HSG, formerly known as Sequoia Capital China, is a prominent venture capital and private equity firm with a global focus on technology, healthcare, and consumer sectors. Established in 2005, HSG operates offices in key international cities including Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, managing over $55 billion in assets for leading institutional investors. The firm has supported over 1,500 companies, fostering innovation and entrepreneurship through investments in transformative technologies and high-growth business models. HSG has a track record of success, with more than 160 portfolio companies having gone public and over 140 achieving unicorn status. It has developed a comprehensive investment platform that encompasses seed, venture, growth, buyout, and infrastructure investing, as well as public equities. HSG is dedicated to empowering entrepreneurs and companies to create enduring enterprises while delivering strong returns to its limited partners. Through its extensive resources and industry expertise, HSG provides significant advantages to the companies it partners with.
2800 Sand Hill Road, Suite 101 Menlo Park, California 94025, USA
Room 3606 China Central Place Tower 3 77 Jianguo Road Chaoyang District Beijing 100025, China
6th Floor, East Wing, Block B, Divyasree Technopolis, Off HAL Airport Road, Yemalur, Kadubeesanahalli, Bengaluru, Karnataka 560037, India
Wang Chenyu
Vice President
Sakshi Chopra
Managing Director
Amit Jain
Managing Director
Cherry Lu
Partner
Ishaan Mittal
Managing Director
Enita Pu
Partner
Harshjit Sethi
Managing Director
Tejeshwi Sharma
Managing Director
Pavel Vyhnalek
Operating Partner
Fu Xin
Partner
Past deals in Consumer Electronics
Marshall
Acquisition in 2025
Marshall Group is a manufacturer specializing in headphones and sound systems, created through the merger of Zound Industries and Marshall Amplification. The company aims to enhance the everyday listening experience by offering innovative audio products. Its headphones feature a felt treble filter system and custom-designed low distortion technology, which together provide a full spectrum of sound that is dynamic, bright, and tailored to the user's preferences. Marshall Group focuses on delivering high-quality audio solutions that cater to the needs of its customers.
Naen Auto
Venture Round in 2024
Shanghai NAEN Auto Technology Co., Ltd. specializes in automotive electronics, focusing on the development and manufacturing of advanced products for automobile manufacturers. The company's offerings include a range of systems such as passive entry passive start (PEPS), electronic steering column locks (ESCL), smart air conditioning (AC), body control modules (BCM), heads-up display (HUD) systems, domain control units (DCU), capacitive sensors (CS), and kick sensors (KS). By providing these innovative solutions, NAEN Auto supports the production of intelligent vehicles, enhancing functionality and user experience in modern automobiles.
Petlibro
Series B in 2023
Petlibro is a manufacturer of innovative consumer household appliances focused on pet care. The company designs products that promote pet health and convenience, featuring dispensing schedules for pet food and other essential care items. Among its offerings is an electric nail trimmer that allows for accurate and efficient nail grinding, enhancing the grooming experience for pets. By prioritizing functionality and health, Petlibro aims to simplify the daily responsibilities of pet owners while ensuring the well-being of their pets.
Mindgrove
Seed Round in 2023
Mindgrove specializes in the design and manufacture of semiconductor chips, focusing on innovative Systems on Chips (SoCs) tailored for various applications. The company produces power-efficient chips suitable for automotive, consumer electronics, and defense sectors. These products are designed to perform effectively in power-constrained environments and support functionalities such as hardware encryption and digital signal processing. Mindgrove aims to meet the growing demand for advanced semiconductor solutions in diverse industries.
HAAWKING
Series A in 2022
HAAWKING is a developer and manufacturer of digital signal processors and microprocessors, specializing in applications for industrial control, motor drives, digital power supplies, photovoltaic systems, energy storage, and consumer electronics. Based in China, the company emphasizes research and development in its product offerings, which also include machine vision chips tailored for use in industrial robots and intelligent applications such as augmented reality and autonomous driving. HAAWKING aims to enhance computing efficiency and reduce costs for its clients across various sectors. Customers can reach out to the company through email and phone for inquiries and support.
Eaglechip
Angel Round in 2022
EagleChip is a chip design company that specializes in the development and design of Field Programmable Gate Arrays (FPGAs). It focuses on research and development, creating tailored electronic design automation (EDA) toolchains that cater to various industries. These industries include communications, data centers, industrial control, consumer electronics, smart vehicles, video processing, and medical electronics. EagleChip aims to provide high-quality FPGA chip solutions to meet the specific needs of its customers, ensuring a reliable domestic supply in the competitive semiconductor market.
SiEngine Technology
Series A in 2022
SiEngine Technology specializes in the development of electronic chips for the automotive industry. The company focuses on creating advanced automotive solutions, including smart cockpit System on a Chip (SoC) and control chips designed for autonomous driving. By integrating these technologies, SiEngine aims to enhance the driving experience, making it more intelligent and efficient for users.
Exway
Series A in 2022
Exway manufactures customized smart vehicles for short trips for users, as well as high-end electric skateboards that combine modern technology and traditional craftsmanship. They also offer skateboard accessories such as apparel, protection gears and more.
SpeedFox
Series A in 2022
SpeedFox is an artificial intelligence company focused on innovating household cleaning and water technology. Originally starting with hot water bottles, the company has expanded its product range to include kitchen and storage supplies, along with various household electrical appliances. One of its notable developments is a smart cleaning appliance that combines vacuuming, sweeping, and mopping functions into a single device, designed for efficient cleaning of hard surfaces like wood and tile floors. SpeedFox collaborates with several leading suppliers to enhance its supply chain, contributing to its growth and the popularity of its diverse product offerings in both household and outdoor living categories.
EcoFlow
Series B in 2021
EcoFlow is a mobile power company focused on transforming energy access through innovative mobile energy storage technology. The company designs and manufactures portable power stations, including battery-powered generators, aimed at providing eco-friendly and affordable energy solutions. EcoFlow's mission is to improve living standards and foster economic growth in regions where power shortages are prevalent. By leveraging advanced technologies, the company seeks to enhance inclusion and empower users with reliable portable power for both personal and professional applications.
Fiture Technology
Series B in 2021
Fiture, a fitness technology company, is redefining the home fitness scenarios through intelligent hardware and AI-empowered fitness content.
Narwal Robotics
Series C in 2020
Narwal Robotics, officially known as Yunjing (Narwal) Intelligence Technology (Dongguan) Co., Ltd., specializes in the design, development, and production of intelligent cleaning robots. Founded in 2016 and headquartered in Dongguan, China, with an additional office in Shenzhen, the company targets the high-end consumer market. Its flagship product, the Narwal T10, is a self-cleaning robot designed for automated mopping and floor cleaning, utilizing advanced navigation positioning, map construction, and structural design. This technology allows for efficient unmanned cleaning services, providing consumers with convenience and effective cleaning solutions.
BYD Semiconductor
Series A in 2020
BYD Semiconductor is an electronic components manufacturing company that specializes in the research and development of power semiconductors and integrated device manufacturing solutions. The company produces a range of products, including battery management chips, power field effect transistors, image sensors, touch control chips, protection diodes, and current sensors. BYD Semiconductor's offerings encompass semiconductor manufacturing and services that facilitate the sensing, processing, and control of optical, electrical, and magnetic signals. Its solutions cater to diverse industries such as automotive, energy, industrial, and consumer electronics.
ASR Microelectronics
Series D in 2020
ASR Microelectronics (Shanghai) Co., Ltd. specializes in the research, development, and manufacturing of semiconductors for mobile intelligent communication terminals and consumer electronics. Founded in 2015 and headquartered in Shanghai Zhangjiang Hi-Tech Park, the company produces a range of products including smartphones, modems, and integrated system-on-chip (SoC) solutions. ASR's offerings support various communication standards, including 2G, 3G, and 4G technologies, and encompass applications in the Internet of Things and navigation systems. The company has established a dedicated research and development team in both the United States and South Korea, focusing on platform development and technical support. In 2017, ASR expanded its capabilities through the acquisition of Marvell's Mobile Business Unit, enhancing its position in the market as a leading baseband provider in China. Major investors include several venture capital firms, highlighting ASR's strong financial backing and commitment to technological innovation in wireless communication chips.
Yunxi
Series B in 2019
Yunxi Technology, based in Hangzhou, is an intelligent digital service provider specializing in cloud migration and digital transformation for medium-sized enterprises. The company leverages big data and cloud technology to offer network construction and cloud application services, targeting industries such as consumer goods, real estate, and automotive. With a focus on driving enterprise digital transformation, Yunxi utilizes a dual-center platform centered on business and data. The company has successfully implemented digital solutions for over 40 leading domestic and international companies, including Zhujiang Beer and Changan Ford. Yunxi has a robust technical team, comprising more than 85% of its 600+ employees, which underscores its strong capabilities in research and development. As a core partner of Alibaba Cloud, Yunxi aims to enhance digital service offerings and facilitate industry transformation through innovative cloud solutions. The company has also secured strategic investments from prominent funds, further supporting its growth and service expansion in the digital landscape.
Fiture Technology
Seed Round in 2019
Fiture, a fitness technology company, is redefining the home fitness scenarios through intelligent hardware and AI-empowered fitness content.
Cestbon
Series B in 2018
C'estbon Group specializes in the development, manufacturing, and retailing of beauty and personal care products. The company offers a diverse range of consumer products across several segments, including COCOVEL, MARTIN, Clearsoft, BARBER, Man Zhi Tang, HOF, Kangpai, Dr. Kawamoto, molimood, and White Essence. Their product lineup encompasses perfumes, hair care, skin care, beauty items, baby care, and other personal care essentials, catering to the varied needs of their customers. C'estbon is involved in all aspects of the business, from product research and development to sales and service.
Yunxi
Series A in 2018
Yunxi Technology, based in Hangzhou, is an intelligent digital service provider specializing in cloud migration and digital transformation for medium-sized enterprises. The company leverages big data and cloud technology to offer network construction and cloud application services, targeting industries such as consumer goods, real estate, and automotive. With a focus on driving enterprise digital transformation, Yunxi utilizes a dual-center platform centered on business and data. The company has successfully implemented digital solutions for over 40 leading domestic and international companies, including Zhujiang Beer and Changan Ford. Yunxi has a robust technical team, comprising more than 85% of its 600+ employees, which underscores its strong capabilities in research and development. As a core partner of Alibaba Cloud, Yunxi aims to enhance digital service offerings and facilitate industry transformation through innovative cloud solutions. The company has also secured strategic investments from prominent funds, further supporting its growth and service expansion in the digital landscape.
JollyChic
Series C in 2018
JollyChic is an e-commerce platform founded in 2012 by Aaron Li, headquartered in China. It specializes in the online retail of a diverse range of consumer products, including clothing, shoes, bags, babywear, home goods, electronics, and various accessories. The platform aims to provide quality and stylish products at competitive prices, catering to a broad customer base. JollyChic's offerings also extend to items such as toys, bedding, wedding supplies, and cleaning tools, making it a comprehensive destination for online shoppers seeking a variety of products.
Carousell
Series C in 2018
Carousell is a Singapore-based classifieds marketplace that facilitates the buying and selling of preloved items through its mobile app, available on iOS and Android. Launched in August 2012, Carousell has expanded its operations to 19 cities across seven countries, offering a wide range of products, including fashion, electronics, and home goods. Users can easily list items for sale by taking a photo and adding a description, allowing for a straightforward and efficient trading experience. The platform has gained significant popularity, ranking as the top shopping app in Singapore, Taiwan, Hong Kong, and Australia. Carousell is supported by prominent venture capital firms, underscoring its position as a leader in the consumer-to-consumer marketplace sector.
OneAssist
Series C in 2017
OneAssist Consumer Solutions Pvt. Ltd., founded in 2011 and headquartered in Mumbai, India, specializes in providing assistance and protection products aimed at helping customers navigate disruptions in their daily lives. The company offers a range of services designed to safeguard against loss and damage, including the MobileAssist Plan, which covers smartphone theft and damage, as well as app support and device registration. Its WalletAssist programs facilitate the blocking of credit and debit cards, replace lost identification documents, and assist in passport recovery. Additionally, OneAssist provides EverydayAssist and TripAssist services, addressing concerns related to extended warranties for home appliances and emergency travel needs. By focusing on protecting valuable personal items and offering comprehensive support, OneAssist aims to enhance customer security and peace of mind during challenging situations.
Fanlai Tech
Series A in 2017
Shenzhen Fanlai Technology Co., Ltd. specializes in developing innovative kitchen automation solutions and smart kitchen appliances. Based in Shenzhen, China, the company focuses on integrating intelligent automation and artificial intelligence into its products, allowing consumers to prepare homemade meals with greater ease and efficiency. By combining advanced technology with user-friendly design, Fanlai Tech aims to enhance the cooking experience in households.
Carousell
Series B in 2016
Carousell is a Singapore-based classifieds marketplace that facilitates the buying and selling of preloved items through its mobile app, available on iOS and Android. Launched in August 2012, Carousell has expanded its operations to 19 cities across seven countries, offering a wide range of products, including fashion, electronics, and home goods. Users can easily list items for sale by taking a photo and adding a description, allowing for a straightforward and efficient trading experience. The platform has gained significant popularity, ranking as the top shopping app in Singapore, Taiwan, Hong Kong, and Australia. Carousell is supported by prominent venture capital firms, underscoring its position as a leader in the consumer-to-consumer marketplace sector.
PressPlay
Series A in 2016
PressPlay was founded in December 2013. Headquartered in New Delhi, India, PressPlay is a high-energy work place with a young and motivated team. Everything we do revolves around our passion to provide travelers with a personalized and memorable entertainment experience.
Niu Technologies
Series A in 2016
Niu Technologies is a manufacturer and seller of smart electric scooters and motorcycles based in China. The company offers a diverse range of products, including the NQi, MQi, UQi, F series electric scooters, and the RQi and TQi series urban commuter motorcycles. Additionally, Niu produces professional bicycles under the NIU Aero series and a variety of accessories such as safety gear, storage solutions, and performance upgrades. Through its NIU app, the company provides services like online repair requests, service station locators, and insurance options. Niu sells its products through a network of city partners, franchised stores, and online platforms, reaching approximately 180 cities in China and several international markets. Founded in 2014 and headquartered in Shanghai, Niu Technologies aims to innovate urban mobility and enhance the lifestyle of city dwellers.
Weixiuhui
Series A in 2016
Weixiuhui's “wrench” product is the leading SaaS service platform for home appliance aftermarket.
OneAssist
Series B in 2015
OneAssist Consumer Solutions Pvt. Ltd., founded in 2011 and headquartered in Mumbai, India, specializes in providing assistance and protection products aimed at helping customers navigate disruptions in their daily lives. The company offers a range of services designed to safeguard against loss and damage, including the MobileAssist Plan, which covers smartphone theft and damage, as well as app support and device registration. Its WalletAssist programs facilitate the blocking of credit and debit cards, replace lost identification documents, and assist in passport recovery. Additionally, OneAssist provides EverydayAssist and TripAssist services, addressing concerns related to extended warranties for home appliances and emergency travel needs. By focusing on protecting valuable personal items and offering comprehensive support, OneAssist aims to enhance customer security and peace of mind during challenging situations.
Ninebot
Venture Round in 2015
Ninebot Inc. is a company that specializes in the design, development, manufacturing, distribution, and sale of short-distance personal transportation products. Founded in 2012 by Gao Lufeng, the company is headquartered in Beijing, China. Ninebot's product offerings include eco-friendly, electric, and self-balancing vehicles aimed at facilitating short-range commuting. The company serves a diverse customer base through a network of distributors and retail outlets both in China and internationally.
PressPlay
Seed Round in 2015
PressPlay was founded in December 2013. Headquartered in New Delhi, India, PressPlay is a high-energy work place with a young and motivated team. Everything we do revolves around our passion to provide travelers with a personalized and memorable entertainment experience.
Mia.com
Series C in 2014
Mia.com is an e-commerce platform that offers maternity dresses, milk powders, diapers, shoes and blankets. It provides an online retail platform for baby products such as toys, diaper and formula products. Liu Nan founded Mia.com in 2011. Its headquarters is in Beijing in China.
Huami
Series A in 2014
Launched in 2014, Huami is the top #1 wearable device company in the world, ahead of Apple and Fitbit, with over 50 million units sold. Huami's mission is to seamlessly connect biomechanical signals and daily activities with smart data services to promote healthy living and to make our lives easier. The product line of fashionable activity trackers and smartwatches under the Amazfit brand, including the Pace, Arc, Cor, Bip, Moonbeam and Equator, effortlessly track activity without sacrificing style. Huami is the exclusive provider of wearable technology for Xiaomi and maker of the Mi Band. Huami has raised $35 million from Sequoia Capital, Shunwei Capital Partners, Banyan Capital, Morningside Ventures and Xiaomi. The company is privately-held and headquartered in Beijing and and Mountain View, CA.
Carousell
Series A in 2014
Carousell is a Singapore-based classifieds marketplace that facilitates the buying and selling of preloved items through its mobile app, available on iOS and Android. Launched in August 2012, Carousell has expanded its operations to 19 cities across seven countries, offering a wide range of products, including fashion, electronics, and home goods. Users can easily list items for sale by taking a photo and adding a description, allowing for a straightforward and efficient trading experience. The platform has gained significant popularity, ranking as the top shopping app in Singapore, Taiwan, Hong Kong, and Australia. Carousell is supported by prominent venture capital firms, underscoring its position as a leader in the consumer-to-consumer marketplace sector.
Tokopedia
Series E in 2014
Tokopedia is an Indonesian technology company established in 2019, aimed at democratizing commerce through digital innovation. It operates an online marketplace that allows individuals and businesses to create and manage their online stores without charge. The platform offers a wide range of products, including fashion accessories, beauty and health items, electronics, food, and toys, serving as a comprehensive e-commerce destination for customers. Tokopedia has successfully reached over 99% of districts in Indonesia, empowering more than 10 million merchants and boasting a user base of over 100 million. The company is committed to fostering a Super Ecosystem that facilitates the discovery and initiation of various commerce activities. To support this vision, Tokopedia collaborates with strategic partners across various sectors, including logistics and financial technology, while providing extensive payment options throughout Indonesia. Its contributions have significantly impacted the Indonesian economy, accounting for more than 1% of its growth.
Mia.com
Series B in 2014
Mia.com is an e-commerce platform that offers maternity dresses, milk powders, diapers, shoes and blankets. It provides an online retail platform for baby products such as toys, diaper and formula products. Liu Nan founded Mia.com in 2011. Its headquarters is in Beijing in China.
Shuyun
Series B in 2014
Shuyun is a consumer digital operation technology firm that specializes in omni-channel consumer operation systems and services. Shuyun assists companies in realizing the digital operation of consumer assets, improving customer repurchase rate and customer life cycle value, and achieving sustainable performance growth and brand development by providing consumer operation solutions that integrate online and offline, public and private domains, self-owned channels and e-commerce platforms.
Wilocity
Series D in 2013
Wilocity Ltd. develops 60 GHz wireless chipsets for the notebook and peripheral markets. Its wireless solution provides gigabit wireless networking and point-to-point connectivity. The company's gigabit wireless semiconductor solution brings a desktop experience to mobile computers. Wilocity Ltd. was founded in 2007 and is based in Caesarea, Israel.
Shuyun
Series A in 2012
Shuyun is a consumer digital operation technology firm that specializes in omni-channel consumer operation systems and services. Shuyun assists companies in realizing the digital operation of consumer assets, improving customer repurchase rate and customer life cycle value, and achieving sustainable performance growth and brand development by providing consumer operation solutions that integrate online and offline, public and private domains, self-owned channels and e-commerce platforms.
Wilocity
Series C in 2010
Wilocity Ltd. develops 60 GHz wireless chipsets for the notebook and peripheral markets. Its wireless solution provides gigabit wireless networking and point-to-point connectivity. The company's gigabit wireless semiconductor solution brings a desktop experience to mobile computers. Wilocity Ltd. was founded in 2007 and is based in Caesarea, Israel.
Wilocity
Seed Round in 2007
Wilocity Ltd. develops 60 GHz wireless chipsets for the notebook and peripheral markets. Its wireless solution provides gigabit wireless networking and point-to-point connectivity. The company's gigabit wireless semiconductor solution brings a desktop experience to mobile computers. Wilocity Ltd. was founded in 2007 and is based in Caesarea, Israel.
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