HSG

HSG, formerly known as Sequoia Capital China, is a global venture capital and private equity firm, managing over USD 55 billion across various funds. Established in 2005, HSG invests in technology, healthcare, and consumer sectors, with a focus on seed, venture, growth, buyout, and infrastructure stages. The firm has backed over 1,500 companies, with more than 160 listed on public exchanges and over 140 achieving unicorn status. HSG operates globally, with offices in Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, providing extensive resources and industry expertise to its portfolio companies.

Rohit Agarwal

Managing Director

Mohit Bhatnagar

Managing Director

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Raghavv Garg

Analyst

Pushpak Kedia

Vice President

Sunint Khurana

Analyst

Ishaan Mittal

Managing Director

Saksham Mittal

Analyst

Abhishek Mohan

Principal

Javier Ng

Associate

Enita Pu

Partner

Wendy Qian

Analyst

Haim Sadger

Partner

Yoav Shaked

Partner

Johan Surani

Vice President

Vedant Trivedi

Associate

Aradhita Tuli

Investment Analyst

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in Fruits and Vegetables

Lemonilo

Series C in 2021
PT Lemonilo Indonesia Sehat operates as a retail platform that focuses on promoting healthier lifestyle choices through a diverse range of natural and affordable products. Established in 2016 and based in Jakarta Barat, Indonesia, Lemonilo offers an extensive selection of food products, such as snacks, vegetables, fruits, meat, seafood, baby food, and juices, alongside personal care items like face treatments, body care, dental hygiene products, and essential oils. The company is dedicated to providing products free from over 100 harmful synthetic ingredients and collaborates with small and medium-sized enterprises across Indonesia. Lemonilo aims to support the Indonesian population in leading healthier and more productive lives by making healthy living accessible and affordable through both its online platform and physical retail stores.

Lemonilo

Series B in 2021
PT Lemonilo Indonesia Sehat operates as a retail platform that focuses on promoting healthier lifestyle choices through a diverse range of natural and affordable products. Established in 2016 and based in Jakarta Barat, Indonesia, Lemonilo offers an extensive selection of food products, such as snacks, vegetables, fruits, meat, seafood, baby food, and juices, alongside personal care items like face treatments, body care, dental hygiene products, and essential oils. The company is dedicated to providing products free from over 100 harmful synthetic ingredients and collaborates with small and medium-sized enterprises across Indonesia. Lemonilo aims to support the Indonesian population in leading healthier and more productive lives by making healthy living accessible and affordable through both its online platform and physical retail stores.

Furong Xingsheng

Venture Round in 2021
Furong Xingsheng, established in 2009 and headquartered in Changsha, China, operates convenience stores and offers B2B logistics and distribution services. The company's business model revolves around its community shopping platform, Xingsheng Youxuan, which was launched in 2018. This platform sources fresh products and caters to daily household consumer needs through an online ordering and offline pickup system, offering a wide range of fresh produce, groceries, and general merchandise.

v2food

Series B in 2020
V2food is a plant-based meat startup founded in 2019 by Nick Hazell and located in Sydney, New South Wales, Australia. The company specializes in producing legume-based meat alternatives that provide a nutritious and flavorful option for individuals who enjoy the taste of meat but prefer not to consume animal products. V2food's offerings are designed to be sustainable and eco-friendly, utilizing natural ingredients that deliver essential protein, energy, fiber, and specific amino acids. By focusing on reducing greenhouse gas emissions, land degradation, and biodiversity loss, V2food aims to foster a positive relationship with food while contributing to a more sustainable food system.

Furong Xingsheng

Series C in 2020
Furong Xingsheng, established in 2009 and headquartered in Changsha, China, operates convenience stores and offers B2B logistics and distribution services. The company's business model revolves around its community shopping platform, Xingsheng Youxuan, which was launched in 2018. This platform sources fresh products and caters to daily household consumer needs through an online ordering and offline pickup system, offering a wide range of fresh produce, groceries, and general merchandise.

Hitomorrow

Series B in 2020
Hitomorrow, founded in 2012 and based in Beijing, China, specializes in the import and distribution of fresh ingredients and ready-to-cook products. The company offers a diverse range of items, including imported chilled beef, pork, chicken, and various flavored meats. Additionally, Hitomorrow sources products from around the globe, including beef and mutton from Australia and New Zealand, fresh milk, Canadian Arctic shellfish, sweet shrimp, Alaska king crab, squid, and Argentine red shrimp. With a focus on quality and variety, Hitomorrow aims to provide consumers with convenient and fresh meal options.

v2food

Series A in 2019
V2food is a plant-based meat startup founded in 2019 by Nick Hazell and located in Sydney, New South Wales, Australia. The company specializes in producing legume-based meat alternatives that provide a nutritious and flavorful option for individuals who enjoy the taste of meat but prefer not to consume animal products. V2food's offerings are designed to be sustainable and eco-friendly, utilizing natural ingredients that deliver essential protein, energy, fiber, and specific amino acids. By focusing on reducing greenhouse gas emissions, land degradation, and biodiversity loss, V2food aims to foster a positive relationship with food while contributing to a more sustainable food system.

ShengXianChuanQi

Series B in 2018
Shengxianchuanqi is a fresh food chain supermarket that mainly provides customers with fresh food and kitchen merchandise.

Letus Legend

Series B in 2018
Letus Legend operates a chain of supermarkets in Hefei, China, specializing in the sale of fresh food and a variety of kitchen supplies. Founded in 2015, the company offers an extensive range of products, including snack foods, grains, oils, health care items, cleaning supplies, household goods, and stationery. In addition to its physical stores, Letus Legend has developed a mobile application that facilitates online shopping and provides home delivery services to enhance customer convenience.

Wolong

Venture Round in 2018
Wolong is a company specializing in the processing, quality control, and branding of nuts and dried fruits. It offers a range of products, including daily nut snacks, dried fruits, and canned series, all designed to provide nutritional benefits to consumers.

Raw Pressery

Series C in 2018
RAW Pressery is a Mumbai-based clean-label beverage brand established in 2014, specializing in cold-pressed juices, smoothies, soups, and nut milk. The company prioritizes quality by sourcing organic fruits, vegetables, and nuts directly from farmers around the world. By focusing on nutritional and natural beverage alternatives, RAW Pressery aims to promote healthy eating habits among its customers, delivering products that encapsulate the essence of fresh ingredients in convenient packaging. The brand's commitment to high-quality and wholesome beverages has positioned it as a significant player in the health-focused beverage market in India.

Xianfeng Fruit

Series B in 2018
Xianfeng Fruit is a fruit retail brand in China that operates a vertically integrated grocery chain specializing in fresh produce. The company directly partners with producers to ensure high-quality products and maintains several refrigerated distribution centers to facilitate the delivery of fresh fruits to consumers. Through this approach, Xianfeng Fruit emphasizes freshness and quality in its offerings, catering to the growing demand for healthy food options in the market.

ShengXianChuanQi

Series A in 2017
Shengxianchuanqi is a fresh food chain supermarket that mainly provides customers with fresh food and kitchen merchandise.

Letus Legend

Series A in 2017
Letus Legend operates a chain of supermarkets in Hefei, China, specializing in the sale of fresh food and a variety of kitchen supplies. Founded in 2015, the company offers an extensive range of products, including snack foods, grains, oils, health care items, cleaning supplies, household goods, and stationery. In addition to its physical stores, Letus Legend has developed a mobile application that facilitates online shopping and provides home delivery services to enhance customer convenience.

Raw Pressery

Series C in 2017
RAW Pressery is a Mumbai-based clean-label beverage brand established in 2014, specializing in cold-pressed juices, smoothies, soups, and nut milk. The company prioritizes quality by sourcing organic fruits, vegetables, and nuts directly from farmers around the world. By focusing on nutritional and natural beverage alternatives, RAW Pressery aims to promote healthy eating habits among its customers, delivering products that encapsulate the essence of fresh ingredients in convenient packaging. The brand's commitment to high-quality and wholesome beverages has positioned it as a significant player in the health-focused beverage market in India.

Pin Hao Huo

Series C in 2017
Pin Hao Huo is an e-commerce platform that sells fruits.

Raw Pressery

Series B in 2016
RAW Pressery is a Mumbai-based clean-label beverage brand established in 2014, specializing in cold-pressed juices, smoothies, soups, and nut milk. The company prioritizes quality by sourcing organic fruits, vegetables, and nuts directly from farmers around the world. By focusing on nutritional and natural beverage alternatives, RAW Pressery aims to promote healthy eating habits among its customers, delivering products that encapsulate the essence of fresh ingredients in convenient packaging. The brand's commitment to high-quality and wholesome beverages has positioned it as a significant player in the health-focused beverage market in India.

1Mxian

Series A in 2015
1Mxian is an e-commerce platform based in China that specializes in providing fresh produce and grocery products. The company operates an online-to-offline model, allowing customers to conveniently order fruits and other grocery items for delivery. By focusing on fresh market offerings, 1Mxian aims to meet the growing demand for high-quality groceries in the Chinese market, ensuring that consumers have access to fresh and reliable food options.

Raw Pressery

Seed Round in 2015
RAW Pressery is a Mumbai-based clean-label beverage brand established in 2014, specializing in cold-pressed juices, smoothies, soups, and nut milk. The company prioritizes quality by sourcing organic fruits, vegetables, and nuts directly from farmers around the world. By focusing on nutritional and natural beverage alternatives, RAW Pressery aims to promote healthy eating habits among its customers, delivering products that encapsulate the essence of fresh ingredients in convenient packaging. The brand's commitment to high-quality and wholesome beverages has positioned it as a significant player in the health-focused beverage market in India.

LE Gaga Holdings

Series B in 2008
Le Gaga Holdings Limited is a producer of greenhouse vegetables in China, specializing in the cultivation, processing, and distribution of a variety of vegetables, fruits, and tea leaves. The company operates through two main segments: Vegetable Business and Tree Business. Its vegetable offerings include a wide range of solanaceous, leafy, and cruciferous vegetables, as well as fir trees. Le Gaga utilizes advanced agricultural techniques and greenhouse technology to grow safe, high-quality produce, focusing on off-season vegetables to optimize market opportunities. The company sells over 50 varieties of vegetables to wholesalers, institutional customers, and major supermarket chains in China and Hong Kong, including prominent retailers that maintain stringent vendor requirements. As of mid-2014, Le Gaga managed 10 farms across Fujian, Guangdong, and Hebei provinces, covering a total of 2,070 hectares. Established in 2004 and headquartered in Kowloon, Hong Kong, the company has developed a comprehensive database to enhance its crop cultivation processes, integrating customer preferences and environmental conditions to improve efficiency and yield.
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