HSG

HSG, formerly known as Sequoia Capital China, is a prominent venture capital and private equity firm with a global focus on technology, healthcare, and consumer sectors. Established in 2005, HSG operates offices in key international cities including Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, managing over $55 billion in assets for leading institutional investors. The firm has supported over 1,500 companies, fostering innovation and entrepreneurship through investments in transformative technologies and high-growth business models. HSG has a track record of success, with more than 160 portfolio companies having gone public and over 140 achieving unicorn status. It has developed a comprehensive investment platform that encompasses seed, venture, growth, buyout, and infrastructure investing, as well as public equities. HSG is dedicated to empowering entrepreneurs and companies to create enduring enterprises while delivering strong returns to its limited partners. Through its extensive resources and industry expertise, HSG provides significant advantages to the companies it partners with.

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Amit Jain

Managing Director

Cherry Lu

Partner

Ishaan Mittal

Managing Director

Enita Pu

Partner

Harshjit Sethi

Managing Director

Tejeshwi Sharma

Managing Director

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in Restaurants

Momos

Series A in 2024
At Momos, we put restaurants at the forefront of everything we do. We are building Shopify for Restaurants; with our cloud-based marketing and analytics tools, restaurants are able to harness their data across all their online channels and use it to maximize their growth. As a result, Momos is modernizing the entire approach to Food and Beverage, and helping restaurants embrace the digital change.

Tustin

Seed Round in 2023
Tustin focuses on "hand-rolled and grilled" items such as spicy chicken drumsticks and grilled pineapple burgers.

UrbanPiper

Series B in 2022
UrbanPiper provides a comprehensive restaurant management platform aimed at simplifying order management and enhancing customer service for restaurants. The platform allows restaurants to onboard easily and set up automations for their online business across food aggregator apps while also enabling them to create their own direct ordering systems. It includes a suite of tools for managing online orders, centralized menu control, inventory tracking, and access to operational and sales data through a user-friendly dashboard. Additionally, UrbanPiper's solutions extend to in-store operations, allowing restaurants to manage individual locations or entire chains efficiently, thereby improving operational efficiency and customer satisfaction.

Momos

Seed Round in 2021
At Momos, we put restaurants at the forefront of everything we do. We are building Shopify for Restaurants; with our cloud-based marketing and analytics tools, restaurants are able to harness their data across all their online channels and use it to maximize their growth. As a result, Momos is modernizing the entire approach to Food and Beverage, and helping restaurants embrace the digital change.

HeyTea

Series D in 2021
HeyTea is a Chinese tea shop that specializes in cheese-topped tea and fruit tea. In 2012, HEYTEA originated from an alley in the riverside. Originally known as ROYALTEA , the royal tea was completely upgraded to the registered brand HEYTEA.

Wenheyou

Series A in 2021
Wenheyou is a food court franchise specializing in traditional Hunan spicy snack foods and beverages. The company operates from a customized facility that houses several selected brands, offering a diverse menu that includes crawfish, red tea, stinky tofu, deep-fried skewers, and breakfast pastries. By combining trendy cultural elements with its culinary offerings, Wenheyou aims to create a unique dining experience that appeals particularly to a younger demographic seeking quality food products.

Tim Hortons China

Venture Round in 2021
Tim Hortons China operates a chain of coffee restaurants, providing a range of coffee and food products, including made-to-order shrimp sandwiches and salads, primarily through its outlets in Shanghai. Established in 2018, the company is based in Shanghai and functions as a subsidiary of Tim Hortons Inc. In addition to its physical locations, Tim Hortons China also offers online shopping options for its products, ensuring convenience for customers. The company maintains communications with its clientele through various channels, including phone, email, and online applications, to address inquiries and enhance customer service.

UrbanPiper

Series A in 2019
UrbanPiper provides a comprehensive restaurant management platform aimed at simplifying order management and enhancing customer service for restaurants. The platform allows restaurants to onboard easily and set up automations for their online business across food aggregator apps while also enabling them to create their own direct ordering systems. It includes a suite of tools for managing online orders, centralized menu control, inventory tracking, and access to operational and sales data through a user-friendly dashboard. Additionally, UrbanPiper's solutions extend to in-store operations, allowing restaurants to manage individual locations or entire chains efficiently, thereby improving operational efficiency and customer satisfaction.

HeyTea

Series C in 2019
HeyTea is a Chinese tea shop that specializes in cheese-topped tea and fruit tea. In 2012, HEYTEA originated from an alley in the riverside. Originally known as ROYALTEA , the royal tea was completely upgraded to the registered brand HEYTEA.

Shiheng

Series B in 2018
Shiheng is a online catering management service provider. It is headquartered in Shanghai, currently employees over 500 people. It is a well-known company, serving more than 300 well-known restaurant chains and single-store brands , tens of thousands of stores, covering more than 100 cities.

Shiheng

Series A in 2018
Shiheng is a online catering management service provider. It is headquartered in Shanghai, currently employees over 500 people. It is a well-known company, serving more than 300 well-known restaurant chains and single-store brands , tens of thousands of stores, covering more than 100 cities.

Zomato

Series H in 2017
Zomato is an online restaurant guide and food delivery platform that enables users to discover, order, and review meals from a wide array of restaurants. With a user base exceeding 55 million across 24 countries, Zomato provides detailed information about dining options, allowing consumers to rate and review restaurants while building personal networks for trusted recommendations. The platform offers various services, including food delivery, table booking, and payment solutions, while also supporting restaurant partners through advertising opportunities and the supply of high-quality ingredients. Zomato operates different segments, with a significant focus on food ordering and delivery in India, alongside its additional services such as Hyperpure and quick commerce.

Runnr

Series A in 2015
Runnr is a business-to-business platform based in India that specializes in hyper-local logistics services, primarily focusing on food delivery. It partners with merchants to provide an on-demand food ordering service that allows users to easily browse restaurant offerings, place orders, and make payments through a mobile application. Runnr emphasizes convenience, leveraging an integrated API and a user-friendly smartphone app to streamline the delivery process.

DAILYHOTEL

Venture Round in 2015
DAILYHOTEL is a lifestyle technology enabler that provides affordable access to quality experiences in accommodation, dining and travel offerings through its mobile platform. They focus on transaction through mobile app only, selling more than 100,000 room every month on average in just South Korea alone. In 2017 March, they have reached over 7million downloads for their app.

Enjoy

Series C in 2015
Ricebook (饭本) is an application focused on searching for resturants, based on social relations. Users can check comments on restaurants or share them with friends by getting linked to social platforms like weibo, renren, and more. Ricebook has functions where users can gather information on restaurants, review, and share thoughts via social networking.

Runnr

Series A in 2015
Runnr is a business-to-business platform based in India that specializes in hyper-local logistics services, primarily focusing on food delivery. It partners with merchants to provide an on-demand food ordering service that allows users to easily browse restaurant offerings, place orders, and make payments through a mobile application. Runnr emphasizes convenience, leveraging an integrated API and a user-friendly smartphone app to streamline the delivery process.

YaoChuFa

Series C in 2014
Yaochufa company founded in October 2011, the company mainly to provide "travel around" package services, that is to big cities or the capital city as the center, covering its neighboring cities and neighboring provinces tourism market, itinerary 1 - 1 day based tourism packages. Within the package covers the cream of the crop of artificial selection of boutique resort, as well as specialty restaurants, tourist attractions tickets and many other essential products, so the quality of tourism products within the package can be maintained 4-5 star or more. To travel around the current online packages starting about 2000, all the packages are suitable for families and parents and children around the tour.

Line0

Series A in 2014
Line0 is a food delivery company based in Nanjing, specializing in on-demand services primarily for affordable franchise restaurants. The company guarantees fast delivery, ensuring that meals such as noodles or Whoppers reach customers' doors within one hour. Operating in five cities—Nanjing, Shanghai, Shenzhen, Suzhou, and Wuhan—Line0 utilizes its own fleet of delivery drivers to facilitate online food orders from local providers. In addition to standard meal deliveries, the platform also offers catering services, enhancing its range of food delivery options for consumers.

Yunhaiyao

Series A in 2012
Yunhaiyao is a cuisine restaurant brand that provides meat dish flavor food brands.

Jiahe Yipin

Venture Round in 2010
Jiahe Yipin is a restaurant chain brand that sell ​​healthy and nutritious foods.

Vivek uladi

Post in 2010
Country Style Cooking Restaurant Chain Co., Ltd ("CSC") is a fast-growing quick service restaurant ("QSR") chain in China, offering consistently tasty, everyday Chinese food to customers looking for fast and affordable quality meals. They are one of the market leaders in quick service restaurant chains in the Chongqing municipality in terms of number of restaurants as of March 31, 2010 and total sales in 2009, according to Euromonitor International, an independent market research firm. They also have a strong presence in the Sichuan province. The Chongqing municipality and Sichuan province cover a region of 110 million people in Southwest China, the home of Sichuan cuisine, one of the best-known Chinese regional cuisines.
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