data patterns, developing custom predictive models, and monitoring prospect behaviors to reveal intent. The platform offers predictive scoring, demand generation, and advertisement targeting, aiding clients in building new pipelines and enhancing conversion rates. As of November 2020, EverString operates as a subsidiary of ZoomInfo Technologies Inc.
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